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SpringSummer 2011 NBN Frontlist Sales Kit.pdf

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					Spring/Summer 2011

   NBN Frontlist

     Sales Kit
               ROBERT KENNEDY PUBLISHING

             The Eat-Clean Diet
                Cookbook 2
  More Great-Tasting Recipes That Keep You Lean
                              Tosca Reno
                              April 2011
The best-selling Eat-Clean Diet® series has helped millions of people
around the world lose weight and get healthy, one recipe and one meal at
a time. Readers wanted more recipes and Tosca delivers with over 150
brand-new, mouthwatering recipes, all nutritious, easy-to-prepare and
designed to help you shed unwanted fat and get the body of your dreams.
Gorgeous full-color photos for each recipe throughout!
• ISBN13: 978-1-55210-089-9           Marketing:
• ISBN10: 1-55210-089-8               • Co-op available
• Category: Cooking/Healthy           • Full-scale marketing, including editorial and advertising, in the
• BISAC 1: CKB026000                  following glossy international magazines: MuscleMag International,
• Price: $19.95, pb. [ T ]            Maximum Fitness, Reps!, Oxygen and Clean Eating
                                      • Professional publicity based in LA and NYC
• Abridged / Unabridged:              • Appearances on local and national TV and radio
Unabridged                            • Promotion in major newspapers, magazines, blogs, forums and
                                      websites
• Size: 7 x 9
• Page count: 360 pages               Sales Handles:
• Color Photo: 360
                                      • Two-thirds of the population at any given time is on a diet.
• Carton qty: 20
                                      • Many people are looking to save money by eating healthy at
                                      home.
• Author Residence: Since
                                      • Clean eating is the biggest trend.
reclaiming her life, losing weight,
                                      • The first Eat-Clean Diet Cookbook has been selling well steadily
getting in shape and becoming a
                                      since it first came out, peaking at number 1 for cookbook sales.
fitness model in her 40s, Tosca
Reno has become the face and
voice of inspiration for millions. In Endorsements:
addition to her Eat-Clean Diet        • Angelina Jolie, Halle Berry and Nicole Kidman all follow this diet,
series and other books, she writes according to US Weekly and other magazines, internet sites and
monthly columns for Oxygen and        TV shows.
Clean Eating magazines, and
articles for other fitness            Audience:
publications. She appears as an       • Adults who want to lose weight and/or use diet to improve their
interview subject and expert on       health.
countless TV and radio programs, •Anyone who likes to cook, especially those who want healthy
and starred in a TV show based on meals.
her life. Tosca lives just north of
Toronto, Ontario                      Competition:
                                      • The Master Your Metabolism Cookbook by Jillian Michaels 978-
•ISBNs and titles of author's         0307718228; The South Beach Diet Super Quick Cookbook: 200
previous books: The Eat-Clean Diet    Easy Solutions for Everyday Meals by Dr. Arthur Agatston 978-
Recharged!: Lasting Fat Loss That's   1605293332; Flat Belly Diet! Cookbook by Liz Vaccariello 978-
Better than Ever! 978-1552100677;
The Eat-Clean Diet Cookbook: Great-
                                      1605299556
Tasting Recipes That Keep You Lean
978-1552100448; Tosca Reno's Eat       Extra sales materials to support the book:
Clean Cookbook: Delicious Recipes      • Blads and info pages as necessary.
That Will Burn Fat and Re-Shape Your
Body! 978-1552100684

                 Distributed to the trade through National Book Network 1-800-462-6420


                                                                                                        3
                                WS Publishing

 Giggle Wiggle Baby Journal
        & Keepsake
                             Elizabeth & Alex Lluch
                                 April 2011
Giggle Wiggle Baby Journal & Keepsake is the newest addition to the
best-selling series of baby books from Elizabeth & Alex Lluch. This
beautiful journal celebrates the joy, love, and adventure surrounding the
baby’s first three years and allows parents to create a keepsake that will
elicit heartwarming memories for a lifetime. With adorable illustrations and
fun questions, Giggle Wiggle Baby Journal & Keepsake is sure to become
a favorite for any couple having a baby.
• ISBN13: 978-1-936061-21-1                      Marketing:
                                                • Co-op available
• ISBN10: 1-936061-21-X
                                                • Cross-promoted with related WS Publishing Group titles
                                                • Tie-ins with Mother’s Day
• Category: FAMILY & RELATIONSHIPS /
Parenting / General
                                                Sales Handles:
• BISAC 1: FAM034000

• Price: $19.95                                 • The newest addition to the best-selling series of parenting and
                                                baby books from Elizabeth & Alex Lluch
• Discount: [T ]                                • A beautiful new design of the best-selling My Baby Journal
                                                with updated illustrations and color palette
• Format: pb.                                   • More than 100 pages of questions provide space to write
                                                down everything related to the baby, from preparing the nursery
• Size: 9 1/4 x 9 3/4                           to the baby’s third birthday
                                                • Includes a growth chart, 16 colorful photo frames, and special
• Page count: 106 pages                         pages for photographs, shower invitations, hospital bracelet,
                                                announcements and more.
• Color Illustrations: 100                      • Makes a perfect baby shower or announcement gift for
                                                expecting parents
• Carton qty: 16

• Author Residence: Elizabeth & Alex Lluch      Audience:
are authors of over 70 best-selling books in
subjects such as parenting, babies,             • 6 million-plus U.S. women who get pregnant each year and
children, weddings, health, and home. They      want a place to reflect on the infant-to-toddler experience
reside in San Diego with their three            • Friends and family of expecting mothers who want to give a
children.                                       beautiful and unique baby shower or baby announcement gift

•ISBNs and titles of author's previous
                                                Competition:
books: Complete Baby Journal Organizer &
Keepsake                                        • ISBN: 9781841722924, My Baby’s Journal, Ryland Peters &
(9781887169721); Easy Wedding Planner           Small, May 2005, cl. $19.95; ISBN: 978-09-69920-37-3, Baby
Organizer & Keepsake                            Chronicles, Dania Lebovics, Firefly Books LTD , Aug 2000, cl.
(978-1-887169-77-6)


                     Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                                4
                                    WSPG

     Giggle Wiggle Pregnancy
       Journal & Keepsake
                             Elizabeth & Alex Lluch
                                  April 2011
Giggle Wiggle Pregnancy Journal & Keepsake is the newest addition to
the best-selling series of parenting and baby books from Elizabeth & Alex
Lluch. This beautiful journal celebrates the joy, love, and adventure
surrounding a pregnancy and allows new parents to create a keepsake
that will elicit heartwarming memories for a lifetime. With adorable
illustrations, characters and fun questions, Giggle Wiggle Pregnancy
Journal & Keepsake is sure to become a favorite for any couple having a
baby.
• ISBN13: 978-1-936061-28-0                  Marketing:
                                             • Co-op available
• ISBN10: 1-936061-28-7                      • Cross-promoted with related WS Publishing Group titles
                                             • Tie-ins with Mother’s Day
• Category: Family & Relationships /
Parenting / General                          Sales Handles:
                                            • The newest addition to the best-selling series of pregnancy and
• BISAC 1: FAM034000
                                            baby books from Elizabeth & Alex Lluch
                                            • A beautiful new design of the best-selling My Pregnancy Journal
• Price: $19.95
                                            with updated illustrations, characters and color palette
                                            • More than 100 pages of questions provide space to write down
• Discount: [T]
                                            everything related to the pregnancy, from getting the big news to
                                            bringing the baby home
• Format: pb.
                                            • Includes 16 colorful photo frames and special pages for
                                            photographs, shower invitations, sonograms, announcements, and
• Size: 9 1/4 x 9 3/4
                                            more
                                            • Makes a perfect baby shower or announcement gift for expecting
• Page count: 106 pages
                                            parents
• Color Illustrations: 100
                                            Audience:
• Carton qty: 16                            • 6 million-plus U.S. women who get pregnant each year and want
                                            a place to reflect on the infant-to-toddler experience
• Author Residence: Elizabeth & Alex        • Friends and family of expecting mothers who want to give a
Lluch are authors of over 70 best-selling   beautiful and unique baby shower or baby announcement gift
books in subjects such as parenting,
babies, children, weddings, health, and     Competition:
home. They reside in San Diego with         • ISBN: 978-1-841724-36-2, My Pregnancy Journal, Ryland Peters
their three children.                       & Small, Jan 2003, cl.; ISBN: 978-081146-97-4, The Pregnancy
                                            Journal, Christine A. Harris, Chronicle Books, Jan 2005, cl.
•ISBNs and titles of author's previous
books: Complete Baby Journal                Extra sales materials to support the book:
Organizer & Keepsake                        • Proof sample
(9781887169721); My Pregnancy
Journal
(978-1-934386-24-8)




                    Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                            4
                   HARVARD COMMON PRESS

                   Adoption Nation
 How Adoption is Changing - and Changing American
                     Families
                            Adam Pertman
                              April 2011
In this revised edition of Adam Pertman's award-winning book, first
published in 2000, readers will find updated information on every aspect of
adoption and its changing role in American society. Pertman, a Pulitzer
Prize-nominated journalist and father of two adopted children, offers an
unflinching study of adoption policy and processes.


• ISBN13: 978-1-55832-716-0                       Marketing:
                                                  • Expect national broadcast and print coverage: The Today
• ISBN10: 1-55832-716-9                           Show, NPR, broadcast news programs; USA Today, Wall
                                                  St Journal features; nationwide print features and
• Category: Families/Adoption                     reviews/Author tour: Author travels widely and will tie in
                                                  media in each city (schedule to come)/ Online media:
• BISAC 1: FAM004000                              Reviews and features on national and regional adoption
                                                  organization websites/E-mail campaigns to adoption
• Price: $16.95                                   organizations

• Discount: T                                     Sales Handles:
• Format: Paper                                   • Contains latest information about adoption including
                                                  increase in domestic adoption and decrease in
• Size: 5 x 8                                     international adoptions
                                                  • Author is constantly touring and speaking and is a well-
• Page count: 368 pages                           known expert in the field
                                                  • Will have the most up-to-date information
• Carton qty: 32
                                                  Endorsements:
• Author Residence: Adam Pertman is               • "Adoption Nation is the Silent Spring of Adoption. It is,
Executive Director of the Evan B. Donaldson       quite simply, the most important book ever written on the
Adoption Institute, the pre-eminent research,     subject." - Maureen Hogan, Executive Director, National
policy and education organization in its field.   Adoption Foundation
As one of the country's leading experts on        • "The most accessible and comprehensive view of
adoption issues, Pertman's commentaries           adoption available." - Peter Gibbs, Director, Center for
have appeared in major publications               Adoption Research
nationwide and he has been featured on
Oprah, The Today Show, Nightline and in
                                                  Audience:
People magazine. He lives outside of Boston.
                                                  • Those interested in adoption from a sociological
• Previous ISBN: 9780465056514 (Previous          perspective
version)                                          • Potential adoption parents and adopted children




                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                                5
                                   WSPG

               My First 18 Years
                             A Birthday Journal
                                Alex A. Lluch
                                April 2011
My First 18 Years: A Birthday Journal is a keepsake journal to be filled out
every year on or around the reader’s birthday, from the first year through
the teen years to the 18th birthday. This book celebrates the milestones,
accomplishments, friends and family, likes and dislikes, and dreams of
growing up. Parents will love this book when they have a new baby, and
children will love filling it out as they get older.
 • ISBN13: 978-1-936061-22-8                        Marketing:
                                                • Co-op available
• ISBN10: 1-936061-22-8                         • Cross-promoted with related titles from WS Publishing
                                                Group
• Category: Family & Relationships / Life       • Tie-ins with Mother's Day
Stages

• BISAC 1: FAM046000                            Sales Handles:

• Price: $19.95                                 • A fun opportunity to create an autobiography for a child to
                                                look back on the happiest moments of family, friends,
• Discount: [ T ]                               childhood and young adulthood.
                                                • Includes questions and prompts, specials pages for photos,
• Format: Pb.,w/lay-flat with 9-pocket          and a front-cover window for a personal photo
accordion                                       • 9-pocket accordion file (1 pocket per each 2 years) for
                                                storing mementos from each year, such as invitations,
• Size: 9 1/4 x 9 3/4                           pictures, school awards, and more
                                                • Perfect gift for parents of a new baby or young child to
• Page count: 112 pages                         begin journaling the child’s birthdays

• Color Illustrations: 112
                                                Audience:
• Carton qty: 16                                • Parents who enjoy journaling, scrapbooking and keepsakes
                                                • Anyone looking for a unique gift for friends, family, and
• Author Residence: Alex A. Lluch is the        loved ones
author of titles that have sold more than 3
million books in subjects such as
parenting, children, babies, health, home,      Competition:
and weddings. He lives in San Diego,
California.                                     • ISBN: 978-0307342300, Your Birthday Book: A Keepsake
                                                Journal, Amy Krouse Rosenthal, Potter Style, Oct. 2007, Pb.;
•ISBNs and titles of author's previous          ISBN: 978-0811857529, Happy Birthday to Me Journal: A
books: Ultimate Wedding Planner &               Keepsake Album of Your Celebrations, Chronicle Books,
Organizer                                       Dec. 2006, Spiral-bound, 20 pages
(978-1-887169-24-0); Complete Wedding
Planner & Organizer(978-1-887169-66-0);
I Will Lose Weight This Time Diet
Journal(978-1-887169-55-4)



                    Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                           6
                                     KYLE BOOKS

         The Big Book of Noodles
      Over 100 Delicious Recipes from China, Japan, and
                       Southeast Asia
                              Vatcharin Bhumichitr
                                     April 2011
    Asian noodles form a category of food that makes the spectrum of pasta
    dishes look narrow. They embrace the cuisines of several nations rather
    than just one and are often made from grains and pulses beside wheat. As
    a result, they offer an unrivaled diversity of eating experience. In this book,
    Vatch aims to explain where each dish of noodles comes from (Thailand,
    China, Japan, Vietnam, or Indonesia) and what is in it. Categorized by
    protein and including mouth-watering recipes for soups, salads, stews,
    and stir-fries, The Big Book of Noodles has something for everyone.
• ISBN13: 978-1-906868-14-7             Marketing:
                                        • Long-lead print campaign to men's, women's, food, travel, and
• ISBN10: 1-906868-14-X                 general interest publications
                                        • Short-lead print campaign to food writers at top 100 newspapers
• Category: Cooking/Pasta &             (including Washington Post, Los Angeles Times, San Francisco
Noodles                                 Chronicle)
                                        • Online Publicity (Epicurious.com, bonappetit.com,
• BISAC 1: CKB070000                    projectfoodie.com)

• BISAC 2: CKB105000                   Sales Handles:
                                       • Learn about the different types of noodle, a little of their history,
• BISAC 3: CKB101000
                                       how to cook noodles easily at home, and how to achieve the
                                       textures and tastes that you find you enjoy most.
• Price: $22.95, pb/ w/flaps [ T ]

• Size: 8 1/2 x 11                     Endorsements:
                                       • On Gourmet Thai in Minutes:
• Page count: 176 pages                • "Highly recommended."�Library Journal
                                       • "Quick introductions to the ingredients and techniques will get you
• Color Photo: 115                     ready for a transporting experience, and mini essays on Thai
                                       culture add spice to the collection."�The Record
• Other: 112 recipes
                                       Audience:
• Carton qty: 18                       • Noodles are cheap, nutritious, and quick to cook, so appeal to
                                       everyone from students to young professionals to busy parents.
• Author Residence: Vatcharin          • Anyone who has travelled to Asia and wishes to learn more about
Bhumichitr moved from his native       the cuisine and history.
Thailand to London in 1976, and
since then has become the UK's         Competition:
premier Thai restaurateur, chef,       • Takashi's Noodles 978-1580089654; Easy Asian Noodles 978-
and cookbook author. He's also         0470387559; Noodles Every Day 978-0811861434
founded Tamarind restaurant in
Miami, FL.                             Extra sales materials to support the book:
                                       • Sales blad
•ISBNs and titles of author's
                                       • Electronic pages
previous books: Thai in Minutes
                                       • UK edition
9781592232789; Gourmet Thai in
Minutes 9781904920748; Vatch's
Thai Street Food 9781571458261

                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                                 6
       WRITERS OF THE ROUND TABLE PRESS INC.
   How to Master the Art of Selling
      from SmarterComics™
              Tom Hopkins; Illustrated by Bob Byrne
                               April 2011
After failing during the first six months of his career in sales, Tom Hopkins
discovered and applied the very best sales techniques, then earned more
than one million dollars in just three years. What turned Tom Hopkins
around? The answers are revealed in How to Master the Art of Selling
from SmarterComics™, as Tom explains to readers what the profession of
selling is really about and how to succeed beyond their imagination!
• ISBN13: 978-1-61066-003-7            Marketing:
                                       • SmarterComics™ and Writers of the Round Table Press are co-
• ISBN10: 1-61066-003-X                financing a $10,000 a month public relations campaign for the
                                       launch of the series. Included will be PR, Social Networking, Book
• Category: Business/Sales &           Review submission, and Radio and Print coverage.
Selling-Graphic Format                 Smartercomics™ is also investing the following into targeted
                                       adwords on facebook and linkedin: $25,000 in the last months of
• BISAC 1: BUS058000                   2010, $130k in 2011, $400k in 2012, and $1M in 2013.
• BISAC 2: SEL027000
• BISAC 3: BUS066000                   Sales Handles:
                                       • Self-help for the twitter generation.
• Price: $12.95 pb [ T ]
                                       • An easy 30 minute, meat and potatoes read.
                                       • The visuals make the learning process more fun.
• Size: 7 7/16 x 9 9 11/16
                                       • Visual Lessons are more memorable.
                                       • This book is incredibly bold!
• Page count: 80 pages

• B&W Illustrations: throughout        Endorsements:
                                       • forthcoming
• Carton qty: 60
                                       Audience:
• Tom Hopkins, chairman of the         • High school and college kids who need a kick in the pants.
board of Tom Hopkins                   • Business and self-help readers who already know Tom and would
International, became a millionaire    love to see him as a superhero.
at age 27 and was the nation's         • New self-help and business readers who find traditional business
leading real-estate trainer by the     reading boring or too time consuming.
time he turned 30. He has
published many books and audios
on sales topics, including Selling     Extra sales materials to support the book:
For Dummies® and Mastering the
                                       • A youtube video will be created in a similar style to
Art of Selling.
                                       http://www.youtube.com/watch?v=izoMogD6IgQ
ISBN: 978-0446692748 (1.4 million
units sold)
• Illustrator Residence: Bob Byrne
is an Irish born writer and artist
currently living in Spain. Bob’s
comics have appeared in dozens
of publications worldwide.He was
one of the first publishers of Irish
comics and helped kick off the Irish
comics industry with MBLEH and
The Shiznit.

                   Distributed to the trade through National Book Network 1-800-462-6420



                                                                                                    7
                                 SNOW LION

 The Ninth Karmapa's Ocean
    of Definitive Meaning
     Khenchen Thrangu Rinpoche; edited, introduced and
            annotated by Lama Tashi Namgyal
                                 April 2011
Mahamudra is one of the most transformative practices in the Kagyu
tradition. Here one of the foremost living teachers of this lineage presents
the essentials of the Ninth Karmapa’s comprehensive work on
Mahamudra practice. The author distills the Ninth Karmapa’s massive text
into manageable portions and offers guidance and encouragement on how
Westerners can implement the instructions.
     • ISBN13: 978-1-55939-370-6            Marketing:
                                            • Co-op advertising available
     • ISBN10: 1-55939-370-X                • Supported by direct mail campaign
                                            • Reviews and ads in major Buddhist journals (Tricycle, Shambhala
     • Category: Religion/Buddhism          Sun, Buddhadharma, Mandala, The Snow Lion) and trade
                                            publications
     • BISAC 1: RELOO7050
                                           Sales Handles:
    • Price: $16.95, pb. [ T ]
                                           • This practice is especially relevant for busy Western lifestyles – it
                                           is succinct, systematic, and easy to follow.
    • Abridged / Unabridged:
                                           • The author is the personal tutor of His Holiness the Seventeenth
    Unabridged
                                           Gyalwa Karmapa, the head of the Kagyu tradition.
                                           • Thrangu Rinpoche has thousands of students around the world
    • Size: 6 x 9
                                           and is affiliated with about forty centers world-wide, including more
                                           than twenty dharma centers, groups, and organizations in North
    • Page count: 152 pages
                                           America and makes annual multi-city tours to North America.
    • Carton qty: 62
                                           Endorsements:
    • Author Residence: Khenchen           • “Khenchen Thrangu Rinpoche has a unique ability to bring forth
    Thrangu Rinpoche is one of the         the central issues of a text and make them available to a
    preeminent teachers of the Kagyu       contemporary audience.” – H.H. the Seventeenth Karmapa
    order and is the personal tutor of     • “Khenchen Thrangu Rinpoche is among the wisest and most
    His Holiness the Seventeenth           compassionate Buddhist masters alive today.” – Pema Chödrön,
    Gyalwa Karmapa. He is affiliated       author of Taking the Leap
    with centers around the world
    including several in North America     Audience:
    - L.A., Boston, Denver, Austin,        • Readers who are interested in knowing more about the nature of
    Toronto, Vancouver, Edmonton           the mind.
    and Halifax.                           • Westerners interested in Tibetan Buddhism and Western
                                           students of Buddhism in America (of which there are 800,000 in
    •ISBNs and titles of author's          the U.S. from a total of 3.5 million Buddhists in America)
    previous books: Crystal Clear:
    Practical Advice for Mahamudra         Competition:
    Meditators, 9789627341512;             • Mind at Ease: Self-Liberation through Mahamudra Meditation,
    Essentials of Mahamudra: Looking       9781590301562;
    Directly at the Mind,                  • Mahamudra and Related Instructions: Core Teachings of the
    9780861713714                          Kagyu Schools, 9780861714445; The Practice of Mahamudra,
                                           9781559393232
    • Previous ISBN: 1-55939-202-9
    (Previous version)                       Extra sales materials to support the book:
                                             • Promotional flyer
                       Distributed to the trade through National Book Network 1-800-462-6420



                                                                                                           8
               NICHOLAS BREALEY PUBLISHING

                The Art of Action
      How Leaders Close the Gaps Between Plans,
                 Actions and Results
                            Stephen Bungay
                           February, 2011
Many managers have great ideas but lack the strategizing skills to
implement them. Using the battle tactics of the 19th-century Prussian
army, author Stephen Bungay combines his unique background as a
historian and leading business strategist to teach managers how to
strategize in the workplace to succeed in their careers and close the gap
between plans, action and results. Through engaging narrative and tried-
and-true battlefield practices, The Art of Action brings a fresh, entertaining
perspective to management, equipping leaders with the tools they need to
achieve their goals.
     • ISBN13: 978-1-85788-559-0 Marketing:
                                       • Publicity efforts to focus on publications such as Wall Street Journal,
    • ISBN10: 1-85788-559-7            Business Week, Forbes and Fortune.
                                       • Article pending publication for Harvard Business Review to coincide
    • Category:                        with book's publication.
    Business/Management                • Marketing via the author's personal website, stephenbungay.com, as
                                       well as a mini-website devoted to the book, theartofaction.net.
    • BISAC 1: BUS071000               • Targeted direct marketing campaign to HR executives and university
                                       management department heads.
    • Price: $29.95                    • Book will be sold to SHRM and ASTD bookstores.
                                       • Email promotion through internal list.
    • Discount: T                      • Co-op promotion.
    • Format: Cloth
                                       Sales Handles:
    • Size: 6 x 9
                                       • A pragmatic approach to getting things done in business, with a
    • Page count: 288 pages            surprising answer to the basic question: What do you want me to do?
                                       • Acclaimed military historian, German expert and distinguished
    • Author Residence: (London,       business consultant.
    UK) Stephen Bungay is a            • Innovative ideas about leadership that really work.
    director of the Ashridge
    Strategic Management Centre        Endorsements:
    in London and teaches on
    several executive programs at      • "The Art of Action does not only present a radical, counter-cultural
    Ashridge Business School.          solution to the impasse business is facing today but it is grounded in
                                       real strategic execution in a fascinating organization. It is the Re-
    •ISBNs and titles of author's      engineering The Corporation of the 21st century. I intend to send a
    previous books: The Most           copy to all my clients"--Aidan Walsh, Partner, Ernst & Young
    Dangerous Enemy: A History
    of the Battle of Britain (ISBN     Audience:
    9780760339367); Alamein            • Senior executives, CEOs, middle managers and HR managers.
    (ISBN 9781854109293)
                                       Competition:
                                       • Execution(ISBN 0609610570); The Strategy-Focused Organization by
                                       Robert Kaplan and David Norton (ISBN 1578512506).

                                       Extra sales materials to support the book:
                                       • Sales Kit, table of contents, sample chapters, competitive grid
                      Distributed to the trade through National Book Network 1-800-462-6420


                                                                                                                   8
                     LEBHAR-FRIEDMAN BOOKS

                Cooking for One
     A Seasonal Guide to the Pleasures of Preparing
             Delicious Meals for Yourself
   The Culinary Institute of America, Mark Erickson and Lisa
                             Erickson
                               April 2011
Chefs Mark and Lisa Erickson utilize their CIA training and life experiences
to create delicious and healthy single serving recipes. A variety of flavors,
easy to follow preparation instructions, and ingredient substitutions make
Cooking for One a valuable resource you'll turn to again and again. Living
apart during the weekdays, Mark and Lisa share their menu planning and
shopping tips along with more than 125 delicious recipes from main meals
to side dishes and even desserts. You'll also find his and hers versions of
several recipes.
   • ISBN13: 978-0-86730-822-8                                         Marketing:

  • ISBN10: 0-86730-822-2                                            • Co-op available. National publicity
                                                                     campaign coordinated by The Lisa Ekus
  • Category: Cooking/General                                        Group. National advertising campaign.

  • BISAC 1: CKB101000                                               Sales Handles:
  • BISAC 2: CKB020000
  • BISAC 3: CKB077000

  • Price: $24.95                                                    • Variety of flavors and taste.
  • Discount: Trade                                                  • Easy to follow preparation instructions.
                                                                     • Ingredient substitution suggestions.
  • Format: PB w/flaps                                               • His and hers recipe versions.
                                                                     • Single serving recipes that will surprise
  • Size: 7 3/8 x 9 1/4                                              you.
  • Page count: 176 pages
  • Color Photo: 58
  • Other: More than 129 recipes                                     Audience:

  • Carton qty: 24
                                                                     • Single cooks in search of a variety of
  • Author Residence: Founded in 1946 with locations in Hyde         delicious, healthy, and easy to prepare
  Park, NY, Napa Valley, CA, and San Antonio, TX, The                recipes.
  Culinary Institute of America is an independent, not-for-profit
  college offering bachelor's and associate degrees in culinary      Competition:
  arts and baking and pastry arts. Chefs Mark and Lisa
  Erickson are both CIA graduates. Lisa is a professional            • The Pleasures of Cooking for One, 978-0-
  caterer. Mark was been the chef in the school's award-             30727-072-6; Taste of Home's Cooking for
  winning restaurants as well as the renowned Cherokee Club          One or Two, 978-0-89821-380-5
  in Atlanta. He is currently Vice President of Education at the
  CIA.
                                                                     Extra sales materials to support the
  •ISBNs and titles of author's previous books: Gourmet Meals        book:
  in Minutes, 978-0-86730-904-1; Breakfasts & Brunches, 978-         • Blad
  0-86730-907-2; The New Book of Soups, 978-0-86730-860-0

                      Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                                   9
       ROWMAN & LITTLEFIELD PUBLISHERS, INC.

            This Great Struggle
                      America's Civil War
                          Steven E. Woodworth
                               April 2011
Woodworth's balanced history of the Civil War focuses on political and
military developments with coverage of how the war affected social and
cultural conditions. Woodworth develops several themes, such as how the
Civil War was a conflict over slavery and the preservation of
representative government, as well as the viewpoint of the war as a
completion and culmination of the American founding.
     • ISBN13: 978-0-7425-5184-8           Marketing:
                                           • Author speaking engagements
     • ISBN10: 0-7425-5184-9               • Advertising in Publishers Weekly, Library Journal, and Booklist
                                           • Galley mailing
     • Category: History/ Civil War        • Review/feature push to history publications
                                           • E-mail and blog campaigns to Civil War websites
     • BISAC 1: his036050                  • Direct mail campaign

    • Price: $29.95                        Sales Handles:
                                           • Author is one of the most prominent Civil War historians of the
    • Discount: T
                                           modern era. He is a two-time winner of the Fletcher Pratt Award of
                                           the New York Civil War Round Table, a two-time finalist for the
    • Format: cloth
                                           Peter Seaborg Award of the George Tyler Moore Center for the
                                           Study of the Civil War, and a winner of the Grady McWhiney Award
    • Size: 6 x 9
                                           of the Dallas Civil War Round Table for lifetime contribution to the
                                           study of Civil War history. he is the author, co-author, or editor of
    • Page count: 416 pages
                                           twenty-seven books.
                                           • April 2011 is the 150th anniversary of the start of the Civil War.
    • B&W Illustrations: 25 maps
                                           • Woodworth emphasizes the importance of action in the western
                                           theater (i.e. the region between the Appalachians and the
    • Carton qty: 20
                                           Mississippi River) in determining the outcome of the war.
                                           • His latest book with Knopf, and his previous Knopf title, both
    • Author Residence: Steven E.
                                           received stellar reviews in The New York Times, The New York
    Woodworth is professor of history
                                           Review of Books, and Publishers Weekly.
    at Texas Christian University. He
    lives in Forth Worth, Texas.
                                           Competition:
                                           Nothing But Victory, 9780375412189
    •ISBNs and titles of author's
    previous books: Nothing but
                                           The Grand Design, 9780195373059
    Victory, 9780375412189;
    Beneath a Northern Sky,
    9780842029339;
    Oxford Atlas of the Civil War,
    9780195221312

                       Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                               10
                 YMAA PUBLICATION CENTER

                   Sunset Tai Chi
     Simplified Tai Chi for Relaxation and Longevity
                   Ramel Rones with David Silver
                              April 2011
A comprehensive introduction to using Tai Chi for stress relief. Uses
restorative poses from yoga, and purifying movements and meditations
from qigong, followed by the tai chi stances, drills, and a short Sunset Tai
Cgi form that can be practiced sitting or standing. This mind/body program
teaches you to calm down and recuperate from the stress of the day,
preventing stress-related illness. Learn to use the energy of the setting
sun to release impurities and tension.
     • ISBN13: 978-1-59439-212-2            Marketing:
     • ISBN10: 1-59439-212-9                • Co-op Available
                                            • Advertising in Inside Kung Fu, Black Belt Magazine, Journal of
     • Category: Health/ Tai Chi / Sports Asian Martial Arts, Kung Fu Magazine, New Leaf Catalog,
     / Martial Arts                         Foreword Magazine, Ingram Advance, Qi Magazine
                                            • Direct Mail Campaign - 25,000 pcs.
     • BISAC 1: SPO027000                   • Website and email promotions - 20,000 emails.
     • BISAC 2: HEA007000                   • Publicity mailing to interested specific media outlets - 50
     • BISAC 3: OCC011010                   • Review Copy Mailing - 50
                                            • National Publicist
     • Price: $20.95, pb. [ T ]
                                       Sales Handles:
    • Size: 7 1/4 x 9 3/8
                                       • Stress-relief and restorative exercise have recently become a
                                       major focus in complimentary medicine.
    • Page count: 360 pages
                                       • The Sunset Tai Chi form is a modernized short form making it
                                       easier to learn.
    • B&W Photo: 499
                                       • The Sunset Tai Chi form was adopted in 2009 by the NIH as the
                                       Tai Chi form used for Fibromyalgia study.
    • B&W Illustrations: 49
                                       • Learn to calm down, recuperate from the stress of the day.
                                       • Find balance between strength and flexibility.
    • Author Residence: Ramel Rones
                                       • Learn to reduce the effects of stress and fatigue.
    is a world renowned martial artist
    and author of the book and DVD
    series Sunrise Tai Chi. Ramel is a Endorsements:
    Qigong instructor at Dana-Farber   • Dr. Herbert Bensen, M.D., author of The Relaxation Response
    Cancer Institute, a consultant of  (Random/Harper)
    mind/body therapies at Harvard     • Dr. Yang, Jwing-Ming, author of Root of Chinese Qigong (YMAA)
    and Tufts Medical Schools, and
    Children’s Hospital (Boston).      Audience:
    Featured on CNN, National          • Marital Artists
    Geographic, among others.          • Tai Chi / Qigong / Alternative health practitioners
    Current collaborations with Tufts  • Seniors
    Medical School on Tai Chi for
    Rheumatoid Arthritis and           Competition:
    Fibromyalgia. Ramel resides and    • Sunrise Tai Chi, 978-1594390838;
    teaches in Boston MA.              • Step-by-Step Tai Chi, 978-0671892470;
                                       • Simplified Tai Chi,978-1886969339;
    •ISBNs and titles of author's      • Tai Chi for Beginners and the 24 Form, 978-0977536115;
    previous books: Sunrise Tai Chi,   • Complete Idiot’s Guide to Tai Chi, 978-1592574209
    978-1-59439-083-8
                                           Extra sales materials to support the book:
                                           • Table of Contents
                                           • Sample Chapters
                     Distributed to the trade through National Book Network 1-800-462-6420

                                                                                                       10
                          DOWN EAST BOOKS

             Show Me Good Land
                        Shonna Milliken Humphrey
                                April 2011
 From this portrait of a hard-scrabble rural community struggling with
 poverty and decay after decades of initial wealth and prosperity emerges
 four main characters: Odie Hollander in jail on domestic violence and drug
 charge; his cousin, manager of the gas station; Rhetta Ballou, returning
 after twenty years away; and Miles Compton, twenty-one, and gay.
 Loosely linked through one particular murder, none of the characters is
 fully good or bad, and the reader must decide where their personal moral
 lines exist.



• ISBN13: 978-0-89272-916-6               Marketing:
                                          • Co-op available
• ISBN10: 0-89272-916-3                   • Advance review copies will be available
                                          • Targeted review copy mailing to print and online media
• Category: Fiction/Regional-New          • Ads in Down East magazine
England                                   • Web, email and social network promotions
                                          • Author is former executive director of Maine Writers & Publishers
• BISAC 1: FIC000000                      Alliance with extensive public relations contacts throughout Maine
                                          and northern New England
• Price: $24.95                           • Promotion on local major-affiliate TV stations, radio and in major
                                          Maine/regional newspapers
• Discount: T                             • Author is a participant in an online book lovers community with
                                          combined following of 6000 members around the U.S.
• Format: Cloth                           • Author has an active blog

• Size: 5 1/2 x 8 1/2                     Sales Handles:
                                          • Covered are themes of family relationships, return home, and
• Page count: 200 pages
                                          loss.
                                          • This novel is a Cannery Row-style book set in northern Maine's
• Carton qty: 28
                                          rural and poor Aroostook County.
• Author Residence: Shonna Milliken
Humphrey is the former director of        Endorsements:
Maine Writers & Publishers Alliance.      • ". . . a true and utterly distinctive American voice, full of the grit
She holds an MFA in Writing and           and texture of place, compassion and authenticity." —Joyce
Literature from Bennington College.       Maynard, author of Labor Day, To Die For and At Home in the
This is her first novel. She lives in     World
Gorham, ME                                • ". . . an intricately plotted and subtly colored quilt of the
                                          flummoxed lives of the people where roots go deep and dreams fly
•ISBNs and titles of author's previous    high." —Bill Roorbach, author of Big Bend, Temple Stream, and
books: Her work has appeared in the       The Smallest Color
collections:                              • "With tender insight and a hard wit Humphrey has created
Not Quite What I was Planning: Six        characters much like the ones from my own hometown, who cheat
Word Memoirs (HarperCollins, 2008),       and steal and love and strive—whatever is necessary to cobble
Maine Voices: An Anthology of Maine       together a life on the hard land, at the end of the road." —Hanna
Writers, and the Chicken Soup for the     Holmes, author of The Well-dressed Ape
Soul series.

                    Distributed to the trade through National Book Network 1-800-462-6420


                                                                                                        11
            WRITERS OF THE ROUND TABLE PRESS INC.

                   Mi Barrio
             from SmarterComics™
                                     (English)
        Robert Renteria and Corey Michael Blake, Illustrated by
                            Shane Clester
                                 September 2010
    "Don't let where you came from dictate who you are, but let it be part of
    who you become." Successful entrepreneur Robert Renteria grew up
    sleeping in a dresser drawer. This hard-hitting comic memoir traces
    Robert's life from a childhood of poverty and abuse in one of the poorest
    areas of East Los Angeles, to his emergence as a business owner and
    civic leader today.
• ISBN13: 978-1-61066-000-6            Marketing:
• ISBN10: 1-61066-000-5                • SmarterComics™ and Writers of the Round Table Press are co-financing
• Category: Biography/Graphic          a $10,000 a month public relations campaign for the launch of the series
Format                                 and Robert's book is our first big title to push. Included will be PR, Social
• BISAC 1: CGN000000                   Networking, Book Review submission, and Radio and Print coverage.
                                       Smartercomics™ is also investing the following into targeted adwords on
• BISAC 2: BIO026000
                                       facebook and linkedin: $25,000 in the last months of 2010, $130k in 2011,
• BISAC 3: SEL021000                   $400k in 2012, and $1M in 2013.
• Price: $14.95 pb. [ T ]
• Size: 7 7/16 x 9 11/16
• Page count: 80 pages                 Sales Handles:
• B&W Illustrations: throughout        • Combatting Gang Violence and Substance Abuse with a comic book is
• Carton qty: 60                       cool.
                                         • Kids LOVE the cover and dive into the book immediately.
                                         • An easy 30 minute, meat and potatoes read.
• Author Residence: Recently named • The visuals make the learning process more fun.
a finalist for Chicago Latino            • The author is an accessible role model
Professional of the year, Robert         • The illustrations are powerful and the book is written in the language of
Renteria (Aurora, IL) has dedicated      the street.
the rest of his life to working with our
youth. He is the chairman of the board
of the From the Barrio Foundation, has Endorsements:
keynoted for the Illinois Secretary of   • Foreword by Linda Chapa LaVia, Illinois House of Representatives and
State, the US State's Attorney's office, Chairperson, Appropriations Committee-Elementary & Secondary
The Illinois Latino Caucus Foundation    Education
and McDonalds Hamburger University. • Additional endorsements will be forthcoming
•ISBNs and titles of author's
previous books: From the Barrio to        Audience:
the Board Room, ISBN: 978-                • Latinos
0981454528; Desde el Barrio Al Exito,     • African Americans
ISBN: 978-0-9822206-5-8                   • Those chasing the American Dream
                                          • Anyone who has gotten kicked and knocked down and needs help
• Illustrator Residence: Shane            getting up again.
Clester (Portland, OR) has drawn for
leading comic book publisher IDW,         Extra sales materials to support the book:
Hasbro, Scholastic, Macmillan, and
                                          • new youtube video: http://www.youtube.com/watch?v=izoMogD6IgQ
Times of London. Shane is the Art
                                          • The From the Barrio Foundation is constantly promoting the books and
Director for book packager Round
                                          the message and will grow into a national program. Authors Robert
Table Companies.
                                          Renteria and Corey Michael Blake speak around the country multiple
www.roundtablecompanies.com               times each month. The Chicago Sun Times has an article on the book
•ISBNs and titles of illustrator's        coming out the first week of September.
previous books: Skate Farm Vol 1
(as Barzak), ISBN: 978-1600104084;
Skate Farm Volume 2 (as Barzak),
ISBN: 978-1600104091

                  Distributed to the trade through National Book Network 1-800-462-6420
                                                                                                                       12
        WRITERS OF THE ROUND TABLE PRESS INC.

             The Long Tail
         from SmarterComics™
           Chris Anderson; Illustrated by Shane Clester
                                April 2011
Based on the The NY Times bestseller and Winner of the Gerald Loeb Award
(Best Business Book of the Year), The Long Tail from SmarterComics™ is the
Graphic version of the most important business book since The Tipping Point.
Anderson shows how the future of commerce and culture isn't in the high-volume
head of a traditional demand curve, but in what used to be regarded as misses--
the endlessly long tail of that same curve.
    • ISBN13: 978-1-61066-006-8              Marketing:
    • ISBN10: 1-61066-006-4                  • SmarterComics™ and Writers of the Round Table Press are co-
    • Category: Business/Economics           financing a $10,000 a month public relations campaign throughout
    • BISAC 1: BUS022000                     2011. Included will be PR, Social Networking, Book Review
    • BISAC 2: BUS016000                     submission, and Radio and Print coverage. Smartercomics™ is
    • BISAC 3: BUS069030                     also investing the following into targeted adwords on facebook and
    • Price: $12.95, pb. [ T ]               linkedin: $25,000 in the last months of 2010, $130k in 2011, $400k
    • Size: 7 7/16 x 9 11/16                 in 2012, and $1M in 2013.
    • Page count: 80 pages
    • B&W Illustrations: throughout          Sales Handles:
    • Carton qty: 60
                                             • A graphic Novelization of Game Changing Business Book
                                             • An easy 30 minute, meat and potatoes read.
    • Author Residence: Chris
                                             • The visuals make the learning process fun.
    Anderson (NY,NY) is editor in
                                             • Visual lessons are more memorable.
    chief of Wired magazine. He was
                                             • Chris Anderson is a revolutionary thinker and his involvement in
    U.S. business editor at The
                                             this series is an outstanding extension of his thinking!
    Economist. He began his career at
    the two premier science journals
    Science and Nature. He holds a           Endorsements:
    Bachelor of Science degree in            • forthcoming
    Physics from George Washington
    University and studied Quantum           Audience:
    Mechanics and Science Journalism         • Business readers who already know Chris and would love to see
    at the UC, Berkeley.                     him as a superhero.
    •ISBNs and titles of author's            • Readers of Wired Magazine
    previous books: The Long Tail,           • New business readers who find traditional business reading
    ISBN: 1401309666                         boring or too time consuming.
                                             • Traditional comic book readers.
    • Illustrator Residence: Shane
    Clester (Portland, OR) has drawn for     Extra sales materials to support the book:
    leading comic book publisher IDW,
    Hasbro, Scholastic, Macmillan, and
                                             • A video trailer will be created.
    Times of London. Shane is the Art
    Director for book packager Round
    Table Companies.
    www.roundtablecompanies.com
    •ISBNs and titles of illustrator's
    previous books: Skate Farm Volume 2
    (as Barzak), ISBN: 978-1600104091;
    Mi Barrio from SmarterComics, ISBN:
    978-1610660006; Shut Up, Stop
    Whining & Get a Life from
    SmarterComics, ISBN: 978-1-61066-
    002-0

                      Distributed to the trade through National Book Network 1-800-462-6420
                                                                                                         13
                                 KYLE BOOKS

        The Scandinavian Kitchen
        Over 100 Essential Ingredients with 200 Authentic
                            Recipes
                                  Camilla Plum
                                  April 2011
    Scandinavians are eager foragers, picklers, and bakers, and their
    traditions coexist with new ways of cooking, creating fresher, lighter, more
    seasonal, and local food. Camilla Plum, co-owner of an organic farm
    outside of Copenhagen, shares Scandinavian tastes, broken down by
    group of ingredient, easy to recreate in your own kitchen. Scandinavian
    cooking achieves a delicate balance between extravagance and the
    humble, producing a wealth of seasonal daily food, and more luxurious
    festive food. The flavors are fresh and intense, but not overwhelming,
    resulting in food prepared simply, but effectively, to allow every ingredient
    to shine.
• ISBN13: 978-1-906868-47-5            Marketing:
                                       • National television (Today, Good Morning America, Martha, The
• ISBN10: 1-906868-47-6                Early Show, Rachael Ray)
                                       • National radio (NPR�s A Chef�s Table, The Splendid Table, All
• Category: Cooking/Scandinavian Things Considered, Here & Now, The World)
                                       • Magazine coverage in food, lifestyle, and travel publications
• BISAC 1: CKB074000                   • Review and feature coverage in daily newspaper food sections
                                       • Targeted online publicity
• BISAC 2: CKB105000                   • o Targeting: The New York Times, Travel & Leisure, Food &
                                       Wine, Bon Appetit, Fine Cooking, Delish.com, Epicurious.com
• BISAC 3: CKB077000
                                      Sales Handles:
• Price: $35.00 cl. [ T ]
                                      • A mix of traditional and easy modern-day recipes shows you
                                      there�s so much more to be discovered about Scandinavian
• Size: 7 7/8 x 10 1/4
                                      cooking � not least its fantastic health benefits.
• Page count: 272 pages
                                      Audience:
• Color Photo: 250                    • Food enthusiasts who want to learn about the authentic
                                      ingredients of Scandinavian cuisine.
• Other: 200 recipes; 300             • People who are aiming to live a healthier lifestyle, who can
ingredients                           definitely learn from the Scandinavians.

• Carton qty: 8                       Competition:
                                      • Aquavit 978-0618109418; Kitchen of Light 978-1579653408; The
• Author Residence: Camilla Plum      Scandinavian Cookbook 978-0740780943
lives on an organic farm called
Fuglebjerggaard, located 21 miles     Extra sales materials to support the book:
north of Copenhagen. Camilla          • Sales Blad
manages the kitchen, the shop and     • Electronic pages
the gardens, and writes               • UK edition
cookbooks, articles for magazines
and newspapers, as well as having
her own TV program in Denmark.


                  Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                         14
                              KYLE BOOKS

             Take 5 Ingredients
      100 Delicious Dishes Using Just 5 Ingredients
                              James Tanner
                               April 2011
Take 5 Ingredients is a collection of delectable recipes for the home cook,
each using just five ingredients in addition to three kitchen staples: oil, sea
salt, and black pepper. The recipes include something for everyone and
for every occasion, from a quick meal to an elaborate feast, from fish to
meat, vegetables to desserts. James's key recommendations when
looking for ingredients is quality and seasonality. Buy the best you can
afford and buy your produce when it�s at its best�locally, if possible. Well
grown and reared food speaks volumes in flavor. So sit back, relax, and
choose something you�re going to love to cook�you�re only five
ingredients away from a delicious dish!
      • ISBN13: 978-1-906868-30-7           Marketing:
      • ISBN10: 1-906868-30-1               • Long-lead print campaign to men's, women's, food, travel, and
                                            general interest publications
      • Category: Cooking                   • Short-lead print campaign to food writers at top 100 newspapers
                                            • Pitch to the national morning shows (Today, Good Morning
      • BISAC 1: CKB070000                  America, The Early Show, Martha, Rachael Ray, Ellen)
                                            • Online publicity to food sites and blogs
      • BISAC 2: CKB105000                  • New York City media w/ events at Chelsea Market, Union Square
                                            Farmer's Market, etc.
      • BISAC 3: CKB101000
                                           Sales Handles:
    • Price: $19.95 pb w/ flaps [ T ]
                                           • Using just five ingredients means spending less money in the
                                           stores and less time in the kitchen�and this exciting young chef
    • Size: 8 1/2 x 10
                                           shares 100 innovative recipes.
    • Page count: 176 pages
                                           Endorsements:
    • B&W Illustrations: 8                 • Tanners Restaurant won AA Restaurant of the Year in 2007-8

    • Color Photo: 250                     Audience:
                                           • Busy people who still want to eat well when they come home in
    • Other: 100 recipes                   the evenings after a long day of work or spent with the kids.
                                           • People who want to cook delicious food with few ingredients.
    • Carton qty: 16
                                           Competition:
    • Author Residence: James Tanner       • Cooking Light: 5 Ingredient 15 Minute Cookbook 978-
    owns two restaurants in England,       0848718527; The Vegetarian 5-Ingredient Go 9780767906906; 5
    Tanners and the Barbican Kitchen.      Ingredient Fix 978-0446572095
    He appears regularly on UK TV
    and lives in Plymouth, Devon.    Extra sales materials to support the book:
                                     • Sales blad
    • Previous ISBN: 9781904920526 (
                                     • Electronic pages
    version)
                                     • UK edition


                       Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                         14
        WRITERS OF THE ROUND TABLE PRESS INC.

         Overachievement from
           SmarterComics™
    The Real Story Behind What it Takes to be Exceptional

             John Eliot PhD; Illustrated by Nathan Leuth
                                   April 2011
In this graphic adaptation of Overachievement, Dr. Eliot offers the rest of
us the counterintuitive and unconventional concepts that have been
embraced by the Olympic athletes, business moguls, top surgeons,
salesmen, financial experts, and rock stars who have turned to him for
performance enhancement advice.

• ISBN13: 978-1-61066-007-5                  Marketing:
• ISBN10: 1-61066-007-2                      • SmarterComics™ and Writers of the Round Table Press are co-
                                             financing a $10,000 a month public relations campaign for the
• Category: Self Help/Motivational           launch of the series throughout 2011. Included will be PR, social
                                             networking, book review submission, and radio and print coverage.
• BISAC 1: SEL027000                         Smartercomics™ is also investing the following into targeted
• BISAC 2: SEL021000                         adwords on facebook and linkedin: $25,000 in the last months of
• BISAC 3: SCI089000                         2010, $130k in 2011, $400k in 2012, and $1M in 2013.

• Price: $12.95 pb. [ T ]                    Sales Handles:
                                             • Self-help for the twitter generation.
• Size: 7 7/16 x 9 11/16
                                             • An easy 30 minute, meat and potatoes read.
                                             • The visuals make the learning process more fun.
• Page count: 80 pages
                                             • Visual lessons are more memorable.
• B&W Illustrations: throughout

• Carton qty: 60                             Endorsements:
                                             • Coming
• John Eliot, Ph.D. is a decorated
professor of management and                  Audience:
performance psychology. He currently
                                             • High school and college kids who need a kick in the pants.
consultants for Stanford University, as
well as numerous professional sports         • Business and self-help readers who already know Doc Eliot and
teams and Fortune 500 businesses.            would love to see him as a superhero.
He is also an adjunct professor at the       • New self-help and business readers who find traditional business
SMU Cox School of Business                   reading boring or too time consuming.
Leadership Center.

• Nathan Leuth lives in St. Paul, MN.        Extra sales materials to support the book:
He has been a lover of comics and
animation since birth and an artist for      • A book trailer will be created.
even longer. He decided to make
professional illustration his career after
graduating the Minneapolis College of
Art and Design and deciding he didn't
want to deliver pizza any more.
Conveniently both happened on the
same day.

•ISBNs and titles of author's
previous books: Overachievement,
ISBN: 978-1591841319

                   Distributed to the trade through National Book Network 1-800-462-6420
                                                                                                            15
                       LEAD + LEARN PRESS

Rigorous Curriculum Design
    How to Create Curricular Units of Study that Align
        Standards, Instruction, and Assessment
                             Larry Ainsworth
                               April 2011
 One of the pillars of the educational reform movement is curriculum. The
 curriculum needs to meet two goals: (1) Students need the breadth and
 depth of content knowledge not just facts for tests (2) But students also
 need to be taught what they need to know to pass high-stakes tests.
 Rigorous Curriculum Design is straightforward, sequential and explicit in
 presenting a step-by-step process educators/curriculum designers can
 follow to create units of study in any grade, course or content area that
 answers both these goals.
• ISBN13: 978-1-935588-05-4              Marketing:
• ISBN10: 1-935588-05-2                  • Larry Ainsworth is constantly on the road delivering keynote
                                         speeches to teacher conferences and consulting with school
• Category: Education/Curriculum         districts all over North America
                                         • His appearances are supported by email blasts to teachers in the
• BISAC 1: EDU007000                     surrounding areas.
• BISAC 2: EDU030000                     • His appearances a promoted through The Leadership and
                                         Learning weekly web newsletter.
• Price: $29.95, pb. [ T ]
                                       Sales Handles:
• Size: 7 x 10
                                       • Curriculum, the plan for what is to be taught, is a hot topic in
                                       educational reform.
• Page count: 360 pages
                                       • Ainsworth has written 10 books on educational reform
                                       • This is, if you will, a road map to curriculum design that has the
• Other: 62 Planning Organizers,
                                       following components:
Templates and Master Documents
                                           1. How to create, sequence, and pace a curriculum,
                                           2. How to see the "big picture" connections.
• Author Residence: Larry
                                           3. How to design a grade- or course-specific curricular unit of
Ainsworth is the Executive Director
                                       study from start to finish
of Professional Development at
                                           4. How to use data analysis to guide instruction
The leadership and Learning
Center. He travels all over North
America to assist school systems       Endorsements:
in implementing best practices         • In his new book, Larry Ainsworth has tackled one of the most
related to standards, assessment       complex and difficult aspects of K–12 education and does so in a
and accountability. He is the author   way that it’s not only rigorous but intuitive. It is a welcome and
or co-author of ten books. He lives    needed contribution to the field. —Robert J. Marzano, CEO,
with his family in San Diego, CA.      Marzano Research Laboratory

•ISBNs and titles of author's          Audience:
previous books: Common                 • Teachers, Vice Principals, and Principals.
Formative Assessments,                 Competition:
1412915783                             • Understanding by Design, 978-0131950849
Power Standards, 9780970945549         • Concept-Based Curriculum and Instruction, 978-0761946403
Unwrapping the Standards.              • Understanding by Design: Professional Development Workbook,
9780970945556                          978-0871208552
                                       Extra sales materials to support the book:
                                       • Bound galley available in early October.
                 Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                              16
                            LEAD + LEARN PRESS

    Data Teams Success Stories
                                 Kristin Anderson
                                    April 2011
An anthology of case studies of eight different schools and school systems that
have implemented successful Data Teams. A Data Team is a group of teachers
who collects and charts data from assessments of students, analyzes both
strengths of and obstacles facing a student, establishes goals, selects
instructional strategies and determines result indicators for individual students.
These case studies review the school's plan, their mid-course corrections and
their successes.


• ISBN13: 978-1-935588-01-6                 Marketing:
                                            • Data Teams are a new approach helping students long before they
• ISBN10: 1-935588-01-X                     fail. It is a hot topic in education. This is one of six books Lead Learn
                                            Press intends to publish over the next two years.
• Category: Education/Testing &             • The Leadership and Learning Center, parent company of the Press
Measurement                                 has a weekly eNewsletter to over 250,000 teachers that will be
                                            pushing Data Teams Programs and books.
• BISAC 1: EDU030000
• BISAC 2: EDU02700                         Sales Handles:
• Price: $22.95 pb. [ T ]                   • The first set of case studies on how a Data Teams really work.
                                            • Data Teams:
• Size: 7 x 10                               1. Are a model for continuous, collaborative action to improve
• Page count: 144                           teaching and learning.
                                             2. Collect and chart data, make inferences, establish goals, determine
• Other: 28 Charts and Graphs,              strategies to address the goals and monitors the progress/results.
21 B&W Photos                                3. Adhere to continuous improvement cycles, examine patterns and
                                            trends, and establish specific timelines, roles and responsibilities.
• Author Residence: Kristin Anderson         4. Provide relevant data and are aligned with high-stakes
began her career as a high school           assessments
English teacher for students who
were kicked out of Denver Public            Endorsements:
Schools. Since then, she has worked         • "Because of the Data Teams process, our culture, our values and
in multiple K-12 settings in various        beliefs, and the actions and behavior of staff members have changed.
administrative roles, and has               We have experienced a shift in focus from teacher needs to student
obtained advanced degrees from              needs."—Jeffrey Keller, Principal, Marylin Avenue Elementary School,
Sterling College in Kansas, The             Elkhart, Indiana.
University of Denver and The
University of Colorado at Colorado          Audience:
Springs. She is a longtime student of       • Teachers, Vice Principals, Principals and District Administrators
the field, a passionate educator, and
an inspiring leader. Kristin is currently   Competition:
Senior Director of Professional
                                            • Classroom Instruction that Works, 978-0131195035;
learning with The Leadership and
                                            • TEst Better, Teach Better, 978-0871206671;
Learning Center in englewood,
                                            • Transformative Assessment, 978-1416606673
Colorado and resides in Castle Rock
with her husband and two children.
                                            Extra sales materials to support the book:
                                            • Bound Galley available in October


                     Distributed to the trade through National Book Network 1-800-462-6420


                                                                                                                  16
                ROBERT KENNEDY PUBLISHING

 The Eat-Clean Diet Stripped
                Peel Off Those Last 10 Pounds!
                                 Tosca Reno
                                 April 2011
Getting rid of the last 10 pounds is the hardest part of losing weight.
They're the toughest because your body wants to hang on to them! The
Eat-Clean Diet® has helped millions of people around the world get
healthy and shed unwanted fat. Now author Tosca Reno is taking it one
step further, revealing her own slim-down secrets, teaching you how to
shed that final layer and reveal the most fantastic you possible.
    • ISBN13: 978-1-55210-086-8             Marketing:
                                            • Co-op available
    • ISBN10: 1-55210-086-3                 • Full-scale marketing, including editorial and advertising, in the
                                            following glossy international magazines: MuscleMag International,
    • Category: Health/Diet & Nutrition Maximum Fitness, Reps!, Oxygen and Clean Eating
                                            • Professional publicity based in LA and NYC
    • BISAC 1: HEA006000                    • Appearances on local and national TV and radio
    • BISAC 2: HEA019000                    • Promotion in major newspapers, magazines, blogs, forums and
    • BISAC 3: HEA017000                    websites

    • Price: $19.95, pb. [ T ]              Sales Handles:
                                            • Two-thirds of the population at any given time is on a diet and
    • Abridged / Unabridged:
                                            many women are looking to lose 10 pounds or less.
    Unabridged
                                            • Clean eating is the biggest trend.
    • Size: 7 x 9
                                            Endorsements:
    • Page count: 272 pages                 • Angelina Jolie, Halle Berry and Nicole Kidman all follow this diet,
                                            according to US Weekly and other magazines, internet sites and
    • Color Photo: 272                      TV shows.

    • Other: 50 recipes                     Audience:
                                            • Women who want to look and feel their best, and those preparing
    • Carton qty: 20                        for a special event such as a wedding, vacation or reunion.

    • Author Residence: Since               Competition:
    reclaiming her life, losing weight,     • Making the Cut: The 30-Day Diet and Fitness Plan for the
    getting in shape and becoming a         Strongest, Sexiest You by Jillian Michaels 978-0307382511; This
    fitness model in her 40s, Tosca         Is Why You're Fat (And How to Get Thin Forever): Eat More, Cheat
    Reno has become the face and            More, Lose More--and Keep the Weight Off by Jackie Warner 978-
    voice of inspiration for millions. In   0446548601; Naturally Thin: Unleash Your SkinnyGirl and Free
    addition to her Eat-Clean Diet          Yourself from a Lifetime of Dieting by Bethenny Frankel 978-
    series and other books, she writes      1416597988
    monthly columns for Oxygen and
    Clean Eating magazines, and             Extra sales materials to support the book:
    articles for other fitness
                                            • Blads, info sheets as necessary
    publications. She appears as an
    interview subject and expert on
    countless TV and radio programs,
    and starred in a TV show based on
    her life. Tosca lives just north of
    Toronto, Ontario.


                       Distributed to the trade through National Book Network 1-800-462-6420


                                                                                                                17
                              IVAN R. DEE

     When the Red Sox Ruled
             Baseball's First Dynasty, 1912-1918
                            Thomas J. Whalen
                               April 2011
In the years before the Curse of the Bambino descended on New
England, the Boston Red Sox rode major league baseball like a colossus,
capturing four World Series titles in seven seasons. Blessed with
legendary players like Babe Ruth, Tris Speaker, Harry Hooper, and
Smokey Joe Wood, and a brand new, thoroughly modern stadium, the
Red Sox reigned as kings of the Deadball Era. Just in time for the
centenary of baseball's hallowed Fenway Park and the dawn of the Red
Sox dynasty, Thomas J. Whalen gracefully recounts the rise and fall of
one of baseball's greatest teams.
     • ISBN13: 978-1-56663-745-9           Marketing:
                                           • National sports radio campaign
     • ISBN10: 1-56663-745-7               • Review/feature push to top daily and regional sports editors
                                           • Outreach to baseball bloggers and websites
     • Category: Sports/Baseball           • Boston launch event
                                           • Direct mail campaign
     • BISAC 1: SPO003030
                                           Sales Handles:
    • Price: $24.95
                                           • First book to celebrate early Red Sox dynasty
                                           • Foreword by Boston Globe sports writer, Dan Shaughnessy
    • Discount: T
                                           • Lavish illustrations make this a valuable keepsake and great gift
                                           book for any baseball fan
    • Format: cloth
                                           • Publication coincides with 100th anniversary of Fenway Park
    • Size: 5 1/2 x 8 1/2                  Endorsements:
                                           "This is as fine a baseball book as I have ever read. Professor
    • Page count: 256 pages                Whalen sets out to tell the story of the superb Red Sox teams of
                                           1912 to 1918 that won four World Series in seven seasons and he
    • B&W Photo: 48                        combines the historians eye for detail and context with the fan's
                                           delight in such luminous players as Babe Ruth, Tris Speaker, Harry
    • Carton qty: 24                       Hopper and Smokey Joe Wood, among many others. Those of us
                                           who rejoice in the richness of baseball history will cherish this
    • Author Residence: Thomas J.          exceptional book."--Fay Vincent, former commissioner of Major
    Whalen is professor of social          League Baseball
    science at Boston University. He
    resides in Peabody,                    "Fans of the Red Sox of yesteryear will be delighted by Thomas
    Massachusetts.                         Whalen’s account of the team’s good and REALLY old days. The
                                           beginning of the book will also appeal to devotees of art history
    •ISBNs and titles of author's          and classical music, since it opens with an image of Isabella
    previous books: Dynasty's End,         Stewart Gardner wearing a Red Sox head band to a concert at
    9781555536435                          Symphony Hall."--Bill Littlefield, National Public Radio

                                           "History, culture, infield fly rules? It's all here as Thomas Whalen
                                           traces the glory of the early days of Boston baseball supremacy.
                                           This book rightfully could have been titled "Birth of a Nation.''
                                           Enjoy. --Dan Shaughnessey, author of The Curse of the Bambino
                                           Competition:
                                           • When Boston Won the World Series, 9780762414666;
                                           • The First Fall Classic, 9780385526241

                       Distributed to the trade through National Book Network 1-800-462-6420



                                                                                                            18
                   TAYLOR TRADE PUBLISHING

                      Golf Fitness
Play Better, Play Without Pain, Play Longer and Enjoy
                   the Game More
    Karen Palacios-Jansen and the Editors of Golf Fitness
            Magazine, foreword by Gary Player
                              April 2011
Every golfer, at every level, can shoot lower scores and play injury-free
with the golf-specific programs outlined in Golf Fitness. This book looks at
the tips and techniques used by today’s top golfers. Golf Fitness includes
exercises to improve the golf swing, better warm-ups, whole-body workout
routines, and notes on nutrition. Any golfer looking for an edge will find it in
Golf Fitness.
 • ISBN13: 978-1-58979-611-9           Marketing:
                                       • Bound page proofs and eGalleys available.
 • ISBN10: 1-58979-611-X               • Promotion in Golf Fitness magazine and website.
                                       • Push to top 100 daily newspapers sports sections for off-the-book-
 • Category: Sports/Golf               page coverage.
                                       • National radio tour.
 • BISAC 1: SPO016000                  • Facebook and Twitter promotions.

• Price: $18.95
                                       Sales Handles:
• Discount: T                          • Includes Master’s Champion Trevor Immelman’s exercise routine,
                                       Stuart Appleby on how to develop the “power move,” LPGA Tour pro
• Format: Pb                           Suzanne Petersen’s routine for top performance, Phil Mickelson’s
                                       trainer Sean Cochran on staying fit in the off-season, and more.
• Size: 8 x 10                         • Foreword by Gary Player, legendary golf champion, fitness
                                       advocate, and
• Page count: 224 pages                • three-time winner of the Masters and the British Open.
                                       • Golf Fitness Magazine is the premier publication devoted to
• B&W Photo: 123                       physical and mental conditioning for golf. It is a bi-monthly magazine
                                       with a circulation of 100,000.
• Carton qty: 24

• Author Residence: Karen              Audience:
Palacios-Jansen is Managing            • Serious golfers.
Editor of Golf Fitness Magazine
and was voted the 2008-09 LPGA         Competition:
National Teacher of the Year. A
regular guest instructor on the Golf   • Core Performance Golf: The Revolutionary Training and Nutrition
Channel’s Golf Academy Live, she       Program for Success On and Off the Course (9781594866043); Get
lives in Mooresville, NC (Charlotte    Yourself in Golf Shape: Year-Round Drills to Build a Strong, Flexible
area). Golf Fitness Magazine is the    Swing (9781594861888);
premier publication devoted to         • Complete Conditioning for Golf (9780736067799)
physical and mental conditioning
for golf. Golf Fitness’s editorial
offices are near Orlando, FL.

                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                 18
                  HARVARD COMMON PRESS

25 Essentials: Techniques
      Gas Grilling
                           25 Essentials
                           A. Cort Sinnes
                             April 2011
The 25 recipes presented in this latest addition to the best-selling 25
Essentials series should be considered "sure bets" recipes that
come together quickly and easily for both the new and experienced
griller. Each technique is demonstrated with a recipe and a color
photograph.
• ISBN13: 978-1-55832-734-4                     Marketing:

• ISBN10: 1-55832-734-7                          • Co-op available
                                                 • 25 Essentials web promotion
• Category: Cookbooks                            • Reviews and mentions on grilling websites and in
                                                 newspaper food columns
• BISAC 1: CKB005000

• Price: $12.95                                  Sales Handles:

• Discount: T                                    • Success of 25 Essentials
                                                 • 25 easy recipes and techniques
• Format: sp.                                    • Color photography throughout
                                                 • Best-selling author
• Size: 7 x 7 1/4

• Page count: 128 pages                          Audience:

• Carton qty: 20                                 • Anyone interested in grilling - beginners to experts

• Recipes: 25 recipes

• Author Residence: A. Cort Sinnes, "the
king of the gas grill," is an award-winning
author of more than 20 books including The
Grilling Book, The New Gas Grill Gourmet
and The Grilling Encyclopedia. He also
contributes to Fine Cooking and Cook's
Illustrated. Sinnes lives in Napa, California.

•ISBNs and titles of author's previous
books: The New Gas Grill
Gourmet/9781558322820




                    Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                          19
                              IVAN R. DEE

               The Lisbon Route
               Entry and Escape in Nazi Europe
                              Ronald Weber
                               April 2011
The Lisbon Route tells of the extraordinary World War II transformation of
Portugal’s tranquil port city into the great escape hatch of Nazi Europe.
Royalty, celebrities, diplomats, fleeing troops, and ordinary citizens
desperately slogged their way across France and Spain to reach the
neutral nation. As well as offering freedom from war, Lisbon provided
spies, smugglers, relief workers, military figures, and adventurers with an
avenue into the conflict and its opportunities. Yet an ever-present shadow
behind the gaiety was the fragile nature of Portuguese neutrality.
    • ISBN13: 978-1-56663-876-0              Marketing:
                                             • Review/ feature push to history publications
    • ISBN10: 1-56663-876-3                  • Galley mailing
                                             • Website and e-mail promotion
    • Category: History/ Europe              • Advertising in Publishers Weekly, Library Journal, Booklist, and
                                             New York Review of Books
    • BISAC 1: HIS045000                     • Direct mail campaign

    • Price: $27.95                        Sales Handles:
                                           • Author has excellent media contacts for us to draw on. See News
    • Discount: T
                                           of Paris published reviews (NYT, Washington Post, Booklist, PW)
                                           for starting points
    • Format: cloth
                                           • Ronald Weber traces the compelling stories of many of the
                                           colorful transients as they took pleasure in Lisbon’s charm
    • Size: 6 x 9
                                           • An experienced author who writes in an engaging narrative style
                                           • News of Paris was blurbed by big names (e.g., Morley Safer,
    • Page count: 392 pages
                                           Tony Hillerman), and we expect similarly prominent endorsements
                                           this time.
    • B&W Illustrations: 2 maps

    • Carton qty: 16                       Competition:
                                           • Villa Air-Bel, 9780060732509;
    • Author Residence: Ronald Weber
    is professor emeritus of American
    studies at the University of Notre
    Dame. He is also the author of
    News of Paris. He lives in
    Valparaiso, Indiana.

    •ISBNs and titles of author's
    previous books: News of Paris,
      9781566636766


                       Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                                  20
                       SELF-COUNSEL PRESS

Direct Mail in the Digital Age
                            Lin Grensing-Pophal
                               April 2011
Direct Mail in the Digital Age shows that in the digital age, direct mail
might be the perfect tool for small-business owners to capture their
customers' attention. The saturation of email and digital marketing means
that small-businesses must create integrated marketing plans which
include direct mail. The author shows them how to compare direct mail to
other marketing possibilities, and plan cost-effective direct mail strategy
which will pack a punch into their marketing campaigns.



• ISBN13: 978-1-77040-071-9                         Marketing:
• ISBN10: 1-77040-071-0                             • national review mailing
                                                    • national publicity campaign (print and broadcast)
• Category: Business/Small Business                 • social media marketing
                                                    • cross-promotions with relevant groups/associations
• BISAC 1: BUS043010
• BISAC 2: BUS025000
• BISAC 3: BUS060000                                Sales Handles:
                                                    • This book will help small-businesses figure out how to
• Price: $19.95 pb. [ T ]                           best use direct mail marketing along with other
                                                    marketing tools to the business's advantage.
• Size: 6 x 9                                       • Easy to read, thorough and practical.
                                                    • Offers cost-effective tips for planning and executing
• Page count: 192 pages                             direct marketing campaigns
                                                    • Examines and explains how the small-business
• Carton qty: tbd                                   owner can figure out how best to reach his or her
                                                    customers.
• Author Residence: Lin Grensing-Pophal has
written many business and employee                  Audience:
management articles for general and trade
                                                    • Small-business owners with a limited budget
publications, and is the author of five books
published by Self-Counsel Press. She is
                                                    Competition:
accredited through the International Association
of Business Communicators and the Society for       • Direct Mail for Dummies, Wiley (2006); 978-
Human Resource Management, and is a                 0470838549;
member of the American Society of Journalists       • Successful Direct Marketing Methods, McGraw-Hill; 8
and Authors. Lin resides in Chippewa Falls,         edition (November 14, 2007), 978-0071458290, 592
Wisconsin.                                          pages Hardcover;
                                                    • The Complete Guide to Direct Marketing: Creating
•ISBNs and titles of author's previous books:       Breakthrough Programs That Really Work, Kaplan,
Managing Off-site Staff (9781551808659)             2006 (978-1419526930);
Employee Management for Small Business              • Multichannel Marketing: Metrics and Methods for On
(9781551808635)                                     and Offline Success, Sybex (April 28, 2008), 978-
Motivating Today's Employees                        0470239599
(9781551803555)                                     • Creative Strategy in Direct & Interactive Marketing,
                                                    3rd Edition, Racom Communications and Direct
                                                    Marketing Association; 3rd edition (December 5, 2005)
                                                    978-1933199023
                  Distributed to the trade through National Book Network 1-800-462-6420



                                                                                                           20
       WRITERS OF THE ROUND TABLE PRESS INC.

            The Art of War from
             SmarterComics™
                                  Sun Tzu
                               April 2011
As true today as when it was written, The Art of War is a 2,500-year-old
classic that is required reading in modern business schools. Penned by
the ancient Chinese philosopher and military general Sun Tzu, it reveals
how to succeed in any conflict. This graphic version from
SmarterComics™ brings Sun Tzu's message to life in dynamic illustrated
form.
 • ISBN13: 978-1-61066-010 5           Marketing:
                                       • SmarterComics™ and Writers of the Round Table Press are co-
 • ISBN10: 1-61066-010-2               financing a $10,000 a month public relations campaign for the
                                       launch of the series. Included will be PR, Social Networking, Book
 • Category: Business Leadership       Review submission, and Radio and Print coverage.
                                       Smartercomics™ is also investing the following into targeted
 • BISAC 1: BUS071000                  adwords on facebook and linkedin: $25,000 in the last months of
 • BISAC 2: BUS063000                  2010, $130k in 2011, $400k in 2012, and $1M in 2013.
 • BISAC 3: HIS027060
                                       Sales Handles:
• Price: $12.95
                                       • Sales Handles
                                       • Self-Help for the Twitter Generation.
• Discount: T
                                       • An easy 30 minute, meat and potatoes read.
                                       • The visuals make the learning process more fun.
• Format: Paperback
                                       • Visual Lessons are more memorable.
                                       • Sun Tzu as a graphic book character is killer!
• Size: 7 7/16 x 9 9 11/16

• Page count: 80 pages                 Audience:
                                       • Audience
• B&W Illustrations: Throughout        • High School and College kids who need a kick in the pants.
                                       • Business and Self-help readers who already know The Art of War
• Carton qty: 60                       and would love to see a comic version.
                                       • New self-help and business readers who find traditional business
• Author Residence: Sun Tzu was        reading boring or too time consuming.
born into minor nobility in what is
now Shandong, a part of China
north of Shanghai. Born "Sun Wu",
he was given a good education
and wrote a military treatise in
order to get noticed and hired by
royalty.

• Illustrator Residence: Shane
Clester (Portland, OR) has drawn
for leading comic book publisher
IDW, Hasbro, Scholastic,
Macmillan, and Times of London.

                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                    21
                   BUNKER HILL PUBLISHING

    Organic Gardening in the
          North East
             A Hands-on Month by Month Guide
                                Henry Homeyer
                                 April 2011
Organic Gardening is organized around the calendar year,starting in
March. With humor and practical know-how, the author explains how to
grow orchids or giant pumpkins,apple trees or a date palm from a grocery
store date. Homeyer explains with charm how to garden organically and
garden-interviews the late Tasha Tudor, Ray Magliozzi and special people
like Donna Covais, a blind gardener and horticultural therapist, and JJ
Sweeney who tends curbside wooden boxes.

• ISBN13: 978-1-59373-090-1                Marketing:
• ISBN10: 1-59373-090-X                    • Author appearances and gardening media campaign.

• Category: Gardening organic
                                           Sales Handles:
• BISAC 1: GAR000000                       • This is a gardening book for people who don’t like
• BISAC 2: GAR016000                       gardening
• BISAC 3: GAR019040                       • books: lively and amusing; a book to enjoy reading and
                                           learning from whether by beginner or expert.
• Price: $17.50
• Discount: T                              Endorsements:
• Format: paperback
                                           • The original articles appeared in his self-syndicated
• Size: 6 x 9
                                           newspaper
• Page count: 264 pages
                                           • column, Notes from the Garden, published in over a
• B&W Illustrations: 14
                                           • dozen papers throughout New England. Also included
• Carton qty: 20
                                           are
                                           • selections from Henry’s Vermont Public Radio garden
• Author Residence: Henry homeyer is
                                           commentaries
a veteran organic gardener, journalist
                                           • and articles published in the Sunday New York
and author. He lives in Cornish Flat,
                                           • Times and People Places and Plants magazine.
New Hampshire.

•ISBNs and titles of author's previous     Audience:
books: The New Hampshire Gardener's        • Gardeners, organic gardeners readers of Homeyers
Companion 978-0762742998; The              newspaper columns.
Vermont Gardener's companion 978-
0762743346; Notes fron the
                                           Competition:
garden978-1584653455
                                           • Tasha Tudor's Garden 978-0395436037; Vegetable
• Illustrator(s): Josh Yunger              Gardening 978-0881508963

• Illustrator Residence: Josh Yunger       Extra sales materials to support the book:
has illustrated many of his father's
books and lives in Vermont.                • Cover and galleys



                 Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                22
                           BURFORD BOOKS

       The Complete Guide to
            Surfcasting
                               Joe Cermele
                               April 2011
A truly complete guide to this most popular form of saltwater fishing,
covering tackle, technique, equipment, species, baits & lures and much
more, covering all US coasts.
     • ISBN13: 978-1-58080-167-6          Marketing:
                                          • Coop available.
     • ISBN10: 1-58080-167-6              • Advertising in On the Water, The Fisherman, New Jersey Angler
                                          • Online outreach to sportfishing websites
     • Category: Sports / Fishing         • Author appearances at sportfishing consumer shows.

    • BISAC 1: SPO014000                    Sales Handles:
                                            • Competing books profess to be "complete" but are not--this book
    • Price: $19.95
                                            truly is, covering not only all types of tackle, all types of species
                                            caught, and all US coasts.
    • Discount: T
                                            • There are approximately 4.5 million surfcasters in the US. This
                                            book has value for each of them.
    • Format: paperback

    • Size: 6 x 9                           Audience:
                                            • Beginning through advanced surfcasters.
    • Page count: 288 pages
                                            Competition:
    • B&W Photo: 200                        • The Compleat Surfcaster, 9781558210523;
                                            • Complete Bk Of Surf Fishing, 9781602392472;
    • B&W Illustrations: 75                 • Surf Fishing The Atl Coast, 9780811732833

    • Carton qty: 24                        Extra sales materials to support the book:
                                            • Galley available Nov 15
    • Author Residence: Joe Cermele
    is an editor at the online edition of
    Field & Stream Magazine, and was
    formerly on the staff of Salt Water
    Sportsman. In addition to these
    publications he has also written for
    Men’s Journal, World Wide Angler,
    and New Jersey Angler. He lives in
    Lawrenceville, NJ.


                       Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                        22
                               IRH PRESS

         The Nine Dimensions
                    Unveiling the Laws of Eternity
                              Ryuho Okawa
                               April 2011
In The Nine Dimensions, the reader will be taken on a journey into the
Other World – that place to which we all go when our lives end here on
earth. The multidimensional aspects of this Other World are revealed,
culminating in the Ninth Dimension – the realm of the saviours. This is the
realm inhabited by the Messiahs, beings who only come down to earth
every thousand years or more.
    • ISBN13: 978-0-9826985-6-3           Marketing:
                                          • $50,000 marketing campaign
    • ISBN10: 0-9826985-6-9               • Facebook and Twitter promotions
                                          • Syndicated video interview
    • Category: Body, Mind, Spirit        • Targeted print advertising campaign
                                          • Emails to over 10,000 Happy Science NA book buying members
    • BISAC 1: OCC019000                  • Events at all NA Happy Science Centres including New York, Los
                                          Angeles, San Francisco, Honolulu, and Toronto
    • Price: $14.95                       • Targeted ARC and final book review mailings
                                          • Book Website
    • Discount: T                         • Co-op available

    • Format: Paperback                    Sales Handles:
                                           • The author offers a unique view of the Other World where we all
    • Size: 6 x 9
                                           go after our time on earth. These teachings have attracted a
                                           following of over 10 million people around the world. They provide
    • Page count: 128 pages
                                           a clear view of the afterlife and offer a path to happiness on earth.
    • Carton qty: 20
                                           Audience:
    • Author Residence: Ryuho Okawa        • Seekers after the truth
    is the most prominent spiritual
    leader in Japan, with over 10          Competition:
    million followers worldwide. His       • A New Earth by Ekhart Tolle 978-0452289963;
    teachings provide a revolutionary      • The Four Agreements by Don Miguel Ruiz 078-1878424501;
    perspective on life and provide        • The Book of Secrets by Deepak Chopra 978-1400098347;
    comfort and happiness to those         • The Book of Not Knowing by Peter Ralston 978-1556438578
    who follow his teachings. He lives
    in Tokyo, Japan but travels
    throughout the world.

    •ISBNs and titles of author's
    previous books: Change Your Life,
    Change the World 978-0-9826985-
    0-1


                       Distributed to the trade through National Book Network 1-800-462-6420
                                                                                                               23
                       BRISTOL PARK BOOKS

  Treasurey of Great Fishing
           Stories
    A Collection of Tales That Celebrates the Art, the
              Craft, and the Soul of Fishing
                Edited with a forward by Roger Caras
                               April 2011
A delightful collection of gems of short fiction and essays, this anthology
represents some of the best fishing writing and reporting ever done. The
stories collected are an exquisite and entertaining tribute to the fisherman.



• ISBN13: 978-0-88486-460-8                     Marketing:
                                                • Co-op available
• ISBN: 0-88486-460-X                           • Targeted reviews in specialty publications

• Category: Sports/Fishing
                                                Sales Handles:
• Price: $16.95                                 • Gathered by bestselling nature writer Roger Caras, these
                                                classic and less familiar works of literature celebrate the
• Format: Paper                                 universal and often contemplative art of fishing.
                                                •
• Discount: Trade                               •

• Size: 6 x 9                                   Audience:
                                                • This book will appeal to the millions of Americans who find
• Page count: 544 pages                         the fisherman's world irresistible

• Carton qty: 20                              Competition:
                                              • Classic Fishing Stories: Twenty Timeless Angling Tales,
• Author Residence: Editor: Roger Caras was Nick Lyons (ed.), 11/02, 978-158574-716-0
the best selling author/compiler of more than
fifty books on pets and wildlife. Caras was
also a correspondent for the ABC Television
networks

•ISBNs and titles of author's previous books:
Treasury of Great Cat Stories, 978-0-88486-
415-8; Treasury of Great Dog Stories, 978-0-
88486-416-5; Treasury of Great Horse
Stories, 978-0-88486-417-2




                    Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                         24
                    THE DERRYDALE PRESS

                      Foxhunting
                    How to Watch and Listen
          The Derrydale Press Foxhunters' Library
     Hugh J. Robards, MFH; Introduction by Norman Fine
                             April 2011
Internationally renowned Master and huntsman Hugh J. Robards
engagingly informs foxhunters, new or experienced, how to more fully
absorb the drama of the hunt. It may be a revelation to some, especially
those who hunt to ride, but even while standing still, things are happening
if you know what to look for and how to interpret what you see. By learning
what to watch and listen for, field members can increase their awareness
and their enjoyment of every hunting day.
    • ISBN13: 978-1-58667-120-4             Marketing:
    • ISBN10: 1-58667-120-0                 • Outreach to equestrian and foxhunting publications.
                                            • Promotion on Facebook, Twitter, and related websites and blogs.
    • Category: Sports/Equestrian
                                          Sales Handles:
   • BISAC 1: SPO057000
                                          • Hugh J. Robards is internationally renowned in foxhunting circles.
   • BISAC 2: SPO22000
                                          • Norman Fine is the editor of the Derrydale Press Foxhunters'
                                          Library.
   • Price: $16.95, pb. , [ T ]
                                          • Christine Cancelli has painted dozens of famous horses, as well
   • Size: 6 x 9
                                          as numerous hunters and jumpers. Her corporate clients include
   • Page count: 160 pages
                                          Polo/Ralph Lauren, the USET, The National Steeplechase
   • Other: 25 line drawings
                                          Association and Fair Hill International. Her work has been featured
   • Carton qty: 46
                                          in American Artist, Town & Country, Spur Magazine, Equine
                                          Images and The Hunt. Her paintings have appeared on the cover
   • Author Residence: Hugh J. Robards
                                          of The Chronicle of the Horse, US Air and The Equine Marketer,
   was born in England and now lives in
                                          and she has done illustrations for The New York Times and
   Ligonier, Pennsylvania, near
                                          Reader’s Digest.
   Pittsburgh, where he is the Joint
   Master and Huntsman of the Rolling
   Rock Hunt.                             Endorsements:
                                          • "for those who have never hunted before but may wish to,
   •ISBNs and titles of author's previous Foxhunting: How to Watch and Listen is the perfect
   books: Foxhunting in England,          introduction...Foxhunting is full of stories, anecdotes, and humour,
   Ireland, and North America (978-       but it is equally a fascinating read for those who want to truly
   1586670368)                            understand hunting." --The Irish Field
                                          • "Three little words of advice to all foxhunters, experienced,
   • Illustrator Residence: Christine M. novice, or hopeful: Read. This. Book...an ideal introduction to the
   Cancelli has had a long and varied     sport, as well as a useful addition to more experienced hunters'
   career involving art and horses.       libraries. Whether one rides to hunt, or as is perhaps more
   Always interested in art, she can      common these days, hunts to ride, this book should be required
   remember drawing horses at a very      reading." --Betsy Manierre, The NSL Newsletter
   early age, copying the drawings of     • "Robards is a master storyteller." --Martha A. Woodham,
   Sam Savitt and Paul Brown. After       Covertside
   seeing a retrospective of Sir Alfred
   Munnings’ work at the Wildenstein      Audience:
   Gallery in 1983, she gave up her day • Foxhunters, armchair or actual.
   job and decided to paint horses for a
   living. She lives in Howell, New       Competition:
   Jersey.                                • Advice on Fox-Hunting (978-1113949295);
                                          • Ronnie Wallace: A Manual of Foxhunting (978-1904057123);
   • Previous Cl. ISBN: 978-1-58667-109- Fox-Hunting (978-1120107633)
   9 (Cloth version)

                    Distributed to the trade through National Book Network 1-800-462-6420
                                                                                                      24
       WRITERS OF THE ROUND TABLE PRESS INC.
    Shut Up, Stop Whining & Get a
     Life from SmarterComics™
            A Kick-Butt Approach to a Better Life
            Larry Winget; Illustrated by Shane Clester
                              April 2011
Shut Up, Stop Whining & Get a Life from SmarterComics forces all
responsibility for every aspect of your life right where it belongs—on you.
Internationally renowned success philosopher, business speaker,
humorist, and NYT and Wall Street Journal bestselling author Larry
Winget won't let you escape to the excuses that we all find comforting.
Larry attacks the importance of a positive attitude, the sanctity of
marriage, sex, religion, fitness, friendship, money, stress, and happiness.
 • ISBN13: 978-1-61066-002-0             Marketing:
 • ISBN10: 1-61066-002-1                 • SmarterComics™ and Writers of the Round Table Press are co-
                                         financing a $10,000 a month public relations campaign for the
 • Category: Self-Help /Motivational launch of the series and Larry's book. Included will be PR, Social
 • BISAC 1: SEL021000                    Networking, Book Review submission, and Radio and Print
 • BISAC 2: SEL016000                    coverage. Smartercomics™ is also investing the following into
 • BISAC 3: SEL027000                    targeted adwords on facebook and linkedin: $25,000 in the last
                                         months of 2010, $130k in 2011, $400k in 2012, and $1M in 2013.
 • Price: $12.95 pb. [ T ]               Sales Handles:
                                         • Self-help for the twitter generation.
 • Size: 7 7/16 x 9 11/16                • An easy 30 minute, meat and potatoes read.
                                         • The visuals make the learning process more fun.
 • Page count: 82 pages                  • Visual lessons are more memorable.
                                         Endorsements:
 • B&W Illustrations: throughout
                                         • forthcoming.
 • Carton qty: 50                        Audience:
                                         • High school and college kids who need a kick in the pants.
 • Larry Winget (Scottsdale, AZ) is a • Business and self-help readers who already know Larry and
 five-time New York Times/Wall           would love to see him as a superhero.
 Street Journal bestselling author.      • New self-help and business readers who find traditional business
 He is a member of the International reading boring or too time consuming.
 Speaker Hall Of Fame. He has
 starred in his own television series Extra sales materials to support the book:
 and appeared in national television • A youtube video will be created in a similar style to
 commercials. Larry is a regular         http://www.youtube.com/watch?v=izoMogD6IgQ
 contributor on many news shows          • Larry is constantly on TV and on the radio and is excited to
 on the topics of money, personal        promote the SmartComics™ edition
 success and business.                   • Additional best-selling authors we sign up will help us in drawing
                                         attention to the series. Authors we anticipate signing in the next 90
 • Illustrator Residence: Shane          days include: Dan Pink, Marshall Goldsmith, James C. Hunter,
 Clester (Portland, OR) has drawn        Robert Cialdini.
 for leading comic book publisher        •ISBNs and titles of author's previous books: Shut Up, Stop
 IDW, Hasbro, Scholastic,                Whining & Get a Life, 978-0471773450 (300,000 units); It's Called
 Macmillan, and Times of London.         Work for a Reason, 978-1592402816; You're Broke Because You
                                         Want To Be, 1592404294
                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                                 25
                   HARVARD COMMON PRESS

                Apple Pie Perfect
   100 Delicious and Decidedly Different Recipes for
                America's Favorite Pie
                             Ken Haedrich
                               May 2011
Nothing smells quite as wonderful as an apple pie in the oven, or tastes
quite as good as a freshly baked, juicy apple pie. It is America's
quintessential dessert. With 100 recipes for classics, holiday pies, easy
pies and more, Apple Pie Perfect contains pies for every kind of family
dinner and party.


• ISBN13: 978-1-55832-742-9                                Marketing:
                                                           • Co-op available
• ISBN10: 1-55832-742-8                                    • Print roundups

• Category: Cookbooks                                      Sales Handles:
                                                           • 100 apple pie recipes
• BISAC 1: CKB063000
                                                           • Beautiful and inviting package
                                                           • Only book on apple pies
• Price: $14.95

• Discount: T                                              Endorsements:
                                                           • "Golden, flaky, aromatic, cinnamon-laced, buttery,
• Format: Paper                                            hot, hot apple pie a la mode. Apple Pie Perfect is just
                                                           like that scoop of vanilla melting on a piece of warm
• Size: 8 x 9                                              pie - over the top. Have fun!" - Tom Douglas, author of
                                                           Tom Douglas; Seattle Kitchen
• Page count: 272 pages
                                                           Audience:
• Carton qty: 14                                           • Bakers

• 100 Recipes
• Author Residence: Ken Haedrich is a food writer and
cooking teacher and the author of numerous
cookbooks, including Soup Makes the Meal. He is a
regular contributer to Bon Appetit and Better Homes
and Gardens. He divides his time between Rumney,
New Hampshire and Annapolis, Maryland.

• Previous ISBN: 9781558322257 (Previous version)



                     Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                            26
                HARVARD COMMON PRESS

         Around the Table
  Easy Menus for Cozy Entertaining at Home
                          Ellen Wright
                           April 2011
24 seasonal menus, accompanied by full-color photographs,
for easy but stylish entertaining for family and friends. In each
menu, Wright highlights easy preparation and do-ahead tips
and shortcuts.



• ISBN13: 978-1-55832-741-2            Marketing:
                                       • Co-op available
• ISBN10: 1-55832-741-X
                                       Sales Handles:
• Category:
                                       • Lavishly designed
Cookbooks/Entertaining
                                       • 24 seasonal menus
                                       • Easy recipes with plan-ahead tips
• BISAC 1: CKB029000
                                       • Well known chef and entertainer
• Price: $18.95
                                       Endorsements:
• Discount: T                          • "Around the Table is the next best thing to sitting down in Ellen
                                       Wright's kitchen and sharing one of her home-cooked meals. She
• Format: Paper                        gives us a masterful guide to cooking, entertaining, and the
                                       comforts of home." - Tom Brokaw
• Size: 8 x 9

• Page count: 240 pages

• Carton qty: 18

• Author Residence: Ellen Wright
is the author of Bridgehampton
Weekends. She studied with
James Beard, Madhur Jaffrey and
Julia child. She divides her time
between New York City and
Bridgehampton, New York.

• Previous ISBN: 9781558322523
(Cloth version)



                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                        26
                    HARVARD COMMON PRESS

       The Southwestern Grill
                            Michael McLaughlin
                               April 2011
Grilling, America's favorite home-grown cooking technique, and
southwestern food, the country's best-loved regional cuisine, together
make a sizzingly perfect match. With brilliant barbecue wizardry, Michael
McLaughlin serves up 200 dazzingly tasty recipes perfect for casual
weekday dinners and spectacular weekend feasts.
      • ISBN13: 978-1-55832-743-6          Marketing:
                                           • Co-op available
      • ISBN10: 1-55832-743-6
                                           Sales Handles:
    • Category: Cookbooks
                                           • Michael McLaughlin, well known and acclaimed food writer
                                           • Popularity of grilling and southwestern regional cooking
    • BISAC 1: CKB005000

    • Price: $15.95                        Endorsements:
                                           • "Michael McLaughlin has done it again! He has ceated a grill
    • Discount: T                          book full of sizzling Southwestern flavors and recipes that will light
                                           up your tastebuds like a Fourt of July sky." - Steve Raichlen
    • Format: Paper
                                           Audience:
    • Size: 7 1/4 x 9 1/8                  • Grillers and those interested in southwestern cooking

    • Page count: 352 pages

    • Carton qty: 14

    • Other: 200 recipes

    • Author Residence: Michael
    McLaughlin was one of America's
    most trusted and admired food
    writers and author of more than a
    dozen cookbooks including The
    Manhattan Co's Southwest
    American Cookbook and All on the
    Grill.

    • Previous ISBN: 9781558321649
    (Previous version)


                       Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                                    27
                HARVARD COMMON PRESS

 Tomatoes & Mozzarella
            Hallie Harron and Shelley Sikora
                        April 2011
A cookbook devoted to the simple sophistication of the perfect
pairing of tomatoes and mozzarella - includes 100 recipes from
a variety of cuisines. It includes dishes for every season and
recipes for quick dishes to more sophisticated creations.




• ISBN13: 978-1-55832-740-5                           Marketing:

• ISBN10: 1-55832-740-1                               • Co-op available

• Category: Cookbooks
                                                      Sales Handles:
• BISAC 1: CKB085000

• Price: $14.95
                                                      • Perennial interest in tomatoes - you can never have
• Discount: [T]                                       too many tomato recipes
                                                      • Lavish design
• Format: Paperback w/ flaps

• Size: 8 x 8
• Page count: 176 pages

• Carton qty: 28

• Other: 100 Recipes

• Author Residence: Hallie Harron is a professional
chef and restaurant consultant. She leads food and
wine tours to Paris and Provence and owns a
cooking school in Provence. She divides her time
between Prescott, AZ and Provence. Shelly Sikora
is co-owner of the restaurant Bobby Q, Great
Steaks and Real BBQ. She lives in Scottsdale, AZ.

• Previous ISBN: 9781558322998 (Cloth version)


                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                     27
                         LEARNINGEXPRESS

        U.S. Constitution in 15
            Minutes a Day
                         LearningExpress, LLC
                                May 2011
This book presents students with the history behind the ratification and
drafting of U.S. Constitution, laying the groundwork material that is likely to
appear on standardized tests including the AP U.S. History exam. Twenty
easy-to-digest lessons cover each amendment in depth, discuss the
history behind the amendments, define key vocabulary, and highlight the
Constitution's relevance to the present day.
     • ISBN13: 978-1-57685-767-0            Marketing:
                                            • Co-op availible
     • ISBN10: 1-57685-767-0
                                            Sales Handles:
    • Category: Political
                                            • An ideal supplement to middle school history textbooks
    Science/Constitution
                                            • 360,000 students take the AP U.S. History Exam
                                            • FREE access to extra practice questions online
    • BISAC 1: HIS036000

    • Price: $$14.95                        Audience:
                                            • This book will give middle school students the groundwork
    • Discount: TR                          needed to supplement their history textbooks and succeed in their
                                            more challenging high school classes and AP exams.
    • Format: Pb
                                            Competition:
    • Size: 7 x 10                          • The U.S. Constitution and You, 978-0764117077; The Complete
                                            Idiot's Guide to the U.S. Constitution; 978-1592576272; The United
    • Page count: 256 pages                 States Constitution: What It Says, What It Means: A Hip Pocket
                                            Guide, 978-0195304435

                       Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                       28
                            LEARNINGEXPRESS

         Geometry Success in 15
             Minutes a Day
                            LearningExpress, LLC
                                  April 2011
    An introduction to the confusing world of geometry, this guide offers a
    step-by-step approach for middle school students (and their parents) who
    want and need more geometry practice outside of the classroom.
    Geometry Success in 15 Minutes a Day is an easy-to-read resource that
    supplements the instruction young students receive in class and provides
    a working knowledge of geometry that is a key to success on many
    standardized exams.
• ISBN13: 978-1-57685-766-3           Marketing:
                                      • Co-op available. Possible inclusion in "20 Minutes" series
• ISBN10: 1-57685-766-2               promotions

• Category: Mathematics/Geometry Sales Handles:
                                 • --Each chapter covers an important topic in-depth with key terms,
• BISAC 1: MAT012000
                                 examples, and practice questions
                                 • --Chapters build on one another, leading to a complete base of
• Price: $14.95
                                 geometry knowledge
                                 • --This book is useful for teachers who want an additional resource
• Discount: TR
                                 for geometry problems or an alternative or complement to
                                 traditional geometry textbooks.
• Format: Pb
                                 • Topics covered include: Points, Lines, and Angles; Reasoning
                                 and Proofs; Triangles, Quadrilaterals, and Polygons; Area and
• Size: 7 x 10
                                 Volume; Transformations and Constructions; Coordinate Geometry
• Page count: 288 pages
                                      Competition:
                                      • Geometry for Dummies, 978-0470089460; Cliff's Notes
                                      Geometry, 978-0764558252; Schaum's Easy Outline of Geometry,
                                      978-0071369732

                Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                        28
                             LEARNINGEXPRESS

                   Radiography Exam
                                LearningExpress
                                   April 2011
    LearningExpress’s Radiography Exam contains the comprehensive
    practice and review that every candidate preparing for the ARRT's
    Certification Exam in Radiography needs. You'll find:
    Two complete practice exams based on the format and content of the
    official ARRT Certification Examination in Radiography
    An informative overview of the Radiologic Technologist career
    Essential information and tips on the format, timing, and scoring of the
    Radiography Exam
    Comprehensive review lessons in all exam topics with 900 practice
    questions.
• ISBN13: 978-1-57685-731-1           Marketing:
                                      • Co-op availible
• ISBN10: 1-57685-731-X
                                       Sales Handles:
• Category: Study
                                       • There are approximately 215,000 Radiologic Technologists
Aids/Professional
                                       across the United States
                                       • The Bureau of Labor Statistics projects the employment rate to
• BISAC 1: STU021000
                                       increase by 17% by 2018.
                                       • Written by industry professional
• Price: $34.95

• Discount: TR                         Audience:
                                       • Test-takers of ARRT's Certification Exam in Radiography
• Format: Pb.
                                       Competition:
• Size: 8 1/2 x 11                     • Kaplan Radiography Exam, 9781419552748; Radiography Prep,
                                       9780071502788; Radiography Essentials,978-1416057659
• Page count: 350 pages

• Carton qty: 40


                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                          29
                             HAVEN BOOKS

           Hidden Gems of Asia
                     Every Piece Tells a Story
                     Tara Jenkins and Karen Pittar
                              April 2011
 This elegant vellum-jacketed coffee table book unveils ten of Asia’s best-
 loved boutique jewelers. Iconic yet discreet, these designers create
 uniquely artful pieces that Asia's fashion-forward women collect with
 relish. The designers reflect on how to wear jewelery and how to combine
 it with fashion. The book reveals the designers’ creative influences and
 how they developed a signature style. It also showcases their creations
 with beautiful, lush photography.
• ISBN13: 978-988-18094-2-1                                      Marketing:

• ISBN10: 988-18094-2-8                                        • Co-op available
                                                               • National print, radio and online PR campaign
• Category: Design/Jewelry                                     • Profnet coverage
                                                               • Inclusion in EXPERTS list distributed to media
• BISAC 1: ANT021000                                           daily
• BISAC 2: DES005000                                           • BEA stand
• BISAC 3: TRV032000

• Price: $45.00                                                Sales Handles:

• Discount: T                                                  • Women are increasingly style-conscious, and ever
                                                               more curious about designers from all over the
• Format: cl.                                                  world.
                                                               • This gorgeous book delivers ten uniquely creative
• Size: 9 x 11 1/2                                             minds to offer ideas and inspiration for personal
                                                               style.
• Page count: 164 pages                                        • A stunning and sophisticated gift item, with an
                                                               expensive feel.
• B&W Photo: 40                                                • A rare look into Asia's unique approach to
                                                               jewellery - how to make it, and how to wear it.
• Color Photo: 160
                                                               Competition:
• Carton qty: 20
                                                               • Tiffany Style: 170 Years of Design 978-
• Author Residence: Hong Kong                                  0810972933; Robert Lee Morris: The Power of
                                                               Jewelry 978-0810949546
Tara Jenkins and Karen Pittar (respectively from the UK
and Australia) have been writing professionally for
newspapers and magazines for many years, specializing in
lifestyle and family subjects.

                      Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                    30
                         DOWN EAST BOOKS

                         Hull Creek
                    A Novel of the Maine Coast
                               Jim Nichols
                               April 2011
After the death of his parents, Troy Hull left college to take up his family‚s
traditional lobster-fishing life. After a few good years, Troy finds himself
faced with the loss of that life, and the changing nature of his hometown.
Troy's best friend, also a lobsterman, has found his own shady methods to
deal with this situation, and now Troy must decide whether to follow his
pal's outlaw path to solvency or let the straight-and-narrow take him from
his beloved home forever. Throw in a run-away wife, a wicked city woman,
a wild melee where a big-shot TV host and crew get tossed into the chilly
harbor, and a drug deal gone bad.


• ISBN13: 978-0-89272-915-9                      Marketing:

• ISBN10: 0-89272-915-5                          • Co-op available
                                                 • Targeted review copy mailing to print and online media
• Category: Fiction/General                      • Advance review copies will be available
                                                 • Ads in Down East Magazine
• BISAC 1: FIC000000                             • Web, e-mail and social network promotions

• Price: $24.95
                                                 Sales Handles:
• Discount: T
                                                 • A real-world story that will resonate to many who live in or
• Format: Cloth
                                                 around the changing working waterfront communities.
• Size: 5 1/2 x 8 1/2
                                                 Endorsements:
• Page count: 256 pages
                                                 • ". . . Hull Creek is the real world: Desperate times, heavy-
• Carton qty: 28
                                                 duty hearts." —Carolyn Chute
                                                 • ". . . Energetically written, often funny, satisfyingly moving,
• Author Residence: Jim Nichols has
                                                 Hull Creek is a wonderful novel." —Elaine Ford
received the Willamette Award for Fiction, a
River City Writing Award, and a Maine Arts
Commission Fellowship. His short stories
have appeared in Esquire, Paris
Transcontinental, American Fiction, and
others. He lives in Warren, ME.

•ISBNs and titles of author's previous
books: Slow Monkeys 978-0887483790



                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                                     30
                             LEARNINGEXPRESS

                   Court Officer Exam
                      2nd Edition
                                LearningExpress
                                   April 2011
    This all new, updated second edition provides prospective courtroom
    attendants, courtroom deputies, bailiffs, and marshals, with the most
    comprehensive and up-to-date information on what court officers do, how
    they are selected, what the their exam could consist of, and how it is
    administered. Readers will find four full practice tests with complete
    answer explanations, plus additional instructional chapters and practice
    questions in memory and observation, reading comprehension, legal
    definitions, clerical abilities, and how to approach the interview.
• ISBN13: 978-1-57685-786-1               Marketing:
                                          • co-op availible
• ISBN10: 1-57685-786-7
                                       Sales Handles:
• Category: Study
                                       • The Bureau of Labor Statistics estimates and 11% job growth by
Aids/Professional
                                       2016.
                                       • New job openings created in both public and private sector from
• BISAC 1: STU021000
                                       need to replace retiring officers.
                                       • Great job security--layoffs are rare due to steady retirement
• Price: $16.95
                                       attrition
• Discount: TR
                                       Competition:
• Format: pb                           • Barron's Court Officer Exam, 9780764123665; Master Court
                                       Officer Exam, 10th Ed., 9780768922349;
• Size: 8 1/2 x 11

• Page count: 224 pages

• Carton qty: 40


                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                           31
                             LEARNINGEXPRESS

                   LSAT Logic Games
                                LearningExpress
                                   April 2011
    Logic Games Practice for the LSAT gives you a comprehensive plan for
    attacking logic games, covering the best methodology to approaching
    each specific type. You’ll receive the preparation you need to ace this
    section of the LAST. You’ll find:
    *Multiple drills designed to reinforce the skills you need to effectively
    conquer each type of logic game
    *Tips for how to manage your time as you maneuver through this LSAT
    section
    *Online timed games that mimic the official LSAT Logic section
• ISBN13: 978-1-57685-779-3             Marketing:
                                        • Co-op available
• ISBN10: 1-57685-779-4
                                       Sales Handles:
• Category: Study Aids/LSAT
                                       • Written by veteran LSAT tutor with years of experience teaching
                                       logic games and who scored in the 98% on the LSAT
• BISAC 1: STU17000
                                       • Free online instantly scored logic games for additional practice
                                       • Approximately 171514 people took the LSAT from 2009-2010
• Price: $24.99

• Discount: TR                         Audience:
                                       • LSAT test takers
• Format: Pb.
                                       Competition:
• Size: 8 1/2 x 11                     • McGraw Hill's Conquering Logic Games, 9780071497947; LSAT
                                       Logic Games, 9780738601113; LSAT Logical Reasoning Bible,
• Page count: 288 pages                9780980178258

• Carton qty: 40


                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                            31
                      SENTIENT PUBLICATIONS

      The Ultimate Distinction
   Resolving Our Biggest Philosophical, Spiritual, and
                  Practical Problem
                                Matt Mullen
                                April 2011
Taoists call it yin and yang; Buddhists refer to the two truths: existence is
both absolute and relative. Just as physicists accept that a subatomic
particle is also a wave, we can understand that the universe is both one
(absolute, undivided) and many (conceptual, material). Mystics get lost in
the absolute, while most see only the relative. Matt Mullen points out that
both are necessary for living a life in concert with the way things really are.

 • ISBN13: 978-1-59181-169-5       Marketing:
                                   • Reviews in spiritual magazines
 • ISBN10: 1-59181-169-4           • Author tour of Minneapolis/St. Paul
                                   • National radio tour
 • Category: Spirituality          • Author website and Internet marketing

 • BISAC 1: PHI013000              Sales Handles:
 • BISAC 2: REL062000
                                   • The implications of quantum physics for how ordinary people perceive
 • BISAC 3: PHI025000
                                   the world are difficult to grasp, but Mullen explains them in a way we
                                   can understand. The payoff is that clearing up the confusion alleviates
 • Price: $9.95
                                   suffering and strife in our lives.
 • Discount: T
                                   Endorsements:
 • Format: paperback               • Dean Curtain, professor of philosophy at Gustavus Adolphus College
                                   • Steve Hagen, founder of Dharma Field Zen Center and author of
 • Size: 5 1/2 x 7 1/2             Buddhism Plain and Simple
                                   • Other philosophy professors
 • Page count: 80 pages

 • Carton qty: 80                  Audience:
                                   • Serious students of the connection between philosophy, science, and
 • Author Residence: For ten       spirituality
 years, Matt Mullen has            • Buddhists
 studied Zen under Steve
 Hagen, a widely respected         Competition:
 best-selling author of books      • Quantum Enigma, Bruce Rosenblum & Fred Kuttner, 06/08, $15.95,
 about Buddhism and                paperback, Oxford University Press, 978-0195342505; The God
 philosophy. Matt is a             Theory, Bernard Haisch, 04/09, $12.95, paperback, Weiser Books, 978-
 pragmatic, logical, down-to-      1578634361; Biocentrism, Robert Lanza, 05/10, $14.95, paperback,
 earth teacher of philosophical    BenBella Books, 978-1935251743
 and spiritual matters who lives
 in Minneapolis, MN.
                                     Extra sales materials to support the book:
                                     • Marketing plan
                                     • Color cover
                                     • Table of Contents
                                     • Sample chapter
                                     • Author bio
                                     • Sell sheet
                    Distributed to the trade through National Book Network 1-800-462-6420



                                                                                                        32
                                  SNOW LION

            Ornament of Reason
    The Great Commentary to Nāgārjuna’s Root of the Middle Way
 Mabja Jangchub Tsöndrü, translated by The Dharmachakra
                 Translation Committee
                                  April 2011
Mabja’s Ornament of Reason is considered to be one of the greatest Tibetan
commentaries on Nāgārjuna’s crucial work, Root of the Middle Way. The teaching
revolves around the two truths – conventional and ultimate reality. This is
alternatively explained as dependent origination empty of all mental constructions
of ultimate truth, along with the results of realization. Both Nāgārjuna’s text and
Mabja’s commentary are included here.
     • ISBN13: 978-1-55939-368-3               Marketing:
                                               • Co-op advertising available
     • ISBN10: 1-55939-368-8                   • Supported by direct mail campaign
                                               • Reviews and ads in major Buddhist journals (Tricycle, Shambhala Sun,
     • Category: Religion/Buddhism             Buddhadharma, Mandala, The Snow Lion) and trade publications

     • BISAC 1: RELOO7050                      Sales Handles:
                                               • Books by and about Nāgārjuna have a waiting audience. We have sold
     • Price: $44.95 pb., [ T ]                at least 3,000 copies of each of the three books we’ve published on
                                               Nāgārjuna’s thought and expect the same for this book.
     • Size: 6 x 9                             • Nāgārjuna is the founder of the Middle Way philosophical school of
                                               Tibetan Buddhism, which has been critical to the development of
                                               Buddhism.
     • Page count: 543 pages
                                               • His account of the Middle Way has had a deep and lasting influence on
                                               the development of Madhyamaka philosophy in India as well as all four
     • Carton qty: 20                          schools of Buddhism in Tibet and beyond.

     • Author Residence: Mabja (?–             Endorsements:
     1185 CE) was among the first              • “I have no doubt that readers interested in the development of the
     Tibetans to rely on the works of          Madhyamika view will derive great benefit from this work. I congratulate all
     Candrakīrti to interpret the texts of     who participated in this translation” – His Holiness the Dalai Lama
     Nāgārjuna. The Dharmachakra               • “Truly masterful …. Lucid, accessible, and yet utterly true to the original,
     Translation Committee works               it sets the standard for any philosophical translation undertaken in the
     under the guidance of Chökyi              future. No one who is serious about understanding Madhyamaka can
     Nyima Rinpoche and is based in            afford to overlook this book." – José Ignacio Cabezón, XIVth Dalai Lama
     Nepal.                                    Professor, UC Santa Barbara
                                               • “One of the most important Tibetan commentaries on Nāgārjuna's Root
                                               of the Middle Way …. as accurate as it is readable …. A must read for all
     •ISBNs and titles of author's             those who think that the Madhyamaka philosophy is an important tradition
     previous books: Luminous                  deserving of sustained philosophical attention." – Georges B. J. Dreyfus,
     Essence: A Guide to the                   Professor of Religion, Williams College
     Guhyagarbha Tantra,
     9781559393270; Middle Beyond              Audience:
     Extremes: Maitreya's                      • Students and practitioners of Eastern religion and philosophy.
     Madhyantavibhanga with                    • Westerners interested in Tibetan Buddhism and Western students of
     Commentaries by Khenpo Shenga             Buddhism in America (of which there are 800,000 in the U.S. from a total
     and Ju Mipham 9781559392709               of 3.5 million Buddhists in America)

                                               Competition:
                                               • The Fundamental Wisdom of the Middle Way: Nagarjuna's
                                               Mulamadhyamakakarika, 978-0195093360; Introduction to the Middle
                                               Way: Chandrakirti's Madhyamakavatara with Commentary by Ju Mipham,
                                               978-1590300091

                                              Extra sales materials to support the book:
                                              • Promotional flyer
                        Distributed to the trade through National Book Network 1-800-462-6420


                                                                                                                                32
                       KELLEY BLUE BOOK

  Kelley Blue Book Used Car
            Guide
                         Consumer Edition
                          Kelley Blue Book
                          April-June 2011
Now published quarterly, the Consumer Edition of the Kelley Blue Book
Used Car Guide includes current trade-in values, private party values, and
suggested retail values on more than 10,000 models of used cars, trucks,
and vans. Covering 15 model years, the book includes VINs, original list
prices, easy-to-use equipment schedules with values for optional
equipment, and a table of acceptable mileage ranges by year.



Single Copy:                            Marketing:

• ISBN13: 978-1-936078-06-6             • Kelley Blue Book is the #1 source for the most comprehensive
1-936078-06-6                           automotive value information.
• Price: $9.95 pb. [ T ]
• Carton qty: 130
                                        Sales Handles:
10-COPY PPK:

• ISBN13: 978-1-936078-07-3     1-
936078-07-4                             • Over 1 million copies sold of previous editions.
$99.50 ppk/pb. [ P ]                    • The nation's #1 selling automotive book
• Carton qty: 5                         • No other vehicle information source is trusted by both consumers
                                        and the automotive industry
5-COPY PPK

• ISBN13:978-1-936078-08-0
1-9360780-8-2
$59.70 ppk/pb [ P ]
Carton qty: 10

• Category: Reference/Automotive

• BISAC 1: TRA001020

• Size: 3 ¾ x 6

• Page count: 400 pages



                   Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                     33
                                                                         Edition Axel Menges GmbH
                                                                                 Esslinger Straße 24
                                                                         D-70736 Stuttgart-Fellbach
                                                                                tel. +49-711-5747 59
                                                                                fax +49-711-5747 84
                                                                                www.AxelMenges.de




Fritz Barth
Francesco di Giorgio Martini’s Fortress Complexes
With an essay by Olaf Metzel and photographs by Fritz and
Friedrich Barth. 128 pp. with ca. 50 illus., 210 x 280 mm, hard-cov-
er, German / English
ISBN 978-3-936681-42-0
Euro 59.00, sfr 92.00, £ 49.90, US $ 79.00, $A 108.00

Francesco di Giorgio Martini’s fortress complexes, created at the
end of the Quattrocento, continue to look experimental and highly
speculative half a millenium later by their semiotic character. They
represent an extreme of European architectural history, occupying
a position where architecture and sculpture cannot be sharply dis-                              Distributors
tinguished any longer. The alien-looking creations represented in
this book have their origins in a particular historic situation: the              Brockhaus Commission
emergence of firearms in the 14th century and their spread in the                         Kreidlerstraße 9
15th century had shifted the balance of warfare in favour of the                  D-70806 Kornwestheim
attacking side, against which the defensive structure had not yet                                Germany
found a remedy.                                                                     tel. +49-7154-1327-33
   Enter Francesco di Giorgio Martini (1439–1502) at this point,                   fax +49-7154-1327-13
a native of Siena and one of the Quattrocento’s highly versatile                      menges@brocom.de
artists. He worked mainly in Federico da Montefeltro’s Urbino,
and left behind a body of work that included painting – the three                        Buchzentrum AG
famous prospects of ideal cities in Berlin, Baltimore and Urbino                   Industriestraße Ost 10
are attributed to him –, sculpture – primarily his imposing reliefs –,                CH-4614 Hägendorf
and architecture – here he was definitely the outstanding figure                  tel. +41-062 209 26 26
between Alberti and Bramante. His achievements as an engineer                     fax +41-062 209 26 27
are equally impressive, and his elaborate designs for machines             kundendienst@buchzentrum.ch
strongly influenced those of Leonardo da Vinci. He was a true Re-
naissance uomo universale, though, despite of his voluminous                        Gazelle Book Services
and influential theoretical work, less in the sense of a humanist                        White Cross Mills
homme de lettres than as an all-round artist.                                                    Hightown
   Francesco’s sacred and secular structures are classicist and                        Lancaster LA1 4XS
austere in nature, yet his fortress structures look as if, moving be-                      United Kingdom
yond all functional concerns, he is exploiting the newness of the                     tel. +44-1524-68765
task, the lack of any tried and tested technical solutions and the                    fax +44-1524-63232
removal of all typological boundaries to give his architectonic fan-            sales@gazellebooks.co.uk
tasies free rein, resulting in an apotheosis of the new, the unfamil-
iar and the alien.                                                                 National Book Network
   This book is an attempt to understand the strangely grandiose                           15200 NBN Way
semiotic character of these structures. In doing so, it poses the            Blue Ridge Summit, PA 17214
question of what strategies can be used when seeking a shape                                         USA
for buildings for which there is no precedent.                                       tel. +1-800-4626420
   Fritz Barth studied architecture in Stuttgart. He was written a                   fax +1-800-3384550
monograph about the Villa Lante, a garden from the 16th century                  custserv@nbnbooks.com
(Die Villa Lante in Bagnaia, Edition Axel Menges, 2001), and an-
other one about Johann Santini Aichel, a Bohemian late-Baroque                                Tower Books
architect (Santini, 2004). He runs an architecture firm in Fellbach           Unit 2/17 Rodborough Road
near Stuttgart, and also occasionally works as a photographer.                 Frenchs Forest, NSW 2086
                                                                                                  Australia
                                                                                      tel. +61-2-99755566
                                                                                      fax +61-2-99755599
                                                                                 info@towerbooks.com.au
                                                                                                     34
                                                                             Edition Axel Menges GmbH
                                                                                     Esslinger Straße 24
                                                                             D-70736 Stuttgart-Fellbach
                                                                                    tel. +49-711-5747 59
                                                                                    fax +49-711-5747 84
                                                                                    www.AxelMenges.de




Opus 75
Otto Ernst Schweizer, Stadium in Vienna
With an introduction by Immo Boyken und photographs by Martin
Gerlach. 60 pp. with 50 illus., 280 x 300 mm, hard-cover, German /
English
ISBN 978-3-932565-75-5
Euro 36.00, sfr 58.00, £ 24.90, US $ 49.00, $A 68.00

When the stadium for a »Workers Olympiad« – one of the most
beautiful complexes in Europe, as the daily press put it – was ope-
ned in 1931 on the occasion of the 10th anniversary of the Re-
public of Austria on the Prater site in Vienna, Otto Ernst Schweizer,
the architect, was suddenly catapulted into the ranks of interna-                                   Distributors
tionally acclaimed architects.
     The stadium, which can seat 60,000, was built as an amphi-                       Brockhaus Commission
theatre on the model of its ancient predecessors, in particular the                           Kreidlerstraße 9
Colosseum in Rome, which Schweizer had studied intensively;                           D-70806 Kornwestheim
the Viennese stadium seen as a reinterpretation of the enormous                                      Germany
Roman structure on the basis of the constancy of things that were                       tel. +49-7154-1327-33
valid, which was one of the basic premises of his architecture.                        fax +49-7154-1327-13
     Otto Ernst Schweizer, born in 1890, and thus of the same gene-                       menges@brocom.de
ration as Le Corbusier, Hans Scharoun, Erich Mendelsohn and Lud-
wig Mies van der Rohe, had attracted attention even as a young                               Buchzentrum AG
architect with some outstanding competition entries, and was ac-                       Industriestraße Ost 10
claimed for his planetarium on the periphery of the old town in                           CH-4614 Hägendorf
Nuremberg and for the stands and the two cafés of the stadium                         tel. +41-062 209 26 26
complex there. He had left municipal service as an Oberbaurat to                      fax +41-062 209 26 27
dedicate himself to planning and realizing the Milchhof in Nurem-              kundendienst@buchzentrum.ch
berg and also the stadium in Vienna. For thirty years he worked as
one of the great teachers and researchers in the architecture faculty                   Gazelle Book Services
of the Technische Hochschule in Karlsruhe. He built – after a long                           White Cross Mills
break forced upon him by National Socialist culture policy – the                                     Hightown
II. Kollegiengebäude for Freiburg University. This was his last build-                     Lancaster LA1 4XS
ing, and once again Schweizer’s approach to form and function                                  United Kingdom
was concentrated in it, almost as the quintessence of a rich creati-                      tel. +44-1524-68765
ve life.                                                                                  fax +44-1524-63232
     And what remains of the stadium, this most beautiful complex                   sales@gazellebooks.co.uk
in Europe, as has been said? The landscape around it has been
wrecked and allowed to fray into randomness and Schweizer’s                            National Book Network
reflecting lake in front of the arena has been filled in. The arena itself                     15200 NBN Way
has been enlarged by almost double its appropriate cubature and                  Blue Ridge Summit, PA 17214
its height increased, so generally it has changed to such an extent                                      USA
that the original is unrecognizable; hence this book.                                    tel. +1-800-4626420
     Immo Boyken is professor of building history and architectural                      fax +1-800-3384550
theory in Konstanz. He is particularly interested in late 19th- and                  custserv@nbnbooks.com
20th-century architecture. He was highly involved in the monograph
on Egon Eiermann, has written work including the monograph on                               The Scribo Group
Otto Ernst Schweizer, and most recent on Heinz Tesar’s Donau City                       18 Rodborough Road
church in Vienna (Opus 42), Egon Eiermann’s German Embassy                         Frenchs Forest, NSW 2086
building in Washington (Opus 54), Otto Ernst Schweizer’s Milchhof                                    Australia
in Nuremberg (Opus 59) and the German Pavilions at the 1958                            tel. + 61-1300-727 426
Brussels World Fair by Egon Eiermann and Sep Ruf (Opus 62).                            fax +61-1300-650 777
                                                                                       orders@scribo.com.au

                                                                                                              34
                                                                            Edition Axel Menges GmbH
                                                                                    Esslinger Straße 24
                                                                            D-70736 Stuttgart-Fellbach
                                                                                   tel. +49-711-5747 59
                                                                                   fax +49-711-5747 84
                                                                                   www.AxelMenges.de




Hillert Ibbeken
Das andere Italien / The other Italy
168 pp. with 118 illus., 280 x 300 mm, hard-cover, German / English
ISBN 978-3-936681-43-7
Euro 69.00, sfr 109.00, £ 59.90, US $ 96.00, $A 129.00

The »other Italy«, that is the rural Italy, far from the bustle of the
cities. It is the Italy of the Apennines, its natural scenery, its remote
villages, churches and religious communities, its farmers, charcoal
burners, shepherds and fishermen – even if these old professions
are now dwindling away.
    The author has travelled hundreds of kilometres through this
rural Italy on foot, and travelled thousands of kilometres through it                              Distributors
by car. Although he was acting in a professional capacity as a ge-
ologist, his interests went beyond this wonderful country’s geol-                    Brockhaus Commission
ogy to embrace everything it had to offer. In the year 1959, he em-                          Kreidlerstraße 9
barked on ten years working in Liguria (north of Genoa) and twen-                    D-70806 Kornwestheim
ty years in Calabria, on the toe of the Italian »boot«, on the flank of                             Germany
the Aspromonte facing the Ionian Sea. Further visits to both areas                     tel. +49-7154-1327-33
up to the present day have contributed to his fifty-year relationship                 fax +49-7154-1327-13
with Italy, and a body of Italian experiences which was simply beg-                      menges@brocom.de
ging to be set down with accompanying pictures.
    Ten stories tell of the land and the people, of the wild land-                          Buchzentrum AG
scape of Calabria and its mafia, of rural festivals, Christmas cus-                   Industriestraße Ost 10
toms, Italian food, abandoned farms – and of Nonno, a grand-                             CH-4614 Hägendorf
father. A wealth of photographs, mainly in colour, join with the sto-                tel. +41-062 209 26 26
ries in encouraging the reader to forsake bathing holidays and art                   fax +41-062 209 26 27
tourism and take a trip to a near and yet distant land.                       kundendienst@buchzentrum.ch
    Until his retirement, Hillert Ibbeken was professor of geology at
the Freie Universität Berlin. He has been involved in architecture                     Gazelle Book Services
and landscape photography throughout his life. His book Karl                                White Cross Mills
Friedrich Schinkel – Das architektonische Werk heute / The archi-                                   Hightown
tectural work today, edited in co-operation with Elke Blauert, was                        Lancaster LA1 4XS
published by Edition Axel Menges in 2001. Later followed, in the                              United Kingdom
same format, this time with him as sole editor, his monographs on                        tel. +44-1524-68765
Ludwig Persius (2005) and Friedrich August Stüler (2006) as well                         fax +44-1524-63232
as California. Impressions from the American West / Impressionen                   sales@gazellebooks.co.uk
aus dem amerikanischen Westen (2007), then, edited in co-opera-
tion with Michael Bischoff, Schlösser der Weserrenaissance / Cas-                     National Book Network
tles of the Weser Renaissance (2008), and finally Fossil Design,                              15200 NBN Way
Zeichen versteinerten Lebens / Signs of Petrified Life (2009).                  Blue Ridge Summit, PA 17214
                                                                                                        USA
                                                                                        tel. +1-800-4626420
                                                                                        fax +1-800-3384550
                                                                                    custserv@nbnbooks.com

                                                                                           The Scribo Group
                                                                                       18 Rodborough Road
                                                                                  Frenchs Forest, NSW 2086
                                                                                                    Australia
                                                                                      tel. + 61-1300-727 426
                                                                                      fax +61-1300-650 777
                                                                                      orders@scribo.com.au

                                                                                                            34
                    SANCTUARY PUBLICATIONS

            Our Sacred Garden:
             The Living Earth
                     Reuniting Us With Nature
         Adele Seronde with a Foreword by Jim Bishop
                                April 2011
Seronde reveals a potent movement of awakening people searching for
ways to live in balance with the Earth, to heal themselves and the planet.
To her, the garden is a metaphor for healing, for learning of the symbolic
Sacred Garden, paradise of everyone's dreams, a source of resolution to
love and nurture the Earth, not pollute, exploit and destroy her. Vignettes
aplenty of inspiring visionaries leading the way.
 • ISBN13: 978-0-9843754-5-5                      Marketing:
                                                  • Website, blog, social media, book festivals, book signings, public
 • ISBN10: 0-9843754-5-7                          addresses, book reviews

• Category: Environmental/Conservation           Sales Handles:
                                                 • * Twenty years in the making;
• BISAC 1: NAT11000 /
                                                 • *Author is the 85 year old founder of Gardens for Humanity.
Nature/Environmental Conservation and
                                                 • * Printed in full color
Protection
                                                 • *Stunning photography*
                                                 • * A lifetime of Adele's own nature paintings
• Price: $26.95
                                                 • * A call to environmental awareness and action by planting one
                                                 garden at a time
• Discount: T
                                                 • * Filled with essays and vignettes of visionaries great and small
• Format: paper
                                                 Endorsements:
• Size: 10 1/2 x 8 1/2                           • To come

• Page count: 220 pages                          Audience:
                                                 • Environmental enthusiasts and activists;
• Color Photo: 75                                • nature lovers, gardening enthusiasts, art lovers, New Age,
                                                 spiritual
• Color Illustrations: 75
                                                 Competition:
• Carton qty: tbd                                • Sacred Land; 978-0-7387-1146-1;
                                                 • Guerrilla Gardening; 978-0-86571-583-7
• Author Residence: Adele Seronde is the         •
founder of Gardens for Humanity and has
made it her life's work to encourage others      Extra sales materials to support the book:
to contribute to saving the Earth by planting
                                                 • color sales sheet, endorsements, ToC, chapter samples, bios,
gardens
                                                 etc.
• Illustrator(s): Art by Adele Seronde




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                                                                                                           35
                           POCKET BIBLES

      The Jane Austen Pocket
               Bible
   Everything You Want to Know About Jane and Her
                       Novels
                              Pocket Bibles
                               Holly Ivins
                               April 2011
A neat little gift book perfect for any lover of quintessentially ‘English’
literature, delving into the world of Jane Austen from English Regency
manners to creating the perfect Austen dinner party and negotiating the
delicate matter of landing a husband. Part of the Pocket Bibles series, a
brand new collection of lovingly crafted gift books giving a unique mix of
useful references, handy tips and fascinating trivia guaranteed to entertain
and enlighten at every page.
    • ISBN13: 978-1-907087-18-9             Marketing:
                                            • The perfect gift for a literary lover
    • ISBN10: 1-907087-18-4                 • Have you ever dreamt of Darcy? Wished for Wentworth? Or even
                                            envied the womanly wiles of Emma? Perhaps you want to know a
    • Category: Gift - Little Gift Book     bit more about the author who so accurately describes the ins and
                                            outs of courtship, and whose novels have never been out of print
    • BISAC 1: LIT004290                    since they were first published nearly 200 years ago?
                                            • This handy little book guides you through Austen’s beloved
    • BISAC 2: BIO007000                    novels, explaining Regency manners, the class system, the
                                            importance of inheritance, and the delicate matter of landing a
    • Price: $9.95                          husband. Full of fascinating trivia about the world of Austen’s
                                            novels, this book also contains details of Austen’s life, the writers
    • Discount: [T]                         who inspired her, the English country estates which make up the
                                            settings for her romantic adventures, and details on the countless
    • Format: cl                            film and television adaptations which have been made.
                                            • With facts on genteel dancing, a plan for an Austen dinner party
    • Abridged / Unabridged:                and words of wisdom from the lady herself, it’s a must-have for
    Unabridged                              every self-confessed Jane fan or those making their first foray into
                                            Austen’s carefully crafted world.
    • Size: 5 x 7
                                          Sales Handles:
   • Page count: 180 pages
                                          • High demand for Jane Austen texts, with Pride and Prejudice and
                                          Zombies reaching number three on the New York Times best-seller
                                          list
                                          • Attractively packaged and designed, great point-of-sale gift item
                                          • Part of the best-selling Pocket Bibles series

                    Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                        36
                                  WSPG

        The Ultimate Wedding
           Planning Guide
                            4th Edition
                        Elizabeth & Alex Lluch
                              April 2011
The Ultimate Wedding Planning Guide, 4th Edition is an updated version
of the small-format book based on the best-selling Easy Wedding Planner,
Organizer & Keepsake. This edition features a beautifully updated interior
pages and hardcover with concealed wire-O to go along with valuable
wedding planning worksheets, checklists, money-saving tips, wedding
etiquette and more. Stylishly designed and easy to read and take
anywhere, it is the essential wedding planning tool for brides everywhere!
 • ISBN13: 978-1-936061-24-2                 Marketing:
                                             • Co-op available
 • ISBN10: 1-936061-24-4                     • Cross-promoted with other WS Publishing Group related
                                             titles
 • Category: Reference/Weddings
                                             Sales Handles:
• BISAC 1: REF024000
                                             • Fourth edition of one of the top-selling wedding planners in
• Price: $19.95                              North America in a travel-size planner format
                                             • Includes 12 full-color divider tabs with inspirational wedding
• Discount: [ T ]                            photos
                                             • Twelve-month wedding calendar
• Format: cl.                                • Over 140 updated charts, checklists, worksheets, and budget
• Size: 6 1/2 x 8 1/2                        analysis sheets to help plan the wedding
                                             • Perfect gift for engagement party or bridal shower
• Page count: 214, 12 tabbed dividers

• Color Photo: 72                            Audience:
                                             • Approximately 5 million brides and grooms annually
• Carton qty: 24                             • Anyone looking for a beautiful gift for an engaged couple
                                             • Great for any bride looking to stay organized during the
• Author Residence: Elizabeth and Alex       wedding planning process and wanting a book that is very
Lluch are the authors of over 30 of the      portable
best-selling wedding planning books in       • Wedding professional using the book as an incentive for
North America. They reside in San Diego,     clients
California.
                                             Competition:
•ISBNs and titles of author's previous
books: Ultimate Wedding Planner &            • ISBN: 9781584793489, SIMPLE STUNNING WEDDING
Organizer, 2nd Ed                            ORGANI, BUSSEN KAREN, BRAMS,HARRY N INC, Nov
(978-1-934386-40-8); Complete Wedding        2007, cl. $19.95; ISBN: 9780761139607, THE WEDDING
Planner & Organizer                          BOOK: THE BIG BOOK, WEISS MINDY, WORKMAN PUB CO
(978-1-887169-66-0); Easy Wedding            INC, Mar 2008, pb., $19.95
Planner Organizer and Keepsake
(978-1-887169-77-6)                          Extra sales materials to support the book:
                                             • Proof sample



                    Distributed to the trade through National Book Network 1-800-462-6420
                                                                                                            38
                                   WSPG

 Ultra Simple Bride & Groom
  Wedding Planning Guide
                          Elizabeth & Alex Lluch
                                April 2011
Planning a wedding shouldn’t be only the bride’s responsibility, although
grooms may not be sure how to help. Ultra Simple Bride & Groom
Wedding Planning Guide gives the best wedding planning information for
both sexes in a two-book package. With one book for the bride and one
just for the groom, this guide covers every important topic in wedding
planning. Couples will be able to communicate and truly enjoy the
wedding planning process!

• ISBN13: 978-1-936061-23-5                 Marketing:
                                            • Co-op available
• ISBN10: 1-936061-23-6                     • Cross-promoted with other WS Publishing Group related titles

• Category: REFERENCE / Weddings
                                            Sales Handles:
• BISAC 1: REF024000                        • New from America’ best-selling wedding experts, Elizabeth
                                            and Alex Lluch
• Price: $16.95                             • Complete wedding planning information and advice in a two-
                                            book package -- one book specifically for the bride and one just
• Discount: [ T ]                           for the groom
                                            • The bride will love having a book to give her husband-to-be to
• Format: Pb., w/2 book pre-pack            help him participate in the planning process
                                            • The groom will appreciate having a valuable guide to each
• Abridged / Unabridged: Select             step of wedding planning.
                                            • Perfect gift for an engagement party
• Size: 5 3/4 x 8 1/2

• Page count: 400 pages                     Audience:
                                            • Approximately 5 million brides and grooms annually
• Carton qty: 52                            • Anyone looking for a gift for an engaged couple
                                            • Great for any bride looking to give her groom a tool to fully
• Author Residence: Elizabeth and Alex      participate in the planning process
Lluch are the authors of over 30 of the     • Wedding professional using the book as an incentive for
best-selling wedding planning books in      clients
North America. They reside in San
Diego, California.                          Competition:
                                            • ISBN: 9780811846141, The Knot Guide for the Groom,
•ISBNs and titles of author's previous
                                            Carley Roney and Cindy Luu, Chronicle Books, Nov 2005, Pb.
books: Ultimate Wedding Planner &
                                            $14.95; ISBN: 9780761139607, THE WEDDING BOOK: THE
Organizer, 2nd Ed
                                            BIG BOOK, WEISS MINDY, WORKMAN PUB CO INC, Mar
(978-1-934386-40-8); Complete
                                            2008, pb., $19.95
Wedding Planner & Organizer
(978-1-887169-66-0); Easy Wedding
Planner Organizer and Keepsake              Extra sales materials to support the book:
(978-1-887169-77-6)                         • Proof sample


                    Distributed to the trade through National Book Network 1-800-462-6420


                                                                                                          38
                                WS Publishing

        On the Go Diet Journal
                                Alex A. Lluch
                                 April 2011
On the Go Diet Journal is the latest from the best-selling line of diet and
fitness journals. A proven weight-loss tool, this updated diet journal comes
in a convenient pocket size to easily slip into a purse, gym bag or
backpack. This portable journal lets you record your food intake and
physical activity to trim calories, exercise efficiently, and lose weight fast.
Losing weight has never been easier!



• ISBN13: 978-1-936061-19-8                   Marketing:
                                              • Co-op available
• ISBN10: 1-936061-19-8                       • Cross-promoted with other WS Publishing diet and nutrition
                                              books
• Category: Health & Fitness / Diets          • Tie-ins with New Year, New You programs
• BISAC 1: HEA006000
                                              Sales Handles:
• Price: $9.95
                                              • Convenient pocket size to easily slip into a purse, gym bag
• Discount: [T]                               or backpack
                                              • Space to record calories, fat, carbs, fiber and protein for
• Format: Pb., lay-flat spine                 daily food and beverage intake, and document exercise,
                                              supplements, weight, and energy levels
• Abridged / Unabridged: Select               • Fun and motivational stickers
                                              • Fold-out progress chart
• Size: 3 3/4 x 5 3/4                         • Updated nutritional information on over 1,000 popular foods
                                              • Lay-flat spine for easy journaling
• Page count: 270 pages
                                              Audience:
• Carton qty: 40
                                              • Tens of millions of overweight and obese Americans
                                              wanting to lose weight and keep it off
• Author Residence: Alex A. Lluch has
                                              • People who are frustrated with dieting and searching for a
sold more than 3 million books in
                                              powerful weight-loss tool to monitor their daily food intake
subjects such as diet and health,
                                              • People who are conscious of nutrition and want to maintain
babies, self-help, and weddings. He
                                              a healthy weight by managing what they eat when dining out
lives in San Diego, California.
                                              • Healthcare providers who want to provide patients with a
                                              tool for monitoring calorie, fat, and carb intake to achieve a
•ISBNs and titles of author's previous
                                              healthy weight
books: The Complete Calorie, Fat &
Carb Counter
(978-1-934386-34-7); Ultimate Pocket          Competition:
Diet Journal                                  • ISBN: 9780618466498, THE ULTIMATE WORKOUT LOG,
(978-1-887169-56-1);                          HOUGHTON MIFFLIN CO, Jan 2005, sp., $13.00; ISBN:
Daily Planner Workout Journal                 9780618968954, THE ULTIMATE DIET LOG,
(978-1-934386-37-8)                           SCHLOSBERG SUZANNE, HOUGHTON MIFFLIN CO, Jan
                                              2009, sp., $14.95

                   Distributed to the trade through National Book Network 1-800-462-6420



                                                                                                         39
                                WS Publishing

   On the Go Fitness Journal
                                Alex A. Lluch
                                 April 2011
The On the Go Fitness Journal is the latest from the best-selling line of
diet and fitness journals. A proven weight-loss tool, this updated journal
comes in a convenient pocket size to easily slip into a purse, gym bag or
backpack. This portable journal lets you record your food intake and
physical activity to trim calories, exercise efficiently, and lose weight fast.
Losing weight has never been easier!



• ISBN13: 978-1-936061-20-4              Marketing:
                                         • Co-op available
• ISBN10: 1-936061-20-1                  • Cross-promoted with other WS Publishing diet and nutrition
                                         books
• Category: Health & Fitness /
Exercise                                 Sales Handles:
                                         • Convenient pocket size to easily slip into a purse, gym bag or
• BISAC 1: HEA007000
                                         backpack
                                         • Space to record exercise, calories burned, daily nutritional intake,
• Price: $9.95
                                         vitamins, weight, and energy levels
                                         • Fun and motivational stickers
• Discount: [T]
                                         • Fold-out progress chart
                                         • Updated nutritional information on over 1,000 popular foods
• Format: Pb., lay-flat spine
                                         • Lay-flat spine for easy journaling
• Abridged / Unabridged: Select
                                         Audience:
• Size: 3 3/4 x 5 3/4                    • Tens of millions of overweight and obese Americans wanting to
                                         get fit, and lose weight and keep it off
• Page count: 270 pages                  • People who are frustrated with dieting and searching for a
                                         powerful weight-loss tool to monitor their fitness levels and daily
• Carton qty: 40                         intake
                                         • People who are conscious of being fit and want to maintain a
• Author Residence: Alex A. Lluch        successful fitness regime by monitoring their daily activity
has sold more than 3 million books       • People who are concerned with being discreet while they record
in subjects such as diet and health,     their physical activity
babies, self-help, and weddings. He      • Healthcare providers who want to provide patients with a tool for
lives in San Diego, California.          monitoring fitness goals, exercise, energy levels, weight, nutrition,
                                         and more.
•ISBNs and titles of author's
previous books: The Complete             Competition:
Calorie, Fat & Carb Counter              • ISBN: 9780618466498, THE ULTIMATE WORKOUT LOG,
(978-1-934386-34-7); Ultimate            HOUGHTON MIFFLIN CO, Jan 2005, sp., $13.00; ISBN:
Pocket Diet Journal                      9780618968954, THE ULTIMATE DIET LOG, SCHLOSBERG
(978-1-887169-56-1); Daily Planner       SUZANNE, HOUGHTON MIFFLIN CO, Jan 2009, sp., $14.95
Workout Journal
(978-1-934386-37-8)


                   Distributed to the trade through National Book Network 1-800-462-6420

                                                                                                        39
                           C&T PUBLISHING

           Beautiful Botanicals
          45 Appliqué Flowers & 14 Quilt Projects
                            Deborah Kemball
                                April 2011
Plant an indoor garden with a bounty of lyrical appliqué designs. All the
project patterns are interchangeable for creating endless combinations of
flowers and leaves. See how color-saturated cottons, vibrant silks, and
tone-on-tone chintzes breathe new life into botanical appliqué.




     • ISBN13: 978-1-57120-961-0               Marketing:
                                               • Print advertising campaign reaching 3.5 to 4 million
     • ISBN10: 1-57120-961-1                   consumers
                                               • Online sites & other promotion on C&T’s website, author’s
     • Category: Crafts/Quiltmaking            sites and others
                                               • Author’s travel itinerary posted on own website
     • BISAC 1: CRA000000                      • C&T Products featured consistently on top read craft related
                                               websites.
     • BISAC 2: CRA031000                      • Authors and products are blogged about by crafters around
                                               the world.
     • Price: $29.95                           • Free projects of C&T products are often posted on website
                                               and over a dozen other "free project" related craft sites to
     • Discount: T                             promote C&T’s titles.

     • Format: paperback                       Sales Handles:
     • Size: 8.5" x 11"                        • 14 sophisticated floral appliqué projects include pillows, table
                                               runners, and small tapestry-style quilts and wall hangings
     • Page count: 128 (1 pullout) pages       • Full-size templates for 45 appliqué flowers, 2 butterflies, and
                                               5 borders
     • B&W Illustrations: 294                  • Stitch up the projects as shown, or mix-and-match patterns to
                                               create a custom masterpiece
     • Color Photo: 213
                                               Audience:
     • Carton qty: 36                          • Quilters, Crafters and Sewing Enthusiasts

     • Author Residence: Deborah               Competition:
     Kemball is a self-taught quilter whose
     style is influenced by early European     • Applique Masterpiece: Affairs of the Heart (Applique
     fabrics and by the tropical countries     Masterpiece) by Aie Rossmann (Paperback - Aug 15, 2004) by
     she has called home. While living in      AQS
     Canada, the long white winters            • $21.95, 8 1/2 x 11, 96 pages
     inspired her to turn her quilts into      • Fabulous Flowers: Mini-Quilts in Dimensional Applique (That
     riotous color with tangled vines and      Patchwork Place) by Sharon K. Baker (Paperback - Oct 17,
     flowers. Now Deborah lives in             2005) by Martingale
     Santiago, Chile.                          • $24.95, 8 1/2 x 11, 96 pages
                                               • Gathered From The Garden: Quilts With Floral Charm by
                                               Cindy Lammon (Paperback - Jun 9, 2008) by Martingale

                        Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                                40
                                   C&T PUBLISHING

                     Countryside Softies
                     28 Handmade Wool Creatures to Stitch
                                        Amy Adams
                                        April 2011
      All a crafter needs to bring these adorable critters to life is a little time, a few
      supplies, and a dash of creativity. Whether it’s a fuzzy rabbit personalized as
      a gift, or a charming family of birds to display in the home, this playful guide
      features easy-to-follow patterns, clear instructions and enchanting
      photography of the creatures in their natural habitats. Best of all, each
      project is graded according to difficulty (easy, moderate and slightly tricky)
      so both experienced and beginner sewers can share in the fun.

• ISBN13: 978-1-60705-215-9        Marketing:
• ISBN10: 1-60705-215-6
                                   • Print advertising campaign reaching 3.5 to 4 million consumers
                                   • Online sites & other promotion on C&T’s website, author’s sites and others
• Category: Sewing
                                   • Author’s travel itinerary posted on own website
                                   • C&T Products featured consistently on top read craft related websites.
• BISAC 1: CRA000000
                                   • Authors and products are blogged about by crafters around the world.
• BISAC 2: CRA035000
                                   • Free projects of C&T products are often posted on website and over a dozen
                                   other "free project" related craft sites to promote C&T’s titles.
• Price: $21.95 pb. [ T ]

• Size: 9.5" x 7.5                 Sales Handles:
                                   • 28 unique fabric softies that can be sewn by hand or machine
• Page count: 128 pages            • Learn how to personalize any creation with a variety of whimsical
                                   embellishments
• B&W Illustrations: 149           • With these forgiving patterns, imperfect stitches make these cuties even
• Color Photo: 258                 cuter!
• Carton qty: 36                   • Makes a delightful gift, but crafters will want to keep some for themselves!
• Author Residence: Amy
                                   Audience:
Adams showcases her
unique softie designs on her       • Quilters, Crafters and Sewing Enthusiasts
popular blog. She received
a university degree in             Competition:
weaving and embroidery
and has 12 years of
experience as a                    • Wild and Wonderful Fleece Animals, By Linda Carr, 112 pages, $19.95 sp.
professional designer for a        Publisher: Creative Publishing international (July 1, 2008)
major craft manufacturer.          ISBN-10: 1589233840
She lives in a small country       • Softies: Simple Instructions for 25 Plush Pals, By Therese Laskey Chronicle
village in England.                Books (August 13, 2007), $19.95, 120 pages, 9.1 x 8
                                   ISBN-10: 0811856526
                                   • Sweet Needle Felts: 25 Projects to Wear, Give & Hug
                                   by Jenn Docherty, $19.95 pb., 128 pages, 10.6 x 8.1, Publisher: North Light
                                   Books (March 19, 2008)
                                   ISBN-10: 1600610390




                      Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                            40
                     C&T PUBLISHING


      Studio Color Wheel
           30" x 30" Double-Sided Poster
                         Joen Wolfrom
                    Available (2/2011)

Color formulas have never been more picturesque. Displaying
this large-format color wheel on your wall makes it easier to
find the perfect combination of colors, tints, and shades for any
creative project. The high-quality paper and printing ensures
durability and true color representation. On the reverse side of
the poster is an rich photographic collage of imagery that is
sure to inspire.

• ISBN13: 978-1-60705-350-7           Marketing:
• ISBN10: 1-60705-350-0               • Print advertising campaign reaching 3.5 to 4 million consumers
                                      • Online sites & other promotion on C&T's website, author's sites
• Category: Crafts/Quiltmaking        and others
                                      • Author's travel itinerary posted on own website
• BISAC 1: CRA000000                  • C&T Products featured consistently on top read craft related
                                      websites.
• BISAC 2: CRA031000                  • Authors and products are blogged about by crafters around the
                                      world.
• Price: $9.95                        • Free projects of C&T products are often posted on website and
                                      over a dozen other "free project" related craft sites to promote
• Discount: T                         C&T's titles.

• Format: nov (poster)                Sales Handles:
                                      • Beautiful color reference poster based on the Ives Color Wheel
• Size: 30 x 30
                                      • Visual, at-a-glance companion to our popular 3-in-1 Color Tool
                                      • Includes complete instructions for how to use the wheel
• Page count: 1 page
                                      • Hang it in your sewing room, studio, office, or anywhere you work
                                      with color
• Author Residence: Bestselling
author Joen Wolfrom has lectured
and taught throughout the world for Audience:
more than 25 years on the topics    • Quilters, Crafters and Sewing Enthusiasts
of color, design, innovative fabric
art, and quiltmaking.


                  Distributed to the trade through National Book Network 1-800-462-6420




                                                                                                   40

				
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