Blue Nile Inc. Table of Contents 1. 2. 2.1 2.2 2.3 2.4 2.5 3. 4. 5. 5.1 5.2 5.3 5.4 6. Introduction ...................................................................................................... 1 Porters Five Forces Analysis ........................................................................... 2 Threat of Existing Competition ..................................................................... 2 Threat of New Entrants ................................................................................ 3 Power of Buyers........................................................................................... 4 Power of Suppliers ....................................................................................... 5 Threat from Substitutes ................................................................................ 5 Key Success Factors ....................................................................................... 6 Competitive Strategy ....................................................................................... 8 SWOT Analysis ............................................................................................. 14 Strengths.................................................................................................... 14 Weaknesses .............................................................................................. 15 Opportunities.............................................................................................. 15 Threats ....................................................................................................... 16 Buying Shares? .....