Blue Nile Inc. Table of Contents 1. 2. 2.1 2.2 2.3 2.4 2.5 3. 4. 5. 5.1 5.2 5.3 5.4 6. Introduction ............................................................................................................... 1 Porters Five Forces Analysis ..................................................................................... 2 Threat of Existing Competition ............................................................................... 2 Threat of New Entrants .......................................................................................... 3 Power of Buyers .................................................................................................... 3 Power of Suppliers ................................................................................................ 4 Threat from Substitutes ......................................................................................... 5 Key Success Factors ................................................................................................. 5 Competitive Strategy ................................................................................................. 7 SWOT Analysis ....................................................................................................... 12 Strengths ............................................................................................................. 12 Weaknesses ........................................................................................................ 13