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Targeted Ideation Frameworks Tools and Techniques to Spark New Thinking, Identify New Opportunities, and Define Marketing Leading Products __________________________________________________ “Ideation” is the process of generating targeted ideas and innovative thinking that leads to new opportunities and valuable differentiating features. This workshop answers the These targeted activities are designed to solve following key questions: customer problems, discover new opportunities, and 1. What is the range of ideation techniques see valuable trends before competitors. Leaders and which ones are best for which who have these critical skills are able to develop problems? superior plans that engage customers, generate 2. When should ideation techniques be peer enthusiasm, and position them as innovators. used in a planning process? Managers, marketers, technical leaders and other 3. How do I know how to ask the best innovators must learn new methods and have the questions to drive ideation? facilitation skills necessary to successfully execute and lead ideation activities. Targeted Ideation 4. What is the value of ideation and when is it the best use of our team’s time? Frameworks provides specific methods to build these skills. 5. How can I gain peer and management support to conduct ideation activities? You’ll learn critical methods such as: 6. Who should participate in ideation activities and who should lead? How to articulate problems that lead to new thinking and optimal solutions 7. What are the secrets to facilitate successful ideation sessions? The most efficient tools to help teams quickly 8. How can I continue to build on the identify new opportunities and define market innovative thinking skills I learn? leading products and services How to facilitate successful ideation sessions Workshop Description Who Should Attend? Targeted Ideation Frameworks provides practical Targeted Ideation Frameworks is critical for any methods and tools to build innovative thinking skills product, marketing, or innovation leader who is that can be applied in a wide range of situations. involved with defining new products or identifying The workshop uses an interactive format with step- new opportunities. by-step methods, examples, and plenty of time for Product Managers and Marketers who are hands-on exercises. Participants will also receive an responsible for the success of their products ideation tool book to build on their skills. Technical Managers responsible for finding This two-day intensive workshop provides and developing innovative solutions participants: Senior Managers who want to spark new 1. A foundation of innovative thinking and how to thinking with their teams formulate the right problems and questions Other leaders who want to build more 2. Six proven ideation techniques ranging from innovative thinking skills basic (but powerful) to advanced methods 3. Guidelines and practice in leading efficient, results oriented ideation sessions Targeted Ideation Frameworks Course Outline Day One Day Two Foundations of Ideation Frameworks Day two focuses on applying the methods 1. Getting Started with Ideation and skills learned during day one. After a short period of facilitation training, teams will o Clarifying ideation as a tool be formed and each participant will have an o When to apply ideation methods opportunity to lead an ideation session. o Establishing ideation goals Problems can be selected by the participants 2. Categories of Ideation or from a set of thought provoking problems shared by the facilitator. o Lateral thinking o Pattern recognition Facilitating Ideation Sessions o Problem analysis 1. Selecting the right tools for the right 3. Articulating problem statements problems o Customer problems o Goal setting and selection o Market problems o Building the right ideation team o Technical problems 2. Initiating an ideation session o General purpose ideation starters o Setting the ground rules 4. Exercise: Defining problems to ensure o Successful kick-offs successful ideation 3. Facilitation skills Ideation Techniques and Methods o Staying on track o Leading without stifling creativity 1. Techniques to dramatically improve products o Stretching participants thinking o Experience ideation – end to end customer experience visualization Hands-On Practice, Practice, Practice o Matrix and attribute ideation 1. Teams of 6-8 will be formed to practice 2. Techniques to analyze customer problems the learned techniques in short 30-minute o Problem breakdown and analysis ideation sessions o TRIZ - technical problem solving o A facilitator for each ideation session 3. Techniques to identify BIG opportunities o Problems are articulated o Trendeation™ - seeing trends with o One technique for each session new ideas o Results and learning will be o Value Chain Analysis – identifying new summarized after each session ways to create value for customers Building on Ideation Skills 4. Overview of the range of creative thinking techniques 1. Recommendations to continue building 5. Examples and hands-on exercises ideation and critical thinking skills throughout the afternoon Planning Innovations Group • www.planninginnovations.com • 971-235-4905
"Targeted Ideation Frameworks"