Targeted Ideation Frameworks
Tools and Techniques to Spark New Thinking, Identify New Opportunities, and
Define Marketing Leading Products
“Ideation” is the process of generating targeted
ideas and innovative thinking that leads to new
opportunities and valuable differentiating features. This workshop answers the
These targeted activities are designed to solve following key questions:
customer problems, discover new opportunities, and 1. What is the range of ideation techniques
see valuable trends before competitors. Leaders and which ones are best for which
who have these critical skills are able to develop problems?
superior plans that engage customers, generate
2. When should ideation techniques be
peer enthusiasm, and position them as innovators.
used in a planning process?
Managers, marketers, technical leaders and other 3. How do I know how to ask the best
innovators must learn new methods and have the questions to drive ideation?
facilitation skills necessary to successfully execute
and lead ideation activities. Targeted Ideation 4. What is the value of ideation and when is
it the best use of our team’s time?
Frameworks provides specific methods to build
these skills. 5. How can I gain peer and management
support to conduct ideation activities?
You’ll learn critical methods such as: 6. Who should participate in ideation
activities and who should lead?
How to articulate problems that lead to new
thinking and optimal solutions 7. What are the secrets to facilitate
successful ideation sessions?
The most efficient tools to help teams quickly 8. How can I continue to build on the
identify new opportunities and define market innovative thinking skills I learn?
leading products and services
How to facilitate successful ideation sessions
Workshop Description Who Should Attend?
Targeted Ideation Frameworks provides practical Targeted Ideation Frameworks is critical for any
methods and tools to build innovative thinking skills product, marketing, or innovation leader who is
that can be applied in a wide range of situations. involved with defining new products or identifying
The workshop uses an interactive format with step- new opportunities.
by-step methods, examples, and plenty of time for
Product Managers and Marketers who are
hands-on exercises. Participants will also receive an
responsible for the success of their products
ideation tool book to build on their skills.
Technical Managers responsible for finding
This two-day intensive workshop provides
and developing innovative solutions
Senior Managers who want to spark new
1. A foundation of innovative thinking and how to
thinking with their teams
formulate the right problems and questions
Other leaders who want to build more
2. Six proven ideation techniques ranging from
innovative thinking skills
basic (but powerful) to advanced methods
3. Guidelines and practice in leading efficient,
results oriented ideation sessions
Targeted Ideation Frameworks
Day One Day Two
Foundations of Ideation Frameworks Day two focuses on applying the methods
1. Getting Started with Ideation and skills learned during day one. After a
short period of facilitation training, teams will
o Clarifying ideation as a tool
be formed and each participant will have an
o When to apply ideation methods opportunity to lead an ideation session.
o Establishing ideation goals Problems can be selected by the participants
2. Categories of Ideation or from a set of thought provoking problems
shared by the facilitator.
o Lateral thinking
o Pattern recognition
Facilitating Ideation Sessions
o Problem analysis
1. Selecting the right tools for the right
3. Articulating problem statements problems
o Customer problems o Goal setting and selection
o Market problems o Building the right ideation team
o Technical problems
2. Initiating an ideation session
o General purpose ideation starters
o Setting the ground rules
4. Exercise: Defining problems to ensure o Successful kick-offs
3. Facilitation skills
Ideation Techniques and Methods o Staying on track
o Leading without stifling creativity
1. Techniques to dramatically improve
products o Stretching participants thinking
o Experience ideation – end to end
customer experience visualization Hands-On Practice, Practice, Practice
o Matrix and attribute ideation
1. Teams of 6-8 will be formed to practice
2. Techniques to analyze customer problems the learned techniques in short 30-minute
o Problem breakdown and analysis ideation sessions
o TRIZ - technical problem solving o A facilitator for each ideation session
3. Techniques to identify BIG opportunities o Problems are articulated
o Trendeation™ - seeing trends with o One technique for each session
new ideas o Results and learning will be
o Value Chain Analysis – identifying new
summarized after each session
ways to create value for customers
Building on Ideation Skills
4. Overview of the range of creative thinking
techniques 1. Recommendations to continue building
5. Examples and hands-on exercises ideation and critical thinking skills
throughout the afternoon
Planning Innovations Group • www.planninginnovations.com • 971-235-4905