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Research essay on "Verizon Wireless SWOT Analysis". This research essay is approximately 1,646 words (7 pages) and includes a bibliography for all cited sources and references.
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08/05/09
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verizon, company, history, business, wireless, corporate, market, opportunities, conduct, code

Verizon Wireless SWOT Analysis

Verizon Wireless SWOT Analysis Introduction Verizon Wireless is a “joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD)” (Investors, 2008) and one of the largest telecommunications providers in the world. This paper provides a SWOT analysis of the company. Discussion SWOT analyses are subjective by their nature, since they are basically best guesses about future accomplishments and opportunities based on past performance, which is not always a good predictor. Conditions change so quickly that some experts advise redoing a SWOT every 6-12 months. At any rate, an organization called Global Business Insights has done a SWOT on Verizon; it’s available for purchase from their website. However, they do at least give away the main points that they found for Verizon. Under strengths they show that the company holds the “leading position in key sectors,” has a “low churn rate” and strong market presence (The top 10 telecoms operators, 2006). Weaknesses include “weak performance of local phone business, weak international business” and “low ARPU” (The top 10 telecoms operators, 2006). Opportunities are the increasing “demand for wireless services,” Verizon’s “recovery in enterprise market” and their “introduction of new services” (The top 10 telecoms operators, 2006). Threats are regulatory pressures and competition among wireless companies (The top 10 telecoms operators, 2006). With these factors as a starting point, we can use information from Verizon itself to fill in more detail. Most such information is found on the Investors section of the company website, which also includes financial statements, annual reports, reports to stakeho