This paper is dedicated to the memory of Linda Anderson, research writer and well of wisdom. Disney in China Introduction It would appear that in operating Hong Kong Disneyland, the Disney organization learned little or nothing from its Euro Disney fiasco. As it was able to turn around its dismal European beginnings, so can it rescue its Hong Kong location if it only will. The Problem The ultimate problem faced by Hong Kong Disneyland is the same arrogance that pervades other Disney parks to some degree and is totally opposite of Walt Disney's vision for the culture of the company. As was the case at Euro Disney, the company's management has focused more on revenues and its own financial needs than on the needs, wants and experiences of the customers that provide the revenues after which the company chases. The symptom is a price structure more than twice that of other Hong Kong theme parks, without accompanying customer perception of any higher value. Criteria The most critical criterion that Disney management must resolve is that of perceived value of the experiences that Hong Kong Disneyland offers customers. In addition to this leading issue, there are others as well: Competitor situation. There are many theme parks in Hong Kong, all of which offer much lower prices. Environment. In stark contrast to the management and focus of the two US Disney locations, Hong Kong Disneyland adopted only local regulations and chose to operate on the principles of minimum standards rather than on those of excellence. Exampl