Starbucks Website Starbucks are a marketing phenomenon, having grown into to a large international Corporation for the use of franchising as well as organic growth. One of the core competencies that is present in the company assess marketing; this is seen in a range of media, including the company's Internet site. The website is welldesigned and is an effective method of communicating the company message. When looking at what it is attract the and then retain visitors to websites there are a number of factors which have been identified as key meeting the goals of audience retention. The mall is a company can retain the interest of the audience the more of the marketing message can be communicated to the target audience, increasing the potential of brand recognition and potentially influencing the potential for purchases in the development of brand loyalty. Chaffrey (2004), argues that one of the most important elements is that the audience to look at the website are able to find it easily. This means the company should have a Web address is easy to find, the Starbucks is being done easily with Web address is www.Starbucks.com. Any customer, or interested party, is likely to find the company's website without having to go for a lengthy such. Chaffrey (2004), also notes that listings with search engines can also be important, if an individual is looking for the Starbucks website and they do not take a guess, or do not already know, the Web address the company has ensured that it is well represented in Internet search engines. The final way that individuals can be attracted to the company