iTunes Table of Contents 1. 2. Introduction .......................................................................................................... 1 4 P's Analysis ...................................................................................................... 2 2.1 Product ............................................................................................................. 2 2.2 Price ................................................................................................................. 2 2.3 Placement ........................................................................................................ 3 2.4 Promotion ......................................................................................................... 3 3. SWOT Analysis ................................................................................................... 4 3.1 Strengths .......................................................................................................... 4 3.2 Weaknesses .................................................................................................... 5 3.3 Opportunities.................................................................................................... 5 3.4 Threats ............................................................................................................. 6 4. The Underlying Strategy ..................................................................................... 6 5. 4 C's ..................................................................................................................... 8 5.1 Consumers ....................................................................................................... 8 5.2 Competitors...........................