Hewlett Packard Table of Contents 1. Introduction ...................................................................................................... 1 2. External Analysis ............................................................................................. 2 2.1 Macro Environment ...................................................................................... 2 2.2 Porters Five Forces ...................................................................................... 4
2.2.1 Existing Competition.......................................................................... 4 2.2.2 New Entrants ..................................................................................... 5 2.2.3 Power of Buyers ................................................................................ 6 2.2.4 Power of Suppliers ............................................................................ 7 2.2.5 Substitutes ........................................................................................ 7 2.3 Financial Comparisons ................................................................................ 8 3. 3.1 3.2 4 Internal Analysis ............................................................................................ 10 Value Chain ............................................................................................... 10 Competitive Advantage .............................................................................. 10
SWOT Analysis ....................................................................................