INTEL AND THE NEW CEO
Intel Corporation's vision incorporates this statement: "Intel pushes the boundaries of innovation so our work can make people's lives more exciting, fulfilling, and manageable" (Intel Corp., 2008). Their vision statement recognizes that to do so means their work never stops, which, of course, it couldn't if they are to push innovation. The company's mission statement is: "Delight our customers, employees, and shareholders by relentlessly delivering the platform and technology advancements that become essential to the way we work and live" (Intel Corp., General, 2008). Values include customer and results-oriented, taking risks, high quality, and being a great place to work (Intel Corp., General, 2008). Objectives include extending their leadership in the industry, being profitable across the globe, excellence in customer relations and delivering "unrivaled microprocessors and platforms" (Intel Corp., General, 2008). Their broad goal "is to be the preeminent provider of semiconductor chips and platforms for the worldwide digital economy" (Intel, Annual Report, 2008). The 2007 Annual Report identifies a number of goals the company achieved during that year. For example, they cut the time it takes to process wafers in half and they saved over $2 billion through improved operations (Intel, Annual Report, 2008). Each of their many divisions or departments has its own mission statement and set of goals. Historically, Intel has been the leader in producing microprocessor chips for PCs but it kept focusing on the same core competencies while the world of technology was moving ahead. Decreasing profits and market share was evidence that the company was getting stale. It needed drastic change