Pictionary - Singapore Edition At www.pictionary.sg Mattel is

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					                                                                                                  Press Release Contact Information:
                                                                                                                            Kenny Lim
                                                                                                                                Mattel
                                                                                                                              Manager
                                                                                                                        Lok Yang Way
                                                                                                                Singapore, Singapore
                                                                                                                   Singapore, 928782
                                                                                                                     Voice: 67323522
                                                                                                                E-Mail: Email us Here
                                                                                                            Website: Visit Our Website

Pictionary - Singapore Edition
At www.pictionary.sg Mattel is inviting their consumers to propose words that are relevant to Singapore to be included in the
Pictionary Singapore Edition board game.

   SINGAPORE, June 12, 2009 /24-7PressRelease/ -- The words Merlion, Phua Chu Kang, and Shopping are synonymous
to Singapore. Everyone may know the word, the place, or the action, but when challenged to draw it in a short period of
time, would you be able to?

That's where Mattel comes into the 'picture' developing a localized version of Pictionary specifically for Singapore. Utilizing
the www.pictionary.com.sg, or www.pictionary.sg website Mattel is inviting their consumers to propose words that are
relevant to Singapore to be included in the Pictionary Singapore Edition board game.

To participate, anyone can go to the website, register and submit words for the categories covering: Person/Place/Animal,
Object, Action, Difficult, and All Play. 300 Singapore related words with the most votes by the 30th of June 2009 will be
included in a special bonus pack in the Pictionary Singapore Edition. Contributors of these words will be mentioned in a
Contributor card in the deck. If 5 of the contributor's words make it into the list, he/she will win the Pictionary Singapore
Edition pack when it gets out into stores at the end of this year.

For those who cannot wait for the Pictionary Singapore Edition, can find the Original version as well as the Junior version
being sold at leading departmental stores, toy stores, as well as selected hypermarkets.

About Mattel
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and
family products, including Barbie , the most popular fashion doll ever introduced. The Mattel family is comprised of such
best-selling brands as Hot Wheels , Matchbox , American Girl , Radica: and Tyco R/C, as well as Fisher-Price brands
(www.fisher-price.com), including Little People , Rescue Heroes , Power Wheels and a wide array of entertainment-inspired
toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 43 countries
and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands --
today and tomorrow.
PICTIONARY, and associated trademarks and trade dress are owned by Mattel, Inc.

Interactive SG is a versatile and creative digital media agency based in Singapore.
For more information contact us at (+65) 66987024.

				
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