MEDIA KIT Mother Jones and MotherJones.com are among the largest thought-leader news organizations in America, reaching over 3 million people, over our various platforms. Our leagacy of fearless journalism has earned a loyal following among readers passionate about politics, the environment, culture, and human rights. We’ve broke news and shaped the national dialogue for over thirty years. Our credibility and daring have attracted one of the strongest audiences in the industry, consumers who are educated, influential, and engaged. Contact us today to reach this extraordinary readership in print, online, or via email advertising. Mother Jones Advertising 415-321-1700 firstname.lastname@example.org MEDIA KIT MAGAZINE CIRCULATION Total Paid & Verified Circulation 200,555 Mother Jones is widely considered America’s foremost Readers Per Copy 3.5 investigative journalism magazine. Since 1976, our Total Audience 701,942 fearless reporting has taken readers from Capitol Hill Audit Bureau of Circulation, December 2010 to the Congo, earning us a reputation as bold news DEMOGRAPHICS breakers. Regular coverage includes hard-hitting Male 53% features on politics, the environment, culture, and Age 35–64 53% human rights. Married 53% Household Income over $75,000 40% Mother Jones was honored with the 2010 National HIGHLY EDUCATED Magazine Award for General Excellence and has Attended college 90% previously won 6 other NMAs. Have a Bachelor’s degree or more 69% Completed post-graduate study 39% Mother Jones’ subscribers can be summed up in one word: READER PROFILE engaged. They’re focused on the passions that drive them, whether discussing environmental news, the latest health Optimistic 67% trends, or the season’s most intriguing books. Active and on the go 52% Risk Taker 40% ECO-CONSCIOUS Will spend more on eco-friendly products 86% Purchases environmentally friendly products 78% CIVICALLY ENGAGED Voted in a federal, state or local election 94% Signed a petition 59% Contributed to a candidate or political campaign 49% OUR READERS OPINION SOUGHT News, politics, and world events 65% Books, music, movies, and other entertainment 63% MEDIA KIT MAGAZINE continued CONSUMER ETHICS Believe a corporation’s commitment to Mother Jones publishes advertising that enhances brand social responsibility matters 91% recognition while also emphasizing high-quality messag- Willing to spend more on an ethically- ing for our readers. We support a variety of full-color ad manufactured product 86% shapes and sizes, as well as three annual themed market- Buy brands that reflect their style 48% places: a Media Guide (May/June), an Education Guide (September/October), and a Holiday Gift Guide Do not purchase products tested on animals 48% (November/December). Please contact an ad representa- tive for more information. CONSUMER TRUST Are more likely to respect and trust brands that advertise in Display Advertising Sizes Sp Mother Jones 63% Are more likely to interact with 1/3 Pg 1/6 1/2 advertising in Mother Jones 46% 1/3 Square Pg Hor 2/3 Page Pg 1/2 Page V Vertical Block SMART AND ENGAGED 1/2 Page 1/6 1/4 Horizontal Pg Page Purchased books in the last 12 months 89% Reads for pleasure 86% FOCUSED Display Advertising Sizes ON HEALTH & FITNESS Special Section Ad Sizes Column Inch Uses vitamins and/or supplements 98% Strives for physical 1/3 Pg well-being 1/6 86% 1/2 Page 3” 1/3 Square Pg Horizontal Full Page 2/3 Page Pg 1/2 Page No-bleed V Vertical in Special 2” Block Section 1/2 Page 1/6 1/4 1/4 1” Horizontal Pg Page Page 1” 1” MEDIA KIT EMAIL EMAIL SUBSCRIBERS Newsletters Mother Jones offers two innovative products for DC Decoder 134,000 organizations strengthening a personal connection Drumbeat 133,000 with their audience: newsletters and dedicated Econundrums 135,000 emails. Sponsoring one of our four original In the Mix 27,000 Dedicated Email 127,000 newsletters means hitting one of four targeted markets: Environmental, Education, Politics, or CLICK THROUGH RATES General Interest Consumer. Newsletters 6.9% Dedicated Email 1.9% Source: Convio/Based on 2010 average historical data Dedicated emails are exclusive, single-advertiser vehicles sent twice per week. Effective at in-depth DEMOGRAPHICS Female 50% petition or fundraising drives, dedicated emails Age 35–64 62% showcase your brand with 100% share of voice. Household Income over $75,000 33% Both products boast an active global audience, 83% HIGHLY EDUCATED of who trust brands that advertise with Mother Jones. Attended college 97% Have a Bachelor’s degree or more 75% Completed post-graduate study 34% CIVICALLY ENGAGED ECO-CONSCIOUS Signed a petition 76% Consider environmental criteria when purchasing Voted in a federal, state or local election 73% products for their home 82% Contacted an elected official about a Willing to spend more on environmentally safe matter of public interest 72% products 80% Contributed to a candidate or political campaign 66% FINANCIAL ETHICS Considers social responsibility when making OUR READERS OPINION SOUGHT financial decisions 92% Books, music, movies, and other entertainment 76% FITNESS AND RECREATION News, politics, and world events 76% Consider healthy eating and good nutrition important 86% CONSUMER ETHICS Believe a corporation’s commitment to NATURAL SHOPPERS social responsibility matters 85% Average spent annually on natural, organic, Trust in a company affects buying or locally sourced food $2,500+ habits 71% Sources: Mother Jones Email Subscriber Survey 2010 Motherjones.com User Survey 2010 MEDIA KIT EMAIL continued NEWSLETTER EMAILS Mother Jones sends four original newsletters per week. Smart, irreverent, and often provocative, they’re a pipeline to readers engaged with today’s hottest issues. Each newsletter is tailored to a targeted national audience: ■ Econundrums – Separates the green from the grunge, highlighting environmental news, health trends, and eco-friendly consumer tips every Monday. ■ DC Decoder – Wednesday’s political scoop from Beltway insider David Corn and his Washington bureau. ■ In the Mix – MoJo’s books, music and movies marketplace every Thursday. ■ Drumbeat – Friday belongs to Kevin Drum’s lively musings on everything from the economy to the climate to housecats. DEDICATED EMAILS Mother Jones sponsors two dedicated emails per week. These single-advertiser vehicles instantly reach over 125,000 engaged subscribers and are a compelling platform for fundraising, advocacy, and social-action initiatives. Effective at in-depth petition or fundraising drives, dedicated emails showcase your brand with 100% share of voice. MEDIA KIT WEBSITE TRAFFIC Monthly Unique Visitors 2,000,000 News is cheap, but MotherJones.com is a rich source Page Views 5.5 M of deep reporting on political, environmental, and Available Ad Impressions 16.5 M cultural issues. Our Washington, D.C., bureau— Time on Site 3:13 Source: Google Analytics, January - June 2011 spearheaded by veteran politico David Corn— crunches the latest headlines from around the DEMOGRAPHICS Female 52% Beltway, while our team of seasoned bloggers tackles Age 35–64 64% everything from food to human rights. Household Income over $75,000 50% MotherJones.com won the 2010 Online News HIGHLY EDUCATED Association’s Journalism Award for topical reporting, Attended college 97% and has received numerous other national honors. Have a Bachelor’s degree or more 77% Completed post-graduate study 48% Source: Motherjones.com User Survey 2010 CIVICALLY ENGAGED MotherJones.com is the 24/7 source for breaking news and Voted in a federal, state or local commentary on politics, culture, and the environment. Site election 94% traffic more than doubled in the past year as we continued to Signed a petition 68% court controversy, expose hubris, and backtalk congressional spin. Our audience of over 2 million visitors per month is Contributed to a candidate or political campaign 65% diverse in passion but unified in its strong engagement with both our world and our brand. OUR READERS OPINION SOUGHT Books, music, movies, and other entertainment 77% News, politics, and world events 75% FINANCIAL ETHICS Considers social responsibility when making CONSUMER ETHICS financial decisions 1 in 2 Believe a corporation’s commitment Seeks professional advice regarding financial to social responsibility matters 80% or investment decisions 1 in 3 Trust in a company affects buying habits 71% FITNESS AND RECREATION Consider healthy eating and good nutrition ECO-CONSCIOUS important 86% Willing to spend more on environmentally safe products 78% NATURAL SHOPPERS Consider environmental criteria when Willing to pay more for a product that is healthy purchasing products for their home 78% or organic 77% Motherjones.com User Survey 2010 MEDIA KIT WEBSITE continued MotherJones.com is committed to structuring the most effective campaigns for our advertisers. By optimizing your campaign to reach one of our targeted channels, you’ll impact consumers active in your unique market. Optimizing for geographic location or frequency capping can further hone your message to an ideal demographic. 300x250 billboard Geo Targeting – Customize your message for markets across the country with state, county, and city targeting. Channel Targeting – Complement your advertising with our award-winning journalism, updated daily and aimed at your unique demographic. By optimizing your campaign to one of our dynamic channels, you’ll reach consumers primed to take action on your message. ■ Culture – Provocative reviews and interviews with leading artists, thinkers, and visionaries ■ Education – Youth issues inside and outside the 728x90 leaderboard classroom ■ Environment – The latest environmental headlines, trends, and consumer tips ■ Food – Acclaimed writer Tom Philpott covers food, agriculture, and sustainability ■ Human Rights – Veteran reporter Mac McClelland investigates human rights around the globe ■ Photo Essays – Award-winning photojournalism, from the poignant to the absurd ■ Politics – 24/7 headlines from David Corn, Kevin Drum, and our DC bureau MotherJones.com supports standard IAB ad units in both static and rich media formats, along with a variety of cutting-edge options that invigorate any campaign. Advertising is also available on our mobile site, so your 300x50 banner message can keep up with readers on the go. 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