It’s in your house! An open, industry driven alliance, promoting distribution of high-definition video and entertainment through existing coaxial cable in the home. The Standard for Home Entertainment Networks over Coax™ The Best Medium for Home Entertainment Networking Is Already In Your House! While other technology standards and their respective mediums were originally designed for voice and data, coaxial cabling was always intended for high bandwidth applications such as video. Coax easily supports data rates in excess of 100 Mbps. Since it is a shielded medium, coax is inherently secure from intruders and is immune to interference and latency affects that might accrue from other networks and consumer electronics in use, the weather or building materials. Moreover, service providers and consumers know coax as the medium from which television programming is received. Today, there is only one industry standard that specifies coax as the medium of choice for delivery of HD content around the home — MoCA. ® MoCA – Multimedia over Coax Alliance MoCA is the standard for home entertainment networks over coax. MoCA is an open industry alliance and its technology provides the backbone for whole home entertainment networks of multiple wired and wireless products. MoCA is truly the universal technology standard as it operates in the spectrum accommodating CATV and DBS, above 850 MHz so there is no interference with other technologies, mediums, or consumer electronic devices already in use. Rather than compete, MoCA lives in peaceful coexistence. “I think MoCA is going to change. the world. ” Tom Nolle CEO, CIMI Corporation Telecommunications Online January 3, 2006 MoCA allows for the distribution of multiple HD video streams such as pay-per-view, VoD, multi-room gaming and ultimately, whole-home DVR. By tapping into the unused bandwidth available on coax, MoCA certified products seamlessly deliver HDTV and DVD quality digital entertainment, and high speed data without interference or latency. The standard has great appeal in IPTV environments as it is inherently IP over coax and will not interfere with any existing data or video services in the home. Worldwide Market Opportunities United States: According to the National Cable & Telecommunications Association (NCTA), an estimated 90 percent of U.S. households are wired for coaxial cable. Most homes have multiple cable outlets. Coax is already connected to more than 300 million television sets and is the preferred in-home video distribution medium for more than 100 million cable and satellite homes in the United States today. 30 Millions of Households Forecast of U.S. Connected Entertainment Households 29.9 22.2 15.3 8.7 4.0 2006 2007 2008 2009 2010 Source: Networks in the Home: Connected Consumer Electronics © 2006 Parks Associates 25 20 15 10 5 0 Europe: There is significant coaxial cable penetration in many countries such as Spain, France, United Kingdom, Germany, Belgium, The Netherlands, Sweden, Norway and Denmark. According to Parks Associates, home network adoption boomed across Europe between 2004 and 2006, surpassing growth rates in Asia and North America. France and the U.K., for instance, experienced a three-fold increase in the number of households with a home network, slightly ahead of the United States. Italy and Germany posted notable growth as well. European cable maintained its lead in 2007 despite intense competition. One out of three families in Europe watch TV via cable. Screen Digest reports there were 65 million cable subscribers in EU27 at year end 2007, 7.5 million more than in 2000. European cable markets now represent 70 million customers. Germany is the clear leader with 23 million cable customers, followed by The Netherlands, and the United Kingdom at 6.5 million and 4.8 million, respectively. The U.S. Market Environment • Product initiatives to network entertainment by CATV, CE, DBS, PC • DVR products accelerating beyond early adopter phase • CATV and DBS are rolling out whole-home HD DVR set-top boxes • More than 60 million installed digital STBs could be clients to a DVR • Transition from analog to digital TV sets well underway: > By end of 2006, more than 20 percent of TV households had HDTV > By end of 2007, all TVs, more than 25 inches, sold in the U.S. were HDTV capable > By April 2009, all TV sets sold in the U.S. will be HDTV to meet the FCC mandate • PC OEMs are supplying Media Centers • Media adapters networked throughout the home are underway • Entertainment and multimedia are expected “anytime, anywhere” throughout the home Asia-Pacific: Although in a nascent stage in many countries, the market for coaxial penetration in multi-dwelling units exists and shows great potential. South Korea, for example, has one of the world’s highest broad-band penetration rates with 90 percent of households subscribing to some broadband service. According to Screen Digest, China is set to be the world’s largest digital cable market by end of 2009 at over 180 million subscribers, with 36.07% representing digital cable. The subscriber base is expected to exceed 200 million and 57.85% digital by 2012. However, adoption in the Asia-Pacific region still varies from country to country. European Digital Cable TV Customers: 13.9 million 15 12 Millions of Households +40% The European Market Environment 9 6 3 0 2000 2001 2002 2003 2004 2005 2006 2007 Source: Screen Digest ; YE 2007 – EU 27 • 65 million households – 39% of all European TV households - receive TV services via cable • More than 103 million homes are passed by cable networks • 13.9 million families in Europe already receive TV via digital cable • 15.6 million internet customers and 11.6 million telephony customers are using cable • Cable revenues in 2007 total 17.9 billion Euro > TV services represent 10.51 billion Euro > Growth is primarily driven by internet, telephony and digital TV services • European digital cable penetration is poised to catch up with the United States Source: Screen Digest; EU 27, year end 2007 European TV Households Total: 196 million Satellite 55.4 million 64.9 million Cable 5.7 million 30.6 million IPTV DTT Analogue antenna and other 39.4 million Source: Screen Digest – European Commission; YE 2007 – EU 27 A Truly Global Standard There are many competing alternatives for delivering high definition content around the house, but there is only one solution. MoCA is truly a global standard as it appeals equally to a variety of geographies and is applicable across all broadband delivery segments including telecommunications, cable MSO and satellite, as well as providing a roadmap to retail. Since it uses the existing coax, the network is already in your house. There are no new wires, lengthy installation manuals or service calls. It does not interfere with existing networks and complements any wireless network. If you have coax, it works. MoCA expands business models and increases revenue opportunities for digital entertainment product manufacturers and broadband service and content providers by delivering no compromise video, audio and data to consumers when and where they want it. MoCA is working with DLNA to integrate its technology into their framework. MoCA is also the only industry standard consortium with liaison and document sharing agreements with CableLabs in the U.S. and Korea Digital Cable Labs (KLabs) in South Korea, ensuring interoperability among various cable-based systems. From a technical perspective, MoCA is the best means of support for HDTV because it is inherently a digitized broadcast. Analog demodulation will not work for whole house DVR with HDTV content. HDTV uses significant bandwidth and, to support HDTV streams, the home network must support very high data rates with very low bit error. MoCA technology provides the necessary high throughput to support multiple HD programs simultaneously, and MoCA does this all the time. From an organizational perspective, MoCA is a single, unified alliance focused on a single medium. It is the only standard with members representing telecommunications, cable, DBS and retail. It is also the only technology standard independently validated by a large-scale field trial. MoCA is open to all. Licensing is based on RAND (Reasonable And Non-Discriminatory), meaning there are no separate or additional usage agreements or arrangements. Everyone gets access to the specification equally. DBS MoCA technology provides the backbone for whole home entertainment networks of multiple wired and wireless products. The MoCA Connected Home Master Bedroom 802.11 Wireless AP Cable, Telco Office/Den Child’s Bedroom Media Center PC Client STB Client STB << >> Broadband Multimedia Coax Home Server - DVR 802.11 Wireless AP Coax Laptop WebPad Family Room Kitchen MoCA 1.1 The recent extension of the MoCA specification addresses service providers’ network challenges with added functionality such as PQoS (parameterized QoS) for managed bandwidth, and packet aggregation guaranteeing net throughputs up to 175 Mpbs. PQoS enables service providers to reserve bandwidth exclusively for video feeds and manage packet delivery to and within a home entertainment network so multiple streams of data and video will peacefully coexist. MoCA only quotes net throughput numbers, as opposed to theoretical data rates, so the service provider and end consumer know exactly what to expect. MoCA 1.1 also extends the network from eight to sixteen nodes, for greater network optimization. MoCA makes the existing coax a whole-house entertainment network. • No new wires to install • No installation or truck roll • No interference with other devices • Works with any wireless network • PQoS • 175 Mbps actual throughput • 16 nodes Membership MoCA offers two levels of participation and membership, Contributor and Associate. Contributor Class: This class of membership is open to new companies interested in joining MoCA and current Associate members who wish to upgrade. Contributor members can participate in the design and development of the specification and are eligible: • To participation in, and make contributions to technical working groups; • To propose new work items in a working group, and propose formation of new working groups; • To chair working groups. Associate Class: This class of membership is open to all interested companies involved in consumer products, technology components, service or content provision and related industries that benefit from high bandwidth home networking. Members at this level are eligible: • To access approved product certification documents, certify products, participation in MoCA interoperability events and certification waves; • To access approved MoCA technical specifications, market requirement documents, field test reports, certification procedures, test plans and documents, and plugfest and interoperability procedures; • To participate in marketing communications programs and the marketing committee, presence at tradeshows and events, the MoCA website, and access to MoCA marketing materials. To learn more about becoming a member visit www.mocalliance.org. © Copyright 2008 Multimedia over Coax Alliance. All Rights Reserved. MoCA and the MoCA logo are registered trademarks and “It’s in your house!” and “The Standard for Home Entertainment Networks over Coax” are trademarks of Multimedia over Coax Alliance. MoCA Members Promoters: Broadcom Cisco/Linksys Comcast Conexant Cox Communications Echostar Entropic Communications Motorola Panasonic Verizon Contributors: ARRIS Broadlight DIRECTV Intel ST Microelectronics Texas Instruments Time Warner Cable Officers: Charles Cerino President, MoCA Phone: 215.981.7654 charles.cerino@cable.comcast.com Paul Ritchie Executive Director, MoCA Phone: 925.275.6606 pritchie@inventures.com Anton Monk CTO, MoCA Phone: 858.336.7363 antonmonk@mocalliance.org Associates: 2Wire Actiontec Advanced Digital Broadcast Alcatel•Lucent Ambit Anadigics AT&T Bel Fuse CAIW (Netherlands) D-Link EXFO Freescale Semiconductor Hitachi Horizon Semiconductors Infineon JDSU K-Micro LG Electronics Mimix Broadband Netgear NXP Semiconductors PMC-Sierra PPC Pulse Engineering Samsung SerComm Soontai Spirent Communications Sunrise Telecom Tata Elxsi Tellabs Thomson Toshiba Trilithic Tyco Electronics Westell YCL Electronics ZyXEL Communications Rob Gelphman Chair, Marketing Work Group 408.961.8744 Office robgelphman@mocalliance.org Affiliates: Cable Labs Korea Digital Cable Labs (KLabs) The Standard for Home Entertainment Networks over Coax™ www.mocalliance.org