Kevin W. Cruthirds, Ph.D.
University of Texas at Brownsville and (985) 448-4236 (W)
Southmost College (956) 457-6088 (H)
School of Business Administration email@example.com
Dept. of Business Administration
Ph.D. Management and International Business, May 2007
Master’s Level Coursework, Manufacturing Engineering, 2000
M.B.A., December 1995
University of Texas – Pan American (AACSB Accredited), Edinburg, Texas
B.C.S., Management May, 1974
Loyola University of New Orleans (AACSB Accredited), New Orleans, Louisiana
9/09 to present University of Texas at Brownsville and Southmost College, Brownsville, Texas, Assistant
Professor (Graduate Faculty)
8/07 to 8/09 Nicholls State University, Thibodaux, Louisiana, Assistant Professor (Graduate Faculty)
9/07 to 12/10 University of Texas Tele-Campus (through University of Texas – Pan American, Edinburg,
Texas.), Visiting Professor (Graduate Faculty)
Summer 2007 University of Texas – Pan American, Edinburg, Texas, Visiting Professor (Graduate Faculty)
2003-2006 University of Texas – Pan American, Edinburg, Texas, Lecturer
Summer 2004 Instituto Tecnológico de Monterrey, Leon, Guanjauato, Mexico, Visiting Professor
Global Supply Chain Management
Peer-reviewed Journal Articles: Published or Forthcoming
1. Wang, Y. J., Cruthirds, K. W., Wei, J., and Hong, S. Incorporating Web Aesthetics Into E-Tail
Atmospherics Research: An Evaluation of Multiple International Theoretical Frameworks. Accepted for
publication in the Journal of Electronic Marketing and Retailing.
2. Wang, Y. J., Cruthirds, K., and Baeza, Miguel. (2010). Empirical Investigation on the Magnitude of Job
Offshoring from an Organizational Contingency Perspective: Implications for American Work Force.
Competitiveness Review, 20(4), 322 – 332.
Cruthirds Page 2
3. Romero, E. & Cruthirds, K. (2009). Understanding Employee Turnover Patterns in Mexican Maquiladoras.
Journal of CENTRUM Cathedra, 2(1), 63-72.
4. Baeza, M. A., Wang, Y. J., & Cruthirds, K. W. (2009) Regional Economic Integration in Asia Pacific: The
Future of ASEAN and EAFTA. European Journal of Management, 8(5), 54 - 60.
5. Saran, A., Cruthirds, K., Kalliny, M., & Minor, M. (2008). Mobile Telephone Ad Acceptance:
Development, Purification, and Validation of the Advertising Acceptance Scale. International Journal of
Electronic Retailing and Marketing, 2(2), 135 – 149.
6. Cruthirds, Kevin. Group Pay Incentive System: Can It Work In Mexico? (2008) Business Research
Yearbook: Global Business Perspectives, Spring (13), 479 - 484.
7. Cruthirds, K. (2006). The Positive Impact of Effective Humor in Dispute Resolution. Dispute Resolution
Journal. August – October, 33-41. Article named to the Supreme Court Law Library Selected Law
Review Article List: November – December 2006.
8. Romero, E. & Cruthirds, K. (2006). The Use of Humor in the Workplace. The Academy of Management
Perspectives, 20(2), 58-69. Finalist, AOM Outstanding Practitioner-Oriented Publication in
Organizational Behavior Award.
9. Kalliny, M., Cruthirds, K. & Minor, M. (2006). Differences between American, Egyptian and Lebanese
Humor Styles: Implications for International Management. International Journal of Cross Cultural
Management, 6(1), 121-134.
1. Cruthirds, K. (2010). The Impact of Humor on Mediation. In American Arbitration Association, Handbook
on Mediation (2nd ed., pp.267 - 282 ). New York: Juris Publications.
2. Cruthirds, K. (2010). Case 18.1: Balagny Clothing Company Outsources Domestic Production.
International Business: The Challenges of Global Competition, 12th edition. Ball, D. A., Geringer, J. M.,
Minor, M. S., and McNett, J. M. (Case study in Operations Management chapter)
3. Romero, E. & Cruthirds, K. (2006). The Use of Humor in the Workplace. Engineering Management Review,
34(3), 18 – 30. Republished
Papers Under Review:
1. Cruthirds, K. Wang, Yong J., & Minor, M. Do Gringos Have More Fun? Contrasting Humor in U.S. and
Mexican TV Ads. Submitted to Journal of Global Marketing, September 2010, 1st submission.
1. Baeza, M. A., Wang, Y. J., & Cruthirds, K. W. (2008). Regional Economic Integration in Asia Pacific: The
Future of ASEAN and EAFTA. International Academy of Business and Economics, Las Vegas, Nevada
2. Cruthirds, K. (2008) Group-Pay Incentive System: Can It Work in Mexico? International Academy of
Business Disciplines Conference, Houston, TX.
Cruthirds Page 3
3. Cruthirds, K. & Minor, M. (2008). Do Gringos Have More Fun? Contrasting Humor in U.S. and Mexican
TV Ads. Academy of Marketing Science – Cultural Perspectives in Marketing Conference, New Orleans,
4. Cruthirds, K. & LeMaster, J. (2006). Conflict in the Virtual Classroom: An Extension of Intragroup
Conflict. Business as an Agent of World Benefit: Management Knowledge Leading Positive Change -
Global Forum, Cleveland, Ohio and Online.
5. Saran, A, Cruthirds, K., & Minor, M. (2006) Ad Acceptance: Scale Development, Purification, and
Validation of Acceptance of Advertising on Mobile Telephones. Academy of Marketing Science
Conference, Electronic and Interactive Marketing track, San Antonio, Texas.
6. Romero, E. & Cruthirds, K. (2005) Humor as a Management Tool: The Humor Selection Model. National
Academy of Management Conference, Honolulu, Hawaii.
7. Cruthirds, K. (2005). An Insight into the Antecedents of Negative Humor: Development of the Negative
Humor Response Questionnaire. Academy of International Business – U.S. Southwest Conference, Dallas,
8. Romero, E. & Cruthirds, K. (2004.) Understanding Employee Turnover Patterns in Mexican Maquiladoras.
National Academy of Management Conference, Ibaro-American Division. New Orleans, Louisiana.
Cruthirds, K. (2004). Development of the Mass Customization Decision Model. Academy of Management
Conference, New Orleans, La. Sustained Competitive Advantage Workshop.
Accepted to the Doctoral Consortium, (2006) National Academy of Management Conference, Atlanta,
Research in Progress:
1. Cruthirds, K. & LeMaster, J. Conflict in the Virtual Classroom: An Extension of Intragroup Conflict. To be
submitted to the Academy of Management Learning and Education, May, 2011.
2. Cruthirds, K. Borderpatriates and Bordernationals: Feeling at Home in the Maquiladoras. To be submitted to
the Journal of International Business, August, 2011.
Nicholls State University (2007)
1. "Assurance of Learning through Computer-Assisted Instruction: Enhancing Learning Outcomes in the
Business Foundation Courses" ($20,361) R. Morris Coats, Kevin Cruthirds, Betty Kleen, Shari Lawrence,
Sonya Premeaux, Sherry Rodrigue, Chad Turner, & Chuck Viosca.
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2. "Enhanced Learning Environments Using Flexible Learning Technologies in Support of a Master Plan in the
College of Business Administration at Nicholls State University: Phase III" ($71,955) R. Morris Coats,
Kevin Cruthirds, Betty Kleen, Shari Lawrence, Bruce McManis, Sonya Premeaux, Sherry Rodrigue, &
University of Texas - Pan American (2007)
1. 2007. Grant auditor: End Violence Against Women with Disabilities ($349,101).
2. 2003-2006. Researcher for Project Enhance ($1,050,000) – A federally funded grant dedicated to furthering
higher education access and success for students with disabilities. Relevant activities including conducting
research leading to best practices in the field including: Literature searches, Conducting focus groups, and
Courses Taught: MBA Level:
1. Quantitative Analysis for Business Decisions, BMIS 6301, Present - Fall 2009,
University of Texas at Brownsville.
2. Production Operations Management, MANA 6360, Present - Spring 2010, University of
Texas at Brownsville.
3. Leadership in Organizations, MNGT 6332, Fall 2010, University of Texas – Pan
4. Organizational Behavior, MANA 6330, Spring 2010 – Fall 2007,
5. Human Resource Management, BSAD 520 Special Topics in Business, Fall 2008,
Nicholls State University.
6. Management Strategy, MANA 6390, (University of Texas – Pan American, Summer,
1) Supply Chain Management, 2) Production Operations Management, 3) International
Logistics, 4) Human Resource Management, 5) Performance Management and Compensation,
6) Recruitment and Selection, 7) Communications Policy and Strategy (including online),
8) Principles of Management, 9) Introduction to Business
1. Organizational Behavior Making Connections Committee: Academy of Management (2007, 2008)
2. Session Chair and Discussant “Social and Not-For-Profit Marketing” Competitive Paper Session, Academy
of Marketing Science, Cultural Perspectives in Marketing Conference, New Orleans, La. January, 2008.
3. Session Chair and Discussant “Social and Not-For-Profit Marketing” Special Session, Academy of
Marketing Science, Cultural Perspectives in Marketing Conference, New Orleans, La. January, 2008.
1. Academy of Management Conference 2006, 2007, 2008, 2009
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2. Academy of Marketing Science 2008
3. Southwest Case Research Association Conference 2008
4. Southwest Academy of Management 2005 & 2007
5. Human Resources Journal 2007
University and Community:
1. Committee Chair – Committee on AACSB Standards on Participants (Students) 2009 – present (UTB)
2. University Student Enrollment Committee 2010 – present (UTB)
3. Faculty Search Committee 2009 - present (UTB)
4. School of Business Curriculum Committee (Graduate) 2009 - present (UTB)
5. School of Business Curriculum Committee (Undergraduate) 2009 - present (UTB)
6. Presentation to MBA students on Interview Preparation 2009 (UTB)
7. Co-chair – Free Enterprise Week (NSU)
8. Committee Chair – Professional Development Seminar program (NSU)
9. Co-faculty advisor – Society for Human Resource Management (NSU)
10. Grievance Committee (NSU)
11. Faculty Participants Committee (NSU)
12. Beta Gamma Sigma joint faculty and student committee (NSU)
13. Library Committee (NSU)
14. Student curriculum advisor (NSU)
15. Elected for two terms as class representative to the Ph.D. committee (UTPA)
16. Served as student representative - Ph.D.A.C. Sub-committee revising the U.T.P.A. Ph.D. program.
17. United Way – Appropriations Committee: 1992, 1993, and 1994.
18. Boy Scout troop leader: 1989 – 1990
1. Best Practices in College Teaching: Creating an Active Learning Environment, October 2010
2. Innovations in Online Learning Conference, May 2010, Austin, Texas.
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3. The Power of Two teaching seminar, May 2010, University of Texas at Brownsville.
4. Calibrated Peer Review seminar, May 2010, University of Texas at Brownsville.
5. Driving Continuous Improvement Using a Complete Assessment Management Solution Web seminar,
6. Faculty development seminars on Critical Thinking, Spring 2008, Nicholls State University.
7. Participated in the Effective Learner Centered Classroom Practices program sponsored by Nicholls State
University, Spring 2008
8. On-line course development – Blackboard platform (Spring, 2007), University of Texas at Austin, Tele-
9. On-line course development – WebCt platform (Fall, 2006). University of Texas – Pan American.
1. Academy of Management
2. Academy of International Business
3. Academy of Marketing Science
4. International Academy of Business and Economics
5. Society for Human Resource Management (National and Local Chapter – Bayou SHRM)
6. Beta Gamma Sigma
7. Advisory board member for TAKING SIDES: Clashing Views in Management; McGraw – Hill
University of Texas - Pan American
Ph.D. International Business Student of the Year, 2003-2004
Haggar Clothing Company:
J.M. Haggar Senior Quality Team Leader: 1998, 1999
Corporate Cost Reduction Team: 1996
Top Production Area Award: 1992, 1993, 1994, 1995, 1996
J.M. Haggar Senior Quality Award: 1992, 1995
Representative to United Way, Best Contribution Increase: 1992, 1993, 1994
National Salesman of the Year: 1985
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Intermediate level proficiency of Spanish
Computer Experience: SPSS, AMOS, Rbase, AutoCAD Lite, MS Project, BPCS, Microsoft Office
Professional License: General Sewing Data (G.S.D) – Time and motion studies.
Haggar Clothing Company. Manager of Industrial Engineering and Facilities 1998 - 2002. (Weslaco, Texas)
Haggar Clothing Company. Senior Industrial Engineer 1996 - 1998 (Weslaco, Texas)
Haggar Clothing Company. Associate Plant Manager 1994 - 1996 (Edinburg, Texas)
Haggar Clothing Company. Production Manager 1991 - 1994 (Edinburg, Texas)
Haggar Clothing Company. Sales Representative 1979 - 1991 (New Orleans, Louisiana).
Levi Strauss. Sales Representative 1976 - 1979 (New Orleans, Louisiana).
Farah Manufacturing. Sales Representative 1975 - 1976 (Jackson, Mississippi).
Louisiana Army National Guard; 1st Battalion 141st Artillery - 1970 to 1976
Rank when discharged - Sargent E-5
M.O.S. 13E40 – Artillery Liaison; Artillery Reconnaissance
Honorable Discharge, May 1976
Cruthirds Page 8
Jane LeMaster, Ph. D. Marc W. Simpson, Ph.D., CFA
Executive Director - The Center for Online, Chairman, Department of Finance
Learning, Teaching and Technology Northern Illinois University
The University of Texas - Pan American DeKalb, IL 60115
1201 West University Drive firstname.lastname@example.org
Edinburg, TX 78541 815-753-6394
email@example.com Relationship: Ph.D. program director at
Relationship: Dissertation Chair
Bruce Reed, Ph. D. Otmar E. Varela, Ph.D.
Dean of the College of Health Sciences Assistant Professor of Management
The University of Texas - Pan American Reynolds - College of Business, Of. 231
1201 West University Drive University of Arkansas Little Rock
Edinburg, TX 78541 2801 S. University Av.
firstname.lastname@example.org Little Rock. Ar 72204
Relationship: Grant research (501) 6837061 office
(501) 6837021 fax