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					                               Kevin W. Cruthirds, Ph.D.
University of Texas at Brownsville and                                                    (985) 448-4236 (W)
Southmost College                                                                          (956) 457-6088 (H)
School of Business Administration                                                kevincruthirds@hotmail.com
Dept. of Business Administration
kevin.cruthirds@utb.edu


EDUCATION:

                  Ph.D. Management and International Business, May 2007
                  Master’s Level Coursework, Manufacturing Engineering, 2000
                  M.B.A., December 1995
                  University of Texas – Pan American (AACSB Accredited), Edinburg, Texas

                  B.C.S., Management May, 1974
                  Loyola University of New Orleans (AACSB Accredited), New Orleans, Louisiana

ACADEMIC POSITIONS:

9/09 to present   University of Texas at Brownsville and Southmost College, Brownsville, Texas, Assistant
                  Professor (Graduate Faculty)
8/07 to 8/09      Nicholls State University, Thibodaux, Louisiana, Assistant Professor (Graduate Faculty)
9/07 to 12/10     University of Texas Tele-Campus (through University of Texas – Pan American, Edinburg,
                  Texas.), Visiting Professor (Graduate Faculty)

Summer 2007       University of Texas – Pan American, Edinburg, Texas, Visiting Professor (Graduate Faculty)

2003-2006         University of Texas – Pan American, Edinburg, Texas, Lecturer

Summer 2004       Instituto Tecnológico de Monterrey, Leon, Guanjauato, Mexico, Visiting Professor

RESEARCH INTERESTS:

                  International Management
                  Global Supply Chain Management
                  Strategy
                  Organizational Behavior


RESEARCH:

Peer-reviewed Journal Articles: Published or Forthcoming

1. Wang, Y. J., Cruthirds, K. W., Wei, J., and Hong, S. Incorporating Web Aesthetics Into E-Tail
   Atmospherics Research: An Evaluation of Multiple International Theoretical Frameworks. Accepted for
   publication in the Journal of Electronic Marketing and Retailing.

2. Wang, Y. J., Cruthirds, K., and Baeza, Miguel. (2010). Empirical Investigation on the Magnitude of Job
   Offshoring from an Organizational Contingency Perspective: Implications for American Work Force.
   Competitiveness Review, 20(4), 322 – 332.
Cruthirds                                                                                          Page 2
3. Romero, E. & Cruthirds, K. (2009). Understanding Employee Turnover Patterns in Mexican Maquiladoras.
   Journal of CENTRUM Cathedra, 2(1), 63-72.

4. Baeza, M. A., Wang, Y. J., & Cruthirds, K. W. (2009) Regional Economic Integration in Asia Pacific: The
   Future of ASEAN and EAFTA. European Journal of Management, 8(5), 54 - 60.

5. Saran, A., Cruthirds, K., Kalliny, M., & Minor, M. (2008). Mobile Telephone Ad Acceptance:
   Development, Purification, and Validation of the Advertising Acceptance Scale. International Journal of
   Electronic Retailing and Marketing, 2(2), 135 – 149.

6. Cruthirds, Kevin. Group Pay Incentive System: Can It Work In Mexico? (2008) Business Research
   Yearbook: Global Business Perspectives, Spring (13), 479 - 484.

7. Cruthirds, K. (2006). The Positive Impact of Effective Humor in Dispute Resolution. Dispute Resolution
   Journal. August – October, 33-41. Article named to the Supreme Court Law Library Selected Law
   Review Article List: November – December 2006.

8. Romero, E. & Cruthirds, K. (2006). The Use of Humor in the Workplace. The Academy of Management
   Perspectives, 20(2), 58-69. Finalist, AOM Outstanding Practitioner-Oriented Publication in
   Organizational Behavior Award.

9. Kalliny, M., Cruthirds, K. & Minor, M. (2006). Differences between American, Egyptian and Lebanese
   Humor Styles: Implications for International Management. International Journal of Cross Cultural
   Management, 6(1), 121-134.

Other Publications

1. Cruthirds, K. (2010). The Impact of Humor on Mediation. In American Arbitration Association, Handbook
   on Mediation (2nd ed., pp.267 - 282 ). New York: Juris Publications.

2. Cruthirds, K. (2010). Case 18.1: Balagny Clothing Company Outsources Domestic Production.
   International Business: The Challenges of Global Competition, 12th edition. Ball, D. A., Geringer, J. M.,
   Minor, M. S., and McNett, J. M. (Case study in Operations Management chapter)

3. Romero, E. & Cruthirds, K. (2006). The Use of Humor in the Workplace. Engineering Management Review,
   34(3), 18 – 30. Republished


Papers Under Review:

1. Cruthirds, K. Wang, Yong J., & Minor, M. Do Gringos Have More Fun? Contrasting Humor in U.S. and
   Mexican TV Ads. Submitted to Journal of Global Marketing, September 2010, 1st submission.

Conference Presentations:

1. Baeza, M. A., Wang, Y. J., & Cruthirds, K. W. (2008). Regional Economic Integration in Asia Pacific: The
   Future of ASEAN and EAFTA. International Academy of Business and Economics, Las Vegas, Nevada

2. Cruthirds, K. (2008) Group-Pay Incentive System: Can It Work in Mexico? International Academy of
   Business Disciplines Conference, Houston, TX.
Cruthirds                                                                                         Page 3

3. Cruthirds, K. & Minor, M. (2008). Do Gringos Have More Fun? Contrasting Humor in U.S. and Mexican
   TV Ads. Academy of Marketing Science – Cultural Perspectives in Marketing Conference, New Orleans,
   La.

4. Cruthirds, K. & LeMaster, J. (2006). Conflict in the Virtual Classroom: An Extension of Intragroup
   Conflict. Business as an Agent of World Benefit: Management Knowledge Leading Positive Change -
   Global Forum, Cleveland, Ohio and Online.

5. Saran, A, Cruthirds, K., & Minor, M. (2006) Ad Acceptance: Scale Development, Purification, and
   Validation of Acceptance of Advertising on Mobile Telephones. Academy of Marketing Science
   Conference, Electronic and Interactive Marketing track, San Antonio, Texas.

6. Romero, E. & Cruthirds, K. (2005) Humor as a Management Tool: The Humor Selection Model. National
   Academy of Management Conference, Honolulu, Hawaii.

7. Cruthirds, K. (2005). An Insight into the Antecedents of Negative Humor: Development of the Negative
   Humor Response Questionnaire. Academy of International Business – U.S. Southwest Conference, Dallas,
   Texas.

8. Romero, E. & Cruthirds, K. (2004.) Understanding Employee Turnover Patterns in Mexican Maquiladoras.
   National Academy of Management Conference, Ibaro-American Division. New Orleans, Louisiana.

Conference Workshops:

    Cruthirds, K. (2004). Development of the Mass Customization Decision Model. Academy of Management
    Conference, New Orleans, La. Sustained Competitive Advantage Workshop.

Consortiums:

    Accepted to the Doctoral Consortium, (2006) National Academy of Management Conference, Atlanta,
    Georgia.

Research in Progress:

1. Cruthirds, K. & LeMaster, J. Conflict in the Virtual Classroom: An Extension of Intragroup Conflict. To be
   submitted to the Academy of Management Learning and Education, May, 2011.

2. Cruthirds, K. Borderpatriates and Bordernationals: Feeling at Home in the Maquiladoras. To be submitted to
   the Journal of International Business, August, 2011.


Grants:

Nicholls State University (2007)

1. "Assurance of Learning through Computer-Assisted Instruction: Enhancing Learning Outcomes in the
   Business Foundation Courses" ($20,361) R. Morris Coats, Kevin Cruthirds, Betty Kleen, Shari Lawrence,
   Sonya Premeaux, Sherry Rodrigue, Chad Turner, & Chuck Viosca.
Cruthirds                                                                                          Page 4
2. "Enhanced Learning Environments Using Flexible Learning Technologies in Support of a Master Plan in the
   College of Business Administration at Nicholls State University: Phase III" ($71,955) R. Morris Coats,
   Kevin Cruthirds, Betty Kleen, Shari Lawrence, Bruce McManis, Sonya Premeaux, Sherry Rodrigue, &
   Chuck Viosca.

University of Texas - Pan American (2007)

1. 2007. Grant auditor: End Violence Against Women with Disabilities ($349,101).

2. 2003-2006. Researcher for Project Enhance ($1,050,000) – A federally funded grant dedicated to furthering
   higher education access and success for students with disabilities. Relevant activities including conducting
   research leading to best practices in the field including: Literature searches, Conducting focus groups, and
   Data analysis.

TEACHING EXPERIENCE:

Courses Taught:   MBA Level:
                      1. Quantitative Analysis for Business Decisions, BMIS 6301, Present - Fall 2009,
                          University of Texas at Brownsville.
                      2. Production Operations Management, MANA 6360, Present - Spring 2010, University of
                          Texas at Brownsville.
                      3. Leadership in Organizations, MNGT 6332, Fall 2010, University of Texas – Pan
                          American.
                      4. Organizational Behavior, MANA 6330, Spring 2010 – Fall 2007,
                          (U.T.P.A./U.T.TeleCampus)
                      5. Human Resource Management, BSAD 520 Special Topics in Business, Fall 2008,
                          Nicholls State University.
                      6. Management Strategy, MANA 6390, (University of Texas – Pan American, Summer,
                          2007.
                  Undergraduate:
                  1) Supply Chain Management, 2) Production Operations Management, 3) International
                  Logistics, 4) Human Resource Management, 5) Performance Management and Compensation,
                  6) Recruitment and Selection, 7) Communications Policy and Strategy (including online),
                  8) Principles of Management, 9) Introduction to Business

SERVICE ACTIVITIES:

Conferences:

1. Organizational Behavior Making Connections Committee: Academy of Management (2007, 2008)

2. Session Chair and Discussant “Social and Not-For-Profit Marketing” Competitive Paper Session, Academy
   of Marketing Science, Cultural Perspectives in Marketing Conference, New Orleans, La. January, 2008.

3. Session Chair and Discussant “Social and Not-For-Profit Marketing” Special Session, Academy of
   Marketing Science, Cultural Perspectives in Marketing Conference, New Orleans, La. January, 2008.

Article Reviewer:

1. Academy of Management Conference 2006, 2007, 2008, 2009
Cruthirds                                                                                       Page 5
2. Academy of Marketing Science 2008

3. Southwest Case Research Association Conference 2008

4. Southwest Academy of Management 2005 & 2007

5. Human Resources Journal 2007

University and Community:

1. Committee Chair – Committee on AACSB Standards on Participants (Students) 2009 – present (UTB)

2. University Student Enrollment Committee 2010 – present (UTB)

3. Faculty Search Committee 2009 - present (UTB)

4. School of Business Curriculum Committee (Graduate) 2009 - present (UTB)

5. School of Business Curriculum Committee (Undergraduate) 2009 - present (UTB)

6. Presentation to MBA students on Interview Preparation 2009 (UTB)

7. Co-chair – Free Enterprise Week (NSU)

8. Committee Chair – Professional Development Seminar program (NSU)

9. Co-faculty advisor – Society for Human Resource Management (NSU)

10. Grievance Committee (NSU)

11. Faculty Participants Committee (NSU)

12. Beta Gamma Sigma joint faculty and student committee (NSU)

13. Library Committee (NSU)

14. Student curriculum advisor (NSU)

15. Elected for two terms as class representative to the Ph.D. committee (UTPA)

16. Served as student representative - Ph.D.A.C. Sub-committee revising the U.T.P.A. Ph.D. program.

17. United Way – Appropriations Committee: 1992, 1993, and 1994.

18. Boy Scout troop leader: 1989 – 1990

FACULTY DEVELOPMENT:

1. Best Practices in College Teaching: Creating an Active Learning Environment, October 2010

2. Innovations in Online Learning Conference, May 2010, Austin, Texas.
Cruthirds                                                                                       Page 6
3. The Power of Two teaching seminar, May 2010, University of Texas at Brownsville.

4. Calibrated Peer Review seminar, May 2010, University of Texas at Brownsville.

5. Driving Continuous Improvement Using a Complete Assessment Management Solution Web seminar,
   December 2008.

6. Faculty development seminars on Critical Thinking, Spring 2008, Nicholls State University.

7. Participated in the Effective Learner Centered Classroom Practices program sponsored by Nicholls State
   University, Spring 2008

8. On-line course development – Blackboard platform (Spring, 2007), University of Texas at Austin, Tele-
   Campus Division.

9. On-line course development – WebCt platform (Fall, 2006). University of Texas – Pan American.

PROFESSIONAL ASSOCIATIONS:

1. Academy of Management

2. Academy of International Business

3. Academy of Marketing Science

4. International Academy of Business and Economics

5. Society for Human Resource Management (National and Local Chapter – Bayou SHRM)

6. Beta Gamma Sigma

7. Advisory board member for TAKING SIDES: Clashing Views in Management; McGraw – Hill
   Publishing.

PROFESSIONAL AWARDS:

University of Texas - Pan American
    Ph.D. International Business Student of the Year, 2003-2004

Haggar Clothing Company:
    J.M. Haggar Senior Quality Team Leader: 1998, 1999
    Corporate Cost Reduction Team: 1996
    Top Production Area Award: 1992, 1993, 1994, 1995, 1996
    J.M. Haggar Senior Quality Award: 1992, 1995
    Representative to United Way, Best Contribution Increase: 1992, 1993, 1994
    National Salesman of the Year: 1985
Cruthirds                                                                                   Page 7
PROFESSIONAL SKILLS:
   Intermediate level proficiency of Spanish
   Computer Experience: SPSS, AMOS, Rbase, AutoCAD Lite, MS Project, BPCS, Microsoft Office
     Suite.
   Professional License: General Sewing Data (G.S.D) – Time and motion studies.

INDUSTRY EXPERIENCE:

Haggar Clothing Company. Manager of Industrial Engineering and Facilities 1998 - 2002. (Weslaco, Texas)

Haggar Clothing Company. Senior Industrial Engineer 1996 - 1998 (Weslaco, Texas)

Haggar Clothing Company. Associate Plant Manager 1994 - 1996 (Edinburg, Texas)

Haggar Clothing Company. Production Manager 1991 - 1994 (Edinburg, Texas)

Haggar Clothing Company. Sales Representative 1979 - 1991 (New Orleans, Louisiana).

Levi Strauss. Sales Representative 1976 - 1979 (New Orleans, Louisiana).

Farah Manufacturing. Sales Representative 1975 - 1976 (Jackson, Mississippi).

MILITARY SERVICE:
Louisiana Army National Guard; 1st Battalion 141st Artillery - 1970 to 1976
    Rank when discharged - Sargent E-5
    M.O.S. 13E40 – Artillery Liaison; Artillery Reconnaissance
    Honorable Discharge, May 1976
Cruthirds                                                                               Page 8
REFERENCES:

Jane LeMaster, Ph. D.                         Marc W. Simpson, Ph.D., CFA
Executive Director - The Center for Online,   Chairman, Department of Finance
    Learning, Teaching and Technology         Northern Illinois University
The University of Texas - Pan American        DeKalb, IL 60115
1201 West University Drive                    msimpson@niu.edu
Edinburg, TX 78541                            815-753-6394
jlemaster@utpa.edu                            Relationship: Ph.D. program director at
956-292-7828                                  U.T.P.A.
Relationship: Dissertation Chair

Bruce Reed, Ph. D.                            Otmar E. Varela, Ph.D.
Dean of the College of Health Sciences        Assistant Professor of Management
The University of Texas - Pan American        Reynolds - College of Business, Of. 231
1201 West University Drive                    University of Arkansas Little Rock
Edinburg, TX 78541                            2801 S. University Av.
bjreed@utpa.edu                               Little Rock. Ar 72204
956-381-2292                                  oxvarela@ualr.edu
Relationship: Grant research                  (501) 6837061 office
                                              (501) 6837021 fax

				
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