Eyewitness travel brand pack

Dream Know Travel Relax Absorb View Explore Love DK Eyewitness Travel Guides s.com dkimageyclopaedia e enc The imag In just 15 years DK Eyewitness Travel has become the world’s biggest guidebook publisher. Every day, more people consult an Eyewitness or Top 10 Travel Guide than any other guidebook brand. I think that’s because our books are useful and beautiful in equal proportion. Our editors and designers do their best to provide the information travellers need in a form which is simply a joy to use - information is clearly and consistently structured, and the gorgeous illustrations bring the destination to life. People don’t just like our books - they absolutely love them. DOUGLAS AMRINE, TRAVEL PUBLISHER ,000 OVER 100 GES A TRAVEL IM uides 7010 4500 + 44 (0)20 om dkimages.c enquiries@ vel G witness Tra from DK Eye d print electronic an sed for can be licen reproduction THE GUIDES THAT SHOW YOU WHAT OTHERS ONLY TELL YOU IL DUOMO, FLORENCE  DK Eyewitness Travel discover more at traveldk.com discover more at traveldk.com DK Eyewitness Travel  Our team Douglas Amrine DK Travel Publisher Born 1958 in Washington, DC Lives in the Barbican in London Completed a Post Graduate Diploma in Journalism at City University, London Recorded a CD of Bach’s organ music played on the pedal harpsichord, for Priory Records When DK started the Eyewitness Travel Guides in 1991 he was appointed Managing Editor, and became Publisher in 1998 Would love to... visit the Registan in Samarkand Our story 1993 1994 The first of many foreign language editions is published; EWTG Rome in Polish. The first country guide in the series is published; EWTG France – a perennial bestseller today. The first DK Eyewitness Travel Guide (EWTG) is published. The four launch titles include: London, Paris, New York and Rome. DK is voted Publisher of the Year at the British Book Awards. 1998 5 years on, DK Eyewitness Travel publishes 34 destination guides. 1999 DK wins the Wanderlust Magazine Readers’ Award for Top Guidebook and The Daily Telegraph Readers’ Travel Award for the Best Guidebook Series. ys the Douglas Amrine... pla rather well harpsichord really 2002 DK launch Top 10 series with 22 titles including: New York, Rome and Paris. DK grow to become the UK’s leading city-guide publisher. ere one, somewh ome y or night, s travel guide Da na is working o 2003 The EWTG series is re-launched with a new look to celebrate the 10th anniversary. , fortless, in fact perience. So ef an effortless ex guide is avel and pictures, ng way, but tr blend of words has come a lo . Technology with its genius ographers, ery book avel Guide, . Authors, phot poured into ev Using a DK Tr least hundreds tive exertion ea at ousands, then overlook the cr rs, indexers, st of, if not th ts, proofreade that it’s easy to sive, with a ca itorial assistan en aps and ors, ed still labour-int ds, pictures, m tworkers, edit publishing is getting the wor illustrators, ar rt in . chers, s all play a pa d distribution picture resear DTP operator ping, sales an cartographers, assistants and printing, ship sign time repro, designers, de and between get to colour fact-checkers, ss continents fore we even – working acro . And that’s be ation o houses in to the page London, repr rnational oper illustrations on much an inte , Mumbai and Delhi avel guide. , we’re very tive teams in orking on a tr Appropriately location, crea mewhere is w , so ographers on ght, someone print thors and phot that day or ni mes before its zones. With au can be certain f form many ti ic or proo China, you ectron d printers in the globe in el Singapore an been around y is always title will have every sation. Activit The content of er. idable organi rm e. ith its read ocess takes fo production lin es travelling w y places, the pr ock, it’s not a incarnation go lved in so man against the cl eation, e work people invo is an artisan cr , but whilst w With so many ed, each book oiled machine nsider we are a welld carefully co in many ways rse team. nd-crafted an frenetic, and a hugely dive full stop is ha rspectives of e, word and is poured into and pe every pictur n and passion ther the ideas Every detail, h determinatio at brings toge th muc a DK d seeing how l collaboration eone reading the scenes an hen I see som an internationa excitement w goes on behind of what helming flutter . Experiencing s get an overw all worthwhile we can, I alway what makes it best guides thusiasm is en creating the ers share our g that our read ecause knowin guide. B 2005 The series wins both the Wanderlust Silver Award and Guardian/Observer Award for Best Guidebook Series for the second year running. 2006 DK launch Pocket Map & Guide series with 10 titles. The EWTG series wins the Wanderlust Silver Award for Best Guidebook Series for the 3rd year running. 2007 DK launch traveldk.com - a unique website that allows users to create and download their very own travel guide. The website wins Best Website in the Holiday/Travel Extras category in the annual TravelMole Awards. DK publish the 100th EWTG Beijing & Shanghai. DK publish its first coffee table book with Craig Doyle as the UK consultant editor and Joseph Rosendo in the US. A calendar based inspirational guide, Travel: Where to Go When, is an immediate success. 2008 DK Travel celebrates its 15 year anniversary. traveldk.com wins the Travolution Award for Best Use of Technology in a Travel Information Website. DK Top 10s relaunch with free pull out map & guide. DK Travel employ over 85 full time staff and has offices in the UK, US, Australia, Canada, India and Germany Known for its stylish design, it’s not surprising that DK was the first publisher to put an Apple computer on the desk of every editor and designer  DK Eyewitness Travel Clare Currie... enjoys outlandishly giant vegetable competitions. discover more at traveldk.com discover more at traveldk.com DK Eyewitness Travel  Our guides INSPIRATIONAL TRAVEL (2 titles) Combining inspirational narrative with sumptuous photography. These stunning travel books are designed to inspire and encourage every type of traveller to go out and see the world. EYEWITNESS TRAVEL GUIDES (109 titles) Contain more photographs, colour illustrations and maps than any other guide, making them truly ‘the guides that show you what others only tell you’. Covering countries, cities and regions, each guide is packed with stunning photographs, detailed illustrations, 3D maps, specially designed cutaways and floorplans of all the major sights, and details of unique walks, scenic routes and thematic tours. There is a huge selection of hotels and restaurant listings within each guide making them the perfect companion for travellers who want to visualise their destination before they arrive. TOP 10 CITY-BREAK GUIDES (66 titles) The UK’s No.1 city guide series. Perfect for travellers taking a short trip or weekend break, these pocket-sized guides highlight the very best of every destination with the help of dozens of Top 10 lists. From the Top 10 shops to the Top 10 things to do with the kids, Top 10s save you time and money as there’s even a list of the Top 10 Things to Avoid. In 2008, all new titles and editions published will contain a handy pull-out map and guide, highlighting transport, street maps and more Top 10 ideas. A DK Eyewitness Travel Guide is purchased on average every 4 seconds BILINGUAL VISUAL DICTIONARIES (7 titles) Look and learn - the quick and intuitive way to learn and recall everyday vocabulary. Scenes and items from everyday life are clearly labelled in the local language, making it easy to find the words you want whatever the situation. Global bestsellers* 1. Italy EWTG 2. Paris EWTG 3. Travel: Where to Go When 4. New York Top 10 5. New York EWTG 6. Ireland EWTG 7. Paris Top 10 8. Rome EWTG 9. China EWTG 10. London Top 10 *2007 15-MINUTE LANGUAGE PACKS (5 titles) Learn a language in just 15 minutes. No writing or homework – just use the book to test yourself. The unique combination of visual guide and CD makes learning quick, easy and fun. You can perfect your pronunciation by listening to the native speakers on the CDs. POCKET MAP & GUIDES (28 titles) Perfect for a city break or stopover and slip easily into your pocket or bag for on-the-go navigation. Each full-colour guide is packed with the best restaurant and hotel recommendations and includes a detailed pull-out map to help you plan your itinerary. DK Eyewitness Travel Guides are published in 30 languages, from Portuguese and Slovenian, to Chinese and Hebrew. The first foreign language guide was Rome, published in Polish. Our best-selling guides are the perennial bestsellers you’d expect: Italy, Rome, Paris and New York. We have a Content Management System that updates as and when we edit each guide, which means we can put our information online as soon as it is edited. DK Eyewitness Travel  PHRASEBOOKS (16 titles) The essential pocket language guides for every type of traveller. Organised by subject: everyday phrases, transport, shopping, hotels and more, these phrasebooks are easy to follow and the unique system of imitated pronunciation ensures that you are always understood. Each phrasebook includes a menu guide and mini dictionary. Did you know?  DK Eyewitness Travel Producing a DK Eyewitness Travel Guide from scratch is a true labour of love, taking up to two years from start to finish, and costing a six-figure sum. Street-by-street illustrations are created in pencil and watercolour, not by computer. The artists refer to aerial photography and photographs of every building. 75% of our photographs have been taken especially for our guides; the remainder are sourced from museums, archives and occasionally picture agencies. discover more at traveldk.com Our guides have appeared on EastEnders, Coronation Street and Emmerdale, and on the big screen in The Bourne Supremacy. Page-by-page, the illustrations and photographs within each guide are equal to the copy. discover more at traveldk.com Expert authors & contributors Hand-drawn cutaways* Stunning photographs & illustrations Specially commissioned photographers Carefully selected walks & scenic routes What makes a DK guide? Unique floorplans Accommodation & restaurant listings Detailed maps Top 10 lists ... and innumerable points of interest! * historical buildings dissected to reveal their interiors  DK Eyewitness Travel discover more at traveldk.com discover more at traveldk.com DK Eyewitness Travel  Our brand DK Eyewitness readers want to see everything Features of a DK Guide > See everything: more photographs, colour illustrations & maps than any other travel guide > Unique feature: 3D aerial views, cutaways & floor plans > Reliable & trustworthy travel companions > Guided walks Don’t just take OUR word for it Reader’s comments “Fantastic” Amazon.co.uk reader review “Thank goodness for Top 10 guides” Mail on Sunday, UK Benefits to a DK reader > Easy to understand and follow > I trust Eyewitness Travel Guides to show me everything > Opinionated facts > Know before you go: feel like I know everything and will have a great holiday “I applaud Dorling Kindersley for its fantastic imagery” Showing you “Packed to bursting with all the information you could ever need” Amazon.co.uk reader review Emotional benefits > I’ll have everything I need to plan my holiday before I go and enjoy it when I’m there what others only tell you What it says about the user > Cultured > Informed > Like to plan before trip and ‘see’ their holiday destination/key sights > Stylish “Yet another glorious DK Eyewitness guide” Amazon.co.uk reader review on DK Venice > I saw everything – the moment I opened the guide I was on holiday > I won’t miss any of the major sites or get lost! DK is the biggest travel publisher Our readers: 25 to 44 yrs - 26%; 45 to 64 yrs - 54%* in the world, selling over 45 million copies in over 30 languages. *Source: DK Travel data Thomas Cook Guidebook of the Year ✹ Wanderlust Magazine Readers’ Award for Top Guidebook Series ✹ Daily Telegraph Readers’ Travel Award for Best Guidebook Series ✹ Wanderlust Magazine’s Silver Award for the Best Guidebook Series (‘04, ‘05, ‘06 & ‘07) ✹ Guardian/Observer Award for Best Guidebook series (‘04 & ‘05) ✹ Best Website in the Holiday/Travel Extras category in the annual TravelMole Awards ✹ traveldk.com wins Travolution Award for Best Use of Technology in a Travel Information Website ✹ 10 DK Eyewitness Travel discover more at traveldk.com discover more at traveldk.com DK Eyewitness Travel 11 traveldk.com Launched in 2007 traveldk.com gives travellers the unique opportunity to create, customise and print their own travel guide using content from DK Top 10s, alongside their own recommendations or User Generated Content on the site. Once created, bespoke guides can be shared online with other travellers or with a unique Print on Demand facility, travellers can have their guide bound, printed and delivered right to their door. Brand Partnerships traveldk.com can also offer travel content solutions for 3rd party websites. We have recently partnered with FT.com and Global Radio’s Heart and LBC brands to create travel pages for their websites. If you would like to find out more about digital content opportunities contact marketing@traveldk.com “We identified DK as a relevant brand to provide interesting travel content for Heart listeners, creating a truly engaging social network. Both their online and paper travel guides illustrate DK’s innovation to adapt to consumer demands and offer consumers access to travel guides across different platforms.” Asha Chandegra, Global Radio Create, customise and share travel guides logy in a Best Use of TechnoWebsite Travel Information Winner Explore, rate and review 1000’s of destination attractions Share attractions with fellow travellers Make hotel, flight and car hire bookings Join monthly newsletter DK Specials A customised DK Travel Guide is the perfect way to promote your brand. Whether you want to create a unique regional version of one of our best-selling travel guides or a branded Top 10 city guide for your company; using content and photographs from all of our travel series’ we can create bespoke travel guides to suit your needs. For more details on bespoke DK Travel Guides or to discuss new ideas contact custompub@uk.dk.com Choose your destination Add photos & front cover Select content Maps are automatically included! On TV your guide as a PD Download int out F to pr Since 2007, DK Eyewitness has been in partnership with Travelscope, on air across the US. Presented by travel writer and DK editor Joseph Rosendo, the show has played over 26,000 times and has reached more than 70 million US homes. To find out more about television opportunities contact marketing@traveldk.com Bespoke Guides Uniquely, traveldk.com can create customised PDF guides for partners to print or host on their website. We have recently produced guides for Mumsnet - ‘Family Fun in Orlando’ and EyeforTravel - ‘Berlin’ for conference delegates. To discuss customised guide opportunities for your company contact marketing@traveldk.com EYEFORTRAVEL FAMILY FUN IN GUIDE TO ORLANDO BERLIN On Mobile DK Travel content is now available to millions of mobile customers across the US. We have recently partnered with A&E Television Network (The History Channel) offering DK Eyewitness Travel content to its subscribers. Users can access information on local ‘points of interest’ and have it sent direct to their mobile phones. dk. Made by 2007 10. September m any Yourgcohepre lo o Made by dk for Mumsnet 17. July 2007 red by traveldk.com personal guides powe personal guides powered by www.travel.dk.com To find out more about digital content opportunities or to discuss new ideas contact marketing@traveldk.com 1 DK Eyewitness Travel discover more at traveldk.com discover more at traveldk.com DK Eyewitness Travel 1 Advertising Advertising in a DK Travel Guide is a great way to promote your company. We have a variety of options available including full, quarter and half page ads. For further information contact adam@thinkpublishing.co.uk; or telephone +44 (0)208 962 3020 Book now to cross a land you’ll never get over on The Ghan or Indian Pacifi c in 2008. Indulge yourself with the spectacular scenery, impeccable service and life changing experience you can only get on one of these great train journeys. Live your dreams and see this spectacular country on your own amazing journey. Speak to your Australian specialist agent or visit www.gsr.com.au *Prices are subject to change without notice. All fares and timetables are subject to change without notice. Conditions apply. Travel Agent No. TTA 164 190. GSR11258/einstein license AUSTRALIA’S GREAT TRAIN JOURNEYS SEE AUSTRALIA LIKE NEVER BEFORE Publicity With hundreds of thousands of images, maps and illustrations, DK’s wealth of travel content is often requested for press use. From bespoke travel guides to Top 10 lists and expert travel content, media partners can benefit from DK’s digitalised content and strong consumer fan base. If you would like to receive our press releases, request a review copy or discuss a feature, contact the Press Office at press@traveldk.com GSR11258 Book Now FP (216x125mm)1 1 30/1/08 2:00:04 PM DK Eyewitness Travel Guides are irresistibly seductive.” Michael Palin, Travel presenter and writer Showing you what others only tell you Marketing DK Eyewitness Travel’s marketing team regularly produce point-of-sale material and can create bespoke promotions for retailers to use in-store. From brand posters and postcards to counterpacks and spinners, we have a solution for all your display needs. To find out more about bespoke promotions please email marketing@traveldk.com DK_postcards2008.indd 3 “Free your mind, clear your diary and get ready to travel” DK_postcards2008 .indd 5 15/1/08 12:29:16 pm 15/1/08 12:29:18 pm Contact us UK DK Eyewitness Travel 80 Strand London WC2R 0RL T +44 (0)20 7010 3701 F +44 (0)20 7010 6768 E travelguides@uk.dk.com For press copies, extracts, author interviews and reader giveaways T +44 (0)20 7010 3701 E press@traveldk.com Marketing and Promotions T +44 (0)20 7010 3701 E marketing@traveldk.com Digital Content Licensing T +44 (0)20 7010 4269 UK Custom and Special Sales T +44 (0)20 7010 3053 E custompub@uk.dk.com International Licensing T +44 (0)20 7010 3536 US DK Eyewitness Travel 4th Floor, 345 Hudson Street New York NY 10014 Marketing and Promotions T 001 212 414 3631 For review copies, excerpts, author interviews and book giveaways T 001 212 414 3712 E dkpublicity@us.penguingroup.com US Custom and Special Sales T 001 646 674 4050 E specialsales@dk.com DK Travel Guides are distributed worldwide by The Penguin Group. www.penguin.co.uk CHRYSLER BUILDING, NEW YORK CITY 1 DK Eyewitness Travel discover more at traveldk.com discover more at traveldk.com DK Eyewitness Travel 1 Great books, by definition. publisher synonymous with high quality travel guides 2. Trusted and revelation 3. Stunning colour photography and illustrations showing what others only tell 4. Inspirational reading material 6. Design-led for visual impact 7. Ethically and environmentally to know. Dorling Kindersley Eyewitness Travel [dor-ling-kin-derz-lee eye-wit-ness tra-vel] – noun. Abbrev: DK EWT 1. Leading travel source of information, stimulation, 5. Innovative, definitive, addictive aware 8. Made with care, read with pleasure 9. For everything you need www.traveldk.com