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					                                                                                                                                                                                                                                            4
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Regional Economic Trends
Sauk Prairie’s trade area is impacted by regional economic conditions. Trends in population, income,
employment, industry structure, tourism, retail sales and commuters provide additional insight into
broader market opportunities, consumer segments, and the future direction of the region’s economy.
Sauk Prairie is part of an open regional economy. Local residents work in businesses throughout the
region, while Sauk Prairie establishments employ workers from surrounding communities. Sauk Prairie
businesses also purchase goods and services both in and outside of the community, while exporting
products throughout the state and nation. Subsequently, local market opportunities will be impacted by
trends and conditions in the region, as well as the trade area defined in Section 3. As previously noted,
the Sauk Prairie trade area is primarily split between Sauk and Dane counties 1 . Given this location, the
following analyses seek to examine the regional economy using both of these counties. To provide
perspective, economic data for Sauk and Dane counties are also compared with the State of Wisconsin.

Regional Population and Employment Trends
The Sauk Prairie trade area is part of a region growing in both population and employment. Chart 4.1
depicts the region’s population “index of growth” between 1969 and 2003. An index of growth is a
cumulative measure of change that calculates the percent difference in population between a given year
and a starting year (1969 in this case) 2 . Specifically, Sauk County’s population grew 48 percent between
1969 and 2003 while Dane County grew 60 percent. Both of these growth rates were significantly larger
than the State of Wisconsin’s 25 percent increase, and reflect the scale of the region’s growth.

Estimates from the Wisconsin Department of Administration (DOA) suggest that these population growth
trends will continue over the next 25 years. Between 2005 and 2030, Dane County is predicted to add
124,000 residents and grow at a rate       Chart 4.1 – Population Growth Trends 1969 to 2003
of 27.2 percent. Furthermore, Sauk                                   Population Growth Trends - 1969 to 2003
County is projected to add 12,000 new                                      (Index of Growth - 1969 = 100%)
residents at a rate of 20.8 percent over     170.0%
                                                        State of Wisconsin
this period. These anticipated growth                   Dane County
rates for Dane County and Sauk               160.0%
                                                        Sauk County

County are the third and ninth fastest
                                                Index of Growth - 1969 = 100%




                                             150.0%
rates, respectively, of all Wisconsin
counties. The region’s projected             140.0%
population growth should provide the
area with rising consumer demand             130.0%

over the next several decades.
                                                                                120.0%

The trend lines in Chart 4.1 show that
population growth occurred at faster                                            110.0%

rates between the late 1980’s and
2003. To understand where much of                                               100.0%
                                                                                         1969
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                                                                                                                                                                                                                                                                                                                                       2003




this growth occurred, Map 4.1 depicts                                                                                                                                                                       Year
the region’s change in population by
                                               Source: Bureau of Economic Analysis: Regional Economic Information System

1
    A small portion of the Sauk Prairie trade area is located in Columbia County.
2
    More information on using an index of growth is available at: http://www.uwex.edu/ces/cced/dma/6.html



Sauk Prairie Market Analysis                                                                                                                                                                                                                                                                                             4-1
Census block group between 1990 and 2004. These estimates of change show that many of the areas
within the Sauk Prairie trade area experienced moderate growth during this period. The areas showing
the greatest growth are located on Madison’s periphery. Many of these high growth areas north and west
of Madison are within a reasonable driving distance of Sauk Prairie and may provide a growing secondary
market. Note there are also several areas showing population decreases. However, these areas should
not necessarily be thought of as being in decline. For instance, consider several block groups on
Madison’s West Side. While several of these block groups show a decrease in population, many of these
areas also have some of the highest household incomes in the state. The decreasing population might
be attributed to other factors such as declining household sizes.
Map 4.1 – Population Change by Census Block Group 1990 to 2004




Sauk Prairie Market Analysis                                                                      4-2
Employment increases in the region predictably have mirrored the population growth in Dane and Sauk
counties. Chart 4.2 shows employment indices of growth for the two counties relative to the State of
Wisconsin 3 . In contrast to Dane County and the state, Sauk County experienced a decrease in
employment during the early 1970’s. A low mark in total employment occurred in 1975, which coincided
with the closing of the Badger
Army Ammunition Plant. Since       Chart 4.2 – Employment Growth Trends 1969 to 2003
this period, Sauk County has                                Employment Growth Trends - 1969 to 2003
exhibited dramatic growth in                                       (Index of Growth 1969 = 100%)
overall employment. In particular,    240%

                                                State of Wisconsin
starting in the mid-1980’s
                                      220%      Dane County
employment grew significantly                   Sauk County
and the county’s growth rate          200%




                                          Index of Growth - 1969 = 100%
surpassed that of the State of
Wisconsin in the early 1990’s.        180%


While Sauk County’s growth in
                                      160%
employment has leveled off
during the most recent                140%

recessionary period, this
stagnation has been less              120%


dramatic than that of the State of
                                      100%
Wisconsin.
                                                                                80%
Note that the employment growth
                                                                                       1969
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                                                                                                                                                                                                                                                                                                                                        2003
shown in Chart 4.2 does not track                                               Year

the type or quality of jobs in the    Source: Bureau of Economic Analysis: Regional Economic Information System
region. Furthermore, changes in
industrial classification systems preclude a historical analysis in employment shifts by industry. However,
current employment levels by two-digit NAICS industry categories are included in Appendix 4A at the end
of this section. Appendix 4A also includes the largest individual employers in Sauk Prairie.

Concurrent with the trends in employment growth are relatively low unemployment rates in Sauk and
Dane counties. Chart 4.3 shows annual average unemployment rates for Dane County, Sauk County and
the State of Wisconsin. The chart shows that Dane County had very low unemployment over the last
fourteen years. In fact, the county’s unemployment rate traditionally has been one of the lowest in the
nation and is reflective of the
area’s stable economy. While          Chart 4.3 – Annual Average Unemployment Rates 1990 to 2004.
Sauk County consistently shows a                         Annual Unemployment Rates - 1990 to 2004
higher unemployment rate, the            7.0%
                                                                                                  Dane County
county’s annual figure dropped                                                                    Sauk County
below Wisconsin’s average in             6.0%                                                     State of Wisconsin
                                              5.3%
1999, and has remained below
the state through 2004.                  5.0%
                                                                                                                                                                                                                                                                                                                                 4.9%
                                                           Unemployment Rates




                                                                                                      4.3%
The employment trends shown in                                                  4.0%
                                                                                                                                                                                                                                                                                                                                 4.1%
Charts 4.2 and 4.3 show that both
Sauk County and Dane County                                                     3.0%
have experienced steady                                                                       2.0%                                                                                                                                                                                                                               2.6%
employment growth and relatively                                                2.0%
low unemployment. If these
employment trends persist, the                                                  1.0%
region will continue to have a
strong economy and provide a                                                    0.0%
foundation for additional                                                                     1990           1991            1992               1993           1994           1995            1996              1997          1998            1999               2000           2001           2002            2003              2004
                                                                                                                                                                                                                Year
economic opportunities.
                                        Source: Wisconsin Department of Workforce Development

3
    The employment trends shown in Chart 4.2 include both full and part time employees.


Sauk Prairie Market Analysis                                                                                                                                                                                                                                                                                                     4-3
Personal Income and Earning Trends
Personal income trends provide an important measure of regional economic activity over time. Personal
income consists of income that is received by persons from earnings and wages, government and
business transfer payments, and interest. When compared to state or national trends, it provides an
indication of how well the region’s economy is performing. In doing so, Chart 4.4 depicts the region’s per
capita personal income relative to the overall U.S. average between 1969 and 2003. Not surprisingly, per
capita personal income in Dane County has been higher than the nation and State of Wisconsin over this
period. Despite a relative decline      Chart 4.4 – Per Capita Personal Income Trends – 1969 to 2003
throughout the 1970’s and 1980’s,
                                                           Per Capita Personal Income Trends - 1969 to 2003
Dane County’s income has seen a                         As a Percent of the National Per Capita Personal Income
                                           130.0%
steady increase over the last                                                                                 State of Wisconsin
decade.                                                                                                       Dane County
                                                                                                                                   120.0%                                                                                                                               Sauk County


                                                                                              PCPI as a Percent of National PCPI
Sauk County’s per capita income
was actually higher than the national                                                                                              110.0%

average in 1969. Similar to Dane
County, Sauk County experienced a                                                                                                  100.0%
relative decrease in PCPI in
previous decades. More recently,
                                                                                                                                   90.0%
Sauk County incomes have shown
moderate increases similar to those
of the state. The high incomes                                                                                                     80.0%


shown in Dane County and the
recent increases in Sauk County’s                                                                                                  70.0%

income are relevant, as they should
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have a positive impact on regional                                                                                                                                                                                     Year

spending potential.                                                Source: Bureau of Economic Analysis: Regional Economic Information System

Earnings are typically the largest component of a region’s income. Earnings include wage and salary
disbursements, other labor income, and proprietor's income (both farm and non-farm). Chart 4.5 shows
the region’s average wage per job as a percentage of the national average wage per job. Unlike the per
capita personal income trends shown in Chart 4.4, Dane County’s average wage per job is more similar
to that of the State of Wisconsin. Furthermore, both Dane and Sauk counties’ average wage have
decreased somewhat relative to the U.S. average over the past three decades. While Dane County has
experienced a recent increase,
the county has not yet achieved      Chart 4.5 – Trends in Average Wage per Job – 1969 to 2003
the same relative position it had                       Trends in Average Wage per Job - 1969 to 2003
in the early 1970’s. These                            As a Percent of the National Average Wage Per Job
                                         110.0%
trends may suggest that the
                                                                                                      State of Wisconsin
region’s per capita incomes                                                                           Dane County
should be lower than those               100.0%                                                       Sauk County
exhibited in Chart 4.4.
                                              Avg. Wage as Percent of National Average Wage




However, the trends in average            90.0%
wage per job are likely offset by
other income sources and an
increase in two earner                    80.0%

households over this period.
                                                                                              70.0%
Again, the changes in industrial
classification systems preclude
a lengthy historical analysis of                                                              60.0%
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industry sectors. Current wages
                                                                                              Ar




                                                                                                                                                                                                                   Year
are listed by broad industry
sector in Appendix 4B.                     Source: Bureau of Economic Analysis: Regional Economic Information System



Sauk Prairie Market Analysis                                                                                                                                                                                                                                                                4-4
Regional Industry Structure
While population, employment and income trends provide important information on the direction of the
region’s economy, it is also necessary to examine the region’s industry structure. Understanding the
area’s key industries is vital to determining an industry’s economic impact, creating industry retention and
targeting initiatives, and developing future economic development strategies. The following analysis
provides a basic understanding of the regional industry structure using the measures of industry
concentration (location quotients), employment, earnings and income. A regional input-output model was
constructed for this analysis using 2001 IMPLAN Data (Impact Analysis for Planning). At the time of the
analysis, the 2001 dataset was the most current and may not reflect current changes to the regional
economic structure. These analyses can be updated as future data become available. As the
economies of Sauk County and Dane County are dramatically different, only Sauk County’s industry
structure is analyzed. Note that the intent of the following analysis is not to choose those industries that
should receive the most support or funding. Instead, the purpose is to highlight some of Sauk County’s
larger industries that could provide sources of regional competitive advantages.
Measures of Industry Size
Table 4.1 on the following page examines Sauk County’s top 25 industries based on employment. As the
employment figures include both full and part time employment, it is not surprising that the three
categories of food services and drinking places, hotels and motels, and non-store retailers account for the
largest number of jobs in Sauk County. The relatively low earnings per job in these categories are also
somewhat attributed to the part-time nature of many positions within these industries. Similar to most
counties, government in the forms of education and non-education also employ a sizeable number of
people. In addition, several other industries have sizeable employment and have higher than average
earnings. These industries are a mix of production and service-based industries and include:

•   Hospitals and health care providers (including Sauk Prairie Memorial Hospital)
•   Architectural and engineering services (i.e. Ramaker and Associates, EDGE Consulting Engineers)
•   Plastics manufacturing (such as Teel Plastics and Flambeau, Inc)
•   Ferrous metal foundries (Grede Foundries, Inc) and Glass and glass products (Cardinal Glass)
•   Commercial printing (Perry Judd)
•   Construction of residential and non-residential buildings
•   Wholesale trade (Sysco and others)
To provide another industry perspective, Table 4.2 reports Sauk County’s top 25 industries in terms of
total earnings in Sauk County. Earnings include both wages and benefits paid to employees. Similar to
its rankings in total employment, public education and other public institutions account for the first and
third highest amounts of total earnings in Sauk County. Both of these industry categories also pay higher
than average wages per job. Wholesale trade also accounts for a sizeable amount of total earnings, with
high levels of average earnings per job and total income per job. Other industries that account for high
total earnings and high overall employment consist of those bulleted in the list above. Several industries
that have high total earnings, but are not in the top 25 in total employment include truck transportation,
motor vehicle and parts dealers, management of companies and enterprises, and metal valve
manufacturing. These industries provide sizeable overall earnings in Sauk County despite somewhat
lower employment levels.
Only six of the top 25 industries have average earnings per job that are lower than the county average.
These industries include food services and drinking places; hotels and motels, non-store retailers, nursing
and residential care facilities; agriculture and forestry support activities; and food and beverage stores.
Several of these industries tend to require lower-skilled labor or have seasonal or part-time employment.
These categories also show that both high and low-wage industries can have considerable impacts on
the Sauk County economy. Furthermore, the average earnings per job reported in the hospitals category
often surprises people. While hospitals have highly paid doctors and medical support staff, hospitals also
require a large number of people working in food-service, custodial areas, and other lower paid
occupations. Similar occupational mixes in other industries may help to explain these types of perceived
wage disparities.


Sauk Prairie Market Analysis                                                                           4-5
Table 4.1 – Top Twenty-five Sauk County Industries Based on Employment
                                                                                       Earnings       Total Income
Industry                                                            Employment
                                                                                        per Job             per Job
Food services and drinking places                                           3,477            $9,619         $15,709
Non-store retailers                                                         3,266            $6,720         $10,588
State & Local Education                                                     2,451           $34,066         $39,007
State & Local Non-Education                                                 1,567           $31,892         $37,405
Hotels and motels, including casino hotels                                  1,549           $12,185         $24,183
Wholesale trade                                                             1,509           $47,647         $88,098
Hospitals                                                                   1,308           $34,590         $35,457
Other amusement, gambling, and recreation industries                        1,275           $17,474         $36,209
Cattle ranching and farming                                                 1,179            $7,754          $4,197
Architectural and engineering services                                        960           $28,213         $43,577
Plastics plumbing fixtures and all other plastics                             871           $36,676         $60,336
Agriculture and forestry support activities                                   832           $14,194         $17,246
Employment services                                                           820           $11,628         $15,438
Commercial printing                                                           816           $25,613         $33,097
Offices of physicians, dentists, and other health providers                   802           $47,435         $62,317
Ferrous metal foundries                                                       766           $53,461         $62,321
Glass and glass products, except glass containers                             718           $46,713         $83,313
Commercial and institutional buildings                                        682           $40,452         $44,076
Real estate                                                                   657            $8,230         $76,514
Nursing and residential care facilities                                       607           $20,208         $22,430
General merchandise stores                                                    581           $18,143         $25,756
Miscellaneous store retailers                                                 552           $16,822         $23,540
Food and beverage stores                                                      536           $21,289         $30,840
Monetary authorities and depository credit intermediaries                     471           $28,068         $92,138
New residential 1-unit structures (non-farm)                                  460           $40,711         $54,870
Sauk County Average                                                                         $24,663         $45,906
Source: IMPLAN 2001 and UW-Extension

Table 4.2 – Top Twenty-five Sauk County Industries Based on Total Earnings
                                                                    Total                    Earnings per   Total Income
Industry                                                                    Employment
                                                                Earnings                              Job         per Job
State & Local Education                                       $83,496,000           2,451         $34,066         $39,007
Wholesale trade                                               $71,900,000           1,509         $47,647         $88,098
State & Local Non-Education                                   $49,974,000           1,567         $31,892         $37,405
Hospitals                                                     $45,244,000           1,308         $34,590         $35,457
Ferrous metal foundries                                       $40,951,000             766         $53,461         $62,321
Offices of physicians, dentists, and other health providers   $38,043,000             802         $47,435         $62,317
Glass and glass products, except glass containers             $33,540,000             718         $46,713         $83,313
Food services and drinking places                             $33,447,000           3,477          $9,619         $15,709
Plastics plumbing fixtures and all other plastics             $31,945,000             871         $36,676         $60,336
Commercial and institutional buildings                        $27,588,000             682         $40,452         $44,076
Architectural and engineering services                        $27,084,000             960         $28,213         $43,577
Other amusement, gambling, and recreation industries          $22,279,000           1,275         $17,474         $36,209
Non-store retailers                                           $21,946,000           3,266          $6,720         $10,588
Commercial printing                                           $20,900,000             816         $25,613         $33,097
Hotels and motels, including casino hotels                    $18,874,000           1,549         $12,185         $24,183
New residential 1-unit structures (non-farm)                  $18,727,000             460         $40,711         $54,870
Other new construction                                        $18,016,000             432         $41,704         $44,734
Truck transportation                                          $15,806,000             394         $40,117         $67,764
Motor vehicle and parts dealers                               $15,787,000             365         $43,252         $58,244
Management of companies and enterprises                       $15,469,000             324         $47,744         $54,951
Monetary authorities and depository credit intermediaries     $13,220,000             471         $28,068         $92,138
Nursing and residential care facilities                       $12,266,000             607         $20,208         $22,430
Agriculture and forestry support activities                   $11,809,000             832         $14,194         $17,246
Food and beverage stores                                      $11,411,000             536         $21,289         $30,840
Metal valve manufacturing                                     $11,400,000             297         $38,384         $74,980
Sauk County Averages                                                                              $24,663         $45,906
Source: IMPLAN 2001 and UW-Extension




Sauk Prairie Market Analysis                                                                                      4-6
Table 4.3 ranks Sauk County’s top 25 industries based on total income. In addition to earnings, total
income also includes proprietor and other property type income. These two income types are paid to
individuals in the forms of self-employment income and business profits, rents, dividends, royalties and
interest. Accordingly, large differences between earnings per job and total income per job can be
attributed to several factors. Many industries may not have high earnings per job, but could have large
total income per job due to the pay or ownership structure. For example, real estate has low levels in
earnings per job, but high levels of total income per job. The differences in earnings and income are
explained by the large portion of compensation that comes in the form of real estate transaction
commissions. An industry’s level of total income can also be impacted by the location of a business
owner relative to the location of the business itself. For those companies that are locally owned, owner
income typically remains in the community. However, companies that are operated by a non-local owner
will see profits leave the community.

Despite a small number of employees, the category of lessors of non-financial intangible assets has the
highest level of total income and total income per job. This industry category is involved in assigning
rights to assets, such as patents, trademarks, brand names, and/or franchise agreements for which a
royalty payment or licensing fee is paid to the asset holder. Other industries with large levels of total
income include several of those previously noted: wholesale trade, state and local government
(education and non-education), glass and glass products, and plastics manufacturing. The tourism
industry is represented in the form of other amusement, gambling and recreation industries and hotels
and motels. While these two categories have relatively low earnings per job, they do have higher levels
of total income per job. These types of differences suggest that the impact of a given industry should not
be solely judged on the earnings paid to employees.

Remaining industries in Table 4.3 include a mixture of the production and service-based industries noted
in previous industry rankings. However, ten of the 25 largest industries in Table 4.5 have levels of total
income per job that are lower than the county average. These differences may be attributed to the
location of business owners, business profitability, or other factors.

Table 4.3 – Top Twenty-five Sauk County Industries Based on Total Income
                                                                                          Earnings per   Total Income
Industry                                                      Total Income   Employment
                                                                                                   Job         per Job
Lessors of non-financial intangible assets                    $262,992,000           69        $50,913     $3,811,478
Wholesale trade                                               $132,940,000        1,509        $47,647         $88,098
State & Local Education                                        $95,605,000        2,451        $34,066         $39,007
Glass and glass products, except glass containers              $59,819,000          718        $46,713         $83,313
State & Local Non-Education                                    $58,613,000        1,567        $31,892         $37,405
Food services and drinking places                              $54,620,000        3,477         $9,619         $15,709
Plastics plumbing fixtures and all other plastics              $52,553,000          871        $36,676         $60,336
Real estate                                                    $50,270,000          657         $8,230         $76,514
Offices of physicians, dentists, and other health providers    $49,978,000          802        $47,435         $62,317
Ferrous metal foundries                                        $47,738,000          766        $53,461         $62,321
Hospitals                                                      $46,378,000        1,308        $34,590         $35,457
Other amusement, gambling, and recreation industries           $46,167,000        1,275        $17,474         $36,209
Monetary authorities & depository credit intermediaries        $43,397,000          471        $28,068         $92,138
Architectural and engineering services                         $41,834,000          960        $28,213         $43,577
Hotels and motels, including casino hotels                     $37,460,000        1,549        $12,185         $24,183
Non-store retailers                                            $34,581,000        3,266         $6,720         $10,588
Commercial and institutional building construction             $30,060,000          682        $40,452         $44,076
Commercial printing                                            $27,007,000          816        $25,613         $33,097
Truck transportation                                           $26,699,000          394        $40,117         $67,764
Cutlery and flatware, except precious, manufacturing           $26,192,000          283        $39,459         $92,551
Automotive repair and maintenance, except car wash             $25,901,000          447        $18,586         $57,944
New residential 1-unit structures (non-farm)                   $25,240,000          460        $40,711         $54,870
All other transportation equipment manufacturing               $23,382,000          141        $50,652       $165,830
Metal valve manufacturing                                      $22,269,000          297        $38,384         $74,980
Motor vehicle and parts dealers                                $21,259,000          365        $43,252         $58,244
Sauk County Averages                                                                           $24,663         $45,906
Source: IMPLAN 2001 and UW-Extension




Sauk Prairie Market Analysis                                                                                   4-7
Location Quotients

Location quotients (LQs) provide one method for analyzing industry concentration and specialization in
Sauk County. A location quotient is calculated by comparing a given industry’s percent of total Sauk
County employment to the same industry’s percent of overall national employment.

                                                     Industry (i) Sauk County employment
                        Location Quotient (LQ)          Total Sauk County employment
                          for industry (i) in    =
                             Sauk County
                                                       Industry (i) national employment
                                                          Total national employment


The critical value for a location quotient is 1.0. An LQ of 1.0 means a region has the same proportion of
local employment in an industry as the nation. An LQ greater than 1.0 means that the region’s share of
employment in a given industry is greater than the national share. Conversely, an LQ less than 1.0
means the region’s employment in an industry is below the national percentage. Due to accuracy issues
with employment data, location quotients between 0.75 and 1.25 are generally considered close enough
to 1.0 not to be significantly different.

A location quotient of 1.0 suggests that the local level of demand for that good or service is satisfied by
local industries (supply equals demand). Consequently, location quotients greater than 1.0 are important
as they suggest that a region has a specialization in a given industry. Given the assumption that local
conditions and preferences are the same as those nationally, an LQ greater than 1.0 implies that the
industry is producing more goods or services than can be consumed locally. Subsequently, these goods
and services are exported out of the region and bring outside dollars into the area (i.e. they have an
export-orientation). Conversely, an LQ less than 1.0 suggests that local industries are not satisfying local
demand (demand is greater than supply and the good or service must be imported).

Note that differences in local demand compared to national demand, or the efficiency of an industry within
a region have the potential to skew the results of a location quotient analysis. Furthermore, Sauk County
should not seek to satisfy all local demand with local industries. Certain industries are best suited for
other locations and are not feasible for Sauk County (i.e. petroleum refineries). Nonetheless, LQ’s serve
as a basis for examining export industries and determining areas of specialization within Sauk County.

Table 4.4 on the following page ranks the top 25 Sauk County industries in terms of location quotients.
Almost all of top industries ranked by location quotients are classified as good producing, especially
through manufacturing or agriculture. Several observations can be drawn from the location quotients
shown in Table 4.4:

•   The impact of agriculture is seen in primary production, support industries, and value added aspects.
    The production categories of cattle ranching and farming (i.e. dairy cattle), and all other crop farming
    both have large LQ’s and employ a sizeable number of employees. Agricultural support activities and
    fertilizer manufacturing are important support industries for the region’s agricultural producers.
    Furthermore, the value added food processing categories of creamery butter manufacturing and
    cheese manufacturing also have large location quotients, albeit with smaller employment levels.

•   The importance of local plastics manufacturers is also shown in Table 4.4. The manufacturing
    categories of plastic pipe, fittings and profile shapes; plastics packaging materials; and plastic
    plumbing fixtures and all other plastics all have location quotients greater than 8.0 and have notable
    numbers of employees. These industries also have higher than average earnings per jobs.

•   Other industries with large location quotients include a variety of categories that ranked highly in
    previous analyses of total employment, earnings and total income. These categories include glass
    manufacturing, ferrous metal foundries, non-store retailers and commercial printing. These industries


Sauk Prairie Market Analysis                                                                            4-8
    and other categories that rank highly in multiple measures of industry size imply their overall impact
    on the area and may suggest opportunities for industry support, expansion and retention.

•   The export orientation of the region’s tourism industry is shown by several industry categories in
    Table 4.4. The categories of hotels and motels, and other accommodations both serve the non-local
    market and have large location quotients.

•   Several of the industries with large location quotients are smaller industries with lower employment
    levels. While these industries are important to Sauk County, they are not foundations of the region’s
    economy.

•   Several of the industries with large LQ’s also show significant concentrations in surrounding counties.
    Specific categories with regional concentrations include plastics, printing, and ag-related industries.
    These regional concentrations could provide core industries for developing regional industry cluster
    initiatives or working with statewide cluster programs for these industries. In exploring these regional
    concentrations, national maps of location quotients by county are available on-line through UW-
    Extension’s Center for Community Economic Development at:
    http://www.uwex.edu/ces/cced/industryclusterindex.html

Table 4.4 – Top Twenty-five Sauk County Industries Based on Location Quotients
                                                          Sauk County
Industry                                                                   Employment        State of WI LQ
                                                                    LQ
Creamery butter manufacturing                                   113.80              56                21.85
Cutlery and flatware, except precious, manufacturing            101.55             283                 5.38
All other transportation equipment manufacturing                 37.01             141                 3.92
Ferrous metal foundries                                          26.43             766                 5.29
Glass and glass products, except glass containers                23.94             718                 1.41
Electric power and specialty transformer manufacturing           21.72             195                 5.47
Scales, balances, and miscellaneous general purpose              20.74             289                 3.96
Cheese manufacturing                                             14.63             146                17.20
Plastics pipe, fittings, and profile shapes                      12.98             227                 0.86
Metal can, box, and other container manufacturing                11.80             172                 3.08
Metal valve manufacturing                                          9.83            297                 1.43
Plastics packaging materials, film and sheet                       8.98            224                 2.85
Lessors of non-financial intangible assets                         8.33             69                 0.56
Stone mining and quarrying                                         8.30            119                 1.45
Plastics plumbing fixtures and all other plastics                  8.15            871                 2.78
Non-store retailers                                                6.94          3,266                 1.66
Miscellaneous wood product manufacturing                           6.64             60                 3.25
Fertilizer, mixing only, manufacturing                             6.13             14                 2.25
Industrial pattern manufacturing                                   5.77             11                 7.42
Other accommodations                                               5.64            222                 1.43
All other crop farming                                             5.40            401                 3.37
Agriculture and forestry support activities                        5.13            832                 0.66
Commercial printing                                                4.96            816                 2.50
Cattle ranching and farming                                        4.96          1,179                 2.74
Hotels and motels, including casino hotels                         4.76          1,549                 0.84
Source: IMPLAN 2001 and UW-Extension




Sauk Prairie Market Analysis                                                                           4-9
Industry Imports and Exports

While location quotients provide some perspective on those industries that may be bringing outside
dollars into Sauk County, an analysis of imports and exports by Sauk County industries can examine the
actual flow of dollars. An examination of imports and exports will assist in providing additional insights
into “gaps” and “disconnects” in the local economy. Gaps and disconnects occur in the local economy
where there are products and services with high levels of importation. More specifically:

•   A gap in supply occurs when certain goods and services are simply not available within Sauk County
    and must be purchased elsewhere. There are many reasons for gaps and they may actually be
    desirable in those industry categories the region has deemed to have a negative impact on the local
    economy.

•   A disconnect arises when a good or service is available locally, but consumers and businesses
    choose to purchase that service outside of the region. Reasons for a disconnect include a lack of
    information within the business community, long standing partnerships between firms, unfavorable
    pricing policies, mistrust, or specialization or expertise of firms in a specific industry.

To help identify possible gaps and disconnects in Sauk County’s economy, Table 4.5 examines those
goods or services with the 25 largest levels of “intermediate imports.” Intermediate imports are goods and
services imported into Sauk County by other industries (business-to-business sales), rather than by
private households or public institutions. While imports by private households and public institutions are
important, they are less relevant to this analysis.

Once gaps and disconnects have been identified, there may be opportunities for reducing the amount of
imports within certain categories through “import substitution.” That is, there may be opportunities to
reduce imports, by substituting goods and services produced by local companies. These import
substitution opportunities could ultimately suggest prospects for strengthening local businesses or future
business recruitment. However, the information reported in Table 4.5 is based on national purchasing
patterns and should be used only as a guideline. If import substitution is pursued as an economic
development strategy, opportunities will need to be confirmed with local primary research.

Table 4.5 shows that several goods and services are imported into Sauk County because they are not
available locally (i.e. those categories showing no employees. These imports constitute gaps and include
petroleum refineries, iron and steel mills, paper and paperboard mills, natural gas distribution, aluminum
manufacturing, machinery and equipment rental and leasing, and other basic organic chemical
manufacturing. There are logical reasons that Sauk County does not have many of these industries, and
Sauk County may not be in a position to close these gaps (or have no desire given the nature of several
of these categories). Another category showing a gap in Table 4.5 is fluid milk manufacturing. However,
the County Business Pattern dataset produced by the U.S. Census Bureau shows that Sauk County does
have one fluid milk manufacturer located within the county. The gap in this category may be due to a
misclassification in IMPLAN data with this industry classified under another dairy-related industry such as
cheese or butter manufacturing. These types of inconsistencies are a reality of the dataset and reiterate
the need to perform local research before pursing opportunities.

The other categories in Table 4.5 represent disconnects in the Sauk County economy. That is, these
goods and services are present locally, but are being imported for one reason or another. Ultimately, the
appropriateness of pursing these goods and services needs to be determined by Sauk County’s citizens
and economic development professionals. However, several industries that show disconnects could
provide good matches for Sauk Prairie business districts. In particular, advertising and related services,
management of companies and enterprises, legal services, business support services and accounting
and bookkeeping services all show large levels of imports. These industries are also already present with
Sauk County and a number of them have relatively high average income per job. With the proper
research, there may be possibilities for existing establishments to capture some of these imports by
working with the needs of local companies. Furthermore, further analysis could point to business



Sauk Prairie Market Analysis                                                                          4-10
recruitment opportunities for some of these service categories. These business types have the additional
benefit of being well suited to building vacancies in Downtown Prairie du Sac or Sauk City. UW-
Extension can provide additional information on the nature of these disconnects if desired. Again, further
local research is needed before any of these categories are pursued.

Table 4.5 – Top Twenty-five Sauk County Industries Based on Intermediate Imports.
                                                          Intermediate       Total             Total Income
Industry                                                                           Employment
                                                               Imports     Exports                    per job
Plastics material and resin manufacturing                  $49,461,740  $7,357,780          13       $61,846
Real estate                                                $46,868,800     $77,510         657       $76,514
Wholesale trade                                            $34,827,920 $37,983,120       1,509       $88,098
Management of companies and enterprises                    $28,308,980  $3,128,050         324       $54,951
Fluid milk manufacturing                                   $23,864,850          $-           0              $-
Iron and steel mills                                       $22,808,080          $-           0              $-
Petroleum refineries                                       $21,952,950          $-           0              $-
Telecommunications                                         $21,630,290     $88,400          50       $74,280
Paper and paperboard mills                                 $19,877,100          $-           0              $-
Securities, commodity contracts and investments            $18,971,690     $75,110          50       $13,560
Paperboard container manufacturing                         $16,510,690    $101,000           0              $-
Power generation and supply                                $16,339,360     $18,510          32     $236,906
Advertising and related services                           $16,207,440 $14,612,030         183       $23,705
Non-depository credit intermediation & related activities  $15,264,440          $-          71       $76,070
Natural gas distribution                                   $12,041,210          $-           0              $-
Couriers and messengers                                    $11,749,400          $-          28       $73,964
Aluminum sheet, plate, and foil manufacturing              $11,644,000          $-           0              $-
Machinery and equipment rental and leasing                 $11,545,140          $-           0              $-
Monetary authorities & depository credit intermediaries    $11,452,490 $17,190,050         471       $92,138
Other basic organic chemical manufacturing                 $11,314,200          $-           0              $-
Grain farming                                              $11,280,970 $20,157,420         365       $18,792
Legal services                                             $10,976,610    $184,030         217       $36,203
Architectural and engineering services                     $10,962,240 $29,795,780         960       $43,577
Business support services                                  $10,777,740        $190           2       $36,500
Accounting and bookkeeping services                        $10,713,900     $11,380          82       $21,768
Source: IMPLAN 2001 and UW-Extension




Sauk Prairie Market Analysis                                                                          4-11
Retail Surplus and Leakage Estimates
Retail surplus and leakage compares actual retail sales in Sauk County to an estimated amount of
potential sales. If actual sales exceed potential sales, then Sauk County is said to have a “surplus” in
retail sales. A surplus in sales may indicate that Sauk County is pulling customers from surrounding
counties or that Sauk County residents spend at higher than average rates. In contrast, if potential sales
are larger than actual sales, then Sauk County is said to have a “leakage” in retail sales. A leakage may
indicate that Sauk County is losing customers to surrounding retail centers. Subsequently, a leakage
might indicate potential for filling a sales gap. More information on the steps used to calculate surplus
and leakage is available at http://www.uwex.edu/ces/cced/dma/6.html

Table 4.6 shows estimates of retail surpluses and leakages for Sauk County. The numbers report
statistics for overall retail sales as well as broad sub-categories of sales. The results in Table 4.6 are
based on sales tax data collected by the Wisconsin Department of Revenue (DOR). The DOR suggests
that the accuracy of these numbers depends on which retail category a business uses to classify itself.
For instance, a Super Wal-Mart could be reported as either a grocery store or a department store.
Furthermore, many of the sales by food and beverage stores are non-taxable. Subsequently, the actual
sales for this retail category will be underreported along with other categories with a large number of
grocery sales. Given these caveats, the figures in Table 4.6 should only be used to examine trends
rather than specific numbers.

In terms of overall sales, Sauk County had a surplus of almost $210 million. The size of this surplus
suggests that the County is attracting customers from beyond its borders. Given the attraction of the
Wisconsin Dells area and Sauk County’s other tourism opportunities, this attraction of outside consumers
is not surprising. Examining the subcategories of retail, only four categories show a retail leakage:
clothing and accessory stores; electronic and appliance stores; health and personal care stores; and
sporting goods, hobby, book, and music stores. The leakage in health and personal care stores is small
should not be considered as a clear sales gap. The remaining categories showing a leakage may
suggest preliminary opportunities for exploring expansion or recruitment. However, the leakages in these
categories are likely a function of Sauk County’s proximity to Madison and its critical mass of shopping
opportunities in these three retail categories.

Table 4.6 – Sauk County Retail Surplus and Leakage - 2003
                                                  Sauk County Taxable                       Potential Sales        Surplus
Retail Category
                                                           Sales (2003)                              (2003)      (Leakage)
All Retail Categories                                     $ 636,998,060                       $427,246,125    $209,751,935
 Food Services & Drinking Places*                                         $ 121,169,791        $57,097,209     $64,072,582
 Automobiles & Other Motor Vehicles                                       $ 119,090,691        $91,190,658     $27,900,032
 Gasoline Stations (including convenience stores)                         $ 18,069,856         $11,232,985      $6,836,871
 Clothing & Accessories Stores                                            $ 10,318,970         $20,922,382    ($10,603,413)
 Electronic & Appliance Stores                                            $     9,043,210      $12,767,514     ($3,724,305)
 Food & Beverage Stores                                                   $ 37,820,983         $33,025,554      $4,795,429
 Furniture & Home Furnishings Stores                                      $ 95,879,880         $58,474,316     $37,405,564
 Health & Personal Care Stores                                            $     6,112,934       $6,141,126        ($28,193)
 Sporting Goods, Hobby, Book, & Music Stores                              $     7,371,497       $9,635,390     ($2,263,893)
 General Merchandise Stores                                               $ 134,958,850        $66,910,009     $68,048,841
 Other Store Retailers                                                    $ 72,707,196         $55,647,756     $17,059,440
 Non-store Retailers                                                      $     4,454,201       $4,201,222        $252,979
Source: WI Department of Revenue and UW-Extension
*Food Services and Drinking Places are classified as retail for this analysis




Sauk Prairie Market Analysis                                                                                         4-12
Worker Flow and Commuting Patterns
Exurban communities such as Sauk City and Prairie du Sac often have a dynamic commuter population.
Employers in Sauk City and Prairie du Sac employ workers from outside of the community boundaries,
while local residents work in Madison, Baraboo and other employment centers. The exchange of
commuters provides opportunities and challenges for capturing expenditures by these workers.
Strategies for capturing commuter spending are especially important when considering that many of their
expenditures are made in establishments not traditionally associated with commuting. Recent research
shows that commuter spending impacts furniture stores, general merchandise stores, apparel stores,
auto parts stores, building material stores, grocery stores, and other miscellaneous retailers. While
worker flow can be examined from a variety of perspectives, Sauk Prairie commuters are examined using
the following measures:

•   Employees working in Sauk City or Prairie du Sac and living outside of the trade area – Commuter
    expenditures are most likely captured from workers traveling through the trade area to work
    elsewhere, or from employees working in local businesses. Consequently, local businesses are most
    likely to capture sales from people working in either Sauk City or Prairie du Sac rather than the overall
    trade area. For instance, even though Mazomanie is in the trade area, an employee working in
    Mazomanie and living in Madison is unlikely to make another trip to Sauk City or Prairie du Sac to
    shop before or after work.

•   Employees living in the Sauk Prairie trade area and working elsewhere – Employees living in the
    trade area and working elsewhere may have access to other shopping opportunities. Accordingly,
    this commuter segment could represent a source of sales leakage.

Table 4.7 reports the number of people working in Sauk City and Prairie du Sac. These employees are
segmented into those living in Sauk City or Prairie du Sac; those living elsewhere in the Sauk Prairie
trade area; and those commuting in from outside of the trade area. These three employee categories are
somewhat equally distributed. Just over one-third of the employees working in Sauk City or Prairie du
Sac also lives in the two communities and should be considered non-commuting. An additional thirty
percent of the people working in the two communities live in the broader Sauk Prairie trade area. These
workers are relatively local in nature and are more likely to shop in Sauk Prairie businesses. Finally, 32
percent of the people working in Sauk City or Prairie du Sac commute from outside the trade area. These
commuters represent the segment that is most likely to spend dollars outside of Sauk Prairie and are a
sizeable portion of the commuter market. The top 25 origins for employees working in Sauk City or
Prairie du Sac are reported in Appendix 4C. Employee origins are also shown on Map 3.3 in Section 3.

Table 4.7 – Employees Working in Sauk City or Prairie du Sac by Place of Origin
Employee Category (2000)                                                 Employees              Percent
Employees Working in Sauk City or Prairie du Sac                                4,114            100.0%
   Employees Also Living in Sauk City or Prairie du Sac                         1,526             37.1%
   Employees from elsewhere in the Sauk Prairie Trade Area                      1,265             30.7%
   Employees Commuting from Outside the Sauk Prairie Trade Area                 1,323             32.2%
Source – U.S. Census Bureau, MCD-to-MCD Worker Flow File

Table 4.8 examines employees living in the Sauk Prairie Trade Area versus where they work. Similar to
Table 4.7, these employees are categorized by those working in Sauk City/Prairie du Sac, those working
elsewhere in the trade area, and those leaving the trade area for employment elsewhere. Just over 27
percent of all employees living in the Sauk Prairie trade area work in either Sauk City or Prairie du Sac.
An additional 20 percent of these employees work elsewhere in the Sauk Prairie Trade Area. However,
53.2 percent of the trade area’s workers are employed outside of the trade area boundaries. While these
commuters may or may not shop in Sauk Prairie’s shopping districts, they do represent a source of
possible sales leakage. Specifically, these 5,400 workers are presented with alternative shopping
opportunities on a regular basis. The top 25 employment destinations for workers living in the Sauk
Prairie trade area are listed in Appendix 4D.


Sauk Prairie Market Analysis                                                                           4-13
Table 4.8 – Employees Living in the Sauk Prairie Trade Area by Place of Employment
Employee Category                                                         Employees             Percent
Employees Living in the Sauk Prairie Trade Area                                10,275            100.0%
  Employees Working in Sauk City or Prairie du Sac                              2,791             27.2%
  Employees Working elsewhere in the Sauk Prairie Trade Area                    2,019             19.6%
  Employees Working Outside the Sauk Prairie Trade Area                         5,465             53.2%
Source – U.S. Census Bureau, MCD-to-MCD Worker Flow File


Tourism Impact in Sauk County
Sauk County is home to tourist attractions such as the Wisconsin Dells Area, Devil’s Lake State Park, the
International Crane Foundation, and Circus World Museum. Outdoor recreational opportunities such as
snowmobiling, biking, eagle watching and camping draw tourists to the area as do the region’s many
parks, golf courses, historic sites, and festivals. These attractions and activities contribute to a vital
tourism industry in both Sauk County and Sauk Prairie. Accordingly, tourism also has a vital impact on
businesses that cater to tourists such as resorts, motels, campgrounds, B&Bs and retail stores.

Some specific tourism impacts noted by the Wisconsin Department of Tourism 4 include:

•   Sauk County ranks third among all counties in the state for traveler spending.

•   In 2004, traveler spending in Sauk County amounted to an estimated $989 million dollars.

•   Tourism spending in Sauk County is significant through all four seasons. Twenty-one percent of all
    expenditures were made in the winter, which amounted to $212 million; 25% were made in the spring
    ($247 million); 38% in the summer ($378 million) and 15% in the fall ($157 million).

•   The impact of tourism on Sauk County supported 26,086 full-time equivalent jobs in 2004.

•   Tourism expenditures in Sauk County have increased 302% between 1993 and 2004.

The growth of regional tourism provides an opportunity for businesses in Sauk City and Prairie du Sac. In
particular, both downtowns should take advantage of their location on the Wisconsin River. Specifically,
retail and restaurant establishments should be positioned to capture visitor traffic generated by downtown
traffic, eagle watching and festivals that draw tourists to the downtowns. In addition to capturing tourists
that make Sauk Prairie their destination, travelers continuing on to Baraboo or Wisconsin Dells are a
market to consider. Several opportunities exist for capitalizing on these markets:

1. Attracting tourists visiting regional destinations into the downtown business districts and other
   attractions in Sauk Prairie - Attracting regional visitors could be enhanced by local branding efforts
   that associate Sauk Prairie with the broader area’s tourism attractions.

2. Meeting visitor needs for convenience foods, gasoline, restaurants, seasonal merchandise and other
   needs – Sauk Prairie businesses are in a position to capture dollars of visitors traveling through the
   communities to other tourism destinations in northern Sauk County. While these visitors offer limited
   market potential, the size of this travel segment may increase with the expansion of Highway 12.

3. Creating a critical mass of businesses targeted at day-trippers from the Madison area – These
   opportunities are further explored in Section 7.



4
 Economic Impact of Expenditures by Travelers on Wisconsin 2004. Davidson Peterson & Associates and the
Wisconsin Department of Tourism



Sauk Prairie Market Analysis                                                                              4-14
Conclusions
•   Sauk Prairie and the Sauk Prairie trade area have a significant interchange of commuters. One-third
    of the people working in Sauk City or Prairie du Sac originate outside of the trade area. Furthermore,
    half of the broader trade area’s workers leave the trade area for employment. Both of these
    commuter segments have the potential for a positive impact on most retail categories. Strategies for
    capturing sales from these commuters could include:

    1. Improving signage and visibility for Sauk Prairie’s Business Districts – Placing way finding and
       entrance signs in appropriate locations will help to increase non-local traffic awareness of local
       shopping opportunities.

    2. Locating convenience-based businesses on key commuting routes and matching businesses to
       the appropriate side of road during drive times (i.e. coffee shops on in-bound side of road and
       grocery stores on out-bound side).

    3. Providing clear visibility and access to businesses.

    4. Promoting convenient hours during primary commuting hours (early morning, late afternoon).

    5. Providing drive-through windows for banks, dry cleaners, take-out food, pharmacies, etc.

    6. Entrances and exits to drive-through windows should be developed in a manner so that they do
       not have a negative impact on pedestrian flow (i.e. enter and exit on a side street).

    7. Creating a critical mass of convenience-based based business in a single location that will
       promote commuter convenience through trip-chaining.

•   Historical and projected population trends for Sauk and Dane counties show a growing region that will
    add new consumers over the next 25 years. When coupled with increasing incomes and low
    unemployment, the region is positioned to have growing consumer demand in the coming decades.
    The growth of the area will provide both local and non-local opportunities for Sauk Prairie businesses.

•   Several key industries rank highly in terms of employment, total earnings, total income and location
    quotients. These categories include plastic manufacturing, ag-related industries, glass
    manufacturing, ferrous metal foundries, non-store retailers and commercial printing. These industries
    and other categories that rank highly in multiple measures of industry size suggest their overall
    importance to the region and could be primary targets for industry expansion and retention initiatives.

•   Several Sauk County industries with large location quotients also show significant concentrations in
    surrounding counties. Specific industries with regional concentrations include plastics, printing, and
    ag-related industries. These regional concentrations could provide core industries for developing
    local industry cluster initiatives or working with statewide cluster programs for these industries.

•   The import/export analysis suggests several professional services with high levels of importation into
    Sauk County. These categories include advertising and related services; management of companies
    and enterprises; legal services; business support services; and accounting and bookkeeping
    services.

•   In 2003, Sauk County showed an estimated surplus of $210 million in retail sales. While this figure is
    subject to the caveats previously noted in this section, the surplus suggests that Sauk Prairie is
    attracting customers from outside of its boundaries. Given the tourists attracted to the Wisconsin
    Dells, this draw is not surprising.




Sauk Prairie Market Analysis                                                                          4-15
•   Despite the overall surplus in retail sales, several retail sub-categories suggest a leakage of sales to
    surrounding counties. These retail sub-categories include clothing and accessory stores; electronic
    and appliance stores; and sporting goods, hobby, book, and music stores. Opportunities for reducing
    leakage in several of these categories are examined in Section 7.

•   In 2004, tourism contributed $989 million dollars and an equivalent of 26,086 full time jobs to the
    Sauk County economy. The county ranks third in the state in total tourist dollars earned, due in large
    part to the Wisconsin Dells area. The number and variety of outdoor activities in Sauk County
    provide an opportunity for businesses in Downtown Sauk City and Downtown Prairie du Sac. In
    particular, downtown businesses should seek to maximize on their proximity to the Wisconsin River.




Sauk Prairie Market Analysis                                                                          4-16
Appendix 4A – Employment by Industry Sector and Major
Employers
Average Employment by Two-Digit NAICS Category – Second Quarter of 2003 through First Quarter of 2004
                                                               Sauk County         Dane County       State of Wisconsin
NAICS and Industry Description
                                                              Number   Percent   Number    Percent     Number Percent
 All Sectors                                                  32,913   100.0%    282,821   100.0% 2,640,426 100.0%
 11 Agriculture, Forestry, Fishing and Hunting                   286     0.9%      1,280      0.5%       16,743      0.6%
 21 Mining                                                        3*     0.0%        215      0.1%        2,763      0.1%
 22 Utilities                                                    134     0.4%      1,370      0.5%       13,793      0.5%
 23 Construction                                               1,839     5.6%     14,512      5.1%     119,429       4.5%
 31-33 Manufacturing                                           6,620    20.1%     26,754      9.5%     509,500     19.3%
 42 Wholesale Trade                                            1,333     4.1%     11,340      4.0%     114,495       4.3%
 44-45 Retail Trade                                            4,924    15.0%     30,475     10.8%     314,943     11.9%
 48-49 Transportation and Warehousing                            670     2.0%      7,416      2.6%       93,761      3.6%
 51 Information                                                  433     1.3%      7,331      2.6%       53,175      2.0%
 52 Finance and Insurance                                        912     2.8%     21,844      7.7%     127,999       4.8%
 53 Real Estate and Rental and Leasing                           425     1.3%      4,244      1.5%       28,369      1.1%
 54 Professional, Scientific, and Technical Services             799     2.4%     15,279      5.4%       90,079      3.4%
 55 Management of Companies and Enterprises                      428     1.3%      3,427      1.2%       43,778      1.7%
 56 Administrative and Support/Waste Management                  871     2.6%     12,870      4.6%     113,876       4.3%
 61 Educational Services                                       1,741     5.3%     30,201     10.7%     197,758       7.5%
 62 Health Care and Social Assistance                          3,247     9.9%     35,501     12.6%     336,565     12.7%
 71 Arts, Entertainment, and Recreation                        1,290     3.9%      4,201      1.5%       41,456      1.6%
 72 Accommodation and Food Services                            5,176    15.7%     20,113      7.1%     208,724       7.9%
 81 Other Services (except Public Administration)                526     1.6%     10,424      3.7%       83,392      3.2%
 92 Public Administration                                      1,256     3.8%     24,024      8.5%     129,828       4.9%
Source: U.S. Census Bureau – Quarterly Workforce Indicators                                  *Subject to Disclosure Value

Major Employers in Sauk Prairie
Business                        City                             Product or Service                      Employees       FTE
Sauk Prairie Memorial Hospital  Prairie du Sac/Sauk City        Health Care                                470           320
Sauk Prairie School District    Prairie du Sac/Sauk City        Education                                  425           370
Milwaukee Valve-PDS Division    Prairie du Sac                  Brass Foundry                              373           373
Fiskar’s Lawn & Garden Division Sauk City                       Garden Tools & Accessories                 400           400
Unity Health Insurance          Sauk City                       Health Insurance                           183           177
McFarlane Mfg. Co., Inc.        Sauk City                       Farm equip /tires, steel buildings, etc.   130           120
Fuch’s, Inc.                    Sauk City                       Trucking company                           100            90
Mueller Sports Medicine         Prairie du Sac                  Sports Medicine Products                   100            85
Culvers Franchising System      Prairie du Sac                  Culver’s Headquarters                      70             70
Rural Wisconsin Health Coop.    Sauk City                       Health Care                                 55            32
Village Family Dental           Prairie du Sac                  Dental Care                                55            52
Prairie Plumbing & Heating      Sauk City                       Plumbing & Heating                         48             45
Ramaker & Associates            Sauk City                       Consulting Engineers                        50            50
Schwarz Insurance               Sauk City                       Insurance                                  39             34
Source: Sauk County Economic Development, revised July 2005




Sauk Prairie Market Analysis                                                                                      4-17
Appendix 4B – Average Monthly Earnings by Industry Sector

Avg. Monthly Earnings by Two-Digit NAICS Category – Second Quarter of 2003 through First Quarter of 2004
                                        Sauk County            Dane County             State of Wisconsin
NAICS and Industry Description           Avg.                   Avg.                       Avg.
                                                     Total                    Total                     Total
                                      Monthly                Monthly                   Monthly
                                               Employees                Employees                 Employees
                                     Earnings               Earnings                  Earnings
All Sectors                                $2,459.50          32,937   $2,906.00   282,827   $2,906.00       2,640,426

11 Agriculture, Forestry, Fishing and
                                           $2,378.25            286    $2,462.00     1,280   $2,067.25          16,743
   Hunting

21 Mining                                  $3,064.50              3*   $3,959.50      215    $3,694.50              2,763

22 Utilities                               $4,684.00            134    $5,184.00     1,370   $4,889.50          13,793

23 Construction                            $3,615.75           1,839   $3,800.75    14,512   $3,417.25         119,429

31-33 Manufacturing                        $2,860.00           6,620   $3,638.50    26,754   $3,550.75         509,500

42 Wholesale Trade                         $4,095.75           1,333   $3,947.00    11,340   $3,775.25         114,495

44-45 Retail Trade                         $1,810.50           4,924   $2,018.75    30,475   $1,863.50         314,943

48-49 Transportation and
                                           $2,256.50            670    $2,784.75     7,416   $2,756.75          93,761
      Warehousing

51 Information                             $1,338.50            433    $3,909.25     7,331   $3,403.25          53,175

52 Finance and Insurance                   $3,315.00            912    $4,220.50    21,844   $3,968.00         127,999

53 Real Estate and Rental and
                                           $2,957.25            425    $2,540.75     4,244   $2,400.75          28,369
   Leasing
54 Professional, Scientific, and
                                           $3,204.50            799    $4,638.25    15,279   $4,106.00          90,079
   Technical Services
55 Management of Companies and
                                           $3,627.00            428    $3,932.50     3,427   $4,512.25          43,778
   Enterprises
56 Administrative and Support/Waste
                                           $1,423.75            871    $2,025.50    12,870   $1,954.75         113,876
   Management

61 Educational Services                    $2,497.25           1,741   $3,269.50    30,201   $2,910.50         197,758

62 Health Care and Social
                                           $2,796.75           3,247   $3,090.00    35,501   $2,992.75         336,565
   Assistance
71 Arts, Entertainment, and
                                           $1,976.00           1,290   $1,565.00     4,201   $1,821.75          41,456
   Recreation
72 Accommodation and Food
                                           $1,143.50           5,176   $1,050.50    20,113     $966.50         208,724
   Services
81 Other Services (except Public
                                           $1,975.00            526    $2,576.25    10,424   $1,794.00          83,392
   Administration)

92 Public Administration                   $2,130.00           1,256   $3,476.50    24,024   $2,875.75         129,828
Source: U.S. Census Bureau – Quarterly Workforce Indicators                             *Subject to Disclosure Value




Sauk Prairie Market Analysis                                                                                 4-18
Appendix 4C – Place of Residence for Employees Working in
Sauk City or Prairie du Sac
Employees Working in Sauk City or Prairie du Sac – Top 25 Places of Residence
Employees Working in Sauk City or Prairie du Sac –
                                                         Number of Workers   Percent of Workers
Place of Residence

Prairie du Sac village Sauk Co. *                                     838                20.4%
Sauk City village Sauk Co. *                                          688                16.7%
Prairie du Sac town Sauk Co. *                                        261                 6.3%
Roxbury town Dane Co. *                                               244                 5.9%
Baraboo city Sauk Co.                                                 229                 5.6%
West Point town Columbia Co. *                                        186                 4.5%
Merrimac town Sauk Co. *                                              134                 3.3%
Honey Creek town Sauk Co. *                                           119                 2.9%
Madison city Dane Co.                                                 109                 2.6%
Sumpter town Sauk Co. *                                                92                 2.2%
Troy town Sauk Co. *                                                   85                 2.1%
Mazomanie town Dane Co. *                                              80                 1.9%
Reedsburg city Sauk Co.                                                64                 1.6%
Baraboo town Sauk Co.                                                  40                 1.0%
Franklin town Sauk Co.                                                 35                 0.9%
Richland Center city Richland Co.                                      29                 0.7%
Lodi town Columbia Co.                                                 28                 0.7%
Excelsior town Sauk Co.                                                27                 0.7%
Lodi city Columbia Co.                                                 27                 0.7%
Cross Plains village Dane Co.                                          26                 0.6%
Greenfield town Sauk Co.                                               26                 0.6%
Plain village Sauk Co.                                                 26                 0.6%
Berry town Dane Co.                                                    24                 0.6%
Middleton city Dane Co.                                                23                 0.6%
Bear Creek town Sauk Co.                                               22                 0.5%
*Denotes that a place is part of the Sauk Prairie Trade Area
Source: U.S. Census Bureau – MCD-to-MCD Worker Flow File




Sauk Prairie Market Analysis                                                                      4-19
Appendix 4D – Place of Employment for Workers Living in the
Sauk Prairie Trade Area
Employees Living in Sauk Prairie Trade Area– Top 25 Places of Employment
Employees Living in Sauk Prairie Trade Area –
                                                         Number of Workers   Percent of Workers
Place of Employment

Madison city Dane Co. WI                                             2,188               21.3%
Sauk City village Sauk Co. WI*                                       1,420               13.8%
Prairie du Sac village Sauk Co. WI*                                  1,371               13.3%
Middleton city Dane Co. WI                                            522                 5.1%
Baraboo city Sauk Co. WI                                              398                 3.9%
Mazomanie village Dane Co. WI*                                        320                 3.1%
Prairie du Sac town Sauk Co. WI*                                      298                 2.9%
Black Earth village Dane Co. WI*                                      259                 2.5%
Roxbury town Dane Co. WI*                                             255                 2.5%
Cross Plains village Dane Co. WI                                      250                 2.4%
Waunakee village Dane Co. WI                                          190                 1.8%
Lodi city Columbia Co. WI                                             184                 1.8%
Merrimac town Sauk Co. WI*                                            156                 1.5%
Honey Creek town Sauk Co. WI*                                         148                 1.4%
Black Earth town Dane Co. WI*                                         141                 1.4%
West Point town Columbia Co. WI *                                     130                 1.3%
Troy town Sauk Co. WI*                                                116                 1.1%
Reedsburg city Sauk Co. WI                                             89                 0.9%
Spring Green village Sauk Co. WI                                       86                 0.8%
Mazomanie town Dane Co. WI*                                            74                 0.7%
Fitchburg city Dane Co. WI                                             73                 0.7%
Monona city Dane Co. WI                                                73                 0.7%
Madison town Dane Co. WI                                               70                 0.7%
Sumpter town Sauk Co. WI*                                              70                 0.7%
Verona city Dane Co. WI                                                65                 0.6%
*Denotes that a place is part of the Sauk Prairie Trade Area
Source: U.S. Census Bureau – MCD-to-MCD Worker Flow File




Sauk Prairie Market Analysis                                                                      4-20

				
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