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EMPLOYEE RELATIONS (PowerPoint) by yaoyufang

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									EMPLOYEE
RELATIONS
Chapter Eleven
Employee Communication
 The most valuable and important resource within
  an organization is its employees.
Employees are not one large homogenous group
  but are made up of subgroups with different
  interests, wants, issues and concerns.
In order to reach each subgroup, publics must be
  targeted and content related to specific needs,
  utilizing appropriate communication tools.


                                               11-2
Employee Communication Should
Aim To:
   Be continuous, respectful, and candid to all
    employees
   Be developed within a planned framework and
    encourage participation consistent with the
    organization’s mission and philosophy
   Inspire an open environment that is interactive,
    promotes shared meaning, and encourages
    diverse viewpoints
   Reinforce the organization’s ethical stance

                                                   11-3
Issues Facing Employees Today

   Economy driven layoffs, corporate cuts,
    technological changes, today’s labor
    market, business environment, corporate
    greed, and unethical actions which breed
    mistrust, and the current climate that no
    longer values longevity and loyalty.



                                            11-4
Workforce Changes
 More Females
 Diverse workforce including
     Immigrantsand, for many, English is a
     second language
 Younger workforce
 Less well educated
 Virtual workspace


                                              11-5
Effective Communication is Needed!
 R-E-S-P-E-C-T
 Honest Feedback
 Recognition
 A Voice
 Encouragement




                               11-6
11-7
Employees want:
 Truthful information, especially in person
 To know how they’re doing
     Trust increases if management communicates
      early and frequently
     Shares both good and bad news
     Involve employees actively, seeking opinions
      and ideas


                                                11-8
Well informed employees are the
organization’s best goodwill
ambassadors.




                                  11-9
Benefits of Good Employee
Communication:
 Value-added credibility
 Commitment is strengthened
 Can increase morale
 Increased understanding
 Improves quality of relationships
 Better informs



                                      11-10
Employee Communication
Strategies
   Development of a plan to enhance
    credibility, candor, and trust must be the
    primary objective and should include the
    following five elements:




                                                 11-11
Strategic Communication Elements

 1.   Survey employees attitudes regularly
 2.   Be consistent
 3.   Personalize communications
 4.   Be candid
 5.   Be innovative



                                              11-12
11-13
Employee Communication Tactics

      Formal Communication Paths
  Internal Communications Audits
 Online Communications
 Intranet
 Print Publications
 Desktop Publishing
 Employee Annual Reports


                                   11-14
Employee Communication Tactics
contd.
 Bulletin Boards
 Suggestion Box/Town Hall Meetings
 Internal Video
 Face-to-Face Supervisory Meetings




                                      11-15
Employee Communication Tactics
contd.
   Informal Communication Paths
     Grapevine
     Rumors




                                   11-16
Question
   Does more communication mean better
    communication with employees?

   Hint: More is not always better

   Why?


                                          11-17
Exercise
You are the are the assistant communication
 manager of your organization. While on break,
 you hear several employees complaining about
 the newsletter. "All they ever put in there are
 team bowling scores and a bunch of figures
 about production—I know where my copy is
 going, in the garbage!”
What would you do? How can this situation be
 improved?


                                               11-18
What Skills are Necessary to Work
in Employee Relations?
 Knowledge of Communication
 Technology Skills
 Writing and Speaking Skills
 Interpersonal Skills
 Understanding of Organizational Culture
 How to format, edit, and work within
  deadlines

                                            11-19
Examples of Employee
Communications:




                       11-20
Question
 What type of employee communications
  are you familiar with?
 What do you think the intent of the
  publication and/or communication was?
 In your estimation, was it successful?
 Why?



                                           11-21

								
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