THE BIKE TO WORK BOOK SHIPS SOON The BIKE TO WORK BOOK - by Carlton Reid and Tim Grahl - will be available on Amazon.com as a real, printed book but it will also be available online, with an e-book version and a free, downloadable PDF ‘Save gas, go by bike’ is a message seen almost daily in the mainstream media. There are also health and society benefits of cycling to work. Want to start cycling to work but need more info? Two of the biggest names in bicycle commuting have combined to produce The Bike to Work Book, a unique US/UK co-production. This will be available in a number of formats, starting at the end of August. TRADITIONAL DISTRIBUTION: The Bike to Work Book will be available on Amazon.com and Barnes & Noble from November onwards. RICH MEDIA: There will be a paid-for ebook version of the printed book, containing videos and live URL links. ELECTRONIC DISTRIBUTION: a condensed version of the book will be available for free download via the dedicated website www.biketoworkbook.com and iTunes. The info-packed promo PDF will be available before the print book and will contain book extracts and lots of useful stuff. Did we mention it’s going to be free? The by ‘commute r is the bike’ secto wing fastest gro bike part of the market [1] The Bike to Work Book is available in three formats and will inspire you to ride your bike on a daily basis, improving your health, saving you cash. Back cover (subject to revision) Front cover (subject to revision) Multi-format ‘how to’ book available in print, as an e-book and as a free PDF THE BIKE TO WORK BOOK is a new, lavishly-illustrated, 200-page how-to book by Carlton Reid and Tim Grahl. Both are experts in reaching out to newcomers to cycling, infecting others with their enthusiasm. TARGET AUDIENCE This is a book for newcomers to cycling to work, the biggest growth market cycling has known since the advent of mountain bikes in the 1980s. PDF: Electronic and free. This will be a condensed version of the print book, but will still contain tons of valuable information. As it is electronic it can be updated with fresh info. RICH MEDIA E-BOOK: Electronic and paid for. This will be the full version of the book, but with the inclusion of live links and bespoke videos. But the book is also a resource for existing enthusiasts as it contains hardedged advice on getting the bike message heard in the community and the workplace. Electronic AND real-world distribution PRINT: Full-colour paperback book (18.91x24.589cm) distributed to online book sellers worldwide, including Amazon.com and Barnes&Noble. LOCAL CONTENT: US and UK versions of the downloadable formats. Companies and bike stores could also have personalised PDFs of the book for their own distribution. 200 pages of rock solid information for bicycle commute beginners, getting more people on bikes and out of their cars [2] Quality words and pix will inform and inspire The BIKE TO WORK BOOK will be available in the world’s biggest book shop, and two electronic versions will be available for easy downloading. A picture tells a thousand words so, alongside Tim and Carlton’s expert writing, there will be a selection of the very best urban cycling photographs from the US and Europe. The Bike to Work Book will be Crown Quarto in size (18.9x24.6cm), perfect for displaying high quality photographs. The e-book and PDFs will look excellent on screen. The e-book will have click-and-play ‘how to’ videos and live URLs. Localised versions of the downloadable formats means ‘colour’ can be ‘color’ and ‘gas’ can be ‘petrol’. THREE FORMATS (& LOCALISATION) PRINT Traditional The Bike to Work Book will be a printed paperback book. 200 pages. Full-colour. Available from Amazon.com, and optimised for searching on Google Books. E-BOOK Interactive The Bike to Work Book will be packed with richmedia, such as embedded ‘how to’ videos and live web links for direct access to useful further information. PDF Free A condensed version of the Bike to Work Book will be available as a FREE download. It will be downloaded tens of thousands of times and will be a key resource for the media. LOCALISATION Targetted The electronic versions of the Bike to Work Book will be available in US and UK editions so content can be localised. Color vs colour. Gas vs petrol. Left vs right. [3] THE AUTHORS “With bicycle commuting on the rise, a comprehensive how to for beginners is exactly what was needed. Carlton and Tim both use their bikes every day for transportation and they share their years of experience throughout the Bike to Work Book.” Donna Tocci, New Media Manager, Ingersoll Rand/Kryptonite BIKE TO WORK BOOK: Join the revolution! The Bike to Work Book will be full of insider information on how to make cycling to work a breeze. Why cycle to work? The benefits are enormous, personally and collectively. SAVE MONEY Fuel prices are set to stay sky high, cycling to work is powered by breakfast. GET FIT And save even more money, ditch your gym membership. ENJOY YOUR DAY Cycling to work kick starts your day. You arrive alert and ready for whatever the day throws at you. You also arrive on time, gridlock is for cars, bikes sail through traffic. LIVE LONGER It’s true. Studies have shown that cycling to work adds years to your life. “Even after adjustment for other risk factors, including leisure time physical activity, those who did not cycle to work experienced a 39% higher mortality rate than those who did.” ‘All-Cause Mortality Associated With Physical Activity During Leisure Time, Work, Sports, and Cycling to Work’ Lars Bo Andersen, PhD, DMSc; Peter Schnohr, MD; Marianne Schroll, PhD, DMSc; Hans Ole Hein, MD, June 2000 CARLTON REID The editor of BikeBiz.com, Bikeforall.net and Quickrelease.tv, Carlton is also the author of numerous cycling books and writes for The Guardian newspaper. TIM GRAHL A programmer and owner of the Crooked Cog network of websites: Commute by Bike, Blue Collar MTB, The Bike Lab, Twenty Nine Inches and sixfiftyB The Bike to Work Book will be published in August as a promo PDF. The rich media e-book will be available in September. The print book will be available on Amazon.com and other outlets from mid-November. Be get to smart, n work o on a time... bike [4] CHAPTERS, NO VERSE 1. Why Cycle to Work Petrol prices. Congested cities. Global warming. Peak oil. The body beautiful. Cycling ticks lots of boxes. 10. Trains, planes and automobiles How to integrate cycling into public and private transport 11. Lobby Your Locality So, you’ve discovered how fast and sweet it is to cycle to work. You want even better routes and more folks to join in? Here’s a primer on how to make your city officials sit up and take notice 12. Get Paid to Cycle Almost. Learn more about cycle mileage allowances and US and UK schemes to save you money when buying a bike, such as the UK’s Cycle to Work salary sacrifice scheme, and the US Renewable Energy and Job Creation Act of 2008 (H.R. 6049). 13. Bike Buzz at Work Get your employer enthused about cycling. Cycle commuters are absent from work less times per year than non-cycle commuters.  2. Busting the Myths about Cycling to Work Hot, smelly, wet, slow, too far, special clothing, dangerous, impotence? No, and here’s why. 3. The Right Kind of Bike versus The Wrong Kind of Bike From Dutch roadsters to Xtracycle cargo bikes, via tips on how, when and why to modify and upgrade an already owned bike. Plus info on folding bikes. 4. Keeping Your Bike on the Road Basic bicycle maintenance tips, but not full how-to guides, this is best left to other books. 5. Urban Cycle Training How to survive the concrete jungle with tips and advice from city-based adult cycle trainers. From ‘how to pedal with the ball of your foot, not your heel (a common mistake by newbies) to ‘negotiating the run up to Advanced Stop Lines’. Plus info on adults learning to ride bike for the very first time. Plus s for interview ‘real life’ box-outs 14. The Future is Already Here Cycle use may only be 1-2 percent in the UK and the US but in some cities it’s far higher. Profiles of York in England and Portland in Oregon. In 6. Route Planning Paper maps through to Google Earth, GPS and online route planners. 7. Security Lock it or lose it? Or lock it and still lose it? Techniques to really keep bikes secure, with how-to advice from bike thieves. 8. Pack it in, and keep it dry How to carry stuff on a bike, from suspended laptop sleeves in pannier bags through to getting a suit to work in one piece. Advice on waterproof bags and the need for fenders/mudguards. 9. Bike Wear Clobber for cycling. From ordinary clothes through to lashings of Lycra for speed demons, although it will be stressed this isn’t ever mandatory! Plus, helmet advice. Denmark and the Netherlands cycling is huge, here’s why. Plus: profiles of Copenhagen and Amsterdam. 15. Bicycle Lexicon What are ‘hoods’ and ‘drops’? What do you do with a ‘chainset’? Learn the lingo. 16. Further reading A round-up of the best books and websites. [5] Cycling as transportation is climbing up the news agenda The benefits of cycling to work are clear to us, the converted, and now they’re becoming clear to the mainstream media, too. Rising oil prices and the obesity time-bomb are being linked together, with news story after news story plugging the rise and rise of cycle commuting MEDIA “High gasoline prices are fueling bicycle sales.” Los Angeles Times, July 8th 2008 Tipping point headlines like these will increase in the months ahead, forcing cycling on to the daily news agenda. Fuel price hikes are getting on more folks bikes The Bike to Work Book is the definitive guide to getting started with bicycle commuting Photo credits: Martin Breschinski, Richard Masoner, Copenhagenize.com According to a study conducted by the US Department of Transportation, more than forty percent of all car trips are made within 2 miles of home. A survey by the UK’s Chartered Management Institute found that the most reliable way of getting to work is by bicycle. The CMI believes travel disruptions are delaying managers at a cost of more than 2 million workinghours per week. A typical train commuter spends £12 a day (£5 on the train journey, £2 on coffee and snack, and £5 on lunch) and a typical road commuter £14 per day (average 17 miles @ 40p per mile, £2 coffee and snack and £5 lunch) or £30 per day in London if the £8 congestion charge and £8 parking fee are included. Potential savings [of cycling to work, and bypassing the cappucino bar) could be between £1,152 and £2,880 per year. Source: Cost of car and train travel, Europ Assistance press release, May 2006 A reasonably fit female cyclist, riding on a flat road at 18 miles per hour for an hour, and weighing 125-pounds, burns 555 calories. Source: Dr. James Hagberg, exercise physiologist at the University of Maryland. The average UK resident spends about nine days a year in a car. Source: National Travel Survey. Regular cyclists enjoy a fitness level equal to that of a person ten years younger. Source: National Forum for Coronary Heart Disease Foundation, Sharp CONTACT Benton Bridge Cottage Jesmond Dene Newcastle on Tyne NE7 7DA. Tel: +44 191 285 4408 Email: carltonreid@mac.com www.biketoworkbook.com [6]