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					Finn Addict Charter Service
 Website Development Project




     www.finnaddict.com
                  Team Members
                   Robin Moore
        Project Manager, Analyst and Trainer
                     Phil Nelson
                Developer and Trainer
                    Shane Uecker
                      Analyst

                   Team Website
  http://webpages.charter.net/prnelson/ie5541.html

                December 13, 2005
                     Finn Addict Website Development


Table of Contents

Project Objectives…………………...……………………………………….….………...1
Summary of Project Results……………………………………………………………….2
Earned Value Management…………….……………………………. ……………….…..3
Project Assessment……………………………………………………………….….….4-5
Appendix A-Project Management Documentation …………….....……...………A.1-A.60
Appendix B- Product Development Documents ..…………………….…….……B.1-B.11
Appendix C- Product Documents……………………………………. …………...C.1-C.9
                             Finn Addict Website Development


Project Objectives

       The Finn Addict website development project was initiated to assist Finn Addict,

a newly developing company, market its service on a larger scale. Finn Addict is a

salmon and trout fishing charter service that fishes Lake Michigan out of the port of

Kewaunee, Wisconsin. The key objective of this project was to attract more business by

increasing the exposure of Finn Addict and this was accomplished by developing a

company website. The project involved purchasing web space and the domain name

www.finnaddict.com. The website was to accurately reveal information about Finn

Addict’s charter service such as: the charter boat, the fishing gear, the targeted fish,

fishing packages and rates. The website also was to inform the online guest on various

aspects associated to fishing salmon and trout on Lake Michigan such as: how to dress,

what to bring, where to stay and the distance to Kewaunee. Key objective were to allow

online guests to view availability dates, book charters and effortlessly contact Finn

Addict. Email addresses were to be initiated to assist managing the business. The project

was sponsored by the sole owner and operator of Finn Addict who also will perform the

maintenance on the website after the completion of its development. The sponsor has

minimal computer experience therefore creating a user friendly web site was essential.

Additionally constructing a website that has the potential to grow with the business and

the sponsor’s computer experience is an added benefit. Overall, the Finn Addict website

development project was initiated to assist the growth of Finn Addict.




                                             (1)
                            Finn Addict Website Development


Summary of Project Results

       The www.finnaddict.com domain and web space was purchased through

Lunarpages. The webspace domain package was reasonably priced, is expandable, and

offers many options including a web-builder program to simplify maintaining the website.

The website consisted of six webpages to reveal all aspects of the Finn Addict charter

service. The page titles are: Home, Boat and Gear, Fishing Information, Rates and

Availability Dates, Reservations. Frequently Asked Questions and Useful Links, see

appendix C. The Home page provides a brief description of the company and offers an

overview of the website. The Boat and Gear page displays all the technical information

on the boat, electronics and fishing gear. The Fishing Information page informs the

guests on the fishing season, fishing report, types of fish targeted, what to bring, how to

get a license and includes a link to Wisconsin’s Department of Natural Resources. Rates

and Availability dates page provides current package rates, rates for add-ons, seasonal

calendar that displays availability, a link to the online reservation form and terms and

conditions. The reservation page provides an online form for the guest to enter their

name, phone number, email address, request a charter date and add comments. The

Frequently Asked question page answers questions regarding children, location of

Kewaunee, motion sickness, and items to bring with on charter. The Useful links page

provides vast information on fishing Lake Michigan, links to local hotels/motels and a

link to Mapquest to assist commute. Approximately one week after the online

reservation form was implemented Finn Addict received a request, via its online form, to

book a trip June 2006.




                                             (2)
                           Finn Addict Website Development


Earned Value Management
       The project performance associated with the triple constraint; scope, time and cost,

was measured using the earned value management technique. The original Time

Estimate was 12 weeks and the budget at completion (BAC) comprised of $300.00 for a

webspace domain package, 40 hours of labor with for each team member using current

salaries for similar web development positions and a 50% profit margin, see appendix A.

Purchasing a domain/webspace package was the first milestone of this project and it

slipped 6 days due to the team and then was delayed 3 more days as a result of technical

issues with the webspace provider. This disturbance to the project was visible through

the earned value analysis charts. In week two the cost performance index was below 1

stating that the project was over-budget the estimated cost at completion (EAC) was

almost twice the budgeted value. The variance at completion also dropped significantly

displaying the project was not only at risk of being both over budget but also behind

schedule. The schedule performance index (SPI) dropped below 1 in week 3 showing

that the project was indeed behind schedule, refer to appendix A for earned value

management charts. Other than the letting the first milestone slip the project

management charts displayed that the project meet the triple constraint by finishing on-

time and under budget.




                                            (3)
                            Finn Addict Website Development


Project Assessment

       Developing a website for Finn Addict seemed like a great opportunity to assist the
growth of a company that has only been in full operation for one-full year. A majority of
Finn Addict’s cliental are friends, family or referrals. The Finn Addict website will
hopefully contribute to future company growth.
       Approximately two weeks after the online reservation form was implemented Finn
Addict received its first request for reservation. This is a sign of success, considering the
fact that the website was created at the tail end of the 2005 fishing season when the viewing
audience is projected to be at a low. “I am very pleased with the Finn Addict website…the
Finn Addict website has all ready brought in business via the online form,” stated Steve
Stoerzinger (Project sponsor and sole owner of Finn Addict Charter Service)
       The roles of each team member for the Finn Addict project were chosen based on
knowledge and experience. Robin Moore had little website developing experience but
was acquainted to the sponsor and had knowledge of the sponsor’s company, hence was
appointed Project Manager. Phil Nelson has ample website development experience, for
that reason was appointed Developer. Shane Uecker also possesses website experience,
therefore was appointed Analyst.
       Various project management tools and documents were used such as: expectations,
project charter, project management plan, scope statements, WBS, Gantt chart, tracking
chart, milestone review, team contracts, status reports, project website and risk ranking.
The project manager deliverables that were most effective were the status reports, charter,
scope statement, and tracking Gantt chart, refer to appendix A. These documents were
deemed more effective because they were used to gain information about the project.
Once the project was understood the team veered from the daily schedule and worked
more towards having all required tasks completed prior to status report.
       Two product development documents were used to guide the website
development. These documents included an outline specifying webpage content and a
check-off list provided by sponsor see appendix B.
       Considering that we were a virtual team and that we did not always follow our
daily plan, our team worked well together to ensure that our project was a success. The



                                             (4)
                           Finn Addict Website Development


project was successful because we practiced what we stated in our team contract, which
was mainly based around respecting your fellow team members, see appendix A. The
team learned that good communication was essential for the success of our project.
“Improved and/or more structured communication between the team members could
probably have still had a positive impact however,” stated Phil Nelson. The team agreed
that the main area we went wrong was not providing weekly status reports to increase
visibility and promote progress.
         Did you project manager do a good job leading your team? “She did an
excellent job of dividing the responsibilities between the team members and laying down
who needed to do what. She also did a good job of keeping the project management
documents for the projects up-to-date”, stated Phil Nelson. “I thought Robin did a good
job of leading our project and has potential to become an outstanding project manager if
she chooses. Robin did an excellent job of making sure we stayed on our timeline and
showed good demeanor when tasks weren't completed on time. Robin also provided
positive feedback when we would submit tasks to her and she thought we did a good job
on them. If Robin was a project manager again and asked me to work on her project I
wouldn't have problem working for her,” stated Shane Uecker




                                           (5)
                               Appendix A
                      Project Management Documents

Project Proposal ………......……………………………………….………....………...A.1
Charter ………………………………………………………………………..……….. A.2
Team contract ……………………………. ……………….………………………….. A.3
Draft Schedule……………... …………………...…………………………...………... A.4
Preliminary Scope Statement …………………...…………………………...………....A.5
Team Website Home Page ……………………………………………………....….… A.6
1st Status Report ………………………………………………………………....….… A.7
1st Project Presentation……………………………………………....….………...A.8-A.16
Project Description …………………………………………………………....….…...A.17
Expectation Management Matrix …………………………………………....….…….A.18
Milestone Report…………………..………………………………………....….…….A.19
Prioritized Risks…………………..…………………………………....….…………..A.20
Scope Statement …………………...………………………………………...……......A.21
Project Management Plan …………………………………………………..… A.22- A.23
2nd Status Report …………………………………………………………..................A.24
2nd Project Presentation……………………………………………......………...A.25-A.30
3rd Status Report ……………………………………             …………………..................A.31
Baseline and actual Gantt Chart …………………………………………...…....A.32-A.35
Earned Value Analysis ……………………………………………….…............A.36-A.39
Position Descriptions/Projected Salaries………………………………...….......A.40-A.41
3rd Project Presentation…………………………………………….....………...A.42-A.43
Lean Manufacturing Presentation……………………………………………….A.44-A.60
                              Appendix B
                    Product Development Documents

Webpage content Outline..…………………….………....………………….…...B.1-B.4
Sponsor Provided Information/Checklist…………..………………….……….. B.5-B.11
                             Appendix C
                          Product Documents

Home Page…………………..…………………….………....…………………….…...C.1
Boat and Gear……………..…………………….………....……………….…….…......C.1
Fishing Information……..…………………….………....………………………....…...C.2
Rates and Available Dates…..…………………….………....…………………….…...C.2
Reservations………..…………………….………....……………………………...…...C.3
Frequently Asked Questions……..…………….………....………………….…….…...C.3
Useful Links……..…………………….………....………………………………...…...C.4
Finn Addict Website Maintenance Manual...………………………………...….....C.5-C.9
   Appendix C
Product Documents

   Home Page




 Boat and Gear




      C.1
      Appendix C
   Product Documents

  Fishing Information




Rates and Available Dates




          C.2
       Appendix C
    Product Documents

       Reservations




Frequently Asked Questions




           C.3
   Appendix C
Product Documents

  Useful Links




      C.4
   Appendix C
Product Documents




       E.7

				
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