Link Building and Link Tracking:
Vital for SEO
©2011, Oracle Digital
It’s not enough to build new links and hope they’ll help your website. Analysing the results
is going to help you continually boost your SEO and your profits.
We’ve often talked about the importance of off page SEO here. It’s an important part of
your online strategy. Beyond link building, you also should be link tracking.
Are you building links to your website? If so, good on you. It can help you in many ways.
But are you tracking those links, too? Link tracking is an important element of search
engine optimisation. Tracking what’s
happening is key because it’ll help you figure
out how to continually build valuable traffic
and consistently increase your rate of traffic
If you’re not yet working on link building,
here’s why it’s important:
Search engines see links pointing to your website from good sources and this will
result in them sending you more traffic. They look at many elements when
determining your site’s popularity and relevance to your subject matter and a solid
linking practise can be very helpful.
Many link sources will be viewed by people as well as search engines. When people
click that link, they become a potential new customer.
©2011, Oracle Digital Page | 2
The more links that point to your website, the more the potential for more links
Analysing which sites are linking to you and how your traffic reacts to those links is
important. It can help you determine some good strategies and help you weed out the
elements and areas of your website that are not currently working in terms of bringing
traffic and helping traffic convert from visitors to customers. Tracking links is a good
aspect of split testing. By running various link building strategies and then tracking the
results, you can analyse which methods are bringing about the best results.
Get Help with Link Building and Link Tracking
Here at Oracle Digital, we offer a wide variety of proven techniques for success with your
online marketing. We leverage our expertise to help you. With an integrated and diverse
approach that encompasses research, systems, and delivery we help you make the most
of your website. We offer web design for SEO, search engine optimisation (on and off
page), email marketing campaigns, business blogging, domain sales and leasing, and
more. We offer services that help you compete online for the attention of your desired
Contact us to talk about how we can help you with link building, link tracking, and
converting traffic into cold hard cash.
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