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Agenda for CrossBrand & System Architect
Version v2, 20, March, 2008
Business Resilience
Objectives
IT thinks business - IT Infrastructure and Business Valu
Objectives
The Job of the Systems Architect
Objectives
Focus on Data Centers
Objectives
a for CrossBrand & System Architecture Sessions
0, March, 2008
siness Resilience
To explore essential practices which support flexible and available IT
Infrastructures
thinks business - IT Infrastructure and Business Value
To architect and sell IT Infrastructure solutions that demonstrate
business value and support client business needs / objectives.
e Job of the Systems Architect
To exchange knowledge and experiences of different methods and
tools used by Systems Architects
cus on Data Centers
Multiple forces are driving a transformation of the Data Center; learn
how to enable and lead this major change
ssions
Agenda for CrossBrand & System Architecture Sessions
Version v2, 20, March, 2008
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Trends and Direction Session
Business Resilience
High Av ailability and Continuous Av ailability
approach: architecture and Sy stem z solutions.
Disaster Recov ery approach: architecture and
High Av ailability, Continuous Av ailability and Disaster Recov ery Christine O'Sulliv an & Sy stem z solutions. CA and DR Sy stem p
cBR01 2
Architectures Jocely n Denis solutions. How IT process inf luences CA and DR.
Lessons learned by HACoC. Ov erv iew of the High
Av ailability Center of Competency mission &
of f erings.
Testing applications is the most important task in
ev ery dev elopment project, especially when using
new technologies - but not only then. It is also v ery
important to hav e reproducible test cases that run
periodically f or maintaining critical applications. This
cBR02 Best Practice: Testing Applications in Distributed Env ironments Holger Pov el 2 session will present how we can expand the
„classical“ dev elopment test cy cles f or customers
by adding f ailov er and negativ e tests. Y ou will learn
about best practices and lessons learned f rom
sev eral customer situations f or designing and
executing these tests.
We will f irst giv e a quick ov erv iew about the High
Av ailability Center of Competency (HACoC) and its
mission and of f erings, including HA assessment on
both the technology and IT management processes.
We will then establish some key HA def initions /
concepts and a summary of key inhibitors and best
cBR03 POWER Systems High Av ailability Best Practices Leo Y uHsiang Liu 2
practices based on real customer engagements we
conducted worldwide. Finally , we will cov er HA
design options (including load balancing, serv er
clustering, and data mirroring), and how to take
adv antage of the POWER 6 (LPM) and AIX 6 (LAM)
f unctions to achiev e y our av ailability goal.
IT Optimisation, specif ically Serv er Consolidation,
deliv ers the message that a f ew large v irtualised
machines can be driv en to much higher utilisation
lev els prov iding cheaper and more ef f icient IT
serv ices. Historically when we hav e been looking at
cBR04 Single, Dual & Multi-site Scenarios for Resilience Chris Milsted 2 a platf orm f or a business application we consider
each serv ice separately , but if we consider the IT
Optimisation model abov e and consolidate a
number of serv ices onto larger machines how does
this af f ect out High Av ailability ? Using Reliability
Block Diagrams we will explore this.
IBM's Internet Security Sy stems strategy against
cy ber-threats includes: 1) The lif ecy cle in 4 phases:
v ulnerability discov ery , patch av ailability , exploit
existence and malware deliv ery ; 2) X-Force
strategy to protect ahead of the threat; 3) X-Force
holistic research approach. Takeaway s include: 1)
cBR05 The 24 hour Vulnerability to Malw are Lifecycle Jean Paul Ballerini 2
Vulnerability discov ery has become commonplace,
theref ore prev ention and protection require a holistic
approach; 2) Research must driv e new protection
technologies; 3) These must be f ocused on multiple
engines, at multiple protection points, and lev eraged
in multiple products.
The popular i5/OS Capacity BackUp edition (ov er
1600 sold) was designed f or true high av ailability
implementations and has been expanded accross
cBR06 The new CBU Stev en Finnes 2 the Power serv er product line. Learn about the
of f ering, how it works, where it's used, how it's used
and how to sell it. This is y our chance to engage
with the of f ering manager directly .
This session presents the recently announced
GDPS enhancements. Af ter a quick ov erv iew of
the dif f erent GDPS solutions, learn about the added
v alue of the Space ef f icient Flashcopy support and
the XRC Enhanced Readers support, and f ocus on
Axel LIGNY 2 how GDPS now also cov ers distributed
cBR07 What's new in GDPS ?
env ironments. This cov ers the Open Lun
management, and the new Distributed Cluster
Management (DCM) f unction, that enables the
interconnection between GDPS and GDOC, and
also the interconnection between GDPS and Tiv oli®
Sy stem Automation Application Manager.
Y et another project which migrated more than 40
SAP databases to IBM Sy stem p? No, because this
time we were challenged to reach the same lev els
of av ailability , v irtualization and automation as the
customer was used to on its zSeries mainf rame! It
was the f irst time that a 5 Teraby te database f or
cBR08 Zero dow ntime on POWER w ith DB2 HADR Andreas Gruber 2
8000 users was run on completely v irtualized
resources, network as well as disk. The architectural
decisions and the details of the v irtualization are
shown along with the perf ormance characteristics of
the solution. This setup is a paradigm f or f uture
LPAR Mobility implementations.
Data Center Management
Large or complex projects require an End to End
inf rastructure Design including Security , Host
Integration, ESB and platf orm selection f or many
deploy ment units. The IBM Design Centers network
prov ides a technical pre-sales support f or IT
cDC01 E2E Infrastructure Design Support w ith IBM Design Centers Denis GRAS 1
Optimization and Business Flexibility (SOA),
cov ering middleware, operating sy stems and
hardware. This session, which is based on 3
customer cases, demonstrates that y ou can
innov ate almost without risk.
Green is the hot topic these day s, and the concept
is hav ing an impact on the way people think about
datacenters. Companies around the world are
announcing way s to sav e energy and reduce costs
Mon 10:15 by buy ing new hardware, sof tware, and serv ices.
Jean-Michel
cDC02 How to Optimize Pow er Mgt and Increase Energy Efficiency 2 Y et, there is little guidance on how y ou can take
Rodriguez
Tues 16:15 action to control energy costs. Projects regarding
perf ormance optimization and cost reduction are a
part of ev ery day best practices in nearly ev ery
area of business. So why not treat energy costs in
the same way ?
This session will position IBM's Green initiativ es in a
competitiv e perspectiv e, and discuss how we can
use our Green technology adv antages to
dif f erentiate and win against competitors like HP,
cDC03 IBM's 'Proj ect Big Green' from a Competitiv e Perspectiv e Michael Weis 2 Sun and Dell. Discussion points will be: 'Green
Marketing' - Hy pe v s real innov ation, Green serv er
technologies: Processors, Power supply & Cooling
technology . Session will cov er cross brand, with
major f ocus around competitiv e platf orms Sy stem
i/p and x.
There are three objectiv es to this session. First:
reposition IBM Sy stems Director: what it is and
what benef its our customers will f ind when using it.
Second: share f eedback receiv ed f rom customers
cDC04 IBM Systems Director: A "Must Hav e" for Our Customers Laurent Vanel 1 when presented this solution (pro and con). Third
and certainly the most important: start a Pan-IOT
f ocus group to share f eedback and progress in the
acceptance of IBM Sy stems Director as the must-
hav e tool f or our customers.
A presentation on the emerging new STG Strategy .
The pace of technology adoption has accelerated in
ev ery industry . The resulting IT complexity and
cost is driv ing many f irms to the breaking point.
Our clients need a more sustainable approach f or
cDC05 The New Enterprise Data Centre Doug Neilson 2
IT. We recently introduced a new Data Centre
model and roadmap f or clients. The ev olution to this
"New Enterprise Data Centre" prov ides clients a
much more sustainable, ef f icient and dy namic
approach to business computing.
Customers who hav e large amounts of x86
inf rastructure of ten request help f rom IBM to
perf orm serv er consolidation. The answer is usually
VMware running on large IBM Sy stem x serv ers or
Danny Williams & IBM Blades. Y our presenters hav e experience of
cDC06 x86 Architecture Consolidation / Virtualization Method 2
Andy Jenkins designing and implementing many x86 v irtualization
solutions. Their objectiv e is to make lif e easier f or
people when designing x86 v irtualization solutions
by prov iding a methodical approach f ull of
reusability .
IT thinks business - IT Infrastructure and Business Value
Besides today ‟s challenges f or an IT Manager to
control their Inf rastructure and deliv er more
ef f icient and ef f ectiv e IT Serv ices, there is an
upcoming demand f or Serv ice Management
solutions that prov ide Business Executiv es with the
Bridging the Gap betw een IT Serv ice Management and tools to align their business goals with IT processes
cBV01 Dirk Sperner 2 f or improv ed perf ormance and results of their
Business
Business Serv ices. This lecture shows how to
extend existing Sy stems Management solutions by
integrating Business Serv ice Management (TBSM)
to prov ide an integrated v isualization of
inf rastructure and business serv ices related
inf ormation.
Many SAP customers are looking f or a v irtualized
inf rastructure to prepare f or a f uture SOA (ESA)
based application inf rastructure. The reason f or this
is to be more f lexible, more competitiv e and to
decrease the cost of ownership in large
cBV02 Business Adv antages of SAP Solutions for General Business Uwe Schmidt 2 env ironments. IBM has a lot of competence in this
area and is able to deliv er best of breed
technology . Business partners are able to pick this
up and deliv er solutions at an acceptable price,
which will be demonstrated with an IT optimization
project at a customer in Germany .
Using experience f rom many successf ul large and
complex benchmark projects, this presentation
f ocuses on the lessons learned in each of the
stages of gathering requirements, designing
architecture & tests, executing and closing the
cBV03 Business Value of v ery Large & Complex Benchmarks Herv é Sabrié 2 activ ity . It highlights the reasons why a large
benchmark should be considered when there is a
v ery challenging sales opportunity . Examples will
be taken f rom existing large and complex
benchmarks perf ormed in recent y ears across a
v ariety of industries (telco, automotiv e, retail).
A large Russian industrial customer chose IBM
Inf rastructure to modernize their IT env ironment and
allow f or ISV applications to f ulf il their business and
non-f unctional requirement (NFR) needs. This
session will cov er the context, the f indings and the
Pierre DEJEAN, resulting roadmap f or inf rastructure improv ement.
cBV04 Design, Architecture and Management of a Modern Datacenter 2 We will explain the ev olution of customer IT
Aleksey USANOV
requirements to sustain ev olv ing business needs
and their ref lection on the IT inf rastructure design.
We will detail the IBM team approach, the
assessment methodology used and the results
achiev ed to meet HA, DR and Sy stems
Management expectations.
In the current digital age a serious challenge is
starting to get attention: how to make sure digital
data created today is still accessible AND
understandable af ter 20, 50 or ev en more y ears.
This presentation will show y ou how a true
cBV05 Digital Archiv es for our Grandchildren Christian Bosman 1 innov ativ e solution is born by collaboration. Y ou will
learn about the approach towards a 100 y ear
archiv e f or a real customer; how working closely
with the customer is v ital to make us and them
understand the real challenges. Inf ormation
preserv ation is a great opportunity f or team IBM.
This session will giv e a brief ov erv iew about IBM
Sy stems solutions f or SAP including recent project
examples and hot topics f or 2008: What are the
business needs that are addressed by the current
SAP Business Suite? What are the rough
architectural basics of SAP‟s Enterprise Serv ice-
cBV06 DO MORE and BE BOLD w ith SAP and IBM Infrastructure Thomas Hebert 1
Oriented Architecture (Enterprise SOA) and its
technological base – Netweav er? What are the
ty pical requirements that result f or IBM Sy stems
inf rastructures? What are the IBM Sy stems
inf rastructure play s f or SAP in 2008 to succeed
with existing customers and to win new business?
SAP is a key ISV f or IBM. Both companies already
share a large customer base, and also new
business potential. Bey ond the well-known R/3
ERP sy stem, SAP has dev eloped a broad portf olio
of SAP business applications f or enterprises of any
cBV07 Introduction to SAP Business Solutions and Middlew are Matthias Koechl 1
size. With the SAP NetWeav er technology lay er,
SAP also entered the middleware market. This
session will prov ide y ou with an ov erv iew on the
terminology , structure, and architectures of the
SAP application and middleware portf olio.
The IT Optimization initiativ e aims to lev erage IBM
capabilities to help large customers transf orm their
IT inf rastructure f or more f lexible support of
business applications while controlling costs and
complexity . Technical assets hav e been dev eloped
to assist practitioners along the way : a series of
cBV08 IT Optimization Architecture & Blueprints Y ann Guerin 2
blueprints with bundling of technologies and
methods to be used as improv ement steps and a
ref erence architecture to guide the implementation
process towards optimization. The purpose of this
talk is to present these assets and illustrate their
use and v alue in real customer cases.
This is the true story of the design and
implementation of one of the biggest SAP
inf rastructure solutions ev er done. A huge and
div erse customer IT env ironment was consolidated,
cBV09 Practical SAP Virtualization Mike Ghoraishi 2 while working with almost ev ery conceiv able IBM
organization, onto a massiv e, leading edge and
innov ativ e inf rastructure, while keeping the agreed
schedule and making sure the bev erages could be
sold and deliv ered.
All new rules to build the best and most v aluable
inf rastructure f or Business Intelligence and
Perf ormance Management Solutions ( IBM Balanced
Warehouse, Oracle Optimized Warehouse, SAS,
cBV10 Sizing BI/PM Sol - IBM Balanced WH - Oracle Opt WH - etc. Nathalie Musquin 2 SAP, Cognos, etc..), taking adv antage of
technology f or p, x, i, and storage. All the
adv antages of our solutions against the new and old
comers such as Teradata, Netezza, Data Allegro,
etc...
For ov er twenty y ears, doubts hav e been raised by
many scholars on the usef ulness of IT
inv estments. This is due to the f act that while some
f irms were reaping real benef its f rom IT, most of
them were actually wasting their money . This
period, characterized by the "good enough"
approach, has most likely come to an end. IBM
Corporate Strategy believ es that af ter the Dot Com
bubble burst, IT industry entered a new phase in
which the capability to deliv er business benef its
A Rigorous Approach to Designing IT Infrastructures w ith the Mauro Gatti, play s a crucial role. In this new phase, rigorous,
cBV11 2
WASFO Tool Salv atore Morsello scientif ic approaches are required to meet our
client's needs. In this presentation the attendees will
see how the specif ic problems of model selection
and capacity planning of to-be-v irtualized serv er
f arms of Intel-based serv ers were solv ed through
the dev elopment, in collaboration with two
univ ersities, of the WASFO tool. This presentation
complements the "Workload Analy sis f or Serv er
Farm Optimization (WASFO) tool" presentation in
the Sy stem x track where a detailed explanation of
how to use of the tool is prov ided.
Job of the Systems Architect
Technical leaders at our customers ask IBM hard
questions f rom time to time, like: "why are we still
running a mainf rame?" Such questions present an
opportunity to get inv olv ed in an analy sis of
customer workloads and costs. This session
outlines a general approach to helping y our
cSA01 Approaches to Platform Selection Toby Thurston 2 customer dev elop an objectiv e platf orm selection
process. Topics include: setting up and managing a
study , f inancial analy sis, workload analy sis,
projectiv e modelling & presenting the f indings. This
session is f or Sy stems Architects and any one
interested in engaging customers without a narrow
brand f ocus.
This internal session will f irst report on a large
project (SMA - Simplif ied Mainf rame Appliance) with
Daimler. Its goal was to re-position the mainf rame
at Daimler, design a new and much more ef f icient
mainf rame inf rastructure and to deliv er a PoC in
the PSSC Montpellier. Then, we will talk about the
cSA02 Collaboration of Systems Architects and Technical Adv isors Jan-Rainer Lahmann 2 resulting, v ery close collaboration of the Technical
Adv isor in the IA Daimler and the Sy stems
Architect who was SMA lead architect. Many joint
initiativ es hav e been started since - f rom a
comprehensiv e Technical Account Plan, Database
Consolidation, SOA inf rastructure to an Academy
conf erence.
Being "born" in the IT industry as an IT Specialist,
f ocusing mostly on technology components and
attributes, is no longer a v alid option to be
successf ul in the market, where clients demand IT
solutions that support their business activ ities. This
session f ormulates ideas and methods on how
cSA03 From Component Selling to Solution Selling Jos Vermaere 2
Sy stems Architects can capitalize on our existing
skills and established maturity to dev elop the
solution creation process as a natural roadmap in
our prof ession. This presentation is based on
personal experience in the f ield, where a team-
based approach has prov en ef f ectiv e.
The General Business Technical Bridge is a Cross-
Brand STG Business Sy stems Technical Sales
methodology to identif y new quality opportunities in
General Business (GB) Enterprise Accounts.
Potential customers are qualif ied by establishing a
Petter Sommerf elt customer prof ile using a simple Nomination Form
cSA04 General Business Technical Bridge Methodology and Thomas 1 process and opportunities are identif ied in a
Standaert technical workshop with the customer driv en by the
Sy stem Architect aligned to the Territory . This
session will prov ide y ou with an ov erv iew of the
methdodology and experiences f rom the STG
technical teams in the IMTs that hav e executed this
successf ully
The Global Technology Outlook (GTO) is the IBM
Research v ision of the f uture f or inf ormation
technology . The GTO includes f orecasts of base
technology trends and how we expect those trends
cSA05 Global Technology Outlook 2008 Claude Riousset 2 to come together to enable new uses and
capabilities f or inf ormation technology . We will
cov er selected parts of the recent GTO 2008 that
apply well to Sy stems Architect role and to Data
Center f uture.
Many apes can use a tool. All apes can express
their f eelings and one species of ape is rumoured to
be able to communicate complex abstract ideas
ef f ectiv ely . Hav e y ou met this ape in IBM? How
many presentations hav e y ou been to that were of
cSA06 Goldilocks Demonstrates how to kill w ith Pow erpoint Alan Freeland 1 no relev ance to y ou? How many documents hav e
y ou struggled to understand. Get a f resh insight
into communicating ef f ectiv ely , f eel empowered to
bring y our personality to work, along the way learn
about h/w v irtualisation and how the IT industry has
been selling the wrong size sy stems f or y ears.
Corporations lev erage IT sy stems to improv e and
innov ate business processes and business models.
For those corporations, it is important to create a
long-lasting application architecture to f ulf ill
f unctional requirements f rom the business. To be
sucessf ul, the non-f unctional requirements (NFR)
cSA07 Infrastructure Architecture Thomas Harrer 2
f rom the business need to be addressed as well.
Inf rastructure Architecture addresses these NFRs.
This session will analy ze and position Inf rastructure
Architecture at the core of the job of a Sy stems
Architect related to experiences f rom v ery large
inf rastructure projects in the banking industry .
IBM customers expect f ar more f rom us than pure
technical skill. The purpose of this session is to
cSA08 It's not all about the technology Danny Williams 2 open the audience's ey es to the nature of the
changes IBMers enable within customers, and how
to make ev ery one's liv es easier.
This session will prov ide y ou with insight into a
f ramework that explores solution, method, process
and organisational gaps that can occur in IT projects
and shows y ou how to use it to understand y our
own situation, y our own responsibilities and how to
cSA09 Mind the Gap! (Building bridges w ithin IT organisations) James Taulbut 2 identif y deliv ery tasks and deliv erables. It will
show y ou how to use the f ramework to understand
existing and potential inhibitors to integration of the
total solution, f rom the point of v iew of y our own
responsibilities and y our current point in the solution
lif ecy cle, and create solutions to close those gaps.
Introduction into the job role of Sy stems Architect.
Learn what capabilities are required to be a
Danny Williams, successf ul Sy stems Architect. Rev iew the
cSA10 New into Systems Architect Job Role 1 recommended training f or Sy stems Architects.
Volker Kuhm
Discov er which methods we use and why . Solution
Design and platf orm selection methods will be
cov ered.
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One IBM challenge in our global market is how to
deliv er the best possible Client Value in a div erse
and global team. IBM has rebuilt its engagement
model f rom a Sales and Solution Design
perspectiv e (TeAMethod) and put all the pieces
together to include all Lines of Business throughout
an engagement cy cle and across the complete
v alue creation cy cle. This session will prov ide a
background on the changes and how IBM is
transitioning to “client-centric” v alue model. Our
f ocus will be the more practical attributes of CVI
and its implication on the way we collaborate.
Holger M Wittmann & This session will then go onto explain what
cSA11 Driv ing Client Value w ith IBM's New Solution Design Method 1
Charles Dean-Hughes TeAMethod is and how it relates to:
- Unif ied Method Framework (UMF) f ormerly IBM
Global Serv ices Method (IGSM)
- Client Value engagement Method (CVeM)
f ormerly Signature Selling Method (SSM)
- World Wide Project Management Methodology
(WWPMM)
- How it relates to IBM Global Serv ices deliv ery
management sy stems such as AMSMS & OPAL.
Once the scene is set we will cov er the work
products that are def ined under TeAMethod and how
they can be used in an engagement, including a
short description of each work product with some
We hav e all been in the situation when a solution
design is complete but is ultimately not attractiv e to
the customer. The price may be too high or the
complexity too great. The Solution Optimization
(SOP) technique addresses this (including platf orm
Heather Dunlop- selection and TCO), apply ing a community of
cSA12 Solution Optimization - w inning in the marketplace 2
Jones experience in a methodical way . Experience to date
demonstrates SOP y ields cost reductions of 15%
on av erage, and it is an integral part of the new CVI
solution design process. This session introduces the
latest v ersion of SOP, how to lev erage it, and how
it can help y ou to win in the marketplace.
This Session describes a practical method to
compare dif f erent platf orms (including Mainf rames)
using the Total Cost of Ownership concepts.
Dif f erent av ailable tools are cov ered. Sev eral real
customer cases are f ully described. This session is
cSA13 TCO Methods & Tools for Mainframes -Customer Cases Angelo Barbarino 3 f ocused on Sy stem z f or workloads retention and
growth, but such methodology could be used "any
to any ". Only IBM Tools are described. Capacity
Planning and cross platf orm sizing concepts are
cov ered. The session is based on real lif e customer
experiences.
The objectiv e of this session is to prov ide all
Sy stems Architects with a lev el-set on IBM's
corporate IT Optimization strategy and sales &
marketing approach. This will include v irtualization
Y ann Guerin & Danny & consolidation, energy ef f iciency , business
cSA14 The one and only official IBM IT Optimization Strategy 2
Williams resilience & security , and sy stems management.
Unlike many other initiativ es within IBM, this is a
cross-IBM strategy and we will explain how we are
working with all parts of IBM to create a common
v ision f or the New Enterprise Data Centre.
This session will help y ou understand the 'CIR'
approach : what is behind the name 'Component
Inf rastructure Roadmap', what it means to use this
approach, what ty pe of study can be done, how
long it takes to do it, who can help y ou do it, who
Eric Aquaronne, has already done it, what clients does this f it ? see
cSA15 Use a CIR approach to farm more business at clients 1
Giov anni Mariani examples... And more important how y ou can use
the study outcome : projects / roadmaps, to driv e
more business with y our clients using a solution
approach that either will support their strategic plan
or will show tough leadership to 'purchasing oriented'
clients.
Agenda for CrossBrand & System Architecture Sessions
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Monday
April 14 CrossBrand - Architecture
Room Name /
Dublin (80) London (50) Cardiff (50) Edinburgh (50)
Capacity
cBV01: Bridging the Gap cBR01: High Availability,
cSA06: Goldilocks cBV03: Business Value
between IT Service Continuous Availability
8:30-09:45 Demonstrates how to kill of very Large & Complex
Management and and Disaster Recovery
with PowerPoint Benchmarks (R: F)
Business (R: Th) Architectures (R: W,Th)
Christine O'Sullivan, Jocelyn
Speaker Name Alan Freeland Dirk Sperner Hervé Sabrié
Denis
9:45-10:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building
cBR02: Best Practice: cBV04: Design,
cSA05: Global cDC02: How to Optimize
Testing Applications in Architecture and
10:15 - 11:30 Technology Outlook 2008 Power Mgt and Increase
Distributed Environments Management of a Modern
(R: F) Energy Efficiency (R: Tu)
(R: W) Datacenter (R: Tu)
Pierre DEJEAN, Aleksey
Speaker Name Claude Riousset Holger Povel Jean-Michel Rodriguez USANOV
11:30 -11:45 Break (15 minutes)
cDC03: IBM's 'Project Big
cSA14: The One and cBR03: POWER cBV07: Introduction to
Green' from a
11:45 - 13:00 Only Official IBM IT Systems High Availability SAP Business Solutions
Competitive Perspective
Optimization Strategy Best Practices (R: W) and Middleware (R: W)
(R: W)
Speaker Name Yann Guerin, Danny Williams Leo YuHsiang Liu Michael Weis Matthias Koechl
Lunch (w/ Solution Center Open)
11:45 - 13:00 Room: Pavilion 2
cDC01: E2E
cBR04: Single, Dual & cBV06: DO MORE and
cSA07: Infrastructure Infrastructure Design
14:30 - 15:45 Multi-site Scenarios for BE BOLD with SAP and
Architecture Support with IBM Design
Resilience (R: W) IBM Infrastructure (R: W)
Centers (R: Th)
Speaker Name Thomas Harrer Chris Milsted Denis GRAS Thomas Hebert
15:45 - 16:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building
cDC06: x86 Architecture cBV02: Business
cSA12: Solution cBR05: The 24 hour
Consolidation / Advantages of SAP
16:15 - 17:30 Optimization - winning in Vulnerability to Malware
Virtualization Method Solutions for General
the marketplace (R: Tu) Lifecycle (R: W)
(R: W) Business (R: W)
Speaker Name Heather Dunlop-Jones Jean Paul Ballerini Danny Williams, Andy Jenkins Uwe Schmidt
17:30-19:30 TAPAS NIGHT in the Solution Center
Data Center IT thinks business - IT
Job of Systems
Business Resilience
Management Infrastructure and
Architect
Business Value
Bracketed entries, (R:xx) in each box identify the repeat day for the session
CrossBrand - Architecture
Tuesday
April 15
General Keynote / Opening Session
8:30-09:45
Room: Pavillon 2
9:45-10:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building
Plenary Session
Enterprise Systems, Business Systems and Industry Solutions
10:15 - 11:30
Room: Pavillon 2
11:30 -11:45 Break (15 minutes)
Architects attend the Platform Plenary session of their choice
11:45 - 13:00
Lunch (w/ Solution Center Open)
13:00-14:30 Room: Pavilion 2
Room Name /
Dublin (80) London (50) Cardiff (50) Edinburgh (50)
Capacity
cBV04: Design,
cSA12: Solution cDC05: The New
cBR06: The new CBU Architecture and
14:30 - 15:45 Optimization - winning in Enterprise Data Centre (R:
(R: W) Management of a Modern
the marketplace (R: M) Th)
Datacenter (R: M)
Pierre DEJEAN, Aleksey
Speaker Name Heather Dunlop-Jones Steven Finnes Doug Neilson
USANOV
15:45 - 16:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building
cSA04: General cBR08: Zero downtime on cDC02: How to Optimize
cBV05: Digital Archives for
16:15 - 17:30 Business Technical POWER with DB2 HADR Power Mgt and Increase
our Grandchildren (R: Th)
Bridge Methodology (R: Th) Energy Efficiency (R: M)
Petter Sommerfelt, Thomas
Speaker Name Andreas Gruber Jean-Michel Rodriguez Christian Bosman
Standaert
17:30-18:30 HAPPY HOUR in the Solution Center
Data Center IT thinks business - IT
Job of Systems
Business Resilience
Management Architect Infrastructure and
Business Value
Bracketed entries, (R:xx) in each box identify the repeat day for the session
Wednesday
April 16 CrossBrand - Architecture
Room Name /
Dublin (80) London (50) Cardiff (50) Edinburgh (50)
Capacity
cBR05: The 24 hour cSA15: Use a CIR cBV07: Introduction to
8:30-09:45 cSA10: New into SA Job Vulnerability to Malware approach to farm more SAP Business Solutions
Lifecycle (R: M) business at clients and Middleware (R: M)
Eric Aquaronne, Giovanni
Speaker Name Danny Williams, Volker Kuhm Jean Paul Ballerini Mariani Matthias Koechl
9:45-10:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building
cBR02: Best Practice:
cSA11: Driving Client cDC04: IBM Systems cBV06: DO MORE and
Testing of Applications in
10:15 - 11:30 Value with IBM's New Director: A "Must Have" BE BOLD with SAP and
Distributed Environments
Solution Design Method for Our Customers (R: F) IBM Infrastructure (R: M)
(R: M)
Holger Wittman, Charles Dean-
Speaker Name Holger Povel Laurent Vanel Thomas Hebert
Hughes
11:30 -11:45 Break (15 minutes)
cDC03: IBM's 'Project Big cBV02: Business
cSA03: From Component cBR03: POWER
Green' from a Advantages of SAP
11:45 - 13:00 Selling to Solution Selling Systems High Availability
Competitive Perspective Solutions for General
(R: Th) Best Practices (R: M)
(R: M) Business (R: M)
Speaker Name Jos Vermaere Leo YuHsiang Liu Michael Weis Uwe Schmidt
Lunch (w/ Solution Center Open)
13:00 - 14:30 Room: Pavilion 2
cDC06: x86 Architecture
cSA01: Approaches to cBR06: The new CBU Consolidation / cBV09: Practical SAP
14:30-15:45
Platform Selection (R: Th) (R: Tu) Virtualization Method Virtualization (R: F)
(R: M)
Speaker Name Toby Thurston Steven Finnes Danny Williams, Andy Jenkins Mike Ghoraishi
15:45 - 16:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building
cBR01: High Availability, cBV10: Sizing BI/PM Sol - cBV11: A Rigorous
cSA13: TCO Methods &
Continuous Availability IBM Balanced WH - Approach to Designing IT
16:15 - 17:30 Tools for Mainframes -
and Disaster Recovery Oracle Opt WH - etc. (R: Infrastructures with the
Customer Cases
Architectures (R: M,Th) Th) WASFO Tool (R: Th)
Christine O'Sullivan, Jocelyn
Speaker Name Angelo Barbarino Nathalie Musquin Mauro Gatti, Salvatore Morsello
Denis
18:00 - 23:00 CONFERENCE NETWORKING DINNER
Data Center IT thinks business - IT
Job of Systems
Business Resilience
Management Infrastructure and
Architect
Business Value
Bracketed entries, (R:xx) in each box identify the repeat day for the session
Thursday
April 17 CrossBrand - Architecture
Room Name /
Dublin (80) London (50) Cardiff (50) Edinburgh (50) Italica (423)
Capacity
cBV01: Bridging the Gap cBV11: A Rigorous
cSA02: Collaboration of
between IT Service cBR07: What's new in Approach to Designing IT
8:30-09:45 Systems Architects and
Management and GDPS? (R: Fr) Infrastructures with the
Technical Advisors
Business (R: M) WASFO Tool (R: W)
Speaker Name Jan-Rainer Lahmann Dirk Sperner Axel LIGNY Mauro Gatti, Salvatore Morsello
9:45-10:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building
cBR08: Zero downtime on cSA03: From Component cBV05: Digital Archives
cSA08: It's not all about
10:15 - 11:30 POWER with DB2 HADR Selling to Solution Selling for our Grandchildren
the technology
(R: Tu) (R: W) (R: W)
Speaker Name Danny Williams Andreas Gruber Jos Vermaere Christian Bosman
11:30 -11:45 Break (15 minutes)
cBR01: High Availability, cBV10: Sizing BI/PM Sol -
cDC01: E2E Infrastructure
cSA01: Approaches to Continuous Availability IBM Balanced WH -
11:45 - 13:00 Design Support with IBM
Platform Selection and Disaster Recovery Oracle Opt WH - etc. (R:
Design Centers (R: M)
Architectures (R: M,W) W)
Christine O'Sullivan, Jocelyn
Speaker Name Toby Thurston Denis GRAS Nathalie Musquin
Denis
Lunch
13:00 - 14:30 Room: Pavilion 2
cSA09: Mind the Gap! cBR04: Single, Dual & cDC05: The New cBV08: IT Optimization
14:30 - 15:45 (Building bridges within IT Multi-site Scenarios for Enterprise Data Centre Architecture & Blueprints.
organisations) (R: Fr) Resilience (R: M) (R: Tu) (R: W)
Speaker Name James Taulbut Chris Milsted Doug Neilson Yann Guerin
15:45 - 16:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building
16:15 - 17:30
Speaker Name
Data Center IT thinks business - IT
Job of Systems Cross Brand &
Business Resilience
Management Infrastructure and
Architect Systems Architecture
Business Value Plenary
Bracketed entries, (R:xx) in each box identify the repeat day for the session
CrossBrand - Architecture
Friday
April 18
Room Name /
Dublin (80) London (50) Cardiff (50) Edinburgh (50)
Capacity
cSA09: Mind the Gap! cBV08: IT Optimization
cBR07: What's new in cBV09: Practical SAP
8:30-09:45 (Building bridges within IT Architecture & Blueprints.
GDPS? (R: Th) Virtualization (R: W)
organisations) (R: Th) (R: Th)
Speaker Name James Taulbut Axel LIGNY Yann Guerin Mike Ghoraishi
9:45-10:15 Coffee Break (30 minutes) - Pavilion 2 & Central Building
cSA05: Global cDC04: IBM Systems cBV03: Business Value of
10:15 - 11:30 Technology Outlook 2008 Director: A "Must Have" very Large & Complex
(R: Mo) for Our Customers (R: W) Benchmarks (R: M)
Speaker Name Claude Riousset Laurent Vanel Hervé Sabrié
11:30 -11:45 Break (15 minutes)
11:45 - 13:00
Speaker Name
13:00 - 14:00 Departing Lunch
Thank You for attending the 2008 STC Event. Have a safe trip home and
we hope to see you again next year.
IBMer Speaker Name
(Last, First)
1 Aquaronne, Eric
2 Ballerini, Dr. Jean Paul
3 Barbarino, Angelo
4 Bosman, Christian
5 Dean-Hughes, Charles
6 Dejean, Pierre
7 Denis, Jocelyn
8 Dunlop-Jones, Heather
9 Finnes, Steven
10 Freeland, Alan
11 Gatti, Mauro
12 Ghoraishi, Mike
13 Gras, Deni
14 Gruber, Andreas
15 Guerin, Yann
16 Harrer, Thomas
17 Hebert, Thomas
18 Jenkins, Andy
19 Koechl, Matthias
20 Kuhm, Volker
21 Lahmann, Dr. Jan-Rainer
22 Ligny, Axel
23 Liu, Leo
24 Mariani, Giovanni
25 Milsted, Chris
26 Morsello, Salvatore
27 Musquin, Nathalie
29 Neilson, Doug
30 O'Sullivan, Christine
31 Povel, Holger
32 Riousset, Claude
33 Rodriguez, Jean-Michel
34 Sabrié, Hervé
35 Schmidt, Uwe
36 Sommerfelt, Petter
37 Sperner, Dirk
38 Standaert, Thomas
39 Taulbut, James
40 Thurston, Toby
41 Usanov, Aleksey
42 Vanel, Laurent
43 Vermaere, Jos
44 Weis, Michael
45 Williams, Danny
46 Wittman, Holger
Biography
Dr. Jean Paul Ballerini is currently Senior Technology Solutions Expert for the
entire EMEA region, as well as being the EMEA spokesperson for X-Force. As
a PhD student in Computer Science and Law, he worked as a research
assistant at Bologna, Modena and Reggio Emilia universities, as well as the
Federal Institute of Technology in Zurich. Dr. Ballerini joined Internet Security
Systems in April 2000. After a short period he became a certified trainer both
for product and for non-product oriented courses. His language skills have
allowed him to welcome customers, partners and students of several
European and North African countries in their local language. His expertise
extends from ISS technologies to general security principles and best practice,
from the writing of security policies to measurement of compliance. Jean Paul
is CISSP and PCI QSA certified.
Angelo Barbarino is a Senior Certified It Specialist in the role of Systems
Architect for the Systems and Technology Group in IMT Italy (SW IOT). Since
1997, he has worked in the area of infrastructure optimization related to
servers and storage. A member of TEC Italy since 2003, he has recently been
appointed as a zChampion. Since 2005, he has served as an adjunct
professor for several Italian Universities, where he teaches regular classes
about Mainframes and Platform Selection criteria. Recently, he published a
student book in Italian language (IBM funded). As Systems Architect during
the last six years, he has successfully completed many TCO studies in SW
IOT. He has recently focused his activity on System z by using TCO
Methodology to retain workloads and push new applications to mainframes.
He is also a member of the zChampions TCO WW community and SWIOT
Christian Bosman (1969, The Netherlands) holds a Bachelor of Engineering
degree in Electrical Engineering. He has over 13 years of experience in IT and
always focused on translating technology into business value. In 2001 he
joined IBM STG and became a Storage IT Specialist in a time where LTO
Ultrium was introduced to the world. Soon he was hooked on tape, optical and
data retention solutions and supported all tape deals in The Netherlands.
Christian is an IBM certified professional (High End Tape) and co-author of the
redbook “Information Lifecycle Management Best Practices Guide”. Currently
he is responsible for tape solution marketing in IMT BeNeLux and involved
with a long term preservation project at a national library. Christian is married,
has a daughter and loves travel and photography.
Charles Dean-Hughes is an Infrastructure Architect, working as a Systems
Architect at IBM. He began his IT career in a small software house in 1989,
where he gained a broad range of skills from Consultancy and Analysis to
Support and Building systems for PCs and UNIX. He progressively took on
more senior roles, moving up to Technical Design Authority and Lead Architect
within services bids and projects. He is an experienced JAD (Joint Application
Definition) facilitator, and points to his ability to merge technical and soft skills
to deliveran IBM Certified Senior IT Architect working in the IBM Europe New
Pierre is successful projects.
Technology Center in Montpellier-France. He has twenty eight years of
Jocelyn DENIS is a Certified IT Specialist, member of the Products and
Solutions Support Center at Montpellier, France. After 3 years in IBM internal
data center as MVS automation specialist and 12 years in a Branch Office
working for System z customers, Jocelyn moved to the PSSC lab where he
spent 6 years as System z Benchmark Technical Leader and 1 year as SAP
System z pre-sales technical support. Currently he is System z engagement
leader in the High Availability Center of Competency (HACoC-Europe) since
end of 2006.
Heather Dunlop-Jones is an Executive IT Architect with a background in
hardware and software infrastructure architecture, and a specialisation in
performance engineering and capacity planning. For the last few years she
has been working on large-scale architectures, either for enterprises or for
large Systems Integration bid and delivery programmes. The current focus of
her customer facing work is the design and implementation of technical Design
Authorities, and their use to govern and deliver architectures, and improve
delivery effectiveness. She is co-lead of the Solution Optimisation and Re-
Use Engineering content area for IBM's WW Asset Architecture Board, and is
an external lecturer and consultant to the University of York and the University
of Manchester in the UK.
Steven Finnes has spent several years in IBM spanning research and
development in electron optics, to basic product design including the first
AS/400 processor, memory and I./O processors. As the chief engineering
manager for I/O and storage, he and his team brought the first Raid5 product
offering to market in the early 90‟s. He‟s been involved in the iSeries High
Availability core leadership team for 10 years and is currently the Power
Systems high availability offering product manager responsible for HACMP,
HASM and the CBU offering.
Alan joined IBM in 1990 to assist with the introduction and support of IBM's
first serious Unix systems. Alan moved into cross brand technical
management roles and now manages the UK cross brand STG Pubic Sector
technical team and leads the UK Systems Architect community. Alan is
passionate about IBM having the best technical professionals in the industry.
He was chair of an IT Specialist profession board for five years. He has run
workshops on effective writing and regularly coaches specialists and
Architects on writing white papers and is the author of the Field Guide to
Technical Leadership. Best of all Alan is not a showman, has a poor memory
for names, does not have a classics degree and is mildly dyslexic. If Alan can
present effectively then anyone can.
Mauro Gatti holds a doctorate in Physics. He has twelve years of IT
experience with specific focus on SAP, server consolidation and grid
computing. He is the author of several scientific publications in physics and
IT; as well as a few redbooks. Mauro has been the leader of one IBM
Academy study, and core team member of five other IBM Academy studies.
He has been the IT Architect of tens of projects all over Europe.
Mike Ghoraishi is an IBM certified Senior IT Architect, whose 16 years of
experience include more than 12 years working with SAP components and
architecture. He has functioned in a variety of technical leadership roles,
including Principal/Leader for the Swedish SAP Basis Team,
Champion/Principal for the Swedish SAP Business, leader of the IBM EMEA
SAP Center of Technical Excellence, Solution Manager for SAP Infrastructure
business in Nordics area, and is currently the Nordics SAP Infrastructure
Services Advocate.
After 12 years working for a large CSI in the Financial Sector, Denis Gras
joined IBM and the EMEA pre-sales Products & Solutions Support Center
(PSSC). He has a background of IT Architect and Senior Project Manager and
is currently leading SOA and IT Optimization projects as an IT Architect at the
European Design Center.
Yann is an Infrastructure Architect on IT Optimization at the Europe ITO
Customer Engagement Lab; a role he started in 2003 by assisting customers
in adopting Grid and Virtualization technologies to build Infrastructure
Solutions. Yann has 19 years experience in IT, starting at IBM as a specialist
of UNIX platforms, he then conducted several IBM technical programs in
Europe in the areas of Linux and Internet Technologies. Prior to his current
position, he managed the ITSO (redbook factory) for System z and Lotus in
Poughkeepsie for 3 years.
Thomas Harrer is a Systems Architect and Senior IT Architect in Germany.
Actually, he is responsible for the infrastructure architecture of clients from the
savings banks syndicate. Thomas Harrer is member of the Technical Expert
Council Central Region. In 2007, he led a TEC workgroup and coauthored an
IBM Academy Affiliate Report on "Next Generation of Utility Computing". He is
used to create innovative solutions based on industry knowledge and deep
client insight by bridging business and technology aspects. Thomas has
become a trusted advisor and infrastructure architect for corporations like
Sparkassen Informatik, Allianz, AMB Generali, HVB Unicredit, GAD, FIDUCIA,
Commerzbank and others.
Thomas Hebert is an experienced Systems Architect focused on infrastructure
projects for SAP solutions since 1997. Moving from a history with physics and
a post-doc assignment with IBM Research in Almaden, he joined IBM Sales &
Distribution in 1992. As SAP Infrastructure Architect today he is responsible
for projects on all IBM Systems platforms with small, medium and large
enterprise customers implementing new or upgrading their existing SAP
Andy is a Systems Architect within IBM Systems and Technology Group. He
was been working for IBM since May 2000 and has built up a proven track
record of success in various technical and management focussed roles within
both IBM Global Services and IBM Systems and Technology Group. Andy's
current role as a Systems Architect is a senior client facing role which involves
having a wide range of technical, leadership and management skills which are
used to influence at all levels within the client organisation. He is responsible
for representing IBM's technology and strategy across all IBM's Hardware
brands, designing IT architectures, running and planning projects with clients
as well as solving client IT problems. He is often sought by the client team to
assist on complex and difficult opportunities where "trusted" advice and
guidance is required. Andy is currently working in IBM General Business
where he has been focussing on x86 virtualization / simplification and
consolidation solutions. Over the last two years Andy has led the technical
sales activities for numerous x86 solutions, many of which have been IBM
Matthias Koechl, Technical Marketing System p platforms for SAP and Senior
IT Architect, joined IBM D&R Boeblingen in 1984 as a development engineer.
He also worked for IBM industry and sales organizations as a Systems
Engineer and sales representative. His experiences include System z and
System p in both technical/scientific and commercial environments. His
customer responsibility covered manufacturing and financial industry as well
as the General Business segment. In 1999, he joined the IBM SAP
International Competence Center. Matthias now holds a position as Senior
Technical Marketer for the System p brand covering both AIX and Linux on
POWER. His responsibility is enablement and alignment of technical
development between SAP and IBM POWER platforms. In parallel, he is in
charge for worldwide 3rd level presales support performing sales and partner
education, and briefings for key customers.
Dr.Jan-Rainer Lahmann currently works as a Systems Architect in STG
Systems Sales consulting IBMs large customers on infrastructure topics. His
focus is on consolidation, virtualization, sizing and on the Mainframe. After
driving the z/Linux technical community in Germany for some years he led
several large infrastructure design projects - ranging from consolidation on
VMware and z/VM, a Siebel infrastructure on AIX for 20.000 users, to the
innovative re-hosting project on z/OS described in this presentation.
Axel Ligny has worked in the zSeries area for 18 years, and specifically in
GDPS for more than 6 years. He is the team leader of the GDPS Solution Test
Team in Montpellier, France. The team mission is to test the different
Hardware (System z, Storage, etc...) and Software (GDPS code, z/OS,
System Automation, etc...) included in the different GDPS solutions.
Leo Liu is a certified Engagement Leader and System p Specialist at the High
Availability Center of Competency. He received a PhD degree in Computer
Science from Penn State University. He is also PMI and ITIL certified. He was
the System Availability Leader for a key bank in China, and led an HACMP
pilot which was successfully deployed in 2006. Leo co-authored with Grant
McLaughlin, Daniel DeGroff and Ken Fleck, an IBM System Journal paper "
Power Systems and Availability: How the Next Generation of Hardware and
Software Will Advance the State of the Art in IT Availability", to be published in
2008.
Chris is currently working as the STG Solution Architect for Availability in the
UK. Prior to this he was a member of the STG POWER services team
designing and implementing System p solutions. Prior to joining STG in 2005,
Chris worked for IBM Application Services as a systems management
specialist before taking a year out travelling. Chris holds a masters in
Chemistry from the University of Nottingham.
Salvatore Morsello holds a Master's degree in Electronic Engineering. He has
ten years of IT experience with specific focus on SAP, server consolidation,
System x performance and virtualization. He was a speaker at the STG
university in both 2005 (SAP consolidation at ENI) and 2007 (SCON
methodology and SCON tool).
Nathalie Musquin has 36 years with IBM, with 20 years in Decisional and Data
Warehouse, including 4 years in Santa Teresa lab. She has been the team
leader for GBIS France for the past 4 years, and also leads a team for BI/CRM
solutions in STG, covering all industries. Nathalie always looks for the best
approach to build customer solutions with IBM Hardware, and to find the most
comprehensive yet exploitable solution to integrate with operational
environments.
Doug Neilson is a Systems Consultant working for IBM's Systems and
Technology Group. He has had more than thirty years experience as both an
IBM customer and employee. Doug is responsible for the development and
promotion of IBM Systems strategies to major European customers, the press,
consultant & software vendor community. He is also a vigorous advocate for
IBM servers within IBM. Doug's main areas of expertise are systems strategy
and directions, Linux, virtualisation, consolidation and IBM Systems
technology, deployment and applications solutions. Doug is a frequent
keynote speaker at substantial IT industry conferences, hardware & software
events and major IBM customer events.
Christine O‟SULLIVAN is a Certified IT Specialist, member of the Products
and Solutions Support Center at Montpellier, France. She joined IBM in 1989
and was a System Engineer during 6 years starting in the banking industry.
After 7 years at the system p and storage benchmark center, she took the
responsibility of the High Availability Center of Competence for Europe. Her
areas of expertise include Disaster Recovery and High Availability Solutions,
AIX and Oracle databases, DS8000 and copy services. She is involved in
assessments and projects dealing with High Availability and Business
Continuity concerns.
Holger Povel was born in Berlin and now lives in Hamburg. He started working
for IBM after earning his Computer Science degree in 1996. His first job in
IBM was responsibility for development, testing and education for a systems
management application. Since 2001, he has been working as an IT
specialist, helping customers to deploy WebSphere software for the
WebSphere Services department of the IBM Software Group Germany.
Claude Riousset is a Certified Senior IT Architect in SW IOT Systems &
Technology Group. Currently Claude is acting as the Systems Architect for
CARREFOUR Integrated Account and Travel & Transport sector. He has more
than 33 years experience with IBM Servers platforms, has had multiple IBM
positions from Services to Project Manager, Mainframe System Engineer,
UNIX Server Architect, and more recently as lead STG Competitive Consultant
with an ongoing focus on high-end systems, cross vendors architectures and
technologies, Data Center and Green IT.
Dr. Jean-Michel Rodriguez is the WW Lead Architect for STG Green Data
Center and also one of the ITO Lead architect based at the IBM customer
center in Montpellier, France. His role is to support IBM sales, as well as
Business Partners, in selling and implementing Infrastructures Solutions
projects for World Wide customers. His key competence includes Green Data
Center technologies, IBM Systems, Enterprise Applications Solutions from
IBM allied ISVs, and Business Integration Architectures. Jean-Michel has a
Ph.D. in Artificial Intelligence and he is an IBM certified Senior IT Architect. His
area of expertise includes Services Oriented Architecture, IT Resources
Optimization: Consolidation/virtualization/provisioning. He is also a University
professor for eCommerce, Web Services and Distributed System Architecture.
Hervé Sabrié is managing large & complex benchmark projects as part of the
IBM Products & Solutions Support Center. He works in the Advanced
Technical Support team of the IBM Systems & Technology Group, and his role
is to support IBM sales, as well as Business Partners, in testing and selling
infrastructure solutions for WW customers. Recently, he led the largest SAP
BW project ever run for a customer during more than 14 months. His key
competence includes IBM Systems, Enterprise Applications Solutions from
IBM allied ISVs, server integration and solution testing. He was previously the
manager of the European Design Center, leading teams of IT architects and
IT Specialists running design workshops and proofs of concept on first-of-a-
kind projects with selected customers to leverage IBM's on demand strategy.
In the 90‟s he was in charge of the European System p Benchmark Center
and he also ran large SAP benchmarks and proofs-of-concept for z-
customers. Hervé joined IBM in 1989 as a test engineer in the IBM ISC
component provider organisation. He graduated from the Toulouse University
Uwe Schmidt graduated in Stuttgart as a technician engineer for electronics.
He began his career as a development engineer at Ferchau Construction in
1982, where he developed additional boards and functional amendments for
IBM PC‟s and PDP11 computers. He worked as a sales representative from
1984 – 1986 for a distributor of Digital Equipment Corp. From 1986 to 1996,
he ran his own company selling Digital Equipment computers PDP11 and VAX
with legacy applications and database solutions. In 1996 he joined Eigner +
Partner AG as project manager and sold product life cycle management
solutions in the special manufacturing systems and automotive engineering
area. He also worked as senior consultant in the SAP PLM solutions and
interfaces to CAD/CAM applications. In 1999 he joined SAP as Business
Development Manager and Customer Service Manager, advancing to SAP
Principal Service Consultant for large enterprise accounts and was
responsible for the full sales, implementation and migration cycle of SAP
solutions. In addition, he was responsible for a special electronic market place,
Petter Sommerfelt is the Business Systems Technical Leader for Europe. He
has 22 years experience in the IT industry and during the last 8 years as a
member of the European Systems Group technical sales support leadership
team providing technical sales support for Europe. Since January 2008 he is
focusing on leading the developing and deployment of technical opportunity
identification programs and methodologies for General Business (aka SMB).
He has been leading both sales and technical activities and teams for
Strategic Infrastructure solutions on System i such as UNIX (AIX), LINUX,
Windows and ISV solutions and responsible for design and organisation of
Europe technical teams according to business needs. He has also worked in
the US - as the Centre Manager for the IBM International Technical Support
Organisation (IBM Redbooks) in San Jose, California. Before returning to
Europe to run the ATS Project Office he also worked for WW Technical
Support in Somers, USA to establish metrics for technical sales support WW.
Before entering his international career he had several positions in IBM
Dirk Sperner joined IBM in 2002 as a technical specialist in the WebSphere
Portal Lab Based Services Team in Boeblingen. Thereafter he moved on to
the Linux Integration Center, supporting the IBM sales organization in selling
IBM Middleware on Linux. Since 2007 Dirk is a solution architect within the
Tivoli Integrated Demo Environment Team, designing and implementing
customer demo scenarios with a focus on IBM Service Management.
Thomas Standaert is a Field Technical Sales Support Manager in Systems &
Technology Group (STG) for BeLux since 2005. He has nearly 20 years
experience in the IT industry. In 2007 he worked very closely together with the
Technical Leader IOT in developing and deployment of the technical
opportunity identification programs and methodologies for General Business
(aka SMB). Starting at IBM in a technical function as Software Engineer
(VM/VSE) and Systems Engineer (UNIX, AIX), he changed to a sales function
as Solution Sales Specialist, selling ERP (SAP) infrastructure solutions for
Cluster and SMB customers. He joined STG in 2002 as pSeries Brand Sales
Leader and became a Sales Specialist dedicated to winback and prospect
customers. Thomas holds a Masters Degree as Industrial Engineer and a
Masters Degree in Economics.
James Taulbut enjoys working on complex solution integration projects for IBM
clients across the whole project life cycle. As an IT Architect, James has a
broad range of IT skills acquired across a number of engagements that cover
a number of IT architecture disciplines. He's currently working in the O2
Companion Design Authority in a technical leadership role, as the Lead
Application Architect. Previously he worked in a similar role for CLS Bank,
one of the most challenging projects IBM UK has delivered, leading a team of
IT Architects to create and deliver end to end solutions. Before his move to
CLS Bank, he was given the opportunity of a two year assignment working in
SWG Labs on the MQSeries midrange product. He has also worked in
technical leadership roles for Kodak, Kodak Polychrome Graphics and the
Royal Bank of Scotland, designing bespoke and package integration solutions
deployed onto IBM midrange platforms. James joined IBM in 1996, having
worked for a leading pharmaceutical company for 10 years, where he spent
many happy hours integrating ERP systems with bespoke systems deployed
Toby Thurston is a senior IT Architect with more than 22 years experience in
the industry, working mainly with clients in government, telecommunications,
and financial services. He is currently working in the IBM integrated account
team for Barclays PLC as a Client IT Architect. His broad technical
experience ranges from printing systems, through development tools,
application architecture, quantitative system design, performance and capacity
management, and IBM platform selection. He is the author and lead tutor of
several IBM internal classes. His IBM service includes six years at PWC
Consulting prior to the IBM acquisition in 2002. In 2006 and 2007, Toby was
working as a System Architect in the UKISA Server and Technology Group,
trying to build up a practice in platform selection consulting. His session is
based on this experience.
Alexey Usanov is an IBM Systems Architect working in the IBM East Europe /
Asia. He has fourteen years of experience working for IBM. He has
experience with infrastructure design and architecture on high-end systems for
large Clients in Russia.
Coming from System p brand, Laurent Vanel is now systems architect for the
industrial sector in France, focussing on accounts such as Peugeot, Total and
Dassault. He has specialized in virtualization technologies, both at the platform
and infrastructure level. After Virtualization Engine, his new hobby is trying to
convince his colleagues that IBM Systems Director will help us increase sales.
Jos Vermaere is an Executive IT Specialist and Systems Architect at IBM. He
joined IBM in 1979 as a sales representative for the General Systems Division,
became a Systems Engineer, and then a consultant in various disciplines. Jos
is responsible for career development for technical sales and a member of the
WW Systems Architect Board and the regional IT Specialist boards. He is a
member of the IBM Technical Expertise Council and has shared his
knowledge in over 50 ITSO redbooks. Jos was honored with the IT Specialist
Excellence Award by IBM in 2008.
Michael Weis joined the IBM CompeteCenter in March 2001. The
CompeteCenter is based in Lyngby, Denmark. His role is to support IBM sales
in the highly competitive server space, focusing mainly on UNIX competition
from HP and Sun. Michael is also focal point for Competitive Positioning of
IBM „Big Green‟ initiatives vs. major competitors. Michael is a TopGun
instructor for System p classes. Prior to joining IBM, Michael worked 10 years
for HP holding various positions within Technical Support, Sales & Marketing.
Danny Williams is a Systems Architect IBM Systems & Technology Group. He
has twelve years experience in Infrastructure Architecture, Enterprise Systems
Management, IT Optimization and Infrastructure Test Management. Danny
has performed all of the activities in the project life-cycle, from assessment
and design to implementation and run. His knowledge of formal processes and
methods is built upon a strong foundation of technical experience. Danny has
successfully managed numerous engagements focused on the architecture,
design, implementation and management of IT technologies and
environments. He specialises in helping his customers deliver reliable and
manageable IT infrastructure solutions. Recently this has been focused in the
development of IT environments to support Cost Reduction and Operational
Resilience improvements Business Process Outsourcing, Insurance and
Public Sector industries.
Holger M Wittmann is a Systems Architect in Germany with a focus on
selected Infrastructure Solutions, specializing in IT Resource Optimization
(ITRO). His prior work was with grid computing which expanded into
virtualization. He is the focal point for the Technical Architectural Method
(TeAMethod), teaches this method and is a member of the TeAMethod board.
On 1 Dec, 2007, he started an international assignment in the Products &
Solution Support Center (PSSC) in Montpellier, France working in the Joint
Solution Center for Oracle and IBM on presales engagements.
