MINI BIZNES PLAN BY PETRA SYSTEMS (POLAND) AIM Our aim is to create and put into practice a complex project that allows us to reduce wasting of food in our households and contribute to active fighting down the starvation in the poorest countries in the world. MISSION The “Petra Systems” takes up a production and complex service of management system “domestic pantry” . The task deals with the problem of permanent control of the quantity of food in the fridge and what is more not allowing the situation when products miss their validity date. PROFILE Nowadays more and more products contain microchips in which the information about the products and their expiry date is placed. The system consists of RDIF scanner in the fridge that scans the product’s name with its expiry date and consists of LCD monitor which shows the information on the monitor settled on the fridge door. Thanks to the connection with the Internet, it is possible to use this information via a mobile phone, for example during the shopping. When we put any kind of good in the fridge – its name and expiry date are registered in the data base which is available via the mobile phone and can be showed on the LCD monitor that is placed on the fridge door. Such information makes us - customers more responsible during our shopping .We just buy these products we do really need to buy, in amounts which will be consumed. When we use the system, the information about the upcoming expiry date of the product is visible on the cell phone’s monitor and on the LCD monitor on the fridge. Due to the fact, we can avoid throwing away and wasting expired date products. INNOVATION Nowadays nobody has been using technological solutions described by us. These solutions allow us not to waste food (because of to big amounts of purchased goods) and a consequence to plan home budgets correctly. The aim of the solutions is to enlighten the society how to reduce the waste of food. The less food we waste – the more money in our pockets we have. Such a situation should encourage people to help poor countries suffering from starvation. MARKETING PLAN MARKET ANALYSIS Every year in G20 countries 30% food is wasted. 32% of the people consumers do not consume the whole food brought earlier and 25% of the food is thrown away even in the package. Our product is addressed to the consumers living in the medium or high standard. MARKETING MIX Our product allows us to save money by buying only what we really need. We do not waste the food (we eat paying attention the expiry date, we eat it when it is save to eat and can be used). It teaches us how to do the shopping reasonable. The money raised from the LCD screen commercials (shown on the screen placed on the fridges’ doors) will bestowed on humanitarian aid. The transmission will be received on WiFi.
We want to get to our potential customers using commercials spots are demonstrative versions set up in shops. We would like to place the LCD panels on the front door of the fridge. We encourage our future consumers to take part in the competition (with the prizes) for the most effective use of the food products stored in the fridge. The product will be available in the ordinary shops with household supplies, Internet shops and at auctions. These will be some campaigns conducted during the sale of the product e.g. the campaign connected with the education of children concerning not wasting the food or the campaign for helping people dying of starvation. FINANCE PLAN Approximate price 60 euros. Capital invested 50 000 euros. The main source of income of “Petra Systems” will be based on the PetraReminder sale. We assume to earn 1 500 000 euros after selling 25 000 PetraReminders in the first year. The marketing and administrative costs 1 300 euros. To raise extra founds the presentation with commercial spots recipes and the rules on healthy eating will be shown on LCD screen as well. We will allocate the funds to the humanitarian and educational purposes. To help the poorest countries suffering from hunger and undernourishment. We expect to earn 200 000 euros in the first year. In the next year we expect a 30% increase of our profit. Costs of production: LCD projector Laser panel VLAN module Real cost Retail price Margin of profit (one profit) Profit (one product) Taxes SWOT ANALYSIS STRENGTHS: Innovation Money saving Food saving Shopping plan Broadcasting of the mass media OPPORTUNITIES: reducing the amount of wasted food reducing the amount of spending money ability to donate funds coming from the commercials to poor countries Supporting the education and the development of poor countries WEAKNESSES: The price is too high for some groups of customers and not everybody can afford it Low customer consciousness THREATS: lack of marketing action (or too small promotion of the product) which leads to too small sale of the product a dislike of innovative product
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