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Report Summary

US label shipments to reach $20 billion in 2015

US label shipments are forecast to reach $20 billion in 2015. The pressure sensitive segment will
continue to dominate output, accounting for more than 70 percent of the total. Although pressure
sensitive labels will expand at a healthy rate, they will continue to face growing competition
from alternative labeling methods such as stretch sleeve and heatshrink, and in-mold labels.
Among these, heat-shrink labels are projected to rise at the fastest rate through 2015, with gains
attributable to their ability to form-fit contoured containers, providing 360- degree graphics and a
broad promotional area, which enable consumer products to stand out in a crowded marketplace.

Plastic to be fastest growing stock material

Paper will remain by far the leading stock material in the label industry for the near future.
However, it will continue to lose market share to plastic, which will account for more than one-
quarter of label shipments by 2015. Plastic stock materials will gain popularity due to their
aesthetic and performance advantages over paper, as well as a broad shift in favor of plastic
packaging. Moreover, plastic is heavily utilized in pressure sensitive, heat-shrink and stretch
sleeve, in-mold, and thermal transfer labels, each of which is expected to grow at a healthy rate.
Among plastic label resins, polypropylene and polyvinyl chloride are widely used, although the
latter will lose out to other plastic substrates with lower perceived environmental and health
risks. In particular, trends favoring more environmentally friendly substrates will propel gains for
polylactic acid, albeit from a very small base.

Most US labels are printed in some manner before sale to the final user. Flexography represents
the leading printing method, benefiting from its prominent position in the pressure sensitive and
sleeve label segments. Additional printing technologies include lithography, screen, letterpress,
gravure and digital. Among these, digital printing will enjoy the most rapid gains, expanding at a
double-digit annual pace through the forecast period. Label converters will increasingly invest in
digital presses to capitalize on trends favoring shorter label runs and mass customization,
particularly as product personalization functions as a key marketing tool. Different printing
processes can also be combined in an effort to create higher quality label graphics. This trend
will have a positive effect on the use of screen and digital technologies.

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Good growth opportunities in secondary packaging

Primary packaging represents the leading application for US labels Market. Label demand in this
sector will be driven by a shift in product mix favoring higher-value label types (including large,
full-body labels, plastic labels and those featuring higher-end inks and printing technologies),
given that labels play a crucial role in the building of brand identity in an intensely competitive
consumer product marketplace. However, the secondary packaging and mailing and shipping
segments will achieve more rapid demand gains. In secondary labeling, advances will be
supported by the penetration of barcoding labels in the transportation and distribution sector,
along with the significant potential for smart labeling markets such as food safety applications.
Demand for mailing and shipping labels will continue to benefit from the increasingly
widespread use of Internet shopping, as many items that were previously shipped in large
volumes to retail stores are now mailed directly to individual customers.

Table of Contents

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT
General
Macroeconomic Outlook
Demographic Outlook
Consumer Income & Spending
Manufacturing Outlook
Retail Sales
Business Establishments
Packaging Trends
Packaging Outlook

Paper
Plastic
Metal
Glass & Wood

Labeling Trends
Mailing & Shipping Trends
USPS Outlook
Automation Technologies
Historical Market Trends
Pricing Trends
Regulatory Issues
Environmental Considerations
World Markets
US Foreign Trade

III. TECHNOLOGICAL TRENDS
General
Barcoding Trends
Growth Factors
Applications

Packaging & Retail
Mailing & Shipping
Manufacturing & Distribution
Other Applications

Smart Labeling
Technologies & Suppliers
Applications
Competitive Profile
Competitive Technologies
Direct Printing
Electronic Shelf Labeling

IV. RAW MATERIALS
General
Paper
Types
Producers
Plastic Films
Polypropylene
Polyvinyl Chloride
Other Resins
Adhesives
Inks
Types
Technologies
Other

V. APPLICATION METHODS
General
Pressure Sensitive
Attributes
Materials
Applications
Producers
Glue-Applied
Attributes
Materials
Applications
Producers
Stretch Sleeve & Heat-Shrink
Stretch Sleeves
Attributes
Materials
Applications
Producers

Heat-Shrinks

Types
Materials
Applications
Producers

Thermal Transfer
Attributes
Applications
Producers
In-Mold
Attributes
Materials
Applications
Producers
Other Adhesive
Non-Shrink Wraparound
Heat-Seal
Gummed

VI. STOCK MATERIALS
General
Paper
Types
Application Methods
Plastic
Types
Application Methods
Other

VII. PRINTING TECHNOLOGIES
General
Flexography
Characteristics & Technologies
Applications
Lithography
Characteristics & Technologies
Applications
Screen
Characteristics & Technologies
Applications
Letterpress
Characteristics & Technologies
Applications
Digital
Characteristics & Technologies
Applications
Gravure
Characteristics & Technologies
Applications
Variable Information Printing

VIII. FUNCTIONS
General
Primary Packaging Labels
Food Processing

Applications
Label Types

Beverages

Nonalcoholic Beverages
Alcoholic Beverages

Cosmetics & Toiletries
Applications
Label Types
Pharmaceuticals
Regulatory Factors
Label Types
Other Primary Packaging

Secondary Labels
Retail
Other Secondary
Industrial Labels
Motor Vehicles
Other Industrial
Decorative Labels
Mailing & Shipping Labels
Other Labels
IX. INDUSTRY STRUCTURE
General
Market Share
Label Stock Producers
Label Printers & Converters
Competitive Strategies
Cost Considerations
Mergers & Acquisitions
Cooperative Agreements
Manufacturing
Marketing
Distribution
Company Profiles
Acucote Incorporated
Alcan Packaging Food Americas, see Bemis
Amcor Limited
Applied Extrusion Technologies Incorporated
Arizona Chemical Company
Avery Dennison Corporation
BAL, see Illinois Tool Works
Bemis Company Incorporated
Brady Corporation
Cameo Crafts, see YORK Label
CCL Industries Incorporated
Cenveo Incorporated
Collotype Digital, see Multi-Color
Diagraph Marking and Coding Group, see Illinois Tool
Works
Donnelley (RR) & Sons Company
Dow Chemical Company
Dow Industries, see Smyth Companies
Electrocal/Polymark, see Illinois Tool Works
Epsen Hillmer Graphics Company
Exxon Mobil Corporation
FLEXcon Corporation
Fort Dearborn Company
Fuji Seal International Incorporated
Gilbreth Packaging Solutions, see Cenveo
Graphic Packaging Holding Company
Green Bay Packaging Incorporated
Illinois Tool Works Incorporated
Intermec Incorporated
International Paper Company
Lintec Corporation
Loparex BV
Menasha Corporation
Miami Systems, see Staples
Morgan Adhesives, see Bemis
MPI Label Systems
Multi-Color Corporation
Nashua, see Cenveo
Nordenia International AG
Precision Dynamics Corporation
Reynolds Group Holdings Limited
Ritrama SpA
Scholle Corporation
Smyth Companies Incorporated
Southern Atlantic Label, see YORK Label
Spear USA
Spinnaker Coating LLC
St. John Companies, see Precision Dynamics
Standard Register Company
Staples Incorporated
Stora Enso Oyj
3M Company
Thunder Press, see CCL Industries
UPM-Kymmene Corporation
Vacumet, see Scholle
WS Packaging Group Incorporated
YORK Label
Zebra Technologies Corporation
Other Companies Mentioned in the Study

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
Summary Table

SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators
2 Population & Households
3 Personal Consumption Expenditures
4 Manufacturers’ Shipments
5 Retail Sales
6 Business Establishments
7 Packaging Supply & Demand
8 US Postal Service Mail Revenues & Pieces of Mail Handled
9 Label Sales, 2000-2010
10 US Foreign Trade in Labels
SECTION IV -- RAW MATERIALS
1 Raw Material Use in Labels

SECTION V -- APPLICATION METHODS
1 Label Sales & Shipments by Application Method
2 Pressure Sensitive Label Shipments by Material
3 Glue-Applied Label Shipments by Material
4 Stretch Sleeve & Heat-Shrink Label Shipments by Type & Material
5 Thermal Transfer Label Shipments by Material
6 In-Mold Label Shipments by Material & Molding Process
7 Other Adhesive Label Shipments by Material

SECTION VI -- STOCK MATERIALS
1 Label Shipments by Stock Material
2 Paper Label Shipments by Type
3 Paper Label Shipments by Application Method
4 Plastic Label Shipments by Application Method
5 Other Label Shipments by Application Method

SECTION VII -- PRINTING TECHNOLOGIES
1 Label Shipments by Printing Technology
2 Flexographic Label Shipments by Type
3 Lithographic Label Shipments by Type
4 Screen Printed Label Shipments by Type
5 Letterpress Label Shipments by Type
6 Digital Label Shipments by Type
7 Gravure Label Shipments by Type

SECTION VIII -- FUNCTIONS
1 Label Demand by Function
2 Primary Packaging Label Demand by Market
3 Food Processing Label Demand
4 Beverage Label Demand
5 Cosmetic & Toiletry Label Demand
6 Pharmaceutical Label Demand
7 Other Primary Packaging Label Demand
8 Secondary Label Demand by Market
9 Retail Label Demand
10 Other Secondary Label Demand
11 Industrial Label Demand by Market
12 Decorative Label Demand
13 Mailing & Shipping Label Demand
14 Other Label Demand
SECTION IX -- INDUSTRY STRUCTURE
1 US Label Sales by Company, 2010
2 Selected Acquisitions & Divestitures

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
1 Label Sales, 2000-2010
2 Label Pricing, 2000-2020
3 World Label Demand, 2010

SECTION V -- APPLICATION METHODS
1 Label Shipments by Application Method, 2010

SECTION VII -- PRINTING TECHNOLOGIES
1 Label Shipments by Printing Technology, 2010

SECTION VIII -- FUNCTIONS
1 Label Demand by Function, 2010

SECTION IX -- INDUSTRY STRUCTURE
1 US Label Stock Market Share, 2010
2 US Finished Label Market Share, 2010

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DOCUMENT INFO
Description: This report gives information about labels market in US and secondary labels.