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High Definition Television (HDTV) - Global Strategic Business
Report

Description:    This report analyzes the worldwide markets for High Definition Television (HDTV) in Thousands of
                Units. The Major Product groups Segments Analyzed are HDTV Capable Sets (HDTV Projection
                Display, & Direct-View HDTV Display) and Integrated HDTV Sets (Integrated HDTV Projection Sets,
                Integrated Direct-View HDTV Sets, & Flat-Panel HDTV Digital TV Sets). The report provides
                separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America,
                and Rest of World. Annual forecasts are provided for each region for the period of 2001 through
                2015. The report profiles 49 companies including many key and niche players worldwide such as LG
                Electronics, Matsushita Electric Industrial Co. Ltd., Victor Company of Japan, Ltd., JVC Company of
                America, Mitsubishi Digital Electronics America, Inc., Samsung Electronics Co. Ltd., Samsung
                Electronics America, Sony Corporation, Sony Electronics Inc., Toshiba Corporation, and Toshiba
                America Electronic Components, Inc. Market data and analytics are derived from primary and
                secondary research. Company profiles are mostly extracted from URL research and reported select
                online sources.




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Contents:       HIGH DEFINITION TELEVISION (HDTV)
                A GLOBAL STRATEGIC BUSINESS REPORT


                                                CONTENTS


                  I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
                      Study Reliability and Reporting Limitations           I-1
                      Disclaimers                                  I-2
                      Data Interpretation & Reporting Level                I-2
                       Quantitative Techniques & Analytics                 I-3
                      Product Definitions and Scope of Study                I-3
                       Definitions                                I-3
                       HDTV Projection Display                         I-4
                       Direct-View (CRT) HDTV Displays                     I-4
                       Integrated Direct-View HDTV Sets                    I-4
                       Flat-Panel High-Definition TV Sets                I-4


                 II. Executive Summary

                  1. Industry Overview                                      II-1
                     Introduction                                       II-1
                     Major Manufacturers                                    II-1
                     Market Trends                                        II-2
                      Consumers, the Major Factor for HDTV Growth                     II-2
                      High Definition’s Exalted Impact                        II-2
                      Innovative Features Drive HDTV Sales                        II-2
   Overwhelming Display Technologies                             II-3
   Set Prices Take Plunge                               II-3
   Transition to Digital Television                      II-3
   Conversion Leads HDTV Transition                            II-4
   DVB-T Becoming the Global DTV Standard                             II-4
   Set-Top Boxes Facilitate Digital Transition                 II-4
    STB Market                                     II-5
   Digital TV STB Market Poised to Grow                         II-5
   Robust Developments in Related Technologies Spur HDTV Market                II-5
   Thinner & Widescreen TVs Sell More                           II-5
   HDTV to Boost Video Segment Growth                               II-5
   Sports Stimulate HDTV Market Demand                               II-5
   HDTV Enters Developing Economies                               II-6
  Issues                                        II-6
   High Cost Overshadows Technology                               II-6
   HDTV Needs Heavy Promotion                                  II-6
   Programmers and Cable Operators Must Join the Force                    II-6
   Need for Reliable Satellite Services                     II-6
   Distribution - Terrestrial/Satellite/Cable                II-7
   HDTV Over Cable                                     II-7
   HD Signals: Prone to Piracy!                           II-7
   Other Issues of Importance                              II-8
    Need for New Equipment                                 II-8
    Impact on Communities                                  II-8
    HDTV Format                                      II-8
    HDTV Standard                                     II-8
    Bandwidth Limitation                               II-8
    Illusory Product Identity                         II-8
   HDTV - Major Obstacles to Market Acceptance                        II-9
  Factors Influencing Growth                              II-9
   Product Knowledge                                   II-9
   Program Availability                              II-9
   Distribution - Terrestrial/Satellite/Cable                II-10
   Receptive Pricing                                II-10

2. Global Market Overview                                  II-11
   Current and Future Analysis                             II-11
    Analysis by Geographic Region                            II-11
     Table 1: World Market for HDTV (2001-2010): Geographic
     Regions Ranked by Growth - USA, Canada, Japan, Europe,
     Asia-Pacific (excluding Japan) and Latin America (includes
     corresponding Graph/Chart)                             II-11

    Table 2: World Market for HDTV Capable Sets (2001-2010):
    Geographic Regions Ranked by Growth - USA, Canada, Japan,
    Europe, Asia-Pacific (excluding Japan), and Latin America
    (includes corresponding Graph/Chart)                     II-12

    Table 3: World Market for Integrated HDTV Sets (2001-2010):
    Geographic Regions Ranked by Growth - USA, Canada, Japan,
    Europe, Asia-Pacific (excluding Japan) and Latin America
    (includes corresponding Graph/Chart)                     II-12
   Analysis by Product Segment                            II-12
    Table 4: World Market for HDTV (2001-2010): Product Segments
     Ranked by Growth - HDTV Capable Sets & Integrated HDTV Sets              II-12

3. Product Overview                                       II-13
   Digital Television                                  II-13
    Digital HD Set is all about that Extra Information            II-13
    HDTV: A New Medium                                       II-13
    Viewers Get More from High-Definition TV                      II-14
     User Friendly and Customizable Options                      II-14
     Personalized Features                                II-14
 Catering to the High-End Market                               II-14
 The Premium Segment                                          II-14
Product Definition & Differentiation                          II-14
 High Definition Television (HDTV)                             II-15
 High Definition Television and the Digital Transition               II-15
 Analog Television Vs. Digital Television                       II-15
 The Transmission Advantage                                    II-16
 Higher Resolution                                     II-16
 Wider Image                                          II-17
Product Standards                                       II-17
 Digital Format                                      II-17
 Standard Definition Vs. High Definition Television                  II-17
 Modulation Techniques                                     II-17
  COFDM                                             II-17
  8-VSB                                            II-17
  COFDM Vs. 8-VSB                                         II-17
 HDTV Resolution                                        II-18
 Wide-Screen: The HDTV Standard                                    II-18
  Super-16 Format                                        II-18
 Aspect Ratio, Letterbox and Window Box                              II-18
 MPEG-2 Digital Compression System                                  II-19
Product Technologies                                      II-19
 HDTV Display                                         II-19
 Evolution of Displays                                  II-19
 Display Technologies                                    II-19
  CRT Projection Technology                                  II-19
   Innovation and Development in CRT                               II-19
    Thin CRTs                                       II-19
    Multi-Application Displays (Monitor/TV Combinations)                II-20
   High Resolution/Widescreen Displays (DTV/HDTV)                        II-20
   Limitations in CRT Technology                              II-20
   CRT Still Stands Out Among Display Technologies                      II-20
  Advanced Display Technologies                                 II-20
   Liquid Crystal on Silicon (LCOS) Technology                      II-21
    The LCOS Technology                                     II-21
   Liquid Crystal Display (LCD) Technology                         II-21
    Bright Prospect for Advanced LCD’s                           II-22
    The LCD Technology                                     II-22
    Focus Areas of LCD Development                                II-22
  Plasma Display                                      II-23
   The Plasma Technology                                    II-23
   Plasma Addressed Liquid Crystal (PALC)                           II-24
  Scan Formats                                        II-24
   Interlaced Format                                   II-24
   Progressive Format                                    II-24
  Broadcasting Technologies                                  II-25
   DTV Broadcasting Standards                                  II-25
   ATSC System                                         II-25
   DVB Standard                                        II-25
  ISDB-T                                           II-26
  Digital Compression                                    II-26
   Compression of HDTV                                      II-26
   Video Compression Technique                                  II-26
    MPEG standards                                      II-27
  Transmission Techniques                                    II-28
   Digital Transmission Vs. Analog Transmission                      II-29
    Analog Transmission                                   II-29
    Digital Transmission                                II-29
  HDTV Products                                        II-30
   Projection Display for HDTV                              II-30
    HDTV Projection Display                                II-30
    Integrated HDTV Projection Display                           II-30
   Direct-View HDTV                                      II-30
      Direct-View (CRT) HDTV Displays                          II-30
      Integrated Direct-View HDTV Sets                         II-31
     Flat-Panel High-Definition TV Sets                      II-31

4. Prospective Application Markets                             II-32
   Broadband ASP Models                                      II-32
   Mall Kiosks and Mini Theaters                             II-32
   Medical Applications of HDTV                               II-32
    Eye Surgery                                        II-32
    Brain Surgery                                      II-32
    X-rays                                          II-32
   Movie Systems                                         II-32
    HDTV Equipment for Movie Systems                               II-33
     Cameras                                          II-33
     VTR                                           II-33
     Telecine                                       II-33
     Post-Production                                    II-33
     Film Recorder                                     II-33
     Display                                        II-34
   HDTV Theater and Electronic Distribution                       II-34
    Areas to be addressed                                  II-34
   Other Applications for HDTV                               II-34
    HDTV Broadcasting over Internet Facilitates Distance Learning II-35

5. Pricing and Distribution                               II-36
   Price - A Major Barrier to Even Out                        II-36
   Retailers Need to Push Harder                             II-36

6. Product Introductions/Innovations                        II-37
   Samsung Unveils Series 7 Plasma HDTV                         II-37
   Sony Introduces 17 New BRAVIA® LCD HDTV Models                        II-37
   Matsushita Introduces 150-inches Plasma TV                    II-37
   Toshiba Introduces New SOC Solution for High Definition LCD TV II-37
   LG Electronics Unveils Four Plasma HDTV Series                 II-37
   JVC Launches New LCD TV Line                             II-37
   JVC Introduces New Range of Digital Entertainment Products           II-38
   Mitsubishi America Introduces Nine HDTVs                     II-38
   Sony Introduces 70-inch HDTV                            II-38
   Sony Introduces First Internet Video Compatible BRAVIA® HDTV            II-38
   Panasonic Introduces LIFI™ HDTV                           II-38
   Sharp Unveils HD LCD TV for B-B Market                      II-38
   Hitachi Unveils Ultra-Thin HDTV                       II-39
   Sharp Offers New AQUOS® LCD HDTVs for Hospitality Industry              II-39
   Sharp Introduces 19 Inch AQUOS® LCD Television                     II-39
   SAMSUNG Unveils 70-inch HD LCD TV                            II-39
   Samsung Introduces Slim DLP HDTV                            II-39
   Samsung to Supply OLED Panels for HDTVs                        II-40
   Hitachi to Unveil Large Screen HDTVs                      II-40
   JVC Launches New Projector                             II-40
   JVC Develops HD Engine for Large Screen Displays                 II-40
   Panasonic Unveils 1080p HD Series of Plasma TVs                  II-40
   Suning to Introduce Low-priced HDTV                        II-40
   ADI Unveils Mixed and Analog Signal Processing Solutions           II-41
   Amino Rolls Out One-Chip HD AVC/H.264 IPTV STB                      II-41
   Astar Electronics Releases 37” Wide-Screen LCD HDTV                II-41
   AutumnWave Offers OnAir Solution’s Mobile HDTV Device for HD
    Programs Reception on Laptops                          II-41
   Alliance Atlantis Offers HDTV Services                  II-41
   BenQ Unveils HDTV-Compatible 42” LCD Television                   II-42
   Chi Mei to Launch 47-Inch LCD HD Display Panel                  II-42
   CCTV Announces Official Broadcast of HDTV Channel                 II-42
   Chellomedia Introduces Two HDTV Channels                        II-42
   China Movie Channel Launches HD Channel with Complete Surround
   Sound Programming                                      II-42
  Dell Unveils Slick 37” LCD HDTVs                           II-42
  EPI Releases New 27” High-Definition LCD TV                      II-43
  H3Enterprises Rolls Out H3TV                              II-43
  High Fidelity HDTV Extends Network Carriage with All-High
   Definition Channels on SaskTel                           II-43
  HP Expands HDTV Line-Up with New Models                            II-43
  Hitachi Launches UltraVision® Series of LCD HDTVs                   II-44
  ITI Launches Digital Satellite TV Platform                  II-44
  JVC Unveils Extensive Line of HD Models                       II-44
  LG Electronics Unveils 20 LCD TV Models at 2006 CES                  II-45
  LSI Logic Rolls Out High-Definition DVD Recorder Processors           II-45
  LG Electronics Exhibits Plasma HDTV of 60-Inch at CEDIA EXPO 2006 II-45
  LG Electronics Showcases Built-In MPEG4 HDTVs for Lodging
   Industry                                        II-46
  Mitsubishi Digital Electronics America Launches Feature-Rich
   LCD HDTVs                                          II-46
  MDG Releases Low-Priced 32” LCD HDTV                             II-46
  Maxent Unleashes HDTV Flat-Panel Solutions                       II-46
  Marantz Introduces Industry’s First DLP-based 1080p Consumer
   Projector                                       II-47
  Manitoba Telecom Launches HDTV Service                            II-47
  Mitsubishi Launches New Line of HD LCD TVs                       II-47
  Micronas Unveils HD Frame Rate Converter IC for Eliminating
   Motion Blur                                      II-47
  NTT Electronics Rolls Out H5100 Series HDTV Encoder/Decoder                II-48
  Panasonic Rolls Out 1080p Full High Definition Pro Plasma TVs          II-48
  Panasonic Launches HD Photo Player                            II-48
  Panasonic Canada Unveils HDTV Photo Player                        II-48
  Samsung Introduces 70” LCD HDTV at IMID 2006                          II-49
  Sharp Launches 46” and 52” AQUOS Models                            II-49
  Silicon Image Launches iTMDS Products to Support Deep Color               II-49
  Sony Rolls Out Bravia SXRD HD Projection TV                      II-49
  SaskTel Launches HD Service Over IP                           II-50
  Samsung Displays Large-Screen Flat Panel HDTVs                      II-50
  Silicon Image Launches Industry’s First HDMI™ 1.3 Receivers
   and Transmitters                                    II-50
  SANYO Brings Out Two Wide-Screen HD LCD Televisions                      II-50
  Sharp Demonstrates 64-Inch Prototype HD LCD Display                     II-51
  Samsung Electronics America Equips New Plasma HDTVs with
   FilterBright Technology                              II-51
  Samsung Electronics America Launches World’s First LED Light
   Sourced DLP HD RPTV                                    II-51
  Samsung Unveils New 96 Series HD LCD TVs                           II-51
  Sony Introduces DRC-MFv2.5 for HD Signal Creation                    II-51
  TTE Debuts RCA Brand DLP® HDTV Sets                               II-52
  Toshiba Rolls Out Two HD DVD Players                           II-52
  Techwell Unveils 3D Video Decoder                           II-52
  TI Debuts LED-Based DLP HDTVs at CEDIA EXPO 2006                         II-52
  Teranex Unveils IRU High-Definition Television Format Converter II-52
  Toshiba Expands its Line-Up of HDTVs                          II-53
  Trident Introduces HiDTV™ Pro Digital Video Processor Family           II-53
  VIA Technologies Launches EPIA EN Mainboard                        II-53
  Westinghouse Digital Introduces New 37” LCD HDTV Model                    II-54
  Westinghouse Showcases 56W” HD LCD TV                               II-54
  Zoran Shows Off SupraHD 660 Reference Design at IBC                     II-54

7. Product Introductions/Innovations in the Recent Past           II-55
   Anadigics Rolls Out Highly Integrated Analog and Digital Tuners II-55
   Brillian Unveils 6580iFB Six-Megapixel Rear-Projection HDTV      II-55
   Broadcom Unleashes Sophisticated One-Chip Digital TV Solution
    for HDTVs                                       II-55
   CEDIA Platforms BRAVIA LCDs, SXRD 1,080p and LocationFree
    Portables from Sony                                  II-55
   Harmonic Rolls Out Multi-Format HD Encoder                       II-56
   JVC Introduces Two Rear-Projection HDTVs                        II-56
   Kreisen Rolls Out 40” LCD HDTV                             II-56
   Konka’s LCD DTV Outfitted with Broadcom’s HD Silicon Solutions II-57
   LG Electronics Launches 71” LCoS HDTV at the CEDIA Expo                  II-57
   Mitsubishi Digital Electronics America Launches Two New LCD HDTVs II-57
   Mitsubishi Digital Electronics America and Dolby Introduce
    Unique HDTV Sets with Dolby® Digital Recording and Built-In
     DVR Functionality                                  II-57
   Philips Launches DLP Rear-Projection HDTV                      II-58
   ProSieben Introduces HDTV                                II-58
   Pioneer Electronics Unveils Plasma Televisions Using PureDrive
    II Circuitry                                    II-58
   Sony Unleashes New Flat Panel HD LCD TVs                         II-58
   ViewSonic Launches N3250w Wide Screen LCD HDTV                          II-59
   Epson Introduces HDTV LCD Projection TVs                        II-59
   LG Electronics Unveils High-Definition TV Recorder              II-59
   Sharp Debuts Aquos P50 Range of HD LCD Televisions                    II-59
   Toshiba Introduces Widescreen HDTV Models                         II-59
   Zoran Unveils New Range of HDTV Processors                        II-60
   JVC Expands HD-ILA HDTV Range                                 II-60
   JVC Introduces Direct View HDTV                            II-60
   LG Electronics Introduces New LCD and PDP Flat-Panel HDTVs                II-60
   Epson Introduces HDTV LCD Projection TVs                        II-60
   LG Electronics Unveils High-Definition TV Recorder              II-60
   JVC Debuts Advanced HD-ILA Rear Projection TVs                      II-61
   Sony Expands DCR HDTVs Range                                  II-61
   Mitsubishi Launches Wide Range of HDTV Products                     II-61
   Daewoo Electronics Unveils ‘SummuS PDP and Projection TV                II-61
   Samsung Electronics Launches DynaFlat Series of HDTVs                  II-61
   Samsung Introduces New SyncMaster 242 mp Display                        II-62
   Samsung Introduces HDTV Chipset                              II-62

8. Recent Industry Activity                                   II-63
   Matsushita Electric to Become Panasonic Corporation                    II-63
   Panasonic and Comcast to Develop New Products with Tru2way™
    Technology                                           II-63
   Toshiba and Ikegami Collaborate to Develop Advanced Video
    Production System                                       II-63
   I/OMagic to Enter into HDTV Market                               II-63
   AOL Receives HDTV Receivers from Netgem                               II-63
   Cadence® Encounter® System Accelerates ST’s HDTV Decoder Mass
    Production                                          II-64
   CANALSAT Selects TANDBERG Television’s MPEG-4 AVC System for
    Launch of HDTV Service                                     II-64
   CPT Selects Celoxica’s ESL Solutions for HDTV Development                 II-64
   CyberLink Develops DTCP-IP Software Application for Playback
    of HDTV Content on Sony VAIO Notebooks                              II-64
   D2Audio and Syntax-Brillian Collaborate for Upgrading Olevia
    LCD HDTVs with Digital Audio                                 II-65
   DIRECTV Equips Digital HDTV STB with Broadcom’s MPEG-4/AVC
    Silicon                                          II-65
   FHP to Start Volume Production of Four HDTV Plasma Display Panels II-65
   Humax Integrates HDTV Receiver with Satellite STB Solution
    from Conexant                                          II-65
   LG Electronics Selects Techwell’s Video Decoder for HDTV
    Solutions                                          II-65
   Motorola Takes Over Vertasent                                  II-66
   Mitsubishi Digital Electronics America to Deploy VividLogic’s
    OCAP™ 1.0 Software in Next Generation HDTV                            II-66
   Pace Supports Sky Italia’s HDTV Service Launch with HD STB                 II-66
   Syntax-Brillian Sells a Part of its Shares to Taiwan Kolin          II-66
  Sanyo Integrates Flat-Panel HDTVs with Zoran’s SupraHD 660 and
   Cascade 2 Solutions                                II-66
  SpatiaLight Powers Skyworth’s LCoS based HD RPTVs with T-1
   Microdisplay Solution                             II-67
  Syntax-Brillian Joins Forces with Henan Costar              II-67
  Syntax-Brillian Establishes HDTV Manufacturing Unit in California II-67
  Syscan Imaging Enters into LCoS Agreement with AMIC                II-67
  Thomson Offers Next Generation High-Definition TV STB to DIRECTV II-67
  TV Cabo Deploys Thompson’s HD MPEG-4 STB with Built-in PVR and
   Triple Play                                   II-67
  Xinhua China Takes Over Bear Technology                      II-68

9. Strategic Corporate Developments in the Recent Past                 II-69
   Arrow Partners with Innor on HDTV Solution                     II-69
   Brillian Corp Merges with Syntax Groups                      II-69
   Brillian Partners with Suntron Corp. for HDTV Manufacture           II-69
   BSkyB and Sony Collaborate on HDTV Deal                         II-69
   Essent Kabelcom and Casema Form Alliance for HDTV Services               II-69
   LG Electronics Incorporates Conexant Solutions’ DVB-S2 STB in
    HDTV Receiver                                       II-69
   LG Electronics Commences HDTV STBs Production for DirectTV               II-70
   Rainbow Media Enters into Joint Venture with MDA and Mega Media II-70
   SysView and USOK Collaborate on 1080p LCoS High-Definition TV
    Solutions                                       II-70
   Syscan Establishes Subsidiary - SysView Technology                 II-70
   Samsung Electronics Joins Forces with Discovery Communications
    for HDTV Promotion                                    II-70
   Telesat Works as the Host Site for Investigation of HDTV Codec
    Interoperability                                  II-70
   UPC and Philips Collaborate to Broadcast HDTV in Netherlands           II-71
   JDS Uniphase Acquires Advanced Digital Optics                   II-71
   Entrust, China Aerospace, ADML Holdings, and RockRidge Form
    Joint Venture                                     II-71
   Samsung Electronics America Forms Alliance with INHD Networks             II-71
   Brillian Signs Supply Agreement with JDS Uniphase                 II-71
   Skyworth Signs Contracts with Yolo, Gome and CPT                    II-71

10. Focus on Select Global Players                             II-73
  LG Electronics (South Korea)                               II-73
  Matsushita Electric Industrial Co., Ltd. (Japan)                II-73
   Victor Company of Japan, Ltd. (Japan)                          II-73
   JVC Company of America (USA)                                  II-74
  Mitsubishi Digital Electronics America, Inc. (USA)                II-74
  Samsung Electronics Co., Ltd (South Korea)                         II-74
   Samsung Electronics America (USA)                               II-75
  Sony Corporation (Japan)                                  II-75
   Sony Electronics Inc. (USA)                              II-76
  Toshiba Corporation (Japan)                                II-76
   Toshiba America Electronic Components, Inc. (USA)                    II-76

11. Global Market Perspective                             II-77
  Table 5: World Recent Past, Current & Future Analysis for HDTV
  by Geographic Region/Country - USA, Canada, Japan, Europe,
  Asia-Pacific (excluding Japan), Latin America and Rest of
  World Markets Independently Analyzed with Annual Sales Figures
  in Thousand Units for Years 2001 through 2010 (includes
  corresponding Graph/Chart)                              II-77

  Table 6: World Long-term Projections for HDTV by Geographic
  Region/Country - USA, Canada, Japan, Europe, Asia-Pacific
  (excluding Japan), Latin America and Rest of World Markets
  Independently Analyzed with Annual Sales Figures in Thousand
  Units for Years 2011 through 2015 (includes corresponding
   Graph/Chart)                                          II-78

   Table 7: World 10-Year Perspective for HDTV by Geographic
   Region/Country - Percentage Breakdown of Volume Sales for USA,
   Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
   America and Rest of World Markets for Years 2003, 2008 & 2012
   (includes corresponding Graph/Chart)                      II-79

   Table 8: World Recent Past, Current & Future Analysis for HDTV
   Capable Sets by Geographic Region/Country - USA, Canada,
   Japan, Europe, Asia-Pacific (excluding Japan), Latin America
   and Rest of World Markets Independently Analyzed with Annual
   Sales Figures in Thousand Units for Years 2001 through 2010
   (includes corresponding Graph/Chart)                      II-80

   Table 9: World Long-term Projections for HDTV Capable Sets by
   Geographic Region/Country - USA, Canada, Japan, Europe,
   Asia-Pacific (excluding Japan), Latin America and Rest of
   World Markets Independently Analyzed with Annual Sales Figures
   in Thousand Units for Years 2011 through 2015 (includes
   corresponding Graph/Chart)                              II-81

   Table 10: World 10-Year Perspective for HDTV Capable Sets by
   Geographic Region/Country - Percentage Breakdown of Volume
   Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding
   Japan), Latin America and Rest of World Markets for Years
   2003, 2008 & 2012 (includes corresponding Graph/Chart)                II-82

   Table 11: World Recent Past, Current & Future Analysis for
   Integrated HDTV Sets by Geographic Region/Country - USA,
   Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
   America and Rest of World Markets Independently Analyzed with
   Annual Sales Figures in Thousand Units for Years 2001 through
   2010 (includes corresponding Graph/Chart)                    II-83

   Table 12: World Long-term Projections for Integrated HDTV Sets
   by Geographic Region/Country - USA, Canada, Japan, Europe,
   Asia-Pacific (excluding Japan), Latin America and Rest of
   World Markets Independently Analyzed with Annual Sales Figures
   in Thousand Units for Years 2011 through 2015 (includes
   corresponding Graph/Chart)                              II-84

   Table 13: World 10-Year Perspective for Integrated HDTV Sets
   by Geographic Region/Country - Percentage Breakdown of Volume
   Sales for USA, Canada, Japan, Europe, Asia-Pacific (excluding
   Japan), Latin America and Rest of World Markets for Years
   2003, 2008 & 2012 (includes corresponding Graph/Chart)        II-85


III. MARKET

 1. The United States                                  III-1
    A. Market Analysis                                III-1
     Current and Future Analysis                           III-1
     US HDTV Industry: Overview & Outlook                         III-1
      HDTV Penetration                                 III-1
      A Big War in Personal Video Recording on the Anvil            III-1
      24P Augments Broadcasting Flexibility                    III-1
     US HDTV Broadcasting: An Overview                           III-2
      US Broadcast Industry Firms up with the HDTV Industry             III-2
     Market Trends/Issues                                III-2
      HDTV Fast Catching Up                               III-2
       Table 14: HDTV Market in the US (2004-2008): Number of
   HDTV Capable Households in Millions (includes
   corresponding Graph/Chart)                                III-3

   Table 15: Market Shares of Leading Players in the US
   Digital TV Market in the Recent Past (2004) - Percentage
   Breakdown of Value Sales for Sony, Mitsubishi, Toshiba,
   Hitachi, RCA, Panasonic and Others (includes corresponding
   Graph/Chart)                                     III-3
  US HDTV Market Looks Up                                   III-3
  Increasing Demand for Flat-Panel HDTVs                          III-3
  Increasing Role of Cable TV                             III-4
 Issues                                         III-4
  Equipment Manufacturers Unsettled on Standard Format                     III-4
  Cross Industry Agreement on Digital Copy Protection                 III-4
  Need for Differentiated Content                          III-4
  CableCARDs Short Supply Restrains HDTV Market                         III-4
  Expensive HDTV Sets Give Consumers Pause                            III-5
  Trouble in Carrying both Digital and Analog Signals               III-5
  Stopping Piracy: Customers Don’t Seem to be Happy                      III-5
 Regulatory Environment                                   III-5
  2006 - The Mandatory Deadline for Digitalization of TV
   Broadcasting                                    III-5
  Regulation for ATSC Digital Tuners and CableCARD Slots in TVs III-6
  FCC Mandates Over-the-Air Broadcasters Transmit DTV Signals III-6
  FCC Lays Out Labeling Regulations                           III-6
  Factors Influencing Growth                              III-7
   Digital Transmission through Cable System                      III-7
    Table 16: HDTV Broadcasting in the US (2008(E)):
    Percentage Breakdown by Distribution Type - Cable HDTV,
    Satellite HDTV, Terrestrial HDTV, and No HDTV Service
    (includes corresponding Graph/Chart)                        III-7
   Program Transmission through Bandwidth Efficient QAM                   III-7
   Market Drivers                                  III-7
   Market Restraints                                 III-8
 Evolution of the US HDTV industry                           III-8
  Incoherent Efforts                                 III-8
  Congress Tough on Digital Transition                        III-8
  Issues Critical to the Success of HDTV                      III-9
   Program Transmission through Bandwidth Efficient QAM                   III-9
   Cable Goes its Own Way                                 III-9
   Controversy over Modulation Standards                         III-9
   HDTV Gaining Pace                                    III-9
 Product Launches                                     III-10
 Product Launches in the Recent Past                           III-19
 Strategic Corporate Developments                              III-24
 Strategic Corporate Developments in the Recent Past                   III-26
 Focus on Select Players                                III-28
  Comcast Corporation                                   III-28
  JVC Company of America                                   III-28
  Mitsubishi Digital Electronics America, Inc.                III-29
  Panasonic Corporation of North America                         III-29
  Samsung Electronics America                               III-29
  Sharp Electronics Corporation                            III-29
  Sony Electronics Inc.                               III-30
  Toshiba America Electronic Components, Inc.                      III-30
B. Market Analytics                                   III-31
 Table 17: US Recent Past, Current & Future Analysis for HDTV
 by Product Segment - HDTV Capable Sets (HDTV Projection
 Display and Direct-View HDTV Display), and Integrated HDTV
 Sets (Integrated HDTV Projection Sets, Integrated
 Direct-View HDTV Sets, and Flat-Panel HDTV Digital TV Sets)
 Independently Analyzed with Annual Sales Figures in Thousand
 Units for Years 2001 through 2010 (includes corresponding
    Graph/Chart)                                        III-31

    Table 18: US Long-term Projections for HDTV by Product
    Segment - HDTV Capable Sets (HDTV Projection Display and
    Direct-View HDTV Display), and Integrated HDTV Sets
    (Integrated HDTV Projection Sets, Integrated Direct-View
    HDTV Sets, and Flat-Panel HDTV Digital TV Sets)
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 through 2015 (includes corresponding
    Graph/Chart)                                     III-32

    Table 19: US 10-Year Perspective for HDTV by Product Segment
    - Percentage Breakdown of Volume Sales for HDTV Capable Sets
    (HDTV Projection Display and Direct-View HDTV Display), and
    Integrated HDTV Sets (Integrated HDTV Projection Sets,
    Integrated Direct-View HDTV Sets, and Flat-Panel HDTV
    Digital TV Sets) for Years 2003, 2008 & 2012 (includes
    corresponding Graph/Chart)                            III-33

2. Canada                                            III-34
   A. Market Analysis                                  III-34
    Current and Future Analysis                             III-34
    Industry Overview                                    III-34
     Canadian DTV/HDTV Industry Readies for the Transition              III-34
     Increasing Demand for Set-Top Boxes                         III-35
      Table 20: Canadian TV Industry (2005): Percentage
      Breakdown by Telecast Type - Cable, Terrestrial and
      Satellite (includes corresponding Graph/Chart)              III-35
    Market Trends/Issues                                  III-35
     Canada Backs the 8-VSB Standard over COFDM                        III-35
     Canadian Radio-Television and Telecommunications Commission
      Frames Market-Driven Policy                            III-35
     Role of Cable Industry in the Canadian DTV Transition           III-36
    Product Launches                                    III-36
    Strategic Corporate Development in the Recent Past               III-37
   B. Market Analytics                                  III-37
    Table 21: Canadian Recent Past, Current & Future Analysis
    for HDTV by Product Segment - HDTV Capable Sets and
    Integrated HDTV Sets Independently Analyzed with Annual
    Sales Figures in Thousand Units for Years 2001 through 2010
    (includes corresponding Graph/Chart)                        III-37

    Table 22: Canadian Long-term Projections for HDTV by Product
    Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 through 2015 (includes corresponding
    Graph/Chart)                                    III-38

    Table 23: Canadian 10-Year Perspective for HDTV by Product
    Segment - Percentage Breakdown of Volume Sales for HDTV
    Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
    2012                                         III-38

3. Japan                                             III-39
   A. Market Analysis                                    III-39
     Japanese HDTV Industry - A Prologue                         III-39
      Table 24: Hi-Vision Televisions Market in Japan in the
      Recent Past (2000-2003): Shipments in Thousand Units
      (includes corresponding Graph/Chart)                      III-39

  Table 25: Leading Players in the Japanese Hi-Vision Televisions
  Market in the Recent Past (2004): Percentage Breakdown of
  Volume Sales for Matsushita Electric Industrial, Sony, Toshiba
  and Others (includes corresponding Graph/Chart)                   III-39
    Current and Future Analysis                           III-39
    Market Overview                                   III-40
     Key Hurdles to Digital Switchover                      III-40
     Government Backs the Industry                           III-40
    Market Trends/Issues                                III-40
     Less Programs, Yet Price Remains High!                     III-40
     Japanese Choose Widescreen Television                       III-40
    Product Launches                                  III-41
    Product Launches in the Recent Past                       III-44
    Strategic Corporate Developments                          III-45
    Focus on Select Players                             III-45
     Matsushita Electric Industrial Co., Ltd.              III-45
     Sony Corporation                                 III-46
     Toshiba Corporation                               III-46
     Victor Company of Japan, Ltd.                         III-46
   B. Market Analytics                                III-47
    Table 26: Japanese Recent Past, Current & Future Analysis
    for HDTV by Product Segment - HDTV Capable Sets and
    Integrated HDTV Sets Independently Analyzed with Annual
    Sales Figures in Thousand Units for Years 2001 through 2010
    (includes corresponding Graph/Chart)                       III-47

    Table 27: Japanese Long-term Projections for HDTV by Product
    Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 through 2015 (includes corresponding
    Graph/Chart)                                    III-48

    Table 28: Japanese 10-Year Perspective for HDTV by Product
    Segment - Percentage Breakdown of Volume Sales for HDTV
    Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
    2012                                         III-48

4. Europe                                            III-49
   A. Market Analysis                                   III-49
    Current and Future Analysis                              III-49
     Analysis by Geographic Region                             III-49
      Table 29: European Market for HDTV (2001-2010): Geographic
      Regions Ranked by Growth - France, Germany, UK, Italy and
      Spain (includes corresponding Graph/Chart)                     III-49
     Analysis by Product Segment                              III-49
      Table 30: European Market for HDTV (2001-2010): Product
      Segments Ranked by Growth - HDTV Capable Sets and
      Integrated HDTV Sets                                 III-49
    Market Overview                                      III-50
    Market Trends/Issues                                   III-50
     European Digital Terrestrial TV Business Flourishes              III-50
     Western Europe Leads the World                              III-50
     Cable Infrastructure Significant for the Development of
      Digital Television                              III-50
    European HDTV Market - A Perspective                            III-50
     HDTV Increases Penetration                               III-51
     Supply Channels for HDTV Services                            III-51
     Major Issues Concerning HDTV Transition                        III-51
   B. Market Analytics                                  III-52
    Table 31: European Recent Past, Current & Future Analysis
    for HDTV by Geographic Region/Country - France, Germany, UK,
    Italy, Spain and Rest of Europe Markets Independently
    Analyzed with Annual Sales Figures in Thousand Units for
    Years 2001 through 2010 (includes corresponding Graph/Chart) III-52

    Table 32: European Long-term Projections for HDTV by
    Geographic Region/Country - France, Germany, UK, Italy,
    Spain and Rest of Europe Markets Independently Analyzed with
    Annual Sales Figures in Thousand Units for Years 2011
    through 2015 (includes corresponding Graph/Chart)          III-53

    Table 33: European Recent Past, Current & Future Analysis
    for HDTV by Product Segment - HDTV Capable Sets and
    Integrated HDTV Sets Independently Analyzed with Annual
    Sales Figures in Thousand Units for Years 2001 through 2010
    (includes corresponding Graph/Chart)                    III-54

    Table 34: European Long-term Projections for HDTV by Product
    Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 through 2015 (includes corresponding
    Graph/Chart)                                    III-54

    Table 35: European 10-Year Perspective for HDTV by
    Geographic Region/Country - Percentage Breakdown of Volume
    Sales for France, Germany, UK, Italy, Spain and Rest of
    Europe Markets for Years 2003, 2008 & 2012 (includes
    corresponding Graph/Chart)                            III-55

    Table 36: European 10-Year Perspective for HDTV by Product
    Segment - Percentage Breakdown of Volume Sales for HDTV
    Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
    2012                                         III-55

4a. France                                         III-56
  A. Market Analysis                                  III-56
    Current & Future Analysis                            III-56
    Strategic Corporate Developments                          III-56
  B. Market Analytics                                 III-57
    Table 37: French Recent Past, Current & Future Analysis for
    HDTV by Product Segment - HDTV Capable Sets and Integrated
    HDTV Sets Independently Analyzed with Annual Sales Figures
    in Thousand Units for Years 2001 through 2010 (includes
    corresponding Graph/Chart)                             III-57

    Table 38: French Long-term Projections for HDTV by Product
    Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 through 2015 (includes corresponding
    Graph/Chart)                                    III-57

    Table 39: French 10-Year Perspective for HDTV by Product
    Segment - Percentage Breakdown of Volume Sales for HDTV
    Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
    2012                                         III-57

4b. Germany                                         III-58
  A. Market Analysis                                 III-58
    Current and Future Analysis                          III-58
    Product Launch in the Recent Past                      III-58
  B. Market Analytics                                III-59
    Table 40: German Recent Past, Current & Future Analysis for
    HDTV by Product Segment - HDTV Capable Sets and Integrated
    HDTV Sets Independently Analyzed with Annual Sales Figures
    in Thousand Units for Years 2001 through 2010 (includes
    corresponding Graph/Chart)                            III-59

    Table 41: German Long-term Projections for HDTV by Product
    Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 through 2015 (includes corresponding
    Graph/Chart)                                    III-59

    Table 42: German 10-Year Perspective for HDTV by Product
    Segment - Percentage Breakdown of Volume Sales for HDTV
    Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
    2012                                        III-59

4c. The United Kingdom                                   III-60
   A. Market Analysis                                III-60
    Current and Future Analysis                           III-60
    Market Overview                                   III-60
     HDTV Broadcasting                                 III-60
    Product Launch                                  III-60
    Strategic Corporate Development in the Recent Past            III-61
   B. Market Analytics                               III-61
    Table 43: UK Recent Past, Current & Future Analysis for HDTV
    by Product Segment - HDTV Capable Sets and Integrated HDTV
    Sets Independently Analyzed with Annual Sales Figures in
    Thousand Units for Years 2001 through 2010 (includes
    corresponding Graph/Chart)                             III-61

    Table 44: UK Long-term Projections for HDTV by Product
    Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 hrough 2015 (includes corresponding
    Graph/Chart)                                    III-62

    Table 45: UK 10-Year Perspective for HDTV by Product Segment
    - Percentage Breakdown of Volume Sales for HDTV Capable Sets
    and Integrated HDTV Sets for Years 2003, 2008 & 2012        III-62

4d. Italy                                          III-63
   Market Analysis                                     III-63
    Current and Future Analysis                            III-63
    Table 46: Italian Recent Past, Current & Future Analysis for
    HDTV by Product Segment - HDTV Capable Sets and Integrated
    HDTV Sets Independently Analyzed with Annual Sales Figures
    in Thousand Units for Years 2001 through 2010 (includes
    corresponding Graph/Chart)                              III-63

    Table 47: Italian Long-term Projections for HDTV by Product
    Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 through 2015 (includes corresponding
    Graph/Chart)                                     III-64

    Table 48: Italian 10-Year Perspective for HDTV by Product
    Segment - Percentage Breakdown of Volume Sales for HDTV
    Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
    2012                                          III-64

4e. Spain                                         III-65
   Market Analysis                                  III-65
    Table 49: Spanish Recent Past, Current & Future Analysis for
    HDTV by Product Segment - HDTV Capable Sets and Integrated
    HDTV Sets Independently Analyzed with Annual Sales Figures
    in Thousand Units for Years 2001 through 2010 (includes
    corresponding Graph/Chart)                           III-65

    Table 50: Spanish Long-term Projections for HDTV by Product
    Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 through 2015 (includes corresponding
    Graph/Chart)                                    III-66

    Table 51: Spanish 10-Year Perspective for HDTV by Product
    Segment - Percentage Breakdown of Volume Sales for HDTV
    Capable Sets and Integrated HDTV Sets for Years 2003, 2008 &
    2012                                         III-66

4f. Rest of Europe                                    III-67
   A. Market Analysis                                  III-67
     Current and Future Analysis                           III-67
     Product Launches                                   III-67
     Product Launch in the Recent Past                       III-67
     Strategic Corporate Developments                          III-68
   B. Market Analytics                                 III-69
     Table 52: Rest of Europe Recent Past, Current & Future
     Analysis for HDTV by Product Segment - HDTV Capable Sets and
     Integrated HDTV Sets Independently Analyzed with Annual
     Sales Figures in Thousand Units for Years 2001 through 2010
     (includes corresponding Graph/Chart)                       III-69

    Table 53: Rest of Europe Long-term Projections for HDTV by
    Product Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 through 2015 (includes corresponding
    Graph/Chart)                                    III-69

    Table 54: Rest of Europe 10-Year Perspective for HDTV by
    Product Segment - Percentage Breakdown of Volume Sales for
    HDTV Capable Sets and Integrated HDTV Sets for Years 2003,
    2008 & 2012                                      III-70

5. Asia-Pacific                                     III-71
   A. Market Analysis                                  III-71
    Current and Future Analysis                             III-71
    Industry Overview and Outlook                              III-71
     Asia-Pacific - A Huge Potential HDTV Market                   III-71
     Investments in AC Plasma Displays Rise Rapidly                   III-71
    Focus on Select Markets                                III-72
     Australia                                    III-72
      Market Overview                                   III-72
       Australia Selects DVB Standard                         III-72
       People Dont Want to Program Themselves                        III-72
      Market Trend/Issues                                III-72
       High Cost: An Impediment to Digital Conversion                 III-72
       Delayed Commencement for HDTV                                III-73
       Local HDTV Programming and Infrastructure Need to Develop III-73
     China                                        III-73
      Industry Overview                                 III-73
       China Outlines the Release of HDTV                       III-74
      Market Trends/Issues                                III-74
       China Prepares for the New Television                    III-74
       DTV Market Making Rapid Grounds                            III-74
       China - A Global Supplier of HDTV                       III-75
     Singapore                                      III-75
      Market Trends/Issues                                III-75
      Singapore Selects DVB Standard over ATSC System                     III-75
      Singapore Issues Five Temporary DTV Licenses to Tap the
       HDTV Market                                    III-75
     South Korea                                     III-75
      Korea Builds Up Broadcasting Infrastructure                  III-75
    Product Launches                                    III-76
   Product Launches in the Recent Past                      III-79
   Strategic Corporate Developments                         III-80
   Strategic Corporate Developments in the Recent Past             III-82
   Focus on Select Players                             III-83
    Daewoo Electronics Co., Ltd. (South Korea)                 III-83
    LG Electronics (South Korea)                         III-83
    Samsung Electronics Co., Ltd. (South Korea)                 III-83
  B. Market Analytics                                III-84
   Table 55: Asia-Pacific Recent Past, Current & Future
   Analysis for HDTV by Product Segment - HDTV Capable Sets
   and Integrated HDTV Sets Independently Analyzed with Annual
   Sales Figures in Thousand Units for Years 2001 through
   2010 (includes corresponding Graph/Chart)                    III-84

    Table 56: Asia-Pacific Long-term Projections for HDTV by
    Product Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in Thousand
    Units for Years 2011 through 2015 (includes corresponding
    Graph/Chart)                                      III-85

    Table 57: Asia-Pacific 10-Year Perspective for HDTV by
    Product Segment - Percentage Breakdown of Volume Sales for
    HDTV Capable Sets and Integrated HDTV Sets for Years 2003,
    2008 & 2012                                      III-85

6. Latin America                                    III-86
   A. Market Analysis                                III-86
    Current and Future Analysis                          III-86
    Central and South American Countries Adopt ATSC Standard        III-86
   B. Market Analytics                               III-86
    Table 58: Latin America Recent Past, Current & Future
    Analysis for HDTV by Product Segment - HDTV Capable Sets and
    Integrated HDTV Sets Independently Analyzed with Annual
    Sales Figures in Thousand Units for Years 2001 through 2010
    (includes corresponding Graph/Chart)                     III-86

    Table 59: Latin America Long-term Projections for HDTV by
    Product Segment - HDTV Capable Sets and Integrated HDTV Sets
    Independently Analyzed with Annual Sales Figures in
    Thousand Units for Years 2011 through 2015 (includes
    corresponding Graph/Chart)                          III-87

    Table 60: Latin America 10-Year Perspective for HDTV by
    Product Segment - Percentage Breakdown of Volume Sales for
    HDTV Capable Sets and Integrated HDTV Sets for Years 2003,
    2008 & 2012                                      III-87

7. Rest of World                                     III-88
   A. Market Analysis                                 III-88
    Current and Future Analysis                           III-88
    Factors Influencing Growth                            III-88
     Market Drivers                                  III-88
      Increasing usage of DVDs                            III-88
     Market Restraints                                III-88
      High Replacement Cost                              III-88
      Inadequate Infrastructure                          III-88
      Vast Spread of Analog Television                      III-88
   B. Market Analytics                                III-89
    Table 61: Rest of World Recent Past, Current & Future
    Analysis for HDTV by Product Segment - HDTV Capable Sets and
    Integrated HDTV Sets Independently Analyzed with Annual
    Sales Figures in Thousand Units for Years 2001 through 2010
    (includes corresponding Graph/Chart)                       III-89
                  Table 62: Rest of World Long-term Projections for HDTV by
                  Product Segment - HDTV Capable Sets and Integrated HDTV Sets
                  Independently Analyzed with Annual Sales Figures in Thousand
                  Units for Years 2011 through 2015 (includes corresponding
                  Graph/Chart)                                     III-89

                  Table 63: Rest of World 10-Year Perspective for HDTV by
                  Product Segment - Percentage Breakdown of Volume Sales for
                  HDTV Capable Sets and Integrated HDTV Sets for Years 2003,
                  2008 & 2012                                      III-90


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