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									Podcasting:
five easy stePs




an ebook by jacobG.net
“Podcasting: five easy tips an ebook by jacobG.net”, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States
License. You may post this e-book on your blog or email it to whomever you believe would benefit from reading it. 2011, some rights reserved. cc
             1                                              why podcasting?
                                                            What this ebook is, and what it is not. This ebook is NOT a comprehensive
                                                            guide to everything podcasting, rather a introduction to concepts, tools and a
                                                            few, easy “how to” tips on making your first podcast.

                                                            Why make a podcast? Podcasting is a great way to establish a long term re-
links                                                       lationship with your audience. It uses a technology called RSS (Really Simple
                                                            Syndication) to deliver audio, video or other media to a user who has sub-
ready. set. podcast
                                                            scribed to your podcast. It’s much like when you ask your DVR to record all
why podcasting
teach42 article                                             instances of a series, then watch it at your leisure. If you create compelling
                                                            content many of your users may stay subscribed for years to come.

                                                            By establishing a long term relationship with your users, you can demonstrate
                                                            a depth of knowledge you have in a particular area on nearly any subject.

                                                            Podcasting has a fairly low barrier to entry. All you need to start, is an internet
                                                            enabled computer, microphone / recorder, some space on a server, a few free
                                                            programs and some know how.


“Podcasting: five easy tips an ebook by jacobG.net”, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States
License. You may post this e-book on your blog or email it to whomever you believe would benefit from reading it. 2011, some rights reserved. cc
            2                                               record audio
                                                            You will need something to say, I won’t presume what, only suggest that you
                                                            make it remarkable. Say something that people will want to remark on and
                                                            discuss later.

                                                            Record your audio using a program such as audacity garageband or your
links                                                       favorite audio recording program. You can use anything from a professional
                                                            studio, to a quiet corner of a bedroom. iPhones, and other smart-phones
levelator                                                   increasingly have the capacity to capture audio. The “Podcaster” by RØDE is a
audacity                                                    good option for if you are looking to spend a bit of money, but not break the
RØDE                                                        bank.

                                                            Save the audio file to your desktop, call it something like “test.mp3”. Other
                                                            formats such as .m4a (enhanced audio) .mp4 (video) or .pdf can be used to
                                                            communicate more than just audio to your audience. If this is your first time,
                                                            you may want to try a simple .mp3 file to get you started.




“Podcasting: five easy tips an ebook by jacobG.net”, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States
License. You may post this e-book on your blog or email it to whomever you believe would benefit from reading it. 2011, some rights reserved. cc
              3                                             create an rss feed
                                                             Create an RSS feed for the audio file that
                                                             you’ve just created, test.mp3 (enclosure
                                                             title). This can be done with the help of a
                                                             simple online tool at www.tdscripts.com.

links                                                       You will need to provide your: Blog /                                                    www.tdscripts.com
                                                            Website, Title Blog / Website URL, Blog /
YouTube video                                               Website Description and other fields. Rather
feedburner                                                  than trying to document every step in this
what is a RSS                                               ebook, I’d suggest watching this short and
                                                            informative video.

                                                            You should now have a .rss file. Call it,
                                                            “podcast.rss” or some similar name. When
                                                            naming files use lowercase only, short
                                                            names, with no spaces and an underscore
                                                                                                                                                      RSS how to video
                                                            “_”, if needed.


“Podcasting: five easy tips an ebook by jacobG.net”, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States
License. You may post this e-book on your blog or email it to whomever you believe would benefit from reading it. 2011, some rights reserved. cc
         4                                                  upload files
                                                            You will now want to upload the .mp3 and .rss file to your web server, per
                                                            the video on the previous page. You should now have an rss feed that looks
                                                            something like this; www.my_domain_name.com/podcast.rss

                                                            If you have never made a website, or
links                                                       uploaded a file to a server using FTP,
                                                            this will most likely be difficult. You will
podmatic                                                    need to buy or otherwise find access
musicalley                                                  to file hosting, which can be very
forret                                                      easy or an ordeal depending on your
squarespace                                                 experience in this area.

filezilla (pc)                                              Some of the links on the left may be of
cyberduck (mac & PC)                                        help.

                                                                                                                                          RSS how to video




“Podcasting: five easy tips an ebook by jacobG.net”, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States
License. You may post this e-book on your blog or email it to whomever you believe would benefit from reading it. 2011, some rights reserved. cc
            5                                               final thoughts
                                                            A podcatcher, is a program that downloads a rss feed and allows you to manage
                                                            your content. iTunes is widely used, and is available for both the mac and PC,
                                                            podcatchers are available.

                                                            iTunes tip:
                                                            iTunes can be used to consume more than
links                                                       just apple approved content. You can cut,
                                                            copy and paste any rss feed into iTunes
itunes                                                      by going to, “advanced - > suscribed to
google music                                                podcast” and putting the rss feed in iTunes.
zune
more                                                                                                                                                  submit your podcast
                                                            I hope you have enjoyed this short
                                                            introduction to podcasting, covering a few
                                                            basic tips and steps to get started.




                                                                                                                                                      advanced iTunes feature

“Podcasting: five easy tips an ebook by jacobG.net”, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States
License. You may post this e-book on your blog or email it to whomever you believe would benefit from reading it. 2011, some rights reserved. cc
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links                                                       need a website, email blast, brochure, a flyer or mailer made to help you better
                                                            communicate with your customers? Need help with a logo, a letterhead or
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contact@jacobG.net
                                                            JacobG.net would like to help with your marketing collateral or strategy for
                                                            your business. Based in Petaluma CA. See samples online at www.jacobG.net,
                                                            or contact us directly at contact@jacobG.net for a quote.




“Podcasting: five easy tips an ebook by jacobG.net”, is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States
License. You may post this e-book on your blog or email it to whomever you believe would benefit from reading it. 2011, some rights reserved. cc

								
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