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Proposal for Canto Neruda Project
         December 2003
Proposal for Canto Neruda Project                                                                                            December 2003


Summary


INTRODUCTION .............................................................................................................................. 3

PROPOSAL ........................................................................................................................................ 5

MOTIVATION................................................................................................................................... 7

PROVISIONAL COMMUNICATION PLAN ................................................................................ 8

PROVISIONAL TIME TABLE FOR DEVELOPMENT OF THE PROJECT ........................ 10

ENCLOSURES................................................................................................................................. 11

   TOSI POLERI BIOGRAPHY ................................................................................................................. 11
   LETTERS OF PATRONAGE ................................................................................................................. 13




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Proposal for Canto Neruda Project                                              December 2003



Introduction


Suncave Productions presents “CANTO NERUDA”, a concert/performance particularly
attuned to the upcoming centennial anniversary events to commemorate the birth of Pablo
Neruda (12 July 2004).


Song and food are universal elements – life‟s ingredients that feed our soul, nourish our
senses, and open our minds. Poetry, music, song and dance allow us to return to our real
world. Our world, in this case, is inspired by the most translated poet on the planet –
Pablo Neruda.


“CANTO NERUDA” is a celebration of the life and poetic works of Neruda and has been
structured around fourteen of Neruda‟s odes which have been set to music by the
composers Eugenio Chabaneau (Argentina) and Ermanno Dodaro (Italy) and are sung by
Tosi Poleri, the Italian/American soprano. Ms. Poleri is accompanied by a ten-piece
ensemble of international musicians – guitar, piano, acoustic bass, percussion, violin,
indigenous South American flutes and voices. The melody and harmony of each piece are
inspired by the powerful images and feelings evoked by each poem, elegantly uniting the
sounds of Latin American folk music with classical elements. The production also includes
two contemporary dancers who physically express the sentiments of the poetic works of
Neruda. Appropriate lighting effects and film images are used to highlight the various
poetic themes of the odes. Music and dance set to inspired words is an ancient art form
that evolved out of a basic need to communicate. In today‟s fast-paced world, it is more
important than ever to nourish the poetic connection in the human heart.


The performance presents an innovative musical experience and introduces two important
elements: cultural exchange, as the musical styles and musicians come from diverse
geographical backgrounds ( Italy, Ecuador, USA, Ivory Coast and Cuba) and the
expression of beauty, happiness, hope and love through Pablo Neruda‟s words. “CANTO
NERUDA” is a truly global project that befits a global poet.


The inspiration for “CANTO NERUDA” came about in the Summer of 2000 when Tosi Poleri
proposed to Eugenio Chabaneau to set one of Neruda‟s odes to music for the World
Festival of Sacred Music in Thailand; a project for the Third Millenium promoted by HH the
Dalai Lama. Following the success at that Festival with one such piece, „Oda a La
Esperanza‟ (Ode to Hope), Eugenio Chabaneau agreed to compose music for another nine
„odas‟ of Pablo Neruda which resulted in the creation of the CD „CANTO NERUDA‟.


“CANTO NERUDA” has two aspirations, to be a vehicle for enjoyment, exuberance,
vivacity, festive dance, lively sounds, love for life: but at the same time to encourage
meditation, obligation, generosity and care. The specific intent is to give active support to
humanitarian initiatives worldwide, particularly to projects concerned with the care,
education, growth and well-being of children. “CANTO NERUDA” therefore will donate
60% of the proceeds from ticket sales to specific humanitarian projects in Africa, Asia,

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Proposal for Canto Neruda Project                                              December 2003

Eastern Europe and South America, and 15% of the proceeds from the CD sales to
EMERGENCY (an Italian Non-governmental Organization providing medical and surgical
assistance to civilian victims of war).


Since 2004 marks the 100th anniversary of the birth of Pablo Neruda, we believe this is a
fitting moment for an international celebration of this great poet‟s life and work and the
“CANTO NERUDA” project is superbly adapted to be part of such a celebration. We also
believe that “CANTO NERUDA” is an investment in man‟s humanity towards man and we
are optimistic that you will assist us in bringing this event to the forming minds and hearts
of varied audiences. We are confident that the inclusion of the “CANTO NERUDA” concert
/event in your programming would be an excellent opportunity to recognize the
centennial celebration.


The “CANTO NERUDA” project has received official patronage from the following
organizations: Embassy of Chile, Rome, Italy, Presidential Commission for the 2004
Centennial celebration of the birth of Pablo Neruda ( Santiago) and RAI Italian television.


We sincerely hope that this initiative is of interest to you and would be very happy to
elaborate further on the project directly with the relevant person in your organization. On
request, we can send an MP3 demo of some pieces from the CD “CANTO NERUDA” or in
the case of immediate interest, a full CD.


I thank you very much in advance for your time and consideration, and look forward to
working with your organization in the very near future.


With best regards,


Tosi Poleri




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Proposal for Canto Neruda Project                                                         December 2003



Proposal

                                                                      1
The Canto Neruda project would comprise a European tour                   and a U.S. tour 2, both tours
comprising 15 performances each.
Negotiations are also in progress, with the relevant consulates, for concerts in Santiago,
Chile in 2004 and five additional concerts each in India and Japan. However these
additional concerts are not included in the present budget document. The début concert
for the tour is tentatively scheduled for mid-May 2004 in Rome.
These concerts would celebrate the life and work of Pablo Neruda. Fourteen of Neruda's
odes have been set to music by the composers Eugenio Chabaneau (Argentina), and
Ermanno Dodaro ( Italy) and would be sung by Tosi Poleri, the Italian/American soprano.
The performance would include a ten-piece ensemble of international musicians
originating from such diverse countries as Cuba, Ecuador, Italy, Ivory Coast, and USA and
two contemporary dancers Sarah Pletts (USA) and Ivan Truol (Chile), thus giving the
production a truly universal flavour. The performances aim at diffusing the most significant
poetic works of Pablo Neruda concerning homage to life, hope, solidarity between peoples
and cultures, respect for nature and peace in society.


The central theme of the performance would be Pablo Neruda‟s Elemental Odes which
would be performed in their original language with the possibility of simultaneous
translation on appropriate display panels in the language of the venue country.
Musically, the vocalist would be accompanied by guitar, acoustic bass, percussion, violin,
indigenous South American flutes and voices. The melody and harmony of each piece are
inspired by the powerful images and feelings evoked by each poem, elegantly uniting the
sounds of Latin American folk music with classical elements.
The production would also include two contemporary dancers who would physically
express the sentiments of the poetic works of Neruda. For example, to highlight Neruda‟s
love for dancing, the couple would dance to the bolero “Oda al dia feliz”.
The scenography would include enveloping scrolling lights that would project the words of
the poems in various languages onto the performers, thus illustrating and confirming
Neruda‟s fame as the most read poet on this planet. Use would be made of film images
relevant to Neruda‟s life and work, with images related to the text of the poetry (Ode to
the Tomato, Ode to the Onion, Ode to Life, Ode to Thanks, etc.). Filmed inserts of
Neruda‟s artistic contemporaries would also be included ( Federico Garcia Lorca, Louis
Aragon, Paul Eluard, etc.,) and images of Pablo Picasso‟s paintings. Another element of
the evening would be a tribute to Pablo Neruda by a local celebrity who would read one
of Neruda‟s odes in the local language.




1
 Rome, Amsterdam, Athens, Barcelona, Berlin, Brussels, Helsinki, Marseille, Milan, Naples, Paris, Seville,
Valencia.
2
 New York (Apollo theatre), Atlanta (Fox theatre), Austin, Boston, Chicago, Denver (Aspen/Boulder), Los
Angeles (San Diego), Memphis, Miami, Philadelphia, San Francisco, Santa Fe, Seattle.

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Proposal for Canto Neruda Project                                             December 2003

The Canto Neruda project follows the production of the CD Canto Neruda which will be
further publicized during the tour and which will be available for purchase at the theatres
where the concerts will be held . In addition it is proposed to produce and sell T-shirts
with designs inspired by the project, for example utilizing text from the Odes or with
designs related to images of the texts, e.g. a flying tomato. It is also proposed to produce
a video recording of the event which could be used for promotional purposes and would
document the project for any future use.




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Proposal for Canto Neruda Project                                                   December 2003



Motivation


The broad aspiration behind the Canto Neruda project is to diffuse a message of love for
life, respect for the earth and hope for mankind.
The very special fusion of the metric poetry of Neruda with a harmonious and original
musical score will assure these concerts a universal appeal and stimulate sentiments of
solidarity, happiness and serenity in audiences worldwide.
However the intention is also that the diffusion of this message should not be limited to
the performance itself but should in turn give rise to a more universal sentiment of
reflection and action towards a more concrete participation in daily life and solidarity
towards those most in need.
The Canto Neruda project has two aspirations to be a vehicle for enjoyment, exuberance,
vivacity, festive dance, lively sounds, love for life; but at the same time to encourage
meditation, obligation, generosity and care. The specific intent is to give active support to
humanitarian initiatives worldwide, particularly those projects concerned with the care,
education, growth and well-being of children.


Canto Neruda would particularly target the following regions for its choice of projects:


        Africa: A particularly tormented region but a region where there are enormous
         opportunities for change. An area where death and suffering are so visible but also
         a region of great natural resources and beauty. A specific project for this region
         could be Rwanda onlus www.projettorwanda.org This is a project which supports
         orphans and women in Rwanda.


        Asia: A region of enormous contrasts where a profound spirituality pervades
         collective life. How to reconcile transcendence with pain, participation with distance,
         presence and absence? A specific project in this region could be support of
         Nepalese and Tibetan children through either a project organized by Médecin sans
         Frontières or by Tibet House.


        Eastern Europe: Europe is still a child. Sometimes we imagine Europe as a wise
         lady who observes an infantile multi-coloured world through a window, but Europe
         is still in adolescence. It is growing but it should not hide its ills with feigned self-
         assurance. A specific project for Eastern Europe could be: www.operationsmile.it , a
         non-profit organization which with the assistance of volunteer doctors undertakes
         corrective plastic surgery operations on children to correct congenital malformations
         or injuries resulting from traumas.


        South America: A project could also possibly be identified for Argentina or Chile
         taking into consideration Pablo Neruda‟s country of origin.



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Proposal for Canto Neruda Project                                                December 2003



Provisional Communication Plan
It is believed to be of the utmost importance to approach the most prestigious institutional
organs of Italy and of the European Union, and international Non Governmental
Organizations regarding possible patronage of the Canto Neruda project.
The objective of the Communication Plan for the Canto Neruda project is essentially that
of launching a message which blends the cultural concept of the initiative with its strong
humanitarian commitment.
The target of the Project is not limited to a homogenous group of issues but aims at a
wider scheme.
The style, character and image of the Communication Plan will be carefully developed in
order to evoke positive sentiments of optimism and happiness.
The tone of the message will be concise and to the point in order to simply blend
language and image.


Choice of Media


        the variety of the target audience signifies that the message must be
         communicated through a mix of media channels: newspapers, magazines, radio,
         television and Internet;
        the geographical area to be covered is vast so Internet, which can provide a large
         international audience, will certainly prove to be one of the privileged media
         choices.


Launch and Support of the Event


        distribution of press releases to press agencies, newspapers, magazines and
         radio/television networks in Italy and abroad;
        distribution of press releases to newspapers, magazines, etc., specializing in related
         areas (music, literature, humanitarian associations, local Chilean consulates and
         cultural entities, Non Governmental Organizations, the Presidential Commission for
         the Centennial Commemoration of the birth of Pablo Neruda, Neruda Foundation);
        press conference to be organized in Rome at a prestigious venue in order to
         present the project, the venue should be agreed upon together with the institutions
         who decide to award patronage to the event;
        ensure that the event is included in the official calendar of events programmed for
         2004 in the cities where the concerts will take place (also through appropriate
         websites);
        ensure inclusion of the event in the activities and programmes for 2004 of the
         various theatres that will host the event (also through the appropriate websites);
        purchase pages for publicity purposes in magazines of the main European and USA
         airline companies;

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Proposal for Canto Neruda Project                                               December 2003

        prepare articles to be published in Italian and foreign newspapers and magazines;
        preparation of a magazine (one issue only, to be translated into two or three
         languages and made available in approximately 20,000 copies) for free distribution
         containing information concerning the programme of the event, the life and work of
         Pablo Neruda, the activities of the Terzo Millennio Foundation, and the
         humanitarian projects which would receive a percentage of the income from the
         tour. This magazine could also be put on sale at the venue of each concert;
        production of press folders that could be distributed in each of the cities where the
         concerts are to be held;
        formulate agreements aimed at obtaining links to the Canto Neruda website
         through other main websites or international search engines;
        merchandising.


In as much as this is a provisional communication plan, it will be completed, confirmed
and finalized as a specifically defined document, only in the final working plans of the
entire project.




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Proposal for Canto Neruda Project                                                                                                            December 2003



Provisional Time Table for Development of the Project


TIMETABLE FOR DEVELOPMENT OF THE PROJECT (months/weeks)
                                                                                       Jan-04   feb-04   mar-04   apr-04   mag-04   giu-04   lug-04   ago-04   set-04

Start-up phase

Planning Phase
             Finalization of detailed plan for project
                        Finalization of plan for event
                Finalization of communication plan

Phase of operational organization
                  Technical organization for events
                    Logistic organization for events
                 Realization of Communication Plan


Operational Phase
Operational Coordination
                                              ROME


                                                USA       New York (Apollo theatre)
                                                                             Boston
                                                                        Philadelphia
                                                                            Chicago
                                                               Atlanta (Fox theatre)
                                                                              Miami
                                                                             Austin
                                                                           Santa Fe
                                                         Denver ( or Aspen/Boulder)
                                                                             Seattle
                                                           Los Angeles (San Diego)
                                                                      San Francisco
                                                                           Memphis
                                                                         Evening 14
                                                                         Evening 15

                                           EUROPE
                                                                           Naples
                                                                           Athens
                                                                            Seville
                                                                          Valencia
                                                                         Barcelona
                                                                          Marseille
                                                                             Milan
                                                                             Paris
                                                                          Brussels
                                                                        Amsterdam
                                                                          Helsinki
                                                                             Berlin
                                                                        Evening 14
                                                                        Evening 15




In as much as this is a provisional time table, it will be completed, confirmed and finalized
as a specifically defined document, only in the final working plans of the entire project.




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Proposal for Canto Neruda Project                                              December 2003



Enclosures

Tosi Poleri Biography


Soprano Tosi Poleri began her musical life listening to lullabies sung by her father, tenor
David Poleri. Growing up, she sang in churches, choirs, jazz clubs and at university. She
developed a solid musical base and an in-depth knowledge of the variety of music
performed in the United States.


Ms. Poleri graduated with a Bachelors Degree in opera and languages from the University
of Colorado. She studied under the guidance of John Paton, and followed master classes
by Martin Issep, Renato Capecchi and Arleen Auger.


Other musical activities in which Ms. Poleri has been involved include the Aspen Music
Festival-studying under Martha Schlamme and the Banff Music Festival where she juggled
jazz (with musicians Dave Holland, Don Thompson, Dave Liebman, Albert Mangelsdorf ),
art song and performances. The event, “The Princess in the Stars,” was an outdoor opera
especially created for the bicentennial of protected Canadian forests.


Ms. Poleri has lived in Europe since 1986 and has sung various operas at the Maggio-
Musicale in Florence; Il Canzone di Fortunio, Pellèas e Mèlisande, Der Rosenkavalier,
Mahagonny and The Incoronation of Poppea. At the Massimo of Palermo she was Spiritillo
in L‟Osteria del Marechiaro, recording the opera on CD by Bongiovanni. She debuted
Rigoletto at the Performing Arts Center in Manila in 1993 in the role of Gilda and
subsequently toured with the same role in the USA and Swizerland with the International
Opera of Venezia. In 1996 Ms. Poleri also debuted in Aida in Seville with Operama.


At ease singing classical as well as contemporary music, she has recorded on CD world
premiers of Monsignor Bartolucci and Virgilio Mortari, as well as the Vivaldi opera La
Griselda with the Montpellier orchestra (for Arkadia - reviewed in Opera News, June 1999).
Other recordings include Le Salon, a collection of salon music from the Paris salon for
Opus 111. She also collaborated in the recording of rearranged Beatles songs with the Bari
Studio Jazz orchestra.


In April 2000, Tosi Poleri was invited to sing at the World Festival of Sacred Music in India
- a global peace offering for the new millennium - by the Dalai Lama. There she sang
music of the late composer Jean Berger, a setting of St. Francis‟ Canticle of the Creatures.
In December 2001 Ms. Poleri collaborated with the Latin American group ARWAK. She
travelled to Thailand where the group presented a program entitled “from Buddha to
Neruda”- original music set to texts of sages. As a result of this adventure, Ms. Poleri has
produced and sung a CD of Ten Neruda odes set to music by Argentinian, Eugenio
Chabaneau. This CD will be partially donated to EMERGENCY ( emergency life support for
civilian war victims.)


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Proposal for Canto Neruda Project                                             December 2003

In December of 2002, Ms. Poleri was invited to sing film soundtracks in an evening at the
Ambra Iovanelli Theatre in Rome to salute the career of Alberto Sordi. At the La Palma
Theatre in Rome,2003, Poleri‟s CD ”CANTO NERUDA” was debuted, filmed and aired by
RAI 2 television. Ms Poleri has recently returned from India where she sang in the Festival
of Sacred Chant and Song in the presence of HH Dalai Lama, organized by Tibet House
cultural center in New Delhi.


Presently Ms. Poleri lives between Philadelphia, and Rome, Italy, where six months of the
year , she runs a biological farm. ,an is completing the construction of an amphitheatre
on an Etruscan cave site. This will be a venue for international artists and inter-religious
and social dialogue. She continues to perform concerts and undertakes projects which
integrate her musical life with world peace initiatives.




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Proposal for Canto Neruda Project   December 2003



Letters of Patronage




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Proposal for Canto Neruda Project                                                              December 2003




To whom it may concern
By way of the present letter, the Embassy of Chile, grants full consensus and patronage to the musical
project „Canto Neruda‟.
This project, elaborated by the artists Eugenio Chabaneau and Tosi Poleri is an initiative that will become
part of the activities being organized in order to pay homage to Pablo Neruda, poet and Nobel Prize Winner
for Literature, upon the centenary celebration of his birth (2004). In addition, the events foreseen as part of
the „Canto Neruda‟ project are of a high cultural content and therefore are to be considered a further step
towards strengthening the future collaboration between the artistic spheres of Italy and Chile.


        Patricia Rivadeneir
        Counsellor
        Cultural Affairs




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Proposal for Canto Neruda Project                                                              December 2003




The work of CANTO NERUDA offers a rare opportunity to listen to music and poetry in harmony. Ten odes of
Pablo Neruda have been skillfully “ dressed ” by the compositions of Argentine guitarist Eugenio Chabaneau
and author of the project- Italian/American singer, Tosi Poleri, who sings with profound passion and
punctuality, all under a technical profile. The listener is invited into a kaleidoscopic, poetic voyage, passing
through places and “flavors” of South America- among traditional sounds, Andean rhythms, all the while
enchanted by the words of the poet. CANTO NERUDA is an important work, where the music contributes the
most immediate and efficient language to unite populations and their varied cultural histories-it is that art
with which a trusted friend serenely “takes you by the hand” and accompanies you to places more pure than
being. It is in this case, that I present to you Pablo Neruda and his poetic universe, with his “Ode to Life” in
a world where often life and humanity are quite improbable.


        Edizioni Musicali III Millennio
        Claudio Pelati
        Artistic Director


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Proposal for Canto Neruda Project                                                            December 2003




Dear Ms. Poleri,
I would like to thank you for giving us the opportunity to film and successively to transmit, the evening
which you and your collaborators organized at La Palma Club in Rome.
The content of „Canto Neruda‟ is perfectly in line with the editorial ideas of RaiNotte which are focussed on
producing programmes of merit with quality content.
The mixture of different art forms, poetry, music, dance, is one of the objectives of our programmes, which
seek to encourage humanism, reflection, spirituality and solidarity in an age, that of the present day, which
is characterized by superficiality.
Therefore an event such as „Canto Neruda‟ is superbly adapted to contribute to the enrichment of the poetic
predisposition which is present in all our hearts.
I am also very pleased to let you know that the transmission had a very good audience.
I would like to take this opportunity to wish you every success which you work merits.
I thank you again.


        Mariano Squillante
        Deputy Director, RaiNotte



Page 16
                               Suncave Productions
                                contact numbers:

                                      Tosi Poleri
                                 via delle grotte, 13
                                0052 I Terzi, Roma
                              Tel/ fax 39.06.99205078
                                  suncave@lcnet.it
                             cantoneruda@yahoo.com


                    Suncave Productions and all its members
       are committed to furthering the goals of peace and equality through
 the performing and visual arts that express joy in our talents, respect for all life,
and celebrates the wonder, beauty and infinite possibility of the world around us.

				
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