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					                                                                                                                October 26, 2004
             Latest Newsletter from AdEx India, a division of TAM Media Research


    Subject: Credit Cards Advertising on Television register a growth of 6% in the first
                               half of 2004 compared to the first half of 2003.



Key Findings:
       6% growth in Credit Cards Advertising on Television in the first half of 2004
        compared to the first half of 2003.
       Credit Cards Advertising show a dip of 8% on Television in year 2003 compared
        to year 2000.
       Credit Cards Advertising shows growth in the last quarter on Television across
        the years (2001-2003).
       ‘Visa Card’ rules Credit Cards advertising on Television in the first half of 2004.




This week, AdEx India looks at the Credit Cards Category. First, let’s look at the Credit Cards
advertising spends in the first half of 2004 compared to the first half of 2003.




(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative   1
and not absolutes)
The graph shows a 6% growth in Credit Cards advertising spends in the first half of 2004
compared to the first half of 2003.


Now, let’s look at the advertising trend in the Credit Cards category across the years (2000-
2003).




(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative   2
and not absolutes)
The graph shows 8% dip of the advertising spends in Credit Cards on Television in the year 2003
compared to year 2000.


Now, let’s have a look at the trend of Credit Cards Advertising in the quarters across the years
(2000-2003).




(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative   3
and not absolutes)
Credit Cards advertising shows growth in the last quarter on Television across the years (2001-
2003) whereas 2000 was an exception.


Let’s look at the advertisers who dominated the Credit Cards advertising in the first half of 2004.




(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative   4
and not absolutes)
Visa Card (with 81% of the advertising share) rules the Credit Cards on Television in the first half
of 2004 whereas Abn Amro Bank (with 7% of the advertising share) comes second.


We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India-A Division of TAM Media Research)
                                                                   +++

Siddhartha Mukherjee
Head - Corporate Communications
TAM Media Research
Dr. Babasaheb Ambedkar Road
Chinchpokli (E)
Mumbai - 400 033
India
Tel: +91 22 23718103/8325/8912; Extn: 540
Mobile: +91 9820082516
Fax: +91 22 23718086
E-mail: siddhartha@tamindia.com
website: www.tamindia.com




(All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative   5
and not absolutes)

				
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