cosmetic_surgery_market_report_2010

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Cosmetic Surgery Market Report 2010

Description:    The market for cosmetic surgery and non-surgery has illustrated its current strength by increasing
                in both volume and value terms throughout the economic recession. In 2008 and 2009, growth in
                surgery slowed to a comparatively more modest pace, but this trend was bucked by the non-
                surgical sector, which continued to make strong gains. Overall, the authors estimate that, between
                2005 and 2009, the market grew to £588m.

                The number of face lifts declined slightly in 2009, possibly due to the recession and the growth in
                non-surgical alternatives. Technology for rejuvenating the skin advanced tremendously during
                2009. Apart from greater availability of new types of injectable filler treatments to treat wrinkles,
                laser resurfacing, micro current technology (computer-aided cosmetology instrument [CACI-] Ultra)
                and chemical peels all offer effective alternatives to more expensive facial surgery. Many providers
                now offer these treatments as a package, which, taken together, are marketed as `non-surgical
                face lifts'. Recovery time from these treatments is faster than surgery and they are often much
                more affordable.

                Other forms of surgery, such as liposuction and breast surgery, continued in popularity and, once
                the economy regains strength, are likely to increase substantially in demand. Although there are
                non-surgical alternatives to procedures such as breast augmentation and tummy tucks, surgery is
                likely to remain the dominant choice for consumers. In 2009, The British Association of Aesthetic
                Plastic Surgeons (BAAPS) noted that the number of men opting for nose surgery, liposuction and
                gynaecomastias (`man-boob') operations also rose significantly. Men are losing their inhibitions
                and are likely to form a significant niche sector.

                As the technology is changing, so the distribution system for the industry is evolving. Traditional
                surgical providers are adding non-surgical procedures to their offerings, as well as cosmetic
                dentistry, weight-loss surgery, hair transplants and even cosmeceuticals. Smaller chain operators
                are adding a new competitive edge to the market in the area of facial treatments and laser hair
                removal. A number of these multiples now operate across the UK, offering highly competitive laser
                treatment, fillers and other treatments such as microdermabrasion and peels. They could become a
                significant threat, particularly to small non-surgical outlets, over the next 2 to 3 years.

                The author’s consumer research identified a reluctance among those in social grade A to consider
                surgical and non-surgical treatment. Overall, many respondents were concerned over the lack of
                regulation in the industry, which echoes vociferous concern from industry insiders in both the
                surgical and the non-surgical sectors. There is insufficient regulation in both these areas and,
                although a new regulatory scheme is due to be implemented in 2010 for non-surgery, this has yet
                to be shown to have teeth. According to BAAPS, stricter overseeing of practices is also required in
                the surgical sector. The future for this industry looks healthy, but should not be tarnished by media
                coverage of unscrupulous and dangerous practices. A visible and effective regulatory system could
                draw more affluent, but currently reluctant, men and women towards treatment.



Contents:       Executive Summary

                1. Market Definition
                REPORT COVERAGE
                MARKET SECTORS
                Surgical Cosmetic Procedures
                Facial Surgery
                Face Lift (Rhytidectomy)
                Eyelid Surgery (Blepharoplasty)
                Nose Surgery (Rhinoplasty)
                Ear Correction (Otoplasty)
                Breast Surgery
                Breast Augmentation (Augmentation Mammoplasty)
Breast Reduction (Mammoplasty)
Breast Lift (Mastopexy)
Pectoral (Male Chest) Augmentation
Male Breast Reduction (Gynaecomastia)
Abdominal Surgery
Liposuction
Tummy Tuck (Abdominoplasty)
Buttock Implants (Gluteal Augmentation)
Weight-Loss Surgery
Other Surgical Cosmetic Procedures
Upper Arm Lift (Brachioplasty)
Female Genital Surgery
Non-Surgical Cosmetic Procedures
Laser Treatments
Ablative Lasers
Non-Ablative Lasers
Fractional Photothermolysis
Laser Lipolysis
Laser Hair Removal/Hair Reduction
Botox®
Collagen and Other Injectable Treatments
Collagen
Lip Enhancement
Fat Injection
Autologous Cell Therapy
Other Skin Resurfacing Techniques
Microdermabrasion
Chemical Peels
Mesotherapy
Micro Current Therapy
Radio Frequency Therapy
Sclerotherapy and Microsclerotherapy
MARKET TRENDS
The Surgical Market Sustains Lower Growth
Non-Surgery is Still Flourishing
The Desire to Look Good is a Powerful Driver
Men are Losing their Inhibitions
Newer Distribution Channels Emerge
The Industry is Redefining Itself
Hard Selling Sets the Tone
Demand for Regulation has Never Been Higher
ECONOMIC TRENDS
Population
Table 1.1: UK Resident Population Estimates by Sex (000), Mid-Years 2005-2009
Gross Domestic Product
Table 1.2: UK Gross Domestic Product at Current and
Annual Chain-Linked Prices (£m), 2005-2009
Inflation
Table 1.3: UK Rate of Inflation (%), 2005-2009
Unemployment
Table 1.4: Actual Number of Unemployed Persons in the UK (million), 2005-2009
Household Expenditure
Table 1.5: UK Household Disposable Income per Capita (£), 2004-2008
MARKET POSITION
The UK
Overseas

2. Market Size
THE TOTAL MARKET
By Volume
Table 2.1: The UK Cosmetic Surgery Market by Volume
(number of procedures), 2005-2009
Table 2.2: The UK Cosmetic Surgery Market by Sector by Volume
(number of procedures), 2005-2009
Figure 2.1: The UK Cosmetic Surgery Market by Sector by Volume
(number of procedures), 2005-2009
By Value
Table 2.3: The UK Cosmetic Surgery and Cosmetic Procedures Market by Sector by Value
at Current Prices (£m at rsp), 2005-2009
Figure 2.2: The UK Cosmetic Surgery Market by Sector by Value (£m at rsp), 2005-2009
BY MARKET SECTOR
Non-Surgical Procedures
Table 2.4: The Non-Surgical Sector by Value at Current Prices
(£m at rsp and %), 2005-2009
The Face/Neck Area (Including Nose)
Table 2.5: The Face/Neck Area Sector by Value at Current Prices
(£m at rsp and %), 2005-2009
The Breast Area
Table 2.6: The Breast Area Sector by Value at Current Prices
(£m at rsp and %), 2005-2009
The Abdominal Area
Table 2.7: The Abdominal Area Sector by Value at Current Prices
(£m at rsp and %), 2005-2009
OVERSEAS TRADE

3. Industry Background
RECENT HISTORY
NUMBER OF COMPANIES
EMPLOYMENT
REGIONAL VARIATIONS IN THE MARKETPLACE
Table 3.1: Number of Private Hospitals and Clinics Offering Cosmetic Surgery
and Non-Surgical Procedures by Region, 2008/2009
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION
Surgery
Non-Surgery
Lasers
Injectables
Laser Lipolysis
KEY TRADE ASSOCIATIONS
The American Society for Aesthetic Plastic Surgery
The Association of Advanced Laser Body Sculpture
The British Association of Aesthetic Plastic Surgeons
British Association of Cosmetic Doctors
British Association of Plastic Reconstructive and Aesthetic
Surgeons
British Medical Association
European Association of Plastic Surgeons
The International Confederation for Plastic Reconstructive
and Aesthetic Surgery
Royal College of Physicians
The Royal College of Surgeons of England
Other Trade Associations

4. Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
BMI Healthcare Ltd
The Harley Medical Centre Ltd
The Hospital Medical Group Ltd
Nuffield Health
Spire Healthcare Ltd
Transform Healthcare Ltd
OTHER LEADING PLAYERS AND CLINIC CHAINS
OUTSIDE SUPPLIERS
Collagen and Other Injectable Fillers
Breast Implants
Lasers
Recent Product Entries
MARKETING ACTIVITY
Main Media Advertising Expenditure
Table 4.1: Main Media Advertising Expenditure on Cosmetic Surgery and Cosmetic Procedures
(£000), Year Ending December 2009
Exhibitions and Trade Shows

5. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS

6. Buying Behaviour
INTRODUCTION
MAIN FINDINGS
The Young are Enthusiasts
Cosmetic Surgery Reveals Social Divide
Men are Changing their Minds and their Bodies
Non-Surgery Shows Rising Support
Lack of Regulation Frightens Many Consumers
Consumers Display Ambivalence in Terms of Attitudes
ATTITUDES TOWARDS TYPES OF SURGERY
Facial Surgery
Table 6.1: Those who Would Consider Cosmetic Surgery on the Face
(% of respondents), 2010
Breast Area
Table 6.2: Those who Would Consider Cosmetic Surgery on the Breast Area
(% of women), 2010
Abdominal Area
Table 6.3: Those who Would Consider Cosmetic Surgery on the Abdominal Area
(% of respondents), 2010
Non-Surgical Procedures
Table 6.4: Those who Would Consider Laser Facial Rejuvenation Treatment, Chemical Peel,
Botox® or Collagen Injections or Dermal Fillers (% of respondents), 2010
Table 6.5: Those who Would Consider Laser Treatment on the Leg, Tattoo Removal by Laser
or a Hair Transplant (% of respondents), 2010
ATTITUDES TOWARDS COSMETIC SURGERY
Table 6.6A: Attitudes Towards Cosmetic Surgery (% of respondents), 2010
Table 6.6B: Attitudes Towards Cosmetic Surgery (% of respondents), 2010

7. Current Issues
FACE LIFTS LOSE OUT TO NON-SURGICAL ALTERNATIVES
COSMETIC TREATMENTS AND BEAUTY PRODUCTS FORGE
A CLOSER ALLIANCE
NON-INVASIVE BODY TREATMENTS SIGNAL FUTURE TRENDS
PATIENT SAFETY VERSUS MARKET FORCES
COSMETIC SURGERY FOR ALL?
FINDING THE RIGHT BALANCE

8. The Global Market
INTRODUCTION
THE US MARKET
Table 8.1: The Top Five Surgical and Minimally Invasive Procedures in the US Cosmetic Surgery
Market by Volume (number of procedures), 2009
Table 8.2: The Top Five Surgical Procedures in the US Cosmetic Surgery Market by Volume
(number of procedures), 2000 and 2009
Trends
THE FUTURE
            9. Forecasts
            ECONOMIC FORECASTS
            Table 9.1: Economic Forecasts (000, % and million), 2010-2014
            MARKET FORECASTS 2010 TO 2014
            Table 9.2: The Forecast UK Cosmetic Surgery and Cosmetic Procedures Market by Sector
            by Value at Current Prices (£m at rsp), 2010-2014
            Figure 9.1: The Forecast UK Cosmetic Surgery and Cosmetic Procedures Market by Sector
            by Value at Current Prices (£m at rsp), 2010-2014
            MARKET GROWTH
            Figure 9.2: The Forecast UK Cosmetic Surgery and Cosmetic Procedures Market by Sector
            by Value at Current Prices (£m at rsp), 2005-2014
            FUTURE TRENDS
            A Rosy Future for Non-Surgery
            Weight-Loss Surgery Attracts
            Better-Informed Consumers Demand Better Regulation

            10. Company Profiles
            BMI Healthcare Ltd
            The Harley Medical Centre Ltd
            The Hospital Medical Group Ltd
            Nuffield Health
            Spire Healthcare Ltd
            Transform Holdings Ltd

            11. Further Sources
            Associations
            Publications
            General Sources
            Government Sources
            Other Sources
            Key Note Sources



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