Choosing the Correct SEO Keywords
Many people build a website thinking that good social networking and okay content will equal good
website visitor numbers. Then only to find the minute they stop ‘networking’ the traffic dies down, perhaps
the content requires additional work and the strategy wasn’t as sound after all. Social networking does
have a place in website marketing, like many other factors, including well researched keywords.
If you want to hire website SEO experts, please get in touch.
Good solid website growth accompanied by a sound SEO strategy could help bring consistent visitors to
a website. That is why choosing the correct SEO keywords is important. Keywords don’t have to be single
words, often you will hear people refer to long-tail keywords, which basically is more than one word. It
could be a phrase or a bundle of keywords someone used in a browser.
When choosing your keywords you should use different resources you have available, not just online
services, but your own ability to analyse and to consistently implement a website SEO strategy.
Please note: You must remember that external and internal linking, along with Google Page Rank and
many other factors will impact how effective your website keywords actually are. You need to make sure
you have a wider SEO strategy in place, rather than just focusing on your on-site keywords alone.
So what are the website SEO keyword tips?
Google Keyword Tool
Helps you assess keywords that are receiving traffic both locally and internationally. However for most
websites you should focus on local statistics. It can present you with keywords that you might not have
considered, but could be used to target niche or larger volumes of visitor traffic.
Is a Chome, Firefox and Opera plugin that will give you statistics for your Google searches. So if you
search on keywords you can assess who some of your competitors are, and review some of their website
statistics. Also extremely helpful in helping you decide whether you should actually try and compete with
a keyword, else use other keywords.
Use your own Statistics.
Often website statistics can throw up interesting related keywords, that you were not actually targeting,
but had used as part of your content. This often come in the form of long-tail keywords. If the keywords
generated enough results and are relevant to your target audience, then perhaps they should become a
blog post, page title or anchor link?
Use your unique knowledge!
However choosing good keywords isn’t just about knowing which keywords to pick due to research and
tools. Sometimes mixed in with those chosen keywords should be ‘key words’ you know and use when
discussing a subject. If you are knowledgeable regarding a subject, then your chosen keywords could
themselves be relevant to a group. You could trial a selection of these keywords to assess whether they
bring in visitors.
Build relevance with internal links.
Make sure that internal links are keyword optimised. So instead of ‘Click here for further details,’ use ‘For
further details please select keyword keyword’. Not going overboard with internal linking, but using
researched keywords for the anchor text, could help your search engine placement.
Sometimes choosing keywords doesn’t throw up fantastic results quickly, but consistently spending time
each week building a website that uses keywords that receive both small and large search volume,
hopefully leads to you reaching a wider audience and perhaps opening up new opportunities for your
Whatever keywords you choose, make sure you find the content interesting yourself, for your consistent
efforts, coupled with good research and analysis probably will be the deciding factor between failure or
When it comes to website search engine optimisation, you should hire Neogain.