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					                 LG and PRADA debut the latest PRADA Phone by LG in Europe
                      Exclusive form of sophistication and style in contemporary mobility

London, UK, 18 November, 2008 - LG Electronics (LG), a worldwide technology and design leader in mobile
communications, and PRADA, world’s leading fashion brand, today announce the global launch of the highly
anticipated successor to the PRADA Phone by LG. The latest handset from LG and PRADA partnership is set
to hit the stores in Europe by late November this year.

The latest edition of the PRADA Phone by LG (Model: LG-KF900) offers a collection of technical upgrades
catering to today’s highest mobile needs. In the outer peripherals, new handset preserves the same original
minimalist exterior that has now become a key design inspiration of touch screen handsets worldwide. A
defining modification for the new handset involves a set of aesthetics keys that slide out to form a more
professional look that not only grazes an elevated level of sophistication, but is also a highly efficient
communication tool that complements the latest PRADA Phone by LG’s technology.

The handset’s user interface also receives a powerful improvement with LG’s latest active flash UI technology
and haptic feedback on touch input enhancing the experience of the phone’s exclusive contents offerings.
Dynamic upgrades to the software is well complimented by hardware extensions that include 3G capability with
HSDPA up to 7.2 Mbps and advanced 5 megapixel camera featuring slow motion video recording and DivX
playback. Other features include Wi-Fi, full HTML browser, and video calling capabilities.

Reinventing the most exclusive form of mobile sophistication and style, the latest version of the PRADA Phone
by LG magnifies the heritage of the predecessor with exclusive PRADA elements including ring tones,
wallpapers, and video clips that are carefully selected for users to fully experience the handset inside and out.
Each of these unique contents displays PRADA’s extraordinary artwork dedicated to the company’s visionary
design philosophy. Contents include the PRADA Fall/Winter 2008 Lookbook, new PRADA animation films
dedicated to the PRADA Phone by LG, and wallpapers illustrating principal themes from PRADA’s annual
design collections dating back to 2001.

This time around, LG and PRADA reinvents mobile trend with another stunning offering, the ‘PRADA Link’
(Model: LG-LBA-T950). Expected to release with the new handset, this sleek and elegantly packaged digital
timepiece is a Bluetooth device that can remotely monitor phone calls as well as read full SMS text messages
without having to extract the phone from a bag or pocket. Extending the handset’s luxurious exterior beyond the
device itself is a new wearable type accessory; the PRADA Link not only revolutionizes the conventional
methods of mobile communication, but adds practicality and convenience to a fashionable statement.
The new PRADA Phone by LG and the PRADA Link will be available with a starting price of 600 Euros and
299 Euros, respectively. The products can be purchased through major mobile dealerships in the UK, France,
Germany, Italy, Spain, Netherlands, and other countries in Europe. Please contact your local operator for details
on the handset’s availability in your area.

For further information, please visit www.pradaphonebylg.com
                                                      ###

 LG Electronics:                                   Prada:
 Jun Hyuk Choi                                     Alessio Vannetti
 LG Electronics                                    PRADA Group
 Corporate Communications                          Tel: +39 02 5419 21
 Office: +82 2 3777 3623                           Fax: +39 02 5419 2930
 Email: lgpr@lge.com                               Email : alessio.vannetti@prada.com




About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics,
home appliances and mobile communications, employing more than 82,000 people working in 114 operations
including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four
business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the
world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines,
optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and
information company. LG creates handsets that provide an optimized mobile experience to customers around the
world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is perusing
convergence technology and mobile computing products. LG will continue to take leadership in the mobile
communication environment with stylish designs and smart technology. For more information, please visit
www.lge.com.

About PRADA Group

The PRADA Group is one of the world’s leading companies in the luxury goods market. Through the Prada, Miu
Miu, Church’s and Car Shoe brands, the Group manufactures and markets high-quality handbags, leather goods
and accessories, footwear, ready-to-wear, eyewear and fragrances. Its products are sold in 78 Countries around
the world through 211 directly operated stores and a network of selected, high-end multi-brand shops and luxury
department stores. The Group relies on 16 production plants, 14 located in Italy and 2 in Great Britain (for
Church’s) and on 6,900 employees worldwide. Group’s revenues in 2007 reached 1.7 billion Euros.
Technical Specifications
PRADA Phone by LG (LG-KF900)

                           Minimal, original PRADA Phone by LG design with wide LCD
                           Full touch screen (3.0” WQVGA 240 x 400)
        DESIGN             Physical slide-out QWERTY keypad
                           Dimensions: 104.5mm x 54.0mm x 16.75mm
                           (weighs 130g with standard battery)

                           Internet connectivity
                           Wireless internet access: WAP 2.0/HTML/Wi-Fi 802.11 b.g.
                           HSDPA up to 7.2mbps / Internet full browsing
        CONNECTIVITY       Wireless/Data connectivity
                           USB ver. 2.0 /Bluetooth ver. 2.1/ iSync support
                           Wearable type accessory via Bluetooth 2.0 (optional)
                           3G capability

                           Multi-touch control for Image Viewer, Web Browsing, Document Viewer
                           Multi-tasking capability runs up to 7 applications simultaneously
        USABILITY          Accelerometer sensor for auto-rotation, G-sensor
                           Haptic feedback on touch commands
                           Active flash UI

                           Camera Features
                           5.0 Megapixel AF Camera with Flash
                           Shneider-Kreuznach certified lens
                           Image Stabilizer
                           Sub-camera for video calls
                           Video Features
                           Slow motion video recording / DivX playback / TV-out
        MULTIMEDIA
                           Multimedia Player
                           MP3 Player quality sound
                           Multi codec support : MP3, MPEG4, H.263, H.264, WAV, 3GP, AMR-NB,
                           WMA, MIDI, AAC, AAC+, eAAC+, RA, and RV format
                           Other Multimedia Functions
                           Document Viewer : MS office, PDF, Text reading
                           Personalization : Wall paper and ring-tone downloading and setting
                             Video Telephony : Video calling with sub-camera on front
                             G-Sensor Games
                             Memory
                             Internal memory 60MB /External memory up to 8 GB

* Facts and features may vary by region
Full Specs
PRADA Phone by LG (LG-KF900)
                         Type                      Full Touch Screen, Side QWERTY Slider
                         RF band                   GSM(850/900/1800/1900), EDGE,
                                                   UMTS(900/2100)
                                                   HSDPA 7.2 Mbps
                         Dimension : L*W*D (mm)    104.5 * 54.0 * 16.75mm
                         Weight with standard      130g
                         battery
                         Standard battery, Max     Li-Polymer 950 mAh
       Basic
                         (mAh)
       Specifications
                         Standby time, Max (hrs)   400 hrs*
                         Talk time (hrs)           3 hrs (Battery life may depend on network
                                                   configuration, product settings, usage patterns,
                                                   battery and environmental conditions)
                         Display External LCD      TFT touchscreen, 256K colors
                         Size                      WQVGA 240 x 400 pixels, 3.0 inches
                         Touch Screen              Capacitive / Multi-touch, Active flash UI
                         Vibration alert           O
                         Browser                   xHTML, HTML / Internet Full Browsing
       Internet
                         WAP (version)             2.0
                         SMS / MMS                 O
       Messaging         Video MMS                 O
                         E-Mail                    O
                         IrDA                      X
       Data              USB / PC Sync             O (Ver. 2.0 Full Speed),
       Connectivity      WLAN                      O Wi-Fi 802.11 b,g
                         Bluetooth                 O (A2DP Ver. 2.1+EDR)
                         Scheduler / Alarm         O
       PIM
                         Phonebook (# of names)    O (1000)
                         Wallpapers                O
       Personalization   Pictures / Ringtone       O/O
                         downloads
       Advanced          OS                        X
       Features          Java (version)            MIDP2.0, CLDC1.1
              MIDI (poly)                     64
              Built-in Games                  G-Sensor Games
              VOD / AOD                       O/O
              Camera (main/sub)               5.0 MP, 2592x1944 pixels
                                              - CMOS image sensor, Auto focus, Flash
                                              - 4x digital zoom, Schneider-Kreuznach certified
                                              lens
                                              - Image stabilizer, night mode
                                              - Video (up to 720 x 480 pixels)
              Internal / External             60MB / MicroSD slot (TransFlash), up to 8GB
              Memory
              Multi-Media Players             O (MP3, MPEG4, H.263, H.264, WAV, 3GP,
                                              AMR-NB, WMA, MIDI, AAC, AAC+, eAAC+, RA,
                                              RV)
              Speaker                         12 x 20 x 3.55t, SPK phone
              FM Radio                        O
              Video Telephony                 O
              Document Viewer                 MS office, PDF, Text
              TV-out                          O
              - Ear Mic. (Call button type)
              - Data CD / Manual / Charger / USB Cable
Accessories   - Exclusive Leather Case / LCD Cleaner
              - 1GB Trans-Flash card
              *Accessories may vary by region
 Embargo until November 18, 2008, 16:00 PM (GMT)



                                      Time to Wear Your Messages
                       Exclusive form of sophistication and style in contemporary mobility

London, UK, 18 November, 2008 - LG Electronics (LG) and PRADA provide a new mobile trend with the
‘PRADA Link’ (Model: LG-LBA-T950), a new wearable wrist accessory to accompany the latest edition of the
PRADA Phone by LG (Model: LG-KF900). A collaboration that reveals innovation once again by LG and
PRADA, this product represents the evolution of fashion focused handsets and challenges the industry with new
perspectives and a creative approach.

With LG’s technology prominence, the PRADA Link is set to revolutionize the way people use their mobile
phones. It is a remarkable device that wirelessly synchronizes with the latest PRADA Phone by LG via
Bluetooth technology. Once paired with the phone, the PRADA Link alerts users either by sound or vibration to
incoming calls, SMS messages, Caller ID, and alarm notifications without having to take the handset out of the
bag or pocket. A security feature on the PRADA Link is also available to alert users when the handset is out of
range.

With easy connection and even simpler operation, LG and PRADA once again push the boundaries of style and
technology.

The PRADA Link‘s cachet belongs with the world’s cutting edge timepieces. Inspired by the understated design
philosophy of the PRADA tradition and crafted by paying attention to the finest details, this aesthetically
pleasing timepiece is made with a full metal body and tempered glass, wrapping gently around the wrist with a
set of leather straps. LG and PRADA’s digital chronograph seamlessly synchronizes automatically to reflect
global standard time zones.

For further information, please visit www.pradaphonebylg.com

                                                      ###

 LG Electronics:                                    Prada:
 Jun Hyuk Choi                                      Alessio Vannetti
 LG Electronics                                     PRADA Group
 Corporate Communications                           Tel: +39 02 5419 21
 Office: +82 2 3777 3623                            Fax: +39 02 5419 2930
 Email: lgpr@lge.com                                Email : alessio.vannetti@prada.com




About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics,
home appliances and mobile communications, employing more than 82,000 people working in 114 operations
including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four
business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the
world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines,
optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and
information company. LG creates handsets that provide an optimized mobile experience to customers around the
world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is perusing
convergence technology and mobile computing products. LG will continue to take leadership in the mobile
communication environment with stylish designs and smart technology. For more information, please visit
www.lge.com.

About PRADA Group

The PRADA Group is one of the world’s leading companies in the luxury goods market. Through the Prada, Miu
Miu, Church’s and Car Shoe brands, the Group manufactures and markets high-quality handbags, leather goods
and accessories, footwear, ready-to-wear, eyewear and fragrances. Its products are sold in 78 Countries around
the world through 211 directly operated stores and a network of selected, high-end multi-brand shops and luxury
department stores. The Group relies on 16 production plants, 14 located in Italy and 2 in Great Britain (for
Church’s) and on 6,900 employees worldwide. Group’s revenues in 2007 reached 1.7 billion Euros.
Technical Specifications
PRADA Link (LG LBA-T950)

                           Minimal design with full metal body
                           Saffiano leather strap
                           3 line (120x56) 0.9” Mono OLED display
        DESIGN
                           Dimension: 38.7 * 32.5 * 11.0 mm, weight: 51g
                           3 bar water resistance (30 metres)
                           Colors available: black

                           Bluetooth ver. 2.0
        CONNECTIVITY       Compatible with new PRADA Phone by LG (LG-KF900)
                           Full metal body as internal antenna, providing superior reception quality

                           Notification when handset out of 10 meter range
                           Notification of calls & SMS
                           Caller identification (Caller name, number)
                           Call History
                           Snooze / Reject Call
        FUNCTIONALITY
                           SMS Full text display
                           Call/SMS Alerts via Ring/Vibration/LCD
                           Alarm notification
                           Alarm via Ring/Vibration/LCD only
                           Alarm Stop/Snooze

        OTHER              Other Tools on the Digital Watch
        FEATURES           World time
                              Stopwatch
                              Alarm
                              Battery indicator

* Facts and features may vary by region
Full Specs
PRADA Link (LG LBA-T950)
                        Type                         Watch
                        Connectivity                 BT 2.0 ( BC5MM-Flash, CSR )
                        Dimension : L*W*D (mm)       32.5*38.7*11.0mm (only core)
                        Weight                       51g
                        Battery                      Li-Ion 80 mAh
                        Standby time                 About 48 hours (Battery life may depend on
                                                     network configuration, product settings, usage
                                                     patterns, battery and environmental conditions)
                        Talk time                    Voice communication not supported
       Basic
                        Charging time                2.5 hours
       Specifications
                        Charging method              By special adaptor for the phone charger
                        Display                      120x56, 0.9”
                                                     White Mono PM-OLED
                        Vibration alert              Support
                        Sound alert                  Support
                        Material                     Core : Stainless steel Metal
                                                     Band : Genuine Leather
                        Water proof                  3ATM Waterproof
                        Controls                     3 buttons on the right
                        Connection of Bluetooth      The PRADA Phone by LG (LG-KF900)
                        Notification of Call & SMS   - Caller identification (Caller name, number)
                                                     - Call history
                                                     - Snooze/Reject Call
                                                     - SMS Full text display
                                                     - Call/SMS alerts via Ring/Vibration/LCD only
       Advanced
                        Notification of Phone        - Alarm alerting via Ring/Vibration/LCD only
       Features
                        Alarm                        - Alarm Stop/ Snooze
                        Other Features               - Watch Theme
                                                     - World time
                                                     - Stopwatch
                                                     - Alarm
                                                     - Battery indicator

				
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