'IM
Corporate News
FOR IMMEDIATERELEASE Heartsoft Appoints Former Learning Company Sales Executive as Vice President of Marketing and Sales
Heartm
www.heartsoft.com
TULSA,OK -- October 31, 1999 -- Heartsoft,Inc.,publisherofearly-learning educationaland internet-basedsoftware products has named NitaSeng,previouslyDirectorof SalesforThe LearningCompany, icePresidentof Sales& Marketing. V HeartsoftChairmanand ChiefExecutiveOfficer,BenjaminShell,made the announcement today. In her new capacity,Sengwilloverseea widearrayof excitingsales, advertising,and marketingactivities Heartsoftmoves as into the second phase of itsaggressivegrowthstrategywhichbegan earlierthis year. Sengbringsto her new positionat Heartsoftover 14yearsof educationalsalesmanagementexperienceand a proventrack record in the areas ofdirect sales,marketing,product positioning,and new business development.Mostrecently,she servedas the Directorof Salesfor the education divisionof The LearningCompany(NYSE: AT) nd wasdirectly M a responsiblefor annual salesin excessof $40millionconsistingof branded softwaretitlesfromThe Learning Company, Broderbund,Mindscape,CreativeWonders,Grolier,and MECC educationaccounts in the UnitedStatesand Canada. to Priorto The LearningCompany,she was responsiblefor education salesin the south east UnitedStatesfor Broderbund whichwasacquiredbyThe LearningCompanyin 1998.Additionally, Ms.Senghas over 12yearsexperiencemanaging educationsalesdivisionsfor resellersin the south east UnitedStates,includingAppleEducationSalesAgents. Commentingon the hiringof Ms.Seng,Shell,said, "Tosaywe are thrilledto have a successfulindustryveteranof Nita's caliberjoin the companyis simply,too cliche.The truth of the matter is that Nita'sadditionto the Heartsoftmanagement team marksthe beginningof a corporate transformation.Overthe lastseveralyearsHeartsoffhas investedheavilyinto new product developmentand the result hasbeen our awardwinningcriticalthinkingseries,ThinkologyTM, our new and secure internet browserfor children.Now,with Nita'svastindustryexperienceand successfultrackrecord, Heartsoftshall quicklyevolveinto a formidablesalesorganization." Contact: Heartsoft, Inc. InvestorRelations (918)362-3600