'IM Corporate News Heartm www.heartsoft.com FOR IMMEDIATERELEASE Heartsoft Appoints Former Learning Company Sales Executive as Vice President of Marketing and Sales TULSA,OK--October 31, 1999 --Heartsoft,Inc.,publisherofearly-learningeducationaland internet-basedsoftware products has named NitaSeng,previouslyDirectorof SalesforThe LearningCompany,VicePresidentof Sales&Marketing. HeartsoftChairmanand ChiefExecutiveOfficer,BenjaminShell,madethe announcement today. In her newcapacity,Sengwilloverseea widearrayof excitingsales, advertising,and marketingactivitiesas Heartsoftmoves into the second phase of itsaggressivegrowthstrategywhichbeganearlierthis year. Sengbringsto her newpositionat Heartsoftover 14yearsof educationalsalesmanagementexperienceand a proventrack record in the areas ofdirect sales,marketing,product positioning,and newbusinessdevelopment.Mostrecently,she servedas the Directorof Salesfor the education divisionof The LearningCompany(NYSE:MAT)and wasdirectly responsiblefor annual salesin excessof $40millionconsistingof branded softwaretitlesfromThe LearningCompany, Broderbund,Mindscape,CreativeWonders,Grolier,and MECCto educationaccountsin the UnitedStatesand Canada. Prior to The LearningCompany,she was responsiblefor education salesin the south east UnitedStatesfor Broderbund whichwasacquiredbyThe LearningCompanyin 1998.Additionally, Ms.Senghas over12yearsexperiencemanaging educationsalesdivisionsfor resellersin the south east UnitedStates,includingAppleEducationSalesAgents. Commentingon the hiringof Ms.Seng,Shell,said, "Tosayweare thrilledto havea successfulindustryveteranof Nita's caliberjoin the companyis simply,too cliche.The truth of the matter is that Nita'sadditionto the Heartsoftmanagement team marksthe beginningof a corporate transformation.Overthe lastseveralyearsHeartsoffhas investedheavilyinto new product developmentand the result hasbeen our awardwinningcriticalthinkingseries,ThinkologyTM, and our new secure internet browserfor children.Now,with Nita'svastindustryexperienceand successfultrackrecord, Heartsoftshall quicklyevolveinto a formidablesalesorganization." Contact: Heartsoft, Inc. InvestorRelations (918)362-3600