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Fishy Food Claims

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					boasts "50 percent less calories," while fresh peaches sit unadorned in a
bin. New "spreads" shout that they'll lower your cholesterol, while
perfectly healthy butter sits quietly on cool shelves. Pop-Tarts offer
"20% DV fiber," while beans—the kings of dietary fiber—are called,
simply, beans.

Why are we being bombarded with such sketchy claims? It's mostly
marketing, but part of the blame also lies with science. Scientists
isolate and identify nutrients, which sounds like a logical way to
analyze food. But it isn't. "We eat foods; we don't eat nutrients," says
Lisa Young, Ph.D., R.D., a dietitian at New York University.

				
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posted:9/10/2011
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Description: Image: Alamy Look around your supermarket. A can of peaches boasts "50 percent less calories," while fresh peaches sit unadorned in a bin. New "spreads" shout that they'll lower your cholesterol, while perfectly healthy butter sits quietly on cool shelves. Pop-Tarts offer "20% DV fiber," while beans—the kings of dietary fiber—are called, simply, beans