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Connecting Powerful Email Marketing with the World’s Best CRM
Email Marketing Gets Results
Email marketing is one of the most proﬁtable ways to engage
your contacts and leads.
Did you know that it returns more than 40 dollars for every
marketing dollar spent? That’s two to three times the return
from search advertising and direct mail.*
iContact for Salesforce connects powerful email marketing If you know how to use
with the CRM tools you already know and love. So when you
use iContact for Salesforce—a 2010 AppExchange Customer Salesforce, you know how to
Choice Award Winner—you manage your contacts and grow
your business with email, all from the same familiar place. use iContact for Salesforce.
* The Direct Marketing Association's The Power of Direct Marketing
We know you strive to: That’s why iContact for Salesforce:
Works with many Salesforce editions, including the Professional, Enterprise, and
Reach your Salesforce contacts and leads
with powerful email campaigns Lets you bypass Salesforce sending limits, so you can reach more contacts
Allows you to reuse your own brand-compliant emails, all within Salesforce
Improve your ROI by making sure your Ensures great relationships with ISPs, giving you an industry-leading delivery rate for
email messages reach inboxes your messages
Target contacts and leads with
Lets you segment campaign members based on email actions, such as opens and clicks
personalized follow-up messages
Improve the effectiveness of your email Gives you access to email marketing statistics related to your campaigns, messages,
marketing through reporting and contacts, and leads
tracking dashboards Includes pre-conﬁgured reports and dashboards for your campaigns and messages
iContact for Salesforce® (866) 775-4254
Easy to Use – Fully Integrated with Salesforce
You shouldn’t have to jump through hoops to send an email. With iContact for Salesforce, you can leverage your current knowledge of Salesforce
and its interface and capabilities in order to easily create, preview, send, and track your email messages in real time.
Gain Insight into Your Campaigns
iContact for Salesforce offers quick and easy access to your email
marketing results directly on your Salesforce campaigns page.
Viewing the results can help you determine your campaigns’
effectiveness, as measured by:
Revenue inﬂuenced Unique clicks
Opportunities inﬂuenced Bounced emails
Converted leads Delivered emails
Unique opens Unsubscribes
Total opens Complaints per message
Strengthen Your Relationships with Contacts and Leads
You now have the ability to not only look at the success of your campaigns and messages, but to also view how your contacts and leads open
and interact with them. iContact for Salesforce lets you see how each contact or lead responds to emails across multiple campaigns. This helps
you discover if the contact or lead is moving in the right direction in the marketing and sales funnel.
Stay Connected – Build Campaigns with Segmentation and Reporting
Separate and target contacts and leads based on visible interactions with your messages—all in real time. View reports that provide the campaign
performance and response information you need to make intelligent decisions about your marketing strategy.
Beneﬁts of Using iContact for Salesforce
Easy to Use – Spend time marketing, not learning new software.
Segmentation – Target and then market to your contact and lead database.
MessageBuilder™ – Use the iContact MessageBuilder tab in Salesforce to design your emails using over 650 templates,
and add them to your Salesforce email folders.
Delivery – Get iContact’s industry-leading email delivery rate for your messages.
Flexible Data Handling – Find more data at your ﬁngertips for building reports and analyzing relevant statistics.
Award-Winning Support – Contact our award-winning support team by phone and email for quick answers to your technical
Expert Customer Success Managers – Connect with our team of experts who will help you get started, serve as your
dedicated escalation point, and guide your continued success.
Live Weekly Training Q&A Sessions – Follow along as our customer success managers explore the features, functions,
and beneﬁts of iContact for Salesforce and provide detailed answers to your questions.