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					Fast Food: Global Industry Guide




                                   Phone:    +44 20 8123 2220
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                                   http://marketpublishers.com
                                                                                     Phone: +44 20 8123 2220
                                                                                     http://marketpublishers.com



Fast Food: Global Industry Guide
Datamonitor

Date: Dec, 2010
Pages: 159
Price: US$ 995.00
ID: FCD03EC5690EN

Datamonitor's Fast Food: Global Industry Guide is an essential resource for top-level data and analysis
covering the Fast Food industry. It includes detailed data on market size and segmentation, textual analysis
of the key trends and competitive landscape, and profiles of the leading companies. This incisive report
provides expert analysis on a global, regional and country basis.

Scope of the Report

            Contains an executive summary and data on value, volume and segmentation
            Provides textual analysis of the industry's prospects, competitive landscape and profiles of the
            leading companies
            Incorporates in-depth five forces competitive environment analysis and scorecards
            Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major
            markets (France, Germany, Japan, the UK and the US).
            Includes a five-year forecast of the industry

Highlights

The global fast food market grew by 3.1% in 2009 to reach a value of $201.1 billion.

In 2014, the global fast food market is forecast to have a value of $239.7 billion, an increase of 19.2% since
2009.

The global fast food market grew by 3.9% in 2009 to reach a volume of 208.1 billion transactions.

In 2014, the global fast food market is forecast to have a volume of 248.7 billion transactions, an increase
of 19.5% since 2009.

QSR is the largest segment of the global fast food market, accounting for 70.9% of the market's total value.

Americas accounts for 47.4% of the global fast food market value.

Why you should buy this report

            Spot future trends and developments
            Inform your business decisions
            Add weight to presentations and marketing materials
            Save time carrying out entry-level research

Market Definition

The fast food market is defined as the sale of food and drinks for immediate consumption either on the
premises or in designated eating areas shared with other foodservice operators, or for consumption
elsewhere. Datamonitor's definition excludes sales through vending machines and is restricted to sales in
specific foodservice channels (please see channel definitions below). All market values are given in
Operator Buying Prices, which is the amount spent by foodservice operators on the food and drink that they

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serve and not the amount the consumers spend on food and drinks (Operator Selling Prices - OSPs) in
these channels. The difference is the mark up the foodservice operator adds in order to cover their other
costs and generate a profit. This therefore values the market in terms of the amount of money for which
food and drinks manufacturers are competing. All currency conversions were performed using constant
2009 average annual exchange rates. Market volumes are classed as the total number of visits by
individuals to foodservice locations that involve the consumption of either food. Multiple purchases made
during the same visit are counted as one transaction. The purchase of drink with food in the same location
in the same visit is also considered as one transaction, not two. The market is broken down in to four
segments: Quick Service Restaurants (QSR), Takeaways, Mobile & Street Vendors and Leisure Locations.
QSR's are defined as: locations where the primary function is to provide full meals but where table service
is not offered. Takeaways are defined as: establishments that provide freshly prepared food for immediate
consumption and where typically 80% or more of revenues come from consumers who take the food off the
premises to consume. Mobile & street vendors are defined as: either individual mobile stalls or vans that
offer a limited range of freshly prepared food as well as beverages. Leisure locations are defined as:
locations serving food and drinks for immediate consumption on premises within leisure outlets (such as
Cinemas, Theatres, Racecourses etc.) that the leisure operator owns and operates itself.


Table of Content
ABOUT DATAMONITOR

EXECUTIVE SUMMARY

INTRODUCTION

What is this report about?
Who is the target reader?
How to use this report
Definitions

GLOBAL FAST FOOD

Market overview
Market value
Market volume
Market segmentation i
Market segmentation ii
Five forces analysis
Market forecasts

FAST FOOD IN ASIA-PACIFIC

Market overview
Market value
Market volume
Market segmentation i
Market segmentation ii
Five forces analysis
Market forecasts

FAST FOOD IN EUROPE

Market overview
Market value

Fast Food: Global Industry Guide                                                                               3
                                   Phone: +44 20 8123 2220
                                   http://marketpublishers.com


Market volume
Market segmentation i
Market segmentation ii
Five forces analysis
Market forecasts

FAST FOOD IN FRANCE

Market overview
Market value
Market volume
Market segmentation i
Market segmentation ii
Five forces analysis
Market forecasts
Macroeconomic indicators

FAST FOOD IN GERMANY

Market overview
Market value
Market volume
Market segmentation i
Market segmentation ii
Five forces analysis
Market forecasts
Macroeconomic indicators

FAST FOOD IN JAPAN

Market overview
Market value
Market volume
Market segmentation i
Market segmentation ii
Five forces analysis
Market forecasts
Macroeconomic indicators

FAST FOOD IN THE UNITED KINGDOM

Market overview
Market value
Market volume
Market segmentation i
Market segmentation ii
Five forces analysis
Market forecasts
Macroeconomic indicators

FAST FOOD IN THE UNITED STATES

Market overview
Market value
Market volume
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Market segmentation i
Market segmentation ii
Five forces analysis
Market forecasts
Macroeconomic indicators

COMPANY PROFILES

Burger King Corporation
Domino's Pizza, Inc.
McDonald's Corporation
Yum! Brands, Inc.

APPENDIX

Data Research Methodology




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