SUMMARY OF FUNCTIONS: Responsible for coordinating and implementing all marketing functions in accordance with the company's marketing plans.
MAJOR DUTIES AND RESPONSIBILITIES: 1. Coordinates the company's marketing plans and long-term objectives for products, services and markets. Under direction of Vice President Sales and Marketing, researches and analyzes the technological, demographic, financial, regulatory and competitive factors that may affect the present and future needs for the company's products, product mix, marketing methods and distribution systems. Plans and implements the company's advertising and promotion activities. Responsibilities can include copyrighting, design, layout, and production of supporting marketing literature. Assists and coordinates sales programs and special projects such as trades shows, seminars, and new product promotions. Coordinates public relations activities on behalf of the company including news and product releases to the media, customer newsletters and maintaining relations with industry trade associations. Prepares and updates as required, the company's marketing plans and marketing reports. Maintains a marketing diary with copies of ads, promotions, etc. Assists the Vice President Sales and Marketing in all marketing, research, analysis, reporting, and implementation as requested.
ORGANIZATIONAL RELATIONSHIPS: Reports to Vice President Sales and Marketing. Coordinates activities with Sales personnel and Customer Service representatives.