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					QUATTRORUOTE was launched on the Romanian
market in March 2005 by Automedia, a small
publishing house which publish also a fortnightly car
magazine.

Starting with January 2007 the well-known and
highly appreciated car magazine in Europe, the
Italian monthly QUATTRORUOTE, is published
by Burda Romania.



QUATTRORUOTE goes through a very complex expansion process
in all important European auto markets including the Eastern Europe.


     1956 – 2006
     50 years of history
Quattroruote magazine - 50 years
The Quattroruote magazines presents cars
from all over the world, tests and evaluates the
most important ones, provides quotations for
used cars for use by private owners, those
operating within the sector and for legal and
insurance purposes.


For more than fifty years it has been
lending its support in important battles to
defend the interests of motorists.

    1956 – 2006
    50 years of history
Quattroruote magazine - 50 years
In December 2004 was published the master issue
of the Romanian edition of Quattroruote, one of the
most important car magazines in Europe.
Quattroruote started two years ago a complex
expansion process in all important European auto
markets.
Quattroruote is published in Italy, Romania, Russia,
Spain and colaborates with car magazines from
Czech Republic, Serbia etc.



    1956 – 2006
    50 years of history
Opinion beyond the magazine
 Quattroruote presents all the news from the Romanian and the international car
market.
 Quattroruote tests the most important vehicles.
 Quattroruote evaluates the trends of second hand cars, works out independent
quotations which have become – thanks to the clear and objective criteria adopted –
a reference for end users and dealers, lawyers and insurance brokers.




    1956 – 2006
    50 years of history
Opinion beyond the magazine
 Quattroruote is an opinion maker: thanks to its acknowledged leading role and
to a long established but constantly renewed confident relationship with its readers.


 Quattroruote is an entertainment and information magazine: since 1956 the
most popular, most authoritative car publication in Italy.




    1956 – 2006
    50 years of history
Magazine or economic observatory?
Quattroruote is a magazine of big passions but also an
authoritative economic observatory in the sector:
for this reason it is a must for all professionals
who work in the supply chain of the mobility sector,
from car companies to car retailers, from insurance
to leasing companies, banks and financing
companies which are now offering more and
more specific products or services.
Both the car market and consumers
recognize the unique role of Quattroruote
in the analysis of mobility market trends.

     1956 – 2006
     50 years of history
Quattroruote Romania - what's new

What brings Burda new to the Romanian edition of Quattroruote magazine?



1. quality and variety for the content             BETTER QUALITY

2. better distribution in all the country          MORE SALLES

3. strong & diversified promotion                  BRAND AWARENESS

4. more interactivity with the readers             MORE READERSHIP




    1956 – 2006
    50 years of history
Quattroruote magazine's sections
►   NEWS AND DEBATES
►   VOICE OF THE READERS
►   SPECIAL TESTS & DREAM CARS
►   CAR PREVIEWS
►   DRIVE-TEST & COMPARISON TESTS
►   CAR VOYAGES, JOURNEYS, HOBBY
►   CAR HISTORY
►   MOTORCYCLES, ATV
►   MOTORSPORTS
►   BUYER'S GUIDE




    1956 – 2006
    50 years of history
Rate cards, formats
     Cover 2                      Cover 3                     Spread               Cover 4               1/1 page
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       1/2 page                 Junior page                 1/3 page                          1/4 page
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FORMAT                       SIZES            RATE CARD       FORMAT                        SIZES           RATE CARD
Cover 2                204   x 270 mm          4.000 euro     1/2 page   (landscape)     204 x 132 mm        1.800 euro
Cover 3                204   x 270 mm          3.500 euro     1/2 page   (portrait)      99 x 270 mm         1.800 euro
Cover 4                204   x 270 mm          5.000 euro     1/3 page   (vertical)      66 x 270 mm         1.400 euro
Opening spread         408   x 270 mm          6.000 euro     1/3 page   (horizontal)    204 x 88 mm         1.400 euro
Interior spread        408   x 270 mm          5.000 euro     1/4 page                   99 x 132 mm         1.100 euro
1/1 page               204   x 270 mm          3.000 euro     1/4 page   (horizontal)    180 x 40 mm         1.100 euro
Junior page            132   x 140 mm          2.100 euro     1/4 page   (vertical)      53 x 270 mm         1.100 euro


      1956 – 2006
      50 years of history
2007 issues and deadlines

QUATTRORUOTE ISSUES     Deadline for orders   Deadline for receiving ads   First selling day

       02/2007              22.01.2007               25.01.2007              08.02.2007
       03/2007              19.02.2007               22.02.2007              08.03.2007
       04/2007              19.03.2007               22.03.2007              05.04.2007
       05/2007              16.04.2007               19.04.2007              03.05.2007
       06/2007              21.05.2007               31.05.2007              14.06.2007
       07/2007              18.06.2007               28.06.2007              12.07.2007
       08/2007              16.07.2007               26.07.2007              09.08.2007
       09/2007              20.08.2007               23.08.2007              06.09.2007
       10/2007              17.09.2007               20.09.2007              03.10.2007
       11/2007              15.10.2007               18.10.2007              01.11.2007
       12/2007              19.11.2007               22.11.2007              06.12.2007
       01/2008              17.12.2007               20.12.2007              04.01.2007




  1956 – 2006
  50 years of history
Technical requirements
No of copies:       16,000 copies/month
Format :            204 mm x 270 mm
No of pages:        128 + 4
Print:              Offset
Interior paper :    LWC 70 g/m2
Covers:             DCL 150 g/m2




Technical information for ads:
5 mm bleed, 300 dpi resolution,
CMYK, format TIFF, JPG, EPS.


    1956 – 2006
    50 years of history
Contact
Address:                 11 Ion Campineanu Street, 3rd floor, Bucharest
                         Union Center Bucharest
Phone:                   +40 21 312.20.12
Fax:                     +40 21 311.35.87



Dorin Marinescu          Advertising Sales Manager / Car Magazines
                         dorin.marinescu@burda.ro
                         +4 0722.405.371

Mirela Iordache          Group Advertising Sales Manager
                         mirela.iordache@burda.ro


   1956 – 2006
   50 years of history

				
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