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ENERGY STAR Survey Update &
Motors Market Penetration Data
Monica Nevius, CEE
Working Together, Advancing
Efficiency
2006 ENERGY STAR Survey:
Awareness of ENERGY STAR Label
Percent Recognition (Aided Awareness) of ENERGY STAR Label, 2000-2006
100
90
80
70
68
64 63
60
56
Percent
50
40 41 41
38
30
20
10
0
2000 2001 2002 2003 2004 2005 2006
High Publicity Low Publicity All Cases
Working Together, Advancing
Efficiency
Awareness (Aided & Unaided)
Recognition & Unaided Awareness, 2001-2006
100
90
80
70
60
Percent
Recognition
50
Unaided Awareness
40
30
20
10
0
2001 2002 2003 2004 2005 2006
Working Together, Advancing
Efficiency
2006 ENERGY STAR Survey:
High Understanding of the Label
Percent High Understanding of ENERGY STAR Label, by Publicity Level, 2000-2006
100
90
80
70
60 61
57
55
50 50
46
40
37 38
30
20
10
0
2000 2001 2002 2003 2004 2005 2006
Percent
High Publicity Low Publicity All Cases
Working Together, Advancing
Efficiency
2006 Survey Results & 2007
Planning
• 2006 & previous years’ survey report is
available for downloading at
http://www.cee1.org/eval/00-new-eval-es.php3
• Trends report forthcoming
• 2007 survey planning to begin late June
• Not too late to sponsor, add on a sample
• For more information contact:
– Monica Nevius, CEE
– mnevius@cee1.org; 617-589-3949 x227
Working Together, Advancing
Efficiency
Motors Market Penetration Data
• We have data, courtesy of NEMA
• Non-OEM, integral motors shipment data, by
horsepower and state. One table each for:
– NEMA Premium Non-OEM Integral Motors
– Non-NEMA Premium Non-OEM Integral Motors
NEMA Premium shipments
• Market penetration=
NEMA Premium shipments+
Non-NEMA Premium shipments
• Shipments are to distributors
– Not redistributed to reflect final destination
Working Together, Advancing
Efficiency
Motors Market Penetration Data
• 2005 data released to CEE members in May
• 2006 data forthcoming
• Limitations, per NEMA, to protect
confidentiality of reporting manufacturers
– Data are for use of CEE members only
– Analysis & regulatory reporting using data are OK
• But don’t include the tables in your reporting
– Publishing or distributing data are prohibited
– For data, contact Monica Nevius,
mnevius@cee1.org, 617-589-3949 x227
Working Together, Advancing
Efficiency
