Part 3- 5 Effective Ways To Promote Your
eBay and Amazon Business Using Twitter
In our last blog posts, Virtual Assistants from OBVA shared “Part 1 – 7 Powerful
Ways eBay Sellers Can Use Facebook” ,“Part 2-5 Ways eBay Sellers Can Use
LinkedIn ”, on how eBay and Amazon sellers can use Facebook and LinkedIn
profiles for better promoting their listings, marketing and for SEO of their listings
to become successful sellers. OBVA online store expert virtual assistants now
share how an online store owner can use Twitter for effective marketing of their
online store. Twitter is a great and extremely fast way to disseminate any kind of
information, be it personal or business. You can use commenting on Twitter
effectively for establishing yourself as an expert in your industry.
Here are some proven ways to promote your eBay and Amazon business using
1. Follow influential people from your industry on Twitter
You can follow others in eBay or Amazon business, people who are working in
these companies, or their thought leaders. “Communicate with them” Following a
good sized community can be valuable and fun! Mashable has written a blog post
on “10 Ways to Find People on Twitter” which shares useful search engines and
tools to help you search amazing twitter people to follow in your business. Another
useful blog post came from Mashable on “Google Helps You Find People to
Follow on Twitter” on how you can use Google to search people to follow on
Twitter. Then I also came across an interesting blog post by Social Media
Examiner on “5 Ways to Use Twitter to Connect With Local Customers.” If you
are a local business owner, this post will make lot of sense for you. When we do
local SEO for or clients, we use a lot of tips from this article.
We searched ‘eBay’ on tweepz and got many profiles who have something to do
with eBay. PLUS, we also got valuable information like number of followers,
following, updates, etc.
2. Get people to follow you
Following people and receiving their updates is great, but you need people to
follow you back and receive your updates too. Make sure that your Twitter
username is easy to find. If it is personal name, it helps people to get to know the
person behind the company/brand you tweet about. Personal faces are better in
Social Media than just logos behind a brand name. It is obvious that your tweets
must be resourceful for others so that others get value by following you. And then,
finally, you must interact with people on your twitter. When you post your listings,
follow the communications happening around it.
3. Use Twitter for marketing
Twitter can be effectively used to drive people to your online store. Have you
recently updated an interesting offer on your eBay listing? Share it! Talk about it!
Spread the enthusiasm about your great offer. It is important that you monitor what
people are saying about your store on Twitter. Use Twitter Search tool , to know
what people are saying about your store listings and products, competitors or any
other hot words in your industry. You can store all your positive feedback and
testimonials on twitter favorites. Tweet ups are a great way to get to know your
Twitter community offline. The next time your store offers any new listings or give
away product, tweet about it!
4. Use Twitter for customer service
Respond to concerns people tweet about your store or listings. Delegate this
responsibility to either one of your employee, or to a social media virtual assistants
(available starting $10/hr only). Respond to feedbacks, give feedback and help
customers solve their products in real time. If there is any temporary problem with
shipping, etc, you can inform people using twitter. Your customers will be
appreciative that your store is trying its best to relieve the problem. Personally
thank everyone for following your store on twitter rather than sending automated
5. Use the following applications effectively
Twitter has a whole world of available support applications you can utilize to gain
the most of the service for your business. Here’s a few:
TwitterFox is a Firefox extension to view your followers, for @replies, update
your status,etc. You can keep track on what people are saying about your listing
updates using this tool.
TwitterAnalyzer gives you in-depth analytics of your Twitter experience, like
number of tweets per day, popularity, reach, links, and more. This one will help
you understand which link updates and offers are popular and which are not. Learn
TweetLater: Use this schedule your listings update or join a conversation or track
Ping.fm: Use this to post your best listings in all social media sites at once.
Twitter for Facebook: Use this to link your Facebook with twitter, if you want to.
However, I don’t suggest that. Because, Twitter can digest many many updates in a
day, but Facebook cannot.
AS you can now understand, Twitter can be used to promote your stores and
listings in an effective way. As a store owner in eBay or Amazon you would like to
target the customers who will be following you. There is a fair amount of potential
to gain new customers to your store , but it depends on how you promote or sell
your store on Twitter. The process can be time consuming most of the times, but
you have an option of delegating your work to professionals who can help you
save time and still get your social media going. If you have the time, you can do
your own social media.
“We do not work for your competitors”