Keywords

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					       Keywords,
Expanding, and Collapsing



        Gilberto Berríos
   Departamento de Idiomas
   Universidad Simón Bolívar
         April 28, 2003
    Keywords—A definition
A keyword is a word
     that ―opens the
       door‖ to other
              words.
              Keywords
Appropriate keywords will:

 Summarize main point(s)
 Visually collapse lots of information
 Serve as reminders for oral expansion
Keywords

     Appropriate
    keywords will
       help you
  paint the picture
   in the minds of
    the audience
  Keywords—An example
Read this situation:

You must meet a friend who’s flying
from Miami. You’ll leave from the airport
to take her to an unexpected formal
meeting with no time for a rest.
  Keywords—An example
You could send your friend a message:

I will meet you tomorrow at the airport,
next to the chocolate shop at 6:45 in the
evening. Wear a business suit.

What if you had to telegram it?
Tomorrow airport,
chocolate shop,
6:45 pm.
Wear business suit.
Keywords—Another example
  Imagine the following situation:

       You’re driving quietly
                 and
   a truck swerves dangerously
           into your lane.
Keywords—Another example


   If the driver is not
  driving responsibly,
       please dial         If the driver is not

        979-5569          driving responsibly,
                                please dial
                                 979-5569
                                 978-5564
        978-5564                 909-4563



        909-4563
                                    AOM 024
Keywords—Another example

Unfortunately...



                    If the driver is not
                   driving responsibly,
                         please dial
                          979-5569
                          978-5564
                          909-4563




                             AOM 024
Keywords—Another example

…speed reading
    won’t help!
      Collapsing information
 If the driver of this vehicle is not driving
  responsibly, please dial 979-5569, 978-
  5564, 909-4563
 Better: Careless driving?
            Call 979-5569
                 978-5564
                 909-4563
             An exercise
 When collapsing information, we must
  be careful to choose keywords.
 Usually, we will first write longer texts.
  Then we analyze the text to decide
  which words refer to information that is
  essential. We then delete unessential
  words and leave (or find substitutes for)
  essential ones.
 We are left with a shorter text that can
  be more readily processed by the
  audience.
                An exercise

 When collapsing info, choose keywords
 First write longer texts
 Analyze text for essential words
 Delete unessential words
 Result = shorter text
    – readily processed
    – overall picture better understood
It’s up to you

				
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posted:9/8/2011
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