KATHERINE HARESTAD by yaoyufang

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									                                      KATHERINE HARESTAD
                1342 Yale Street • Santa Monica, CA 90404 • (310) 264-9483 • kharestad@hotmail.com

                HEAD DESIGNER - DIVISION HEAD - INTIMATE APPAREL
SUMMARY OF QUALIFICATIONS
  Multi-dimensional, award winning designer of Romantically Styled Intimate Apparel, and successful business executive with
  proven ability to drive and sustain revenues through broad-based strengths in:
     Product Development                          Production                         Budgeting/Costing
     Branded/Private Label                        Trend Forecasting                  Organization Building
     Merchandising                                Consulting                         Staff Development
     • Plan and execute business, merchandising and marketing plans.
     • Direct all facets of manufacturing, from concept through production.
     • Travel to trade shows and shop the market throughout Europe and the United States for inspiration and trends.
     • Source, develop and order fabrications and findings to create samples and patterns.
     • Manage grading and sample making to execute designs properly.
     • Develop seasonal color palettes and silhouettes; establish merchandising and production calendars.
     • Redesign products to adapt to moderate and mass market price points.
     • Achieved strong product recognition throughout international markets; established international network of buyers
       from major department stores.
     • Skilled in senior level relationship building, presentations, and negotiations.
     • Function effectively in multi-cultural environments; speak French.


PROFESSIONAL EXPERIENCE

  TEA ROSE DESIGNS, Santa Monica, CA                                                                         2000 – Present
  Designer and Private Label Intimate Apparel Manufacturer
     Designer/Co-founder
     • Developed, launched, and produced the Tea Rose label of moderately priced women’s sleepwear for specialty store
       and mass market price points in 2001.
     • Created successful designer sleepwear program for Neiman Marcus.
     • Source and oversee production, including patternmaking and sample development.
     • Established and manage independent sales representative organization; attend trade shows.
     • Created dance and musician costumes for Samba School “ Marareggae” performance and Parade, San Francisco

  WHITE ROSE DESIGNS, Commerce, CA                                                                              1980 - 2000
  Acquired by LCA Apparel in 1999- New York, Los Angeles, and Dallas Showrooms
     Division Head/Head Designer (1999 – 2000)
     Head Designer, Owner (1980 – 1999)
     • Founded successful exquisitely hand-crafted sleepwear, lingerie, loungewear, and lingerie-inspired outerwear
        manufacturing company for the upscale market. Sold in over 500 catalogs, major department and specialty stores,
        including Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus, Bloomingdales, Nordstrom, Macy's, Chutchotements
        of France, Otto Sumishjo of Germany, and Garnett Hill and Talbot’s; White Rose Collection was also exported
        throughout Europe, the Far and Middle East.
     • Designed and merchandised two collections, more traditional line of sleepwear in natural fibers and
        an upscale lingerie line of silks, embroideries, laces and velvets.
     • Organized all promotional materials, including line sheets, press kits, graphics, photography,
        advertising and booth design for exhibitions.
     • Developed market outside of the high-end White Rose label to cater to a “mid-level” and “mass” market.
     • Established 3000 sq. ft. domestic facility replete with sample making and production.
     Accomplishments & Honors
     • Exhibited collection at the International Salon de la Lingerie in Paris. (1997, 1998, 1999, 2000)
     • Honored with the prestigious "Les Rubans de Madam Figaro Design Award" in Paris. (1998 & 1999)
     • Selected by Warner Brothers to design a "romantic ethereal" peignoir set for "Message in a Bottle" a major movie
       starring Kevin Costner and Paul Newman.
     • In 1998 & 1999, the White Rose Collection was featured in special lingerie editions of Madame Figaro,
       New Woman and Modern Bride Magazines.
      Designed White Rose gown featured in the film “American Beauty,” worn by Annette Bening.

EDUCATION
     Art Center School of Design (Full Scholarship)
     Humboldt State University, the College of the Redwoods
     San Diego State University

								
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