PARKING MANUAL

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					PARKING MANUAL
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Table of contents

INTRODUCTION ...............................................................................................................................................4

1. PARKING REPORTING: OVERVIEW ...............................................................................................................5

   1.1. FUNCTIONS AND ACCESS .................................................................................................................................... 5

2. PARKING REPORTING: STATISTICS ...............................................................................................................6

   2.1. QUICK VIEWS .................................................................................................................................................. 7
   2.2. PERFORM A BASIC SEARCH .................................................................................................................................. 7
   2.3. PERFORM AN ADVANCED SEARCH......................................................................................................................... 9
   2.3.1. TIME SELECTION .......................................................................................................................................... 10
   2.3.2. DOMAIN SELECTION ..................................................................................................................................... 10
   2.3.3. TRAFFIC SELECTION ...................................................................................................................................... 11
   2.3.4. COLUMN SELECTION ..................................................................................................................................... 11
   2.3.5. SAVE YOUR SETTINGS AS A QUICK VIEW ........................................................................................................... 11
   2.4. REPORT ........................................................................................................................................................ 12
   2.5. PAYMENTS .................................................................................................................................................... 12

3. MY DOMAINS: PARKING OPTIMIZATIONS .................................................................................................. 13
   3.1. FUNCTIONS AND ACCESS .................................................................................................................................. 13
   3.1.1. SEARCH BOX ............................................................................................................................................... 14
   3.2. PARKING OPTIMIZATIONS: MASTER KEYWORD ..................................................................................................... 15
   3.3. PARKING OPTIMIZATIONS: LAYOUT..................................................................................................................... 15
   3.4. PARKING OPTIMIZATIONS: PAGE ELEMENTS ......................................................................................................... 18
   3.5 PARKING OPTIMIZATIONS: PHOTO ...................................................................................................................... 19
   3.6 BULK OPTIMIZATIONS ....................................................................................................................................... 20
   3.7. CUSTOMIZE YOUR VIEW IN “MY DOMAINS”......................................................................................................... 21

4. DOMAIN AND PORTFOLIO DETAILS ............................................................................................................ 22

   4.1. DOMAIN DETAILS: TRAFFIC INFO ....................................................................................................................... 23
   4.1.1. REFERRERS ................................................................................................................................................. 23
   4.1.2. SEARCHED KEYWORDS .................................................................................................................................. 23
   4.1.3. OPTIMIZATION HISTORY ............................................................................................................................... 24
   4.2 DOMAIN DETAILS: LAYOUT ................................................................................................................................ 24
   4.3 DOMAIN DETAILS: KEYWORDS ........................................................................................................................... 26
   4.3.1 MASTER CATEGORY ...................................................................................................................................... 26
   4.3.2 MASTER KEYWORD ....................................................................................................................................... 27
   4.3.3 REGIONAL KEYWORDS ................................................................................................................................... 27
   4.3.4 RELATED LINKS............................................................................................................................................. 28
   4.3.5 DISABLED KEYWORDS .................................................................................................................................... 29
   4.4 DOMAIN DETAILS: DOMAIN INFO ....................................................................................................................... 30
   4.5 DOMAIN DETAILS: OFFER PAGE .......................................................................................................................... 31
   4.6 PORTFOLIO DETAILS ......................................................................................................................................... 32
   4.6.1. PORTFOLIO TRAFFIC INFO.............................................................................................................................. 33
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   4.6.2. PORTFOLIO INFO ......................................................................................................................................... 33

6. GLOSSARY .................................................................................................................................................. 35
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Introduction
Having taken into account a large number of customer requests, and suggestions that you have
made on how to improve our site, we are pleased to announce a complete revamp of the “Domain
Parking” section of your Sedo account.

The new “Parking Reports” section provides an easy way to see the overall performance of all the
domains you have parked with us, and most importantly, offers user-friendly and intuitive new tools
that will allow you to get the information you need about your parked domains.

Some of the things you can look forward to are:

Marketplace Integration: By selecting “Parking Optimization” in the Domain Management section of
your account, you can optimize both your parking and marketplace settings, and get instant access
to Parking Statistics.

Faster Load Times: Especially for large domain portfolio holders, faster load times mean a more
efficient, time-saving user experience.

Better Graphs: New graphs, with integrated information and a number of display options, help you
see at a glance how your domains are performing.

Advanced Reports: With our helpful filters, you can request user-defined domain reports tailored to
your needs. Different types of Report can be sorted by domain name, portfolio, day or month.

Custom Quick Views: Alternatively, our predefined Quick Views give you an overview of your
domains’ performance. In addition, you can save your own reports as Quick Views, and review them
with a single click.

Referrers: See an analysis of the sources of traffic to your domains, so that you know where your
visitors come from, and can optimize your parked domains.

Optimization History: See all the changes you’ve made to your parked domains during a specific
time period, so that you can determine which changes were the most beneficial!

Improved Portfolio Management: Take a more in-depth look at your portfolios on the Portfolio
Details page.

Searched Keywords: Find out which keywords users have searched for—a valuable feature for
helping with keyword optimization!

Domain parking is now easy to set up and technically up-to-date, and our new customizable graphics
and statistics tools ensure that you are getting the best out of your parked domains. We hope you
enjoy the new Parking Reports section, and that our improvements will help you reach your parking
goals!
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1. Parking Reporting: Overview
1.1. Functions and access

The Overview page offers you a quick overview of the newest developments and the most important
data from your parked domains.

From the Overview page you also have access to other pages that can offer you more detailed
information about the performance of your parked domains.

To get access to the Overview Page, visit the first tab called “Overview” at “My Sedo” > “Parking
Reporting”, after logging in into your Sedo account.




To immediately give you a quick overview of the performance of your portfolio, Sedo displays all
important data (Earnings, Uniques, CTR, Clicks, EPC and RPM) in a graph. You can choose to display
two different values at the same time, which allows you to compare the performance of the
different values with each other. On top of the graph you can select which data you would like to
have a closer look on, by using the first two drop down menus.

You have the possibility to select different time periods and to switch from a graph displayed with
lines into bars by using the other two drop down menus.
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Note: After selecting a date in the drop down menu above the main graph, the information
displayed in the 6 smaller graphs and the traffic origin chart will show the information from your
selected time period.

On the right of the main graph you can find 6 smaller graphs that show the performance of the most
important values. By clicking on one of the smaller graphs, this specific graph will be displayed as a
main graph and will provide you more details.

Below the main graph you can find an overview of the most important values given for the previous
7 days, the month-to-date, the previous 31 days and the previous 12 months.

Next to this overview you will find a pie shaped chart that gives you more information about the
origin of the traffic of your portfolio.

At the bottom of the page there is a Report Table, where you can take a closer look at the
performance of your portfolio divided in groups as ‘Top Earners’, ‘High Traffic’, ‘Low RPM’, ‘Latest
Additions’ and ‘Top Portfolios’. To get access to one of these groups, simply click on the tab and
choose a time period in the dropdown menu.




You can view the complete list of domains by clicking on the link
                                               , located below the Report Table. This link will lead you
to the “Statistics” page.


2. Parking Reporting: Statistics
The “Statistics” tab gives you a quick overview of the performance of your portfolio. To get to this
page, visit the second tab called “Statistics” under “My Sedo >Parking Reporting”.

After clicking on the “Statistics” tab, you will see a report of your domains sorted by the earnings
from high to low in the last 31 days. If you would like to run different or more complex parking
reports, you have the possibility to use filters.

Note: The filters also allow you to search for parked domains that have not received any views in the
last 31 days.

You have 3 options to run a report:

    1. Select one of the available Quick Views
    2. Generate a custom report using the Basic Filters
    3. Generate a custom report using the Advanced Filters
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2.1. Quick Views

Quick Views are predefined reports. The reports are available in just one click, by selecting the
desired Quick View from the Dropdown menu. All predefined reports are based on the results of
your portfolio during the last 31 days or the previous day.




The following predefined Quick Views are available:

    -   Top Earners last 31 days displays all your domains which have received traffic in the last 31
        days, sorted by earnings from high to low.
    -   Top Earners yesterday displays all your domains that have received traffic yesterday, sorted
        by decreasing traffic.
    -   High-traffic last 31 days displays all your domains which have received traffic in the last 31
        days, sorted by decreasing traffic.
    -   Latest additions last 31 days displays all your domains which have received traffic in the last
        31 days, sorted by new added domains.
    -   Low RPM last 31 days displays all your domains which have received traffic in the last 31
        days, sorted by increasing RPM (Revenue per Mille, the amount of revenue you could expect
        to earn for every 1000 visitors based on the CTR and EPC).
    -   All domains last 31 days displays all your domains which have received traffic in the last 31
        days, sorted by decreasing earnings.
    -   All portfolios last 31 days displays all your portfolios which received traffic in the last 31
        days, sorted by decreasing earnings.

Note: if you would like to receive different or more complex reports, use the basic or advanced
filters.

2.2. Perform a basic search

If you require more or different information than one of the Quick View Reports, you have the
possibility to create your own custom report. In the basic search you have the opportunity to adjust
your search with the following options:
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     1) Choose a Report Type:
First choose which type of report you would like to receive. The Report type is the basis on which the
reports are aggregated. Concretely, it defines which the first column of your report will be.

You can choose between a search based on “Domain”, “Portfolio’”, “Days” and “Months”.

Choose:

    -   A “Domain” report, if you want to see how specific domains have been performing during a
        chosen timeline.
    -   A “Portfolio” report, if you want to see how your portfolios have been performing during a
        chosen timeline. Note: to see details of how the individual domains in a specific portfolio
        performed, first select a “Domain” report and then select the portfolio in the drop down
        menu “Domains”.
    -   A “Days” report, if you want to see the performance of a specific group of domains, day by
        day from the last 31 days.
    -   A “Months” report, if you want to see the performance of a specific group of domains,
        month by month from the last 12 months.

     2) Choose Time period:
If you have chosen to generate a Domain or Portfolio Report, you have the option to select a time
period.

The following options are available:

    -   Today
    -   Yesterday
    -   Last 7 days
    -   Month-to-date
    -   Last 31 days
    -   Last 12 months

If you have chosen to generate a Daily report, you will always see the last 31 days.
If you have chosen to generate a Monthly report, you will always see the last 12 months.

   3) Choose Domains:
You can restrict your reports to specific domains.

The following options are available in the drop down menu:
    - “All domains”: will display all domains from your account that have received traffic in the
        selected time period
    - “Domains containing”: if you select this option, an entry field will appear. You can enter a
        letter or number combination in that field; the search will then display all the domains that
        contain this combination. Example: if you enter “online”, the system will deliver domains like
        “onelineshops.com”, “iamonline.net” and “newonlineshop.us”.
    - “Domain list”: if you select this option, a larger entry field will appear. You can enter or
        paste up to 3000 domain names in that field, that will be used as a basis for the report.
    - “Portfolios”: you can also restrict your report to the domains of a specific existing portfolio
        by selecting your portfolio name in the drop down menu.
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Note: If you choose to receive a portfolio report, you will not be able to make a further selection out
of your domains. All portfolio reports from the basic filters will only deliver you an overview of the
performance of your portfolios. To see the results for specific domains, we ask you to generate a
report based on one of the other options.

    4) Perform the search

Once you have selected the criteria, you can click on the                       button and the report
will be generated for you.

2.3. Perform an advanced search

The advanced search might come in handy if you are looking for more detailed information about
the performance of a selection of your domains, a part of your portfolio or your complete portfolio.
You can reach the advanced search by going to “Parking Reporting” > “Statistics”. Here you will find
a link to the advanced search:                            .

The Advanced filters use the same structure as the Basic filters, but offers more options.

If you are preparing an advanced search, you first need to select on which basis you would like to
receive your report. You can choose between “Domain”, “Portfolio’”, “Days” and “Months”. This is
not different from the basic search.

Choose:

    -   A “Domain” report if you want to see how specific domains have been performing during a
        chosen timeline.
    -   A “Portfolio” report if you want to see how your portfolios have been performing during a
        chosen timeline. To see details of how the individual domains in a specific portfolio
        performed, first select a “Domain” report and then select the portfolio in the drop down
        menu “Domains”.
    -   A “Days” report if you want to see the evolution of a specific group of domains, day by day
        from the last 31 days.
    -   A “Months” report if you want to see the evolution of a specific group of domains, month by
        month from the last 12 months.

After you have selected your choices, the 4 fields below (“time selection”, “domain selection”,
“traffic selection” and “column selection”) allow you to specify your search. Based on report type
you have chosen, the fields will either turn grey or remain unchanged. Fields that turn grey cannot
be adjusted.
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2.3.1. Time selection
                                                       You can use of the predefined options (today,
                                                       yesterday, last 7 days, month-to-date, last 31
                                                       days) or make your own selection within the
                                                       last 31 days by using the “Days from’”-option.
                                                       Simply move the arrows with your cursor from
                                                       left to right to define the time period.

                                                       The third option (“Months from”) allows you to
                                                       make a selection between certain months. The
                                                       first month you are able to choose from is
                                                       January 2002.

2.3.2. Domain selection
                                                      With the “Select from portfolio” option you can
                                                      choose to receive a report for domains from a
                                                      specific portfolio. You also have the possibility
                                                      to select all domains.

                                                      The “Date added” option gives you the
                                                      possibility to make a selection within your
                                                      domains based on when they were submitted
                                                      to Sedo parking.

                                                      This is for instance a perfect way to find out
                                                      how your newly added domains are performing.

The next possibility you have is to search for a certain TLD. By clicking on the TLD dropdown, a list of
all TLD’s present in your account appear.

You can search for a special letter combination within your domains, for instance all your domains
that contain the word “online”, by using “Domains contains”.

You can also search for specific domains, which you can enter in the entry field. You can enter or
copy-paste up to 3000 domains.

You can select if you would like to receive a report for non-adult, adult or all domains.

Finally, you can select if the domains that did not have traffic in the selected timeline should be
displayed in the report.

Note: the “Domain selection” options are not available for Portfolio reports.
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2.3.3. Traffic selection
                                                              Within this box you can determine
                                                              which data you would like to receive
                                                              based on the performance of your
                                                              domains. This function is especially
                                                              helpful to create portfolios.

                                                               If you would like to receive a report for
                                                               all domains that have had more than
                                                               100 Uniques within your chosen time
period, you have the possibility to enter this search in this box. Besides the number of Uniques, you
can also search for domains that are less or greater than your entered results in Earnings, EPC, Clicks,
CTR and RPM.

                                            >= greater than

                                              <= less than

The last option “Traffic from market” allows you to select the domains that receive traffic from a
specific market or country. This is helpful if you want to optimize your domains for a specific part of
the world.

Note: when you generate a report, it will only display the global figures and not the figures for your
selected market or country.

Note: the “Traffic selection” options are only available for Domain reports.

2.3.4. Column selection
                                                              Within this field you can select which
                                                              data you would like to see in your report.
                                                              Simply check or uncheck the boxes you
                                                              will find in the field.

                                                              You can also choose how the results
                                                              should be sorted (by Earnings, Uniques,
                                                              Clicks, etc and descending or ascending).




2.3.5. Save your settings as a Quick View

After you have made your selection, you have the opportunity to save the search as a Quick View for
future use. Enter a name for your search and click on the                button. From now on you will
be able to run your report in just one click directly from the Quick View drop down at the top of the
page!
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2.4. Report
After clicking the                    button on either the basic Search or the advanced search, the
results will be displayed in a Table.

Example:




By clicking on one of the column names, you will have the option to sort each column by ascending
or descending results.

You can easily switch from the first page to other pages or choose to receive more results per page
using the buttons above and below the domain overview.




You can also export the whole report in a .csv or .xls file.

You have the possibility to optimize the same list of domains in the “My Domains” area. Therefore,
simply select the domains you would like to optimize and click on the “Optimize” button. The “My
Domains” page will open, and you will be able to optimize the domains you just selected.

2.5. Payments
To see an overview of your payments, visit the third tab called “Payments” at “My Sedo” > “Parking
Reporting”.




The “Payments” tab informs you about the total sum of all paid parking earnings and about your
parking earnings to date.

The “Payment details” will show you your parking earnings on a monthly basis from the month you
started parking at Sedo.
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Our ad providers regularly check the traffic on the domains. If our ad providers find unnatural traffic
on the domains, the earnings of this traffic will be deducted. The amounts of the claim can be found
in the ‘Corrector’ column.


3. My Domains: Parking Optimizations
3.1. Functions and access

If you are parking your domains, we strongly recommend you to optimize the parked pages to get
the maximum out of your domains. You can optimize your domains via “Parking Optimizations”.
There are two ways to get there.

If you have just logged in, the fastest way to optimize your domains is to go to “My Sedo”, “My
Domains”. When you have opened this page, choose “Parking Optimizations” in the drop down
menu (see below).




If you are already in the Parking Reporting area, go to the “Statistics” tab (“My Sedo”, “Parking
Reporting”, “Statistics” (see below).
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After the “Statistics” tab has opened, tap the boxes next to the domains that you would like to
optimize. If you would like to optimize all domains that currently are in the report, tap the box on
top of the domain overview first. The following message box will appear:

                                        . Tap this box and click on the            button.

Your selected domains will then be shown in the “My Domains”, “Parking Optimizations” area as
described in point 1.




Within “Parking Optimizations” you can change the Master Keyword, layout, page elements and the
picture that is shown on the parked page.

Click once on a column name to ascend or descend the results. Make your choice and the results
overview will refresh itself.




3.1.1. Search box

The search box enables you to filter your domains for instance by
single domains, portfolios or domain groups (lists of domains).
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If you have made a selection through the search box and you would like to remove this selection,
click once in the drop down menu and then press the search button. Your selection will be removed
and if desired, you can make a new selection.

3.2. Parking Optimizations: Master Keyword

To change the Master Keyword for a domain, click on the keyword you would like to change and
enter the new keyword in the box that appears (see below for example). After you have entered the
new Master Keyword, click “Ok”. The new Master Keyword is now active. If you would like to enter
more keywords for one domain, separate the different keywords with a comma. Example: a good
Master Keyword for the domain webhosting.de could be: “webhosting, domain”.




3.3. Parking optimizations: Layout

To change the layout (template) of a parked domain, go to the Layout column and click on the
current layout. A drop down menu with all possible layouts will open. Click on the layout of your
choice and the menu will close itself. Then click on the “Ok” button and your changes are saved.

We recommend you to select “Auto-select” from the drop down menu. Our system will then
automatically test which layout is giving the best results for your domain.
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On the right of the layout drop down menu, you will find a green icon displaying a 1, 2 or P. By
clicking on this icon, you can change your settings to change the template into a one click template

(1), a two click template (2) or a portal (P).

One click:
This is the default domain parking system used by Sedo. Visitors to a parked domain see a list of
sponsored advertisements, determined by the selected keyword. Revenue is generated after a
visitor clicks on any advertisement link. This template is very useful if you know what the visitors are
searching for while visiting your parked domain.

Example one click page:




Two click:
Visitors to a parked domain see a selection of related searches and can select a search term to view
a targeted list of sponsored advertisements. Revenue is generated only after a visitor has clicked a
sponsored ad on the second page. This template is useful if you know that the visitors on your
parked page are looking for different topics.
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Example two click page:




Portal:
Visitors to a parked domain see a selection of product categories and can select a category to view a
list of related sponsored advertisements. Revenue is generated only after a visitor has clicked a
sponsored ad on the second page. The Portal Page is useful for domains where it is unclear what
visitors are looking for on the parked page, for instance for domains that exist out of numbers.

Example portal page:




For all layouts (except for Classic, Lite and Simple which have a basic design) you can change the
photo which is displayed on your parked page. Changes can be made by clicking on the current
photo. More information about this subject can be found under “Parking Optimizations: Photo” in
chapter 3.5 (page 19).
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3.4. Parking optimizations: Page Elements

The Page Elements column can be used to change your settings for the Related Links       , the Web
search     , Display Ads     und the Pop-under      .

Related Links:
Related Links are shown as ‘Related Searches’ on your parked page. A related link is a keyword
displayed on the parked page that links to a new set of relevant advertisements.

Example:




Clicks on Related Links do not generate revenue; however, if a visitor clicks on one of the newly
generated advertisements, revenue will be credited to your Sedo account.

You can change your settings for the Related Links by clicking on this icon:  . To manually optimize
your Related Links, choose the green icon. You can then optimize your domains manually in the
“Keywords” tab of the domain results. To let our system automatically optimize your Related Links,
choose the blue icon (recommended!). Finally, to disable the Related Links, choose the grey icon.
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Web search:
The web search enables visitors to specify their search on the
parked page, if they can not directly find what they are looking
for. By clicking on the second icon (   ) , you can activate (green)
or deactivate (red) the web search.

Display ads:
By activating "Display ads" banners will appear on the parked page next to text advertising. Please
note that the banners will only appear if advertising inventory is available. Click on the third icon (
    ) to activate the banners. The icon will turn green. The icon will be red, if the banners are
deactivated.

Pop-unders:
If you have activated pop-unders, you have the possibility to generate more revenue. Pop-unders
are the opposite of pop-ups. A pop-under will appear after the visitor leaves a parked page. By
clicking on the fourth icon (  ) you can either activate (green) or deactivate (red) the pop-under.

3.5 Parking Optimizations: Photo

To choose a matching photo to your parked page, click on the current photo or on ‘auto’ in
the “Photo” column.

A pop-up will open where you have access to hundreds of different photos. To select a
matching photo, scroll through the different categories on the left of the pop-up. You can
choose to display a photo of your choice or to rotate photos from the category of your
choice. Please note that you do not necessarily need to choose a photo that matches the
domain category.
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Pop-up:




To select the photo of your choice, click first on the photo and then choose “apply”. If you select
“Automatic”, photos from the selected category will rotate on the parked page.

3.6 Bulk optimizations

To optimize more domains at once, click on one of the column names ‘Master Keyword’, Lay-out’,
‘Page Elements’, ‘Picture’ in the “Parking Optimizations” overview of “My Domains”.

Example how to start a bulk optimization for the “Page Elements”:
First select the domains you would like to optimize and tap the boxes on the left
of the domains. Then click on the column name “Page Elements” and on “Edit
Page Elements”.

The following box will appear:




Activate or deactivate the four different page elements (Related Links, Web search, Display Ads,
Pop-unders) by clicking on the icons. Tap the box on the right and all previous selected domains will
be marked. Finally, click on the ‘Save’ button at the bottom of the overview page and your changes
are made.
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Column Page Elements:




This is what your page will look like:




3.7. Customize your view in “My Domains”

By customizing your view in “My Domains”, you can make a selection of which columns will be

shown by clicking on the link                      .




After clicking on this link, a pop-up will be opened, where you can enable and disable the different
columns. The customized view will be automatically saved after you have made your changes and
can be adjusted any time by clicking on the “Customize your view” again.
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Pop-up:




4. Domain and Portfolio Details
Domain Details

By clicking on a domain name, either in the domain overview at “My Domains”, or in the “Overview”
or “Statistics” tab at “Parking Reporting”, you will open a “Domain Details” page. At this page you
can find detailed information about the domain. You also have the option to optimize it.

The “Domain Details” page is divided in 5 different tabs: “Traffic Info”, “Layout”, “Keywords”,
“Domain Info” and “Offer Page”.
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4.1. Domain Details: Traffic Info

The “Traffic Info” tab gives you a quick overview of the parking performance per domain. The page is
set up in the same way as the “Overview” page, which shows the performance of all your parked
domains. Similar to the “Overview” page, you have the option to choose different values and time
periods. The results will be displayed in the graph.




4.1.1. Referrers

Referrers are the sources of traffic on your domain. Analyzing the links will help you understand how
the visitors from your parked page have gotten there and what they are looking for – a big help
when it comes to optimizing domains.




4.1.2. Searched keywords

Most layouts have a search box (see right for an example) where
visitors can specify what they are looking for.
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All searches are saved and are displayed under “Searched Keywords” (see below).
The searches are divided in the different regions where the searches came from. The number
behind the search term tells you how often the search term has been entered in the search box.




This information is very helpful to work with when you are optimizing your keywords and related
links!

4.1.3. Optimization History

The Optimization History remembers when you last optimized your domain and tells you when and
what has been optimized, during the chosen time period.




4.2 Domain Details: Layout

The “Layout” tab enables you to change the look and feel of your parked domain.

Page Elements
First of all, you can choose if you show related links on your parked page and if so, if they are added
automatically or manually.

You have three different options for related links:

- Auto (recommended): you don't have to do anything! Let our system decide which links are the
best related links for your domain. You can enter suggestions that our system will take into account
for the optimization, although it might decide not to display them if it finds that other related links
are performing better.
- Manual: You have full control over the related links that appear on your screen. You can enter each
one of them separately, and they will appear on your page in the order you entered them. You can
also block the automatic keywords from our system by clicking on the "cross" button situated next
to each of the keyword (see also “disabled keywords”).
- Off: No related links will appear.

You can also choose the enable or disable other page elements, like “Web search” (the search box as
described before), “Display Ads” and “Pop-unders”.
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"Display ads" are display banners that appear on the parked page next to text advertising. Please
note that ads will only appear if advertising inventory is available for the selected domain and
market.

"Pop-unders" is a form of advertising by which an advertising window appears under the parked
page.

Template
Under “Template” you can choose if you would like to have a one click, two click or a portal page.

        1click: Revenue in one click! This is the default domain parking system used by
        Sedo. Visitors to a parked domain see a list of sponsored advertisements, determined by the
        selected keyword. Revenue is generated after a visitor clicks on any advertisement link.

        2click: Revenue in two clicks! Visitors to a parked domain see a selection of related searches
        and can select a search term to view a targeted list of sponsored advertisements. Revenue
        is generated only after a visitor has clicked a sponsored ad on the second page.

        Portal: Revenue in two clicks! Visitors to a parked domain see a selection of product
        categories and can select a category to view a list of related sponsored
        advertisements. Revenue is generated only after a visitor has clicked a sponsored ad on the
        second page.

Layout
Sedo provides you many different layouts for your parked domains. You can pick one by yourself by
making your pick in the drop down menu, or let Sedo select the most profitable layout for you, by
selecting “auto-select”. You can also choose a photo that suits to your domain.
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4.3 Domain Details: Keywords

With the “Keywords” tab you can help our advertising providers sending the most relevant ads to
your parked domain name. The right settings can also increase your chances of selling, if you offer
your domain for sale.

The “Keywords” tab offers you the possibility to change or set the master category, the master
keyword, the regional keywords, related links and to disable keywords.

To be able to see how your changes affect the parked page, you can click on the
button at the top of the page.

4.3.1 Master Category

Setting a Master Category for each of your domains is not only required, it’s one of the best ways to
help you make the most of Sedo’s industry-leading marketplace and parking program. The Master
Category you choose should be the most closely-related to the domain.

A relevant Master Category placement:
     - enables buyers to easily locate your domain based on an industry or area of interest
        through browsing and search
     - increases your chances of receiving offers and selling
     - can improve your parking click-through rate (CTR) with better targeted automatic Related
        Links / Popular Searches and pictures
     - helps to make parking auto-optimization more effective, more reliable, and - most
        importantly - more lucrative

Once a domain has been submitted to your account, our system will automatically set a Master
Category. You can change this category by clicking on the current one. A table pops up, where you
can either search for a term in the search box on top of the screen, or manually make a selection.
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4.3.2 Master Keyword

Setting the right Master Keyword will help our ad provider displaying ads that are of interest for the
visitors of your parked page.

Master Keywords should be:

    - Close to search keywords. Figure out what the visitors of your parked page were looking for
      when visiting it. Imagine that instead of entering the domain directly into their browser, they
      would have used a search engine (Google, Bing, etc.). Which keywords would they have
      entered?
    - Generic. A good Master Keyword should be generic, so that many advertisers would bid on
      it.
    - Precise. A good Master Keywords should leave no doubt as of what a user entering this
      keyword in a search engine is looking for.
    - Short. Master Keywords should ideally consist only of a word or a short word combination.
      In most cases, it doesn't help to set long lists of keywords.

Setting the right keyword is especially important for:

    -   New domains. It will bring your new domains faster to an optimal performance.
    -   Domains which could have several meanings, but you know for sure which meaning it
        actually refers to.
    -   Adult domains and domains monetized by Tier 2 advertisers.

Enter your master keyword in the box and click on the “Save” button after you have made your
changes. You will receive a confirmation after the changes have been successfully saved. To check
which result your new keyword gives, you can view the parked page by clicking on the button:




4.3.3 Regional Keywords

With “Regional Keywords” you can set different keywords for maximum 6 specific regions. These
regions are different for each domain and are based on the traffic you receive on your domain.
Regional Keywords overwrite the Master Keyword for visitors from those specific regions.

The 6 different regions are displayed as followed:                                  .

The two letters behold information about the region (‘en’ for instance stands for English speaking
regions).

You can enter your changes for the different regions in the entry fields on the right from the regions.
To see what your parked page looks like in the regions where most visitors come from, click on the
small magnifier icon next to each box.

After you have made your changes, don’t forget to click on the “Save” button.
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4.3.4 Related Links

A Related Link is a keyword displayed on the parked page that links to a new set of relevant
advertisements. Clicks on Related Links do not generate revenue; however, if a visitor clicks on one
of the newly generated advertisements, revenue will be credited to your Sedo account.

You have several options for related links (automatically, manually and off). To change these
settings, please visit the “Layout” tab of the “Domain Detail” page (see below).




Please note that some related links can be prohibited on your domain (offensive keywords, adult
keywords on non-adult domains or sensitive keywords on adult domains). Feel free to contact us if
you feel that the wrong related links are displayed or if you don’t understand why the related links
you want to enter for a domain were not accepted.

If you have chosen to show related links on your parked
page, you can enter the related links in the “Keywords” tab.
Please select the region where you would like to enter your
related links first. The system will automatically show the
region where the most traffic comes from. If you would like
to change the related links for a different region, go to the
drop down menu and choose your wanted region.

If you have chosen the recommended option to automatically show related links, you can enter
related links as a suggestion. If you have chosen to enter the related links manually, the related links
will immediately be placed on your parked page.
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Add suggestions for automatically set related links
Enter the suggestions for the related links in the boxes and click on “Save” when you are ready. If
you would like to set the added related links for more languages, you can define the languages in the
“apply to” drop down menu.




Add keywords for manually set related links
Enter the keywords for the related links in the boxes and click on “Save”. If you would like to set the
added related links for more languages, you can define the languages in the “apply to” drop down
menu.




4.3.5 Disabled Keywords

If you have spotted related links on your domains that you think should not be there, you have the
option to disable those keywords on a domain basis.

First step: visit the “Layout” tab on the “Domain details” page and choose to set your related links
manually. Then go to the “Keywords” tab and click on the icon with icon  on the right of the
keyword. The keyword will automatically move to the “Disabled Keywords” and will not appear on
your parked page anymore.
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Please note that once you have blocked a related link, it might take up to 2 hours before it
disappears from your parked page.

Keywords can be disabled as Related Links on your domain for the following reasons:
- You have blocked a related link suggested by the system
- The related link is a keyword considered as infringing our policies
- An adult keyword was set as a related link on a non-adult domain
- A sensitive keyword was set as a related link on an adult domain.

The Disabled Keywords section gives you an overview of which keywords are blocked on your
domains. You also have the possibility to unblock the keywords that you have blocked by clicking the
icon     next to the keyword again.

4.4 Domain Details: Domain Info

The Domain info tab gives you general information on domain (‘Domain Information’) and portfolio
basis (‘Portfolios’).

Domain Information

Date added: This is the date the domain was added to your account at Sedo.
Adult status: The adult status is set by our main ad provider. A domain for which the status is "non-
adult" will not display any adult related links. A domain for which the status is "adult" will display
adult ads and may display adult related links.

If the classification of your domain as "adult" or "non-adult" is not correct, please contact us through
the                button.

Advertiser: This section allows you to see if your domain is being monetized by our main advertiser
("tier 1") or another advertiser ("tier 2"). It is not possible to influence the set advertiser.

Portfolios

This section shows you to which portfolio the selected domain belongs.
You also have the option to add the domain to a (new or already existing) portfolio or to remove it
from a portfolio.
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By clicking on the link                    in the table you will be forwarded to the portfolio detail
page. For more information about this option, visit chapter 4.6 of this manual, called “Portfolio
Details” (page 32).

4.5 Domain details: Offer page

By using the offer page you can adjust the information that is displayed on your offer page and edit
your offer description. The offer page can be reached either through My Sedo > My Domains by
clicking on a domain name (that is for sale) or through the tab ‘Offer Page’ on the Domain Detail
Page. Simply update all fields displayed on the page and save the settings.

Click on the                         button (on the top of the page on the right) to see how your offer
page will be visible to a buyer. Price expectations and other settings related to selling your domains
can be updated through “My Sedo” > “My Domains”.

For each of the options below you have the option to apply the settings to the domain you are
currently working on or to your complete portfolio. Click on “Apply this setting to all of my domains”
and click on the                button.

Note: the settings will not apply to domains you newly add to your Sedo-account.

Offer description: You may edit the offer page description for any domain that is not subject to
current negotiations, an auction, or a transaction. Submit the information you would like to add to
the offer page in the white box and click on ‘Save Changes’. Please be aware that according to our
terms & conditions it is not allowed to leave any contact details.

If you have any other specific / related domains for sale that you would like to advertise, include
them in the offer description. After saving your changes, a check takes place to verify that the
domains are listed for sale within your Sedo account; if they are, we will automatically create
hyperlinks to each domain's offer page.

Display Parking Statistics: within this section you have the possibility to select if you show the
statistics of your parked domain on the offer page. If your domain received fewer than 50 unique
visits during the last 31 days, you have the choice to deselect the option. Statistics for parked
domains with more than 50 unique visits during the last 31 days will always be displayed.

Link to my entire Sales Portfolio: you may also want to set up portfolio linking. When bidders view
your offer page while logged in at Sedo, they’ll have the option to look through other domains you
offer for sale. To make this possible, deselect the box next to "Do not link to my entire portfolio from
this offer page." Then, choose to apply that setting to all of your domains. Now, when bidders view
your offer page while logged in at Sedo, they'll see the option to "View more Domains from this
seller."
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4.6 Portfolio Details

The “Portfolio Details“ pages can be reached in three ways.

    1. Go to “My Sedo” > “Parking Reporting” and click on the tab “Top Portfolios” in the table. An
       overview of your created portfolios will be displayed.




By clicking on a portfolio name, you will be forwarded to a “Portfolio Details” page.

    2. Go to “My Sedo” > “Parking Reporting” and select the Report Type “Portfolios”. Create the
       report and choose the portfolio of your choice afterwards.




    3. You can also access the portfolio details from the “Domain info” tab of the “Domain details”
       page of a domain that is listed in that portfolio.
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4.6.1. Portfolio Traffic Info

Here you will find all information about the performance of your selected portfolio in regards of
traffic, earnings, clicks, etc. By using the drop down menus, you can select different values and time
periods. You also have the option to display the chart with lines or bars. The page is set up the same
way as the “Overview” page which you find under Parking Reporting, with the only difference that
the “Traffic Info” tab informs you about the performance of your selected portfolio.




4.6.2. Portfolio Info

The “Portfolio Info” tab informs you when the selected portfolio has been created, when the last
changes have been made for this portfolio and how many domains the portfolio contains. You have
the option to make changes or delete the portfolio (only the portfolio, the domains will not be
deleted) from your account.
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Example:




By clicking the button “Add domains” you can upload a list of up to 3000 domains into the selected
portfolio. Make sure the domains are already listed in your account before you add them to a
portfolio.

Example:




To remove domains from a portfolio, simply tap the box next to a domain and click on the “Remove”
button.

The link                      will lead you to a “Domain Details” page, where you can find more
information about a domain. To read more about a “Domain Details” page, visit chapter 3 “Domain
Details“ (page 22).
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6. Glossary
Report Type      The Report Type defines the aggregation basis of your report.
                 If you choose "Domains" as a Report Type, you will receive the information
                 sorted according to the domain.
                 If you choose "Daily" as a Report Type, you will receive the information
                 based on the day.

Quick View       A Quick View is a pre-defined report accessible in just one click.
                 You can use Sedo's pre-defined Quick Views, or create up to 5 Custom Quick Views.

Uniques          Number of unique (different) visitors who have visited the parked page

Clicks           Number of clicks on the advertisements on the page

Earnings         Income

CTR              Click Through Rate = Clicks / Views (the percentage of visitors who clicked an ad)

EPC              Earnings per Click (the amount earned for each click)

RPM              Revenue per Mille = 1000 * Earnings / Uniques
                 (the revenue amount for every 1000 visitors. The RPM is useful as a measure of domain
                 performance, because it is not affected by natural traffic fluctuations.

Page elements    Page elements are the elements that can be activated or
                 disabled on your parked page.

Related Links    Related Links are keyword suggestions for all parked page visitors.

Web search       The web search allows parked page visitors to enter a search term
                 and get results related to that search.

Display Ads      Display ads are banners that appear on the parked page.

Pop-unders       Pop-unders containing ads appear beneath the parked page.
                 You are paid per impression.

Template         The template determines whether the landing page on your parked domain
                 contains ads (1-click), related links only (2-click), or is a solely a generic portal.

Layout           A layout is a parked page design.

Master Keyword   You have the opportunity to enter a custom word or phrase to help focus
                 the advertisements that appear on your parked domain name.

Related Links    A Related Link is a keyword displayed on the parked page that links to a
                 new set of relevant advertisements.

Regional         Regional Keywords overwrite the Master Keyword for visitors from a specific region.
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Keywords          You can choose a specific Regional Keyword for each of your top 6 traffic regions.

Master Category   The Master Category is used not only to make your domain easier to find
                  in the domain shop, but also influences on the automatic keywords,
                  layouts, and pictures displayed on your domain.

Referrers         The referrers are the sources of traffic on your domain.
                  Analyzing them will help you understand what the visitors on your parked page
                  are looking for - a great help when it comes to optimizing domains.

				
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