How Is Social Media Making An Impact On Online
Online marketing for small business has conventionally centered around driving visitors to your web sites
where the visitor will be turned into a sale by well-written sales pages.
That still applies today, but in addition to all this, majority of the businesses are beginning to recognise
the need to take into account the influence of social media.
It is not time to neglect all the search engine optimisation (SEO) strategies that brought you the traffic
first of all, as traffic is still king, but you have to understand what your customers are doing and where
they are hanging out; the probability is that social media is playing an extremely big part in their lives so
social media marketing must be playing an incredibly great role in your online marketing techniques.
Small, local businesses need to be engaging with their customers on Facebook, Twitter and Google+, as
that is where people are now spending their time. There are over 10 million different visitors to Facebook
each and every month in Australia and the release of Google+ implies that the world of social media will
be open to even more people who have to this point shunned using Facebook. It is also getting more
related to search.
As an indication of the rise of social media, Google+ took simply around 2 weeks to reach 10 million
accounts - Facebook took over two years to get to this number.
Together with social media marketing comes online reputation monitoring and management. Nowadays
each and every person is a publisher of content - every time we type in a comment in our "status" on
Facebook we are publishing content. That means that it is noticeable to several people and can have
influence. Part of our online marketing technique has to be creating a good influence in the direction of
our business's products and services.
If clients are spending time on social networking sites it stands to reason that they will be commenting
on things they like and don't like, right?
That means that your products and services may be under examination and, unless we keep an eye on
this and manage the process then our reputation can easily be damaged by negative customer
experiences, misunderstandings or situations when we failed to act according to the client's expectations.
The old adage of "the customer's always right" applies online too and it is their perception of your
company that counts, not yours!
That's why you must be understanding the online reputation monitoring equipment that enable you to
verify comments regarding your business or brand. These include Google Alerts, Social Mention, Viral
Heat, Google Reader, Yahoo Alert, Twitter Search, Technorati, BackType and BoardReader.
Expect more names to be cropping up in the area - a sure sign of its relevance and importance to your
As you can see, the conventional rules still have their relevance with small business online marketing,
but looking into the effect of social media is significant to the continuing health of your business.
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