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					 the ADVANCED TELEVISION SYSTEMS COMMITTEE


             the
 News from the ATSC
                                STANDARD
 Volume ten, Issue Three
 November 2009


ATSC Approves Mobile Digital
Television Standard (more on page 5)
The Advanced Television Systems Committee (ATSC) is pleased to            DTV services without any adverse impact on legacy
announce the approval of A/153 ATSC Mobile DTV Standard. The ballot,      receiving equipment. ATSC Mobile DTV was developed
tallied at midnight Oct. 15, was approved with overwhelming support by    to support a variety of services including free (advertiser-
the full ATSC membership.                                                 supported) television and interactive services delivered in
                                                                          real-time, subscription-based TV, and file-based content
The ATSC Mobile DTV Standard defines the technical specifications download for playback at a later time. The standard can
necessary for broadcasters to provide new services to mobile and handheld also be used for transmission of new data broadcasting
devices using their digital television (DTV) transmissions. The new services. (Continued...)
services for mobile and handheld devices are carried along with current



Loudness Recommended Practice
Loudness Seminar Wrap-Up, Page 3
The ATSC is pleased to announce the approval         distribution, and transmission practices needed        Recommended Practice provides the industry with
of the ATSC Recommended Practice: Techniques         to provide the highest quality audio soundtracks       uniform operating strategies that will optimize the
for Establishing and Maintaining Audio Loudness      to the digital television audience. The document       audience listening experience by eliminating large
for Digital Television. The ballot was approved by   focuses on audio measurement, production and           changes in sound levels.”
the ATSC membership on November 4, 2009; the         postproduction monitoring techniques, and methods
same day the ATSC hosted a seminar on the topic      to effectively control loudness for content delivery   “Adoption of a Recommended Practice for
of Audio Loudness at the Wiley Rein Conference       or exchange. Additionally, the RP recommends           implementing audio loudness culminates years
Center in Washington, DC.                            methods to effectively control program-to-             of work by the ATSC. These efforts will benefit
                                                     interstitial loudness, discusses metadata systems      American consumers by resolving problems
                       The         Recommended       and use, and describes modern dynamic range            associated with ‘loud commercials’. We look
                       Practice (RP) provides        control. It also includes specific information          forward to working with ATSC to help television
                       guidance to broadcasters      on loudness management at the boundaries of            stations across the country implement this important
                       and creators of audio for     programs and interstitial content.                     decision,” said David Donovan, President of
                       high-definition (HD) or                                                               Maximum Service Television (MSTV).
                       standard definition (SD) “High quality multichannel sound is an important
                       television content, and also element of the digital television experience” The new RP is available online at http://members.
                       recommends production, said ATSC President Mark Richer. “The new atsc.org/standards s



 in this issue:
 - Mobile DTV
 - Audio Loudness Seminar Wrap-up
 - Mobile Bus Tour
                                                                                                     Awards
                                                                                                       &
                                                                                              Recognitions
                                                                                              Mr. Joseph Flaherty and Mr. Richard
                                                                                                 Wiley recognized at the CEA’s
                                                                                               Industry Forum, held in Phoenix,
                                                                                                  Arizona October 18-21, 2009

                                                                                                 Richard E. Wiley, past
                                                                                               Chairman of the Federal
                                                                                                    Communications
  update:          FROM THE PRESIDENT                                                          Commission (FCC), played
                                                                                                  a pivotal role in the
  As you may notice in this issue of the      In my 35 years in the industry, I have
                                                                                                 development of HDTV,
  Standard, the ATSC is celebrating two       never witnessed the level of collaboration
  incredibly significant milestones – the      and commitment that has occurred for            serving as Chairman of the
  creation and approval of a Mobile DTV       mobile digital television.                       FCC’s Advisory Committee
  standard, and the completion of the                                                           on Advanced Television
  Recommended Practice Techniques             Like mobile, audio loudness has been               Service for nine years.
  for Establishing and Maintaining            a very difficult issue to tackle, but the
  Audio Loudness for Digital Television.      industry once again is coalescing. The               Dr. Joseph Flaherty
  What’s truly amazing about these recent     ATSC has been able to attract and               demonstrated HDTV to the
  achievements is the way in which we,        assemble audio experts who are willing          Society of Motion Picture
  as an industry, have worked together.       to diligently tackle the creation of an
                                                                                               and Television Engineers
  Success in creating the mobile standard     excellent RP… one that is very timely.
                                                                                                  in 1981 and also gave
  and loudness RP isn’t something that
                                                                                                demonstrations to FCC
  occurred by accident – it was part of the   With mobile and loudness, the ATSC has
  strategic plan created and honed by the     successfully harnessed the knowledge             and other officials, who
  ATSC Board of Directors, and I consider     and enthusiasm of our members; while             established the Advisory
  the results to be “right on the money.”     also bringing in new organizations               Committee on Advanced
                                              and individuals with different talents,         Television Systems, leading
  Not only have we achieved the mobile        perspectives, and interests.                       to the ATSC standard.
  standard in record time, but the industry
  in parallel has been developing products,   Digital television is not really a revolution
  services and concepts; conducting           – it’s a constant evolution. Thanks to
  trials and demonstrations; and testing      the hard work of many individuals, the
  applications for this new technology.       evolution continues.
  The Open Mobile Video Coalition
  (OMVC) has energetically supported the
  ATSC’s work, themselves focused on
  developing a clear business opportunity
  for broadcasters.

upcoming:    Industry Events & Seminars
               s   ATSC Seminar on Mobile - February 2009 (Date TBD) - Washington, DC
                                   s ATSC Seminar on Loudness at Hollywood Post
  event:        Seminar on Audio Loudness
                               On November 4, 2009; the ATSC             The event was sponsored
                               sponsored a Seminar on Audio              by the IEEE Broadcast
                               Loudness at the Wiley Rein                Technology      Society,
                               Conference Center in Washington, DC.      DaySequerra,      Dolby,
                                                                         Jünger Audio, Linear
                               The November 4th seminar included         Acoustic,       National
                               presentations focused on ATSC’s           Association           of
                               work on audio loudness. The seminar       Broadcasters     (NAB),
                               brought together broadcasters, cable      National     Cable    &
                               professionals, and audio engineering      Telecommunications Association (NCTA), RTW, and Wiley Rein.
 Mr. Burke Moody, AICE         experts to discuss the recently
                               approved     ATSC     Recommended         Select presentations from the event are available on the
Practice   on   Loudness     and it’s practical implementation.          seminar   website,    www.atsc.org/seminars/loudness09.php s

The program also discussed related legislative activities and
key topics such as industry outreach, real-world applications in
audio, loudness measurement, monitoring, program interchange,
interstitial loudness, and metadata. The event was attended by
members of the broadcasting, cable, and satellite industries;
as well as equipment manufacturers and consulting engineers.

“The ATSC seminar was a great opportunity for the broadcast and cable
industries to be briefed on recommended procedures to control audio
loudness,” noted Dr. William Check, Senior Vice President, Science and
Technology of the National Cable & Telecommunications Association
                                                                                                             Mr. Steve Lymna, Dolby; &
(NCTA). “The cable industry has been involved with the ATSC
                                                                                                              Mr. Jim Starzynski, NBC
development effort and congratulates theATSC on an excellent seminar.”                                                       Universal



                                                    Loudness in Congress

 The Commercial Advertisement Loudness Mitigation (CALM) Act, sponsored by California Rep. Anna G. Eshoo, passed the House Tele-
 communications Subcommittee of the House Energy and Commerce Committee, moving it to the full committee for a vote. CALM aims to
 prevent those loud volume spikes often caused by disparities between television shows and the commercials inserted during breaks.

 CALM would require the FCC to adopt volume standards within a year of passage and then gives broadcasters and cable operators an-
 other year to install equipment that will make sure programming and commercials meet those volume standards. The end goal of CALM
 is preventing television viewers from being blasted off the couch by dramatic changes in ad and program volume.
photos:     Mobile DTV Press Tour
To celebrate the kickoff of the Mobile
DTV standard, on Friday October
23, the ATSC and OMVC, along
with partnering manufacturers and
sponsors, held a bus tour around
Washington, DC.

The bus tour of D.C. was the first
such demonstration since the official
adoption of the new standard.

“This is a historic day, and not just in
the 26-year history of ATSC but for
the entire broadcast industry,” noted
ATSC President Mark Richer.

“Live, Local, and on the Go!” was
a fabulous success, and provided
participants to see programming “in
action.” s

Photographs by Morris Semmiatin
 feature:     Mobile DTV Standard
“Development and adoption of the ATSC            standard is flexible and robust, enabling a range
                                                                                                      OMVC at CES
Mobile DTV Standard is a major milestone in      of services business models that create new        With final adoption of a Mobile DTV
the ongoing evolution of digital television,”    opportunities for broadcasters, device makers      standard on Oct. 15, 2009 behind it, the
said ATSC President Mark Richer. “We have        and consumers. It is particularly noteworthy       OMVC heads into the 2010 International
been fortunate to have strong and active         that ATSC Mobile utilizes Internet Protocol
                                                                                                    CES show with great excitement over a
industry support, including thousands of         (IP), which will enable broadcast services to
person-hours of technical volunteers, for this   be easily integrated with wireless broadband       “Mobile DTV TechZone” planned for the
work which enabled us to develop the standard    consumer devices and applications, further         central hall of the Las Vegas Convention
in an efficient manner.”                          reinforcing the significant role of terrestrial
                                                                                                    Center. The TechZone will feature a
                                                 television broadcasting in the media landscape
The ATSC Mobile DTV Standard will enable         for decades to come.”                              wide variety of consumer electronics and
broadcasters to provide new compelling                                                              television broadcasting companies who
services to consumers utilizing a wide array     ATSC Mobile DTV is built around a highly
                                                                                                    are behind the rollout of a new mobile
of wireless receiving devices including          robust transmission system based on Vestigial
mobile phones, small handheld DTVs, laptop       Side Band (VSB) modulation, with enhanced          TV platform and service. Extending
computers and in-vehicle entertainment           error correction and other techniques to improve   over-the-air broadcast signals to mobile
systems.                                         robustness and reduce power consumption
                                                                                                    devices opens up a vast new audience
                                                 in portable receivers, coupled with a flexible
Gary Shapiro, President and CEO of the           and extensible Internet Protocol (IP) based        for CE manufacturers and automakers.
Consumer Electronics Association, said,          transport system, efficient MPEG AVC (ISO/
“As a founding ATSC member, CEA                  IEC 14496-10 or ITU H.264) video, and HE
                                                                                                    Companies who manufacture or design
congratulates ATSC on achieving this new         AAC v2 audio (ISO/IEC 14496-3) coding.
standard, which will help chipmakers and         ATSC Mobile DTV services are carried in            infrastructure, middleware or device
equipment manufacturers proceed with             existing digital broadcast channels along with     software solutions and applications for
product development and deployment. With         current DTV services without any adverse           mobile phones, portable media players,
the successful digital television transition     impact on legacy receiving equipment.
now behind us, the ATSC Mobile DTV                                                                  laptops, netbooks, navigation devices
standard gives broadcasters an opportunity to    In addition to live television, the new ATSC       and in-vehicle viewing systems are
provide consumers with the next generation of    Mobile DTV standard provides a flexible             expected to participate. The TechZone
compelling over-the-air content.”                application framework to enable new receiver
                                                 capabilities. Receivers that make use of an        will be a one-stop marketplace for the
“This milestone ushers in the new era of         optional Internet connection will enable new       latest in products and services in the
digital television broadcasting, giving local    interactive television services, ranging from      exciting new Mobile DTV ecosystem.
TV stations and networks new opportunities to    audience measurement and simple viewer
reach viewers on the go,” said Paul Karpowicz,   voting to the integration of Internet-based
NAB Television Board Chairman and                applications and transactions with television      - Anne Schelle, OMVC
President of Meredith Broadcast Group. “This     content.
will introduce the power of local broadcasting
to a new generation of viewers and provide       Formal development of the ATSC Mobile DTV
all-important emergency alert, local news and    system began in May 2007 with the issuance
other programming to consumers across the        of a request for Proposals (RFP). The new
nation.”                                         standard document will be available online on
                                                 the ATSC Standards page.
ATSC Chairman Glenn Reitmeier added:
“On behalf of the ATSC Board of Directors,       The new standard document will be available
I would like to congratulate all of the ATSC     online at http://members.atsc.org/standards s
member companies that contributed to this
major achievement. The ATSC Mobile DTV
profile:           Jordan Cookman,                                                                                Microtune
                                                          Where was your first job in the broadcast
                                                          industry?                                           What project /specialist groups within ATSC
                                                                                                              are you involved with? What about other
                                                          My first job after getting my Master’s was with      organizations in the industry?
                                                          ESS Technology, Inc., a semiconductor company
                                                          supplying IC’s for PC and consumer electronics      My involvement with ATSC has been primarily
                                                          applications. Most of my projects there involved    with the specialist groups on Mobile DTV (S4),
                                                          non-broadcast digital communications.           I   RF Transmission (S9) and Receivers (S10).
                                                          developed and implemented signal processing         My interests are in the area of physical layer
                                                          algorithms for products like V.90 modems            design and receiver performance. Microtune
                                                          and DVD read channels, and participated in          strongly    supports     receiver  performance
                                                          national and international standards development    recommendations to ensure that end-users
                                                          bodies including the Telecommunications             have a great experience watching digital TV.
                                                          Industry Association (TIA) and International
                                                          Telecommunications            Union        (ITU).   Recently I agreed to be the Chair of S4-5, the
                                                                                                              ad hoc group on Scalable Full Channel Mobile
What is your educational background?                      My first project related to the broadcast industry   DTV. We are working on an enhancement
                                                          was to design an NTSC/PAL TV Decoder. I was         to the recently approved A/153 Mobile DTV
I received my Bachelor’s degree in Electrical             amazed at the longevity of the NTSC standard,       standard that will allow increased capacity
Engineering in 1994 from GMI Engineering &                and that there were still innovations happening     mobile usage and enable new applications. A
Management Institute (now Kettering University)           in receiver design. But I knew that analog TV       Request for Proposals was recently sent out
in Flint, MI. As part of my undergraduate                 shutoff was looming, and the future was digital.    to the ATSC membership, and I encourage all
education, I worked as a co-op student for Delco          Fortunately with my background in digital           interested proponents to submit their Proposal
Electronics in Kokomo, IN, which at the time              communications, it was a natural progression        Overviews before the deadline on November 9th.
was a subsidiary of General Motors. I alternated          for me to move to the digital TV industry.
between work and school on a quarterly basis,                                                                 Through my involvement with ATSC, I have
and was able to rotate among a wide variety of            After 9 years at ESS, I left to join Auvitek,       enjoyed meeting and interacting with the
departments at Delco, from Manufacturing to               a startup company developing digital TV             leaders of the digital TV broadcast industry. In
Advanced Development. Some of my more                     demodulator IC’s, as their Director of              my role as ad hoc group Chair, I am learning
interesting projects involved electronic toll             Communications R&D. Thus began my career            more about the ATSC process and about
systems and in-vehicle navigation systems.                in digital TV, and my involvement with ATSC.        what it takes to make a good standard. I look
After receiving my Bachelor’s, I accepted a                                                                   forward to doing my part to make the Mobile
full-time position with Delco, and continued              How long have you been at your current              DTV standard and its enhancements a success.
working in their Advanced Development                     position?
department. Working with a group of highly                                                                    Any hobbies you’d like to share? Family
talented and educated engineers, I soon realized          I have been Director of DTV R&D for                 information? Anything ATSC members might
that I needed to further my own education,                Microtune since their acquisition of Auvitek in     not know about you, or find surprising?
and decided to pursue a Master’s degree.                  July, 2009. Including the time with Auvitek,
                                                          I have been in my current position for over         My wife and I celebrated our 10th wedding
This decision led me to leave my Midwestern               4 years. In this position, I am responsible         anniversary this year, and are blessed to have
roots and move to Silicon Valley, where I received        for demodulator algorithm development for           two wonderful daughters, ages 6 and 3. Most
a Master’s degree in Electrical Engineering from          various digital TV standards worldwide.             of our free time revolves around their activities,
Stanford University in 1996. My focus was on                                                                  including soccer games, swimming lessons,
digital signal processing and communications              As you may know, Microtune is a leading supplier    dance classes, and school functions. Some day
theory. My original plan was to return to Indiana         of silicon tuner IC’s. With the acquisition of      when the kids are older, I plan to have hobbies. s
after graduate school, but I found a high-tech job,       Auvitek, we now have full range of receiver
met my future wife, and here I am, still in California!   front-end products, and I am excited about my
                                                          role in leveraging our combined capabilities.
           ATSC Board of Directors                                                                       Meeting
                  Elections                                                                            Reminders:
The ATSC recently elected Mr. Anthony Caruso     Support groups within PBS, including technical
                                                                                                                 Next PC:
of the CBC, and Mr. James Kutzner of Public      planning, development, and support of current
                                                                                                            December 3, 2009
Broadcasting Service (PBS) to the Board of       and future operational systems. Kutzner has held
Directors.                                       several roles in the development of television
                                                                                                                   9:00 AM
                                                 broadcast and production standards and facilities             ATSC Offices
Mr. Caruso is a professional Engineer who has    including at the Advanced Television Technology
been with Canadian Broadcasting Corporation      Center and Thales. Previous to that he was Vice                Next TSG:
for over 25 years. Tony is the Director of New   President, Operations and Engineering at Twin              December 3, 2009
Broadcast Technologies                                                  Cities Public Television,                  1:00 PM
and has been involved                                                   and Associate Director of              ATSC Offices
with the ATSC and HDTV                                                  Engineering at PBS where
since     the    beginning                                              he participated in various
organizing the first HDTV                                                projects including the                     The ATSC
satellite     transmission                                              move to digital distribution               Meetings
between Tokyo          and                                              via satellite.                         calendar is
Ottawa in the early 90’s.
                                                                                                             available online at
He was an active member                                               Kutzner is the Vice Chair
                                                                                                           http://www.atsc.org,
of the Canadian DTV                             Mr. Jim Kutzner       of the ATSC Planning
(former CDTV) group and ABSOC (Advanced                               Committee       and    has
                                                                                                           and on the members
broadcasting systems committee) working in the                        participated    in    DTV                        website,
early development of HDTV. Tony represents the development activities since 1990. He is currently      http://members.atsc.org
CBC at the Engineering Committees at SMPTE, in a doctoral program in Systems Engineering
ATSC, NABA, WBU. He is currently the Vice- at George Washington University and holds a
Chair of the NABA - Technical Committee and the Masters degree in Engineering Management from
Editor-in Chief of the “CBC Technology Review the same institution. He holds a Bachelor of
Magazine”.                                      Electrical Engineering degree from the University
                                                of Minnesota and is a Fellow of SMPTE and a
James Kutzner is Chief Engineer at PBS where member of the IEEE. s
he oversees the Engineering and Technical



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                                                 welcome wagon:            New Members
                                           The following companies have recently become members. We eagerly anticipate
advanced television
systems committee                          their contributions to the DTV standards currently being developed in the ATSC, and
                                           we know their participation will have an immeasurable effect on the future of digital
1776 K St NW
                                           television.
Washington, DC 20006
202.872.9160
202.872.9161                               I-Movee; Spika Inc.; CTB Inc; Decontis; Mark
www.atsc.org                               Harris (Observer); and SRS Labs
The ATSC is an international, non-
profit organization developing voluntary
standards for digital television. The
ATSC has member organizations
representing the broadcast, broadcast
equipment, motion picture, consumer
electronics, computer, cable, satellite,
and semiconductor industries.

				
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