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the ADVANCED TELEVISION SYSTEMS COMMITTEE the News from the ATSC STANDARD Volume ten, Issue Three November 2009 ATSC Approves Mobile Digital Television Standard (more on page 5) The Advanced Television Systems Committee (ATSC) is pleased to DTV services without any adverse impact on legacy announce the approval of A/153 ATSC Mobile DTV Standard. The ballot, receiving equipment. ATSC Mobile DTV was developed tallied at midnight Oct. 15, was approved with overwhelming support by to support a variety of services including free (advertiser- the full ATSC membership. supported) television and interactive services delivered in real-time, subscription-based TV, and ﬁle-based content The ATSC Mobile DTV Standard deﬁnes the technical speciﬁcations download for playback at a later time. The standard can necessary for broadcasters to provide new services to mobile and handheld also be used for transmission of new data broadcasting devices using their digital television (DTV) transmissions. The new services. (Continued...) services for mobile and handheld devices are carried along with current Loudness Recommended Practice Loudness Seminar Wrap-Up, Page 3 The ATSC is pleased to announce the approval distribution, and transmission practices needed Recommended Practice provides the industry with of the ATSC Recommended Practice: Techniques to provide the highest quality audio soundtracks uniform operating strategies that will optimize the for Establishing and Maintaining Audio Loudness to the digital television audience. The document audience listening experience by eliminating large for Digital Television. The ballot was approved by focuses on audio measurement, production and changes in sound levels.” the ATSC membership on November 4, 2009; the postproduction monitoring techniques, and methods same day the ATSC hosted a seminar on the topic to effectively control loudness for content delivery “Adoption of a Recommended Practice for of Audio Loudness at the Wiley Rein Conference or exchange. Additionally, the RP recommends implementing audio loudness culminates years Center in Washington, DC. methods to effectively control program-to- of work by the ATSC. These efforts will beneﬁt interstitial loudness, discusses metadata systems American consumers by resolving problems The Recommended and use, and describes modern dynamic range associated with ‘loud commercials’. We look Practice (RP) provides control. It also includes speciﬁc information forward to working with ATSC to help television guidance to broadcasters on loudness management at the boundaries of stations across the country implement this important and creators of audio for programs and interstitial content. decision,” said David Donovan, President of high-deﬁnition (HD) or Maximum Service Television (MSTV). standard deﬁnition (SD) “High quality multichannel sound is an important television content, and also element of the digital television experience” The new RP is available online at http://members. recommends production, said ATSC President Mark Richer. “The new atsc.org/standards s in this issue: - Mobile DTV - Audio Loudness Seminar Wrap-up - Mobile Bus Tour Awards & Recognitions Mr. Joseph Flaherty and Mr. Richard Wiley recognized at the CEA’s Industry Forum, held in Phoenix, Arizona October 18-21, 2009 Richard E. Wiley, past Chairman of the Federal Communications update: FROM THE PRESIDENT Commission (FCC), played a pivotal role in the As you may notice in this issue of the In my 35 years in the industry, I have development of HDTV, Standard, the ATSC is celebrating two never witnessed the level of collaboration incredibly signiﬁcant milestones – the and commitment that has occurred for serving as Chairman of the creation and approval of a Mobile DTV mobile digital television. FCC’s Advisory Committee standard, and the completion of the on Advanced Television Recommended Practice Techniques Like mobile, audio loudness has been Service for nine years. for Establishing and Maintaining a very difﬁcult issue to tackle, but the Audio Loudness for Digital Television. industry once again is coalescing. The Dr. Joseph Flaherty What’s truly amazing about these recent ATSC has been able to attract and demonstrated HDTV to the achievements is the way in which we, assemble audio experts who are willing Society of Motion Picture as an industry, have worked together. to diligently tackle the creation of an and Television Engineers Success in creating the mobile standard excellent RP… one that is very timely. in 1981 and also gave and loudness RP isn’t something that demonstrations to FCC occurred by accident – it was part of the With mobile and loudness, the ATSC has strategic plan created and honed by the successfully harnessed the knowledge and other officials, who ATSC Board of Directors, and I consider and enthusiasm of our members; while established the Advisory the results to be “right on the money.” also bringing in new organizations Committee on Advanced and individuals with different talents, Television Systems, leading Not only have we achieved the mobile perspectives, and interests. to the ATSC standard. standard in record time, but the industry in parallel has been developing products, Digital television is not really a revolution services and concepts; conducting – it’s a constant evolution. Thanks to trials and demonstrations; and testing the hard work of many individuals, the applications for this new technology. evolution continues. The Open Mobile Video Coalition (OMVC) has energetically supported the ATSC’s work, themselves focused on developing a clear business opportunity for broadcasters. upcoming: Industry Events & Seminars s ATSC Seminar on Mobile - February 2009 (Date TBD) - Washington, DC s ATSC Seminar on Loudness at Hollywood Post event: Seminar on Audio Loudness On November 4, 2009; the ATSC The event was sponsored sponsored a Seminar on Audio by the IEEE Broadcast Loudness at the Wiley Rein Technology Society, Conference Center in Washington, DC. DaySequerra, Dolby, Jünger Audio, Linear The November 4th seminar included Acoustic, National presentations focused on ATSC’s Association of work on audio loudness. The seminar Broadcasters (NAB), brought together broadcasters, cable National Cable & professionals, and audio engineering Telecommunications Association (NCTA), RTW, and Wiley Rein. Mr. Burke Moody, AICE experts to discuss the recently approved ATSC Recommended Select presentations from the event are available on the Practice on Loudness and it’s practical implementation. seminar website, www.atsc.org/seminars/loudness09.php s The program also discussed related legislative activities and key topics such as industry outreach, real-world applications in audio, loudness measurement, monitoring, program interchange, interstitial loudness, and metadata. The event was attended by members of the broadcasting, cable, and satellite industries; as well as equipment manufacturers and consulting engineers. “The ATSC seminar was a great opportunity for the broadcast and cable industries to be briefed on recommended procedures to control audio loudness,” noted Dr. William Check, Senior Vice President, Science and Technology of the National Cable & Telecommunications Association Mr. Steve Lymna, Dolby; & (NCTA). “The cable industry has been involved with the ATSC Mr. Jim Starzynski, NBC development effort and congratulates theATSC on an excellent seminar.” Universal Loudness in Congress The Commercial Advertisement Loudness Mitigation (CALM) Act, sponsored by California Rep. Anna G. Eshoo, passed the House Tele- communications Subcommittee of the House Energy and Commerce Committee, moving it to the full committee for a vote. CALM aims to prevent those loud volume spikes often caused by disparities between television shows and the commercials inserted during breaks. CALM would require the FCC to adopt volume standards within a year of passage and then gives broadcasters and cable operators an- other year to install equipment that will make sure programming and commercials meet those volume standards. The end goal of CALM is preventing television viewers from being blasted off the couch by dramatic changes in ad and program volume. photos: Mobile DTV Press Tour To celebrate the kickoff of the Mobile DTV standard, on Friday October 23, the ATSC and OMVC, along with partnering manufacturers and sponsors, held a bus tour around Washington, DC. The bus tour of D.C. was the ﬁrst such demonstration since the ofﬁcial adoption of the new standard. “This is a historic day, and not just in the 26-year history of ATSC but for the entire broadcast industry,” noted ATSC President Mark Richer. “Live, Local, and on the Go!” was a fabulous success, and provided participants to see programming “in action.” s Photographs by Morris Semmiatin feature: Mobile DTV Standard “Development and adoption of the ATSC standard is ﬂexible and robust, enabling a range OMVC at CES Mobile DTV Standard is a major milestone in of services business models that create new With ﬁnal adoption of a Mobile DTV the ongoing evolution of digital television,” opportunities for broadcasters, device makers standard on Oct. 15, 2009 behind it, the said ATSC President Mark Richer. “We have and consumers. It is particularly noteworthy OMVC heads into the 2010 International been fortunate to have strong and active that ATSC Mobile utilizes Internet Protocol CES show with great excitement over a industry support, including thousands of (IP), which will enable broadcast services to person-hours of technical volunteers, for this be easily integrated with wireless broadband “Mobile DTV TechZone” planned for the work which enabled us to develop the standard consumer devices and applications, further central hall of the Las Vegas Convention in an efﬁcient manner.” reinforcing the signiﬁcant role of terrestrial Center. The TechZone will feature a television broadcasting in the media landscape The ATSC Mobile DTV Standard will enable for decades to come.” wide variety of consumer electronics and broadcasters to provide new compelling television broadcasting companies who services to consumers utilizing a wide array ATSC Mobile DTV is built around a highly are behind the rollout of a new mobile of wireless receiving devices including robust transmission system based on Vestigial mobile phones, small handheld DTVs, laptop Side Band (VSB) modulation, with enhanced TV platform and service. Extending computers and in-vehicle entertainment error correction and other techniques to improve over-the-air broadcast signals to mobile systems. robustness and reduce power consumption devices opens up a vast new audience in portable receivers, coupled with a ﬂexible Gary Shapiro, President and CEO of the and extensible Internet Protocol (IP) based for CE manufacturers and automakers. Consumer Electronics Association, said, transport system, efﬁcient MPEG AVC (ISO/ “As a founding ATSC member, CEA IEC 14496-10 or ITU H.264) video, and HE Companies who manufacture or design congratulates ATSC on achieving this new AAC v2 audio (ISO/IEC 14496-3) coding. standard, which will help chipmakers and ATSC Mobile DTV services are carried in infrastructure, middleware or device equipment manufacturers proceed with existing digital broadcast channels along with software solutions and applications for product development and deployment. With current DTV services without any adverse mobile phones, portable media players, the successful digital television transition impact on legacy receiving equipment. now behind us, the ATSC Mobile DTV laptops, netbooks, navigation devices standard gives broadcasters an opportunity to In addition to live television, the new ATSC and in-vehicle viewing systems are provide consumers with the next generation of Mobile DTV standard provides a ﬂexible expected to participate. The TechZone compelling over-the-air content.” application framework to enable new receiver capabilities. Receivers that make use of an will be a one-stop marketplace for the “This milestone ushers in the new era of optional Internet connection will enable new latest in products and services in the digital television broadcasting, giving local interactive television services, ranging from exciting new Mobile DTV ecosystem. TV stations and networks new opportunities to audience measurement and simple viewer reach viewers on the go,” said Paul Karpowicz, voting to the integration of Internet-based NAB Television Board Chairman and applications and transactions with television - Anne Schelle, OMVC President of Meredith Broadcast Group. “This content. will introduce the power of local broadcasting to a new generation of viewers and provide Formal development of the ATSC Mobile DTV all-important emergency alert, local news and system began in May 2007 with the issuance other programming to consumers across the of a request for Proposals (RFP). The new nation.” standard document will be available online on the ATSC Standards page. ATSC Chairman Glenn Reitmeier added: “On behalf of the ATSC Board of Directors, The new standard document will be available I would like to congratulate all of the ATSC online at http://members.atsc.org/standards s member companies that contributed to this major achievement. The ATSC Mobile DTV proﬁle: Jordan Cookman, Microtune Where was your ﬁrst job in the broadcast industry? What project /specialist groups within ATSC are you involved with? What about other My ﬁrst job after getting my Master’s was with organizations in the industry? ESS Technology, Inc., a semiconductor company supplying IC’s for PC and consumer electronics My involvement with ATSC has been primarily applications. Most of my projects there involved with the specialist groups on Mobile DTV (S4), non-broadcast digital communications. I RF Transmission (S9) and Receivers (S10). developed and implemented signal processing My interests are in the area of physical layer algorithms for products like V.90 modems design and receiver performance. Microtune and DVD read channels, and participated in strongly supports receiver performance national and international standards development recommendations to ensure that end-users bodies including the Telecommunications have a great experience watching digital TV. Industry Association (TIA) and International Telecommunications Union (ITU). Recently I agreed to be the Chair of S4-5, the ad hoc group on Scalable Full Channel Mobile What is your educational background? My ﬁrst project related to the broadcast industry DTV. We are working on an enhancement was to design an NTSC/PAL TV Decoder. I was to the recently approved A/153 Mobile DTV I received my Bachelor’s degree in Electrical amazed at the longevity of the NTSC standard, standard that will allow increased capacity Engineering in 1994 from GMI Engineering & and that there were still innovations happening mobile usage and enable new applications. A Management Institute (now Kettering University) in receiver design. But I knew that analog TV Request for Proposals was recently sent out in Flint, MI. As part of my undergraduate shutoff was looming, and the future was digital. to the ATSC membership, and I encourage all education, I worked as a co-op student for Delco Fortunately with my background in digital interested proponents to submit their Proposal Electronics in Kokomo, IN, which at the time communications, it was a natural progression Overviews before the deadline on November 9th. was a subsidiary of General Motors. I alternated for me to move to the digital TV industry. between work and school on a quarterly basis, Through my involvement with ATSC, I have and was able to rotate among a wide variety of After 9 years at ESS, I left to join Auvitek, enjoyed meeting and interacting with the departments at Delco, from Manufacturing to a startup company developing digital TV leaders of the digital TV broadcast industry. In Advanced Development. Some of my more demodulator IC’s, as their Director of my role as ad hoc group Chair, I am learning interesting projects involved electronic toll Communications R&D. Thus began my career more about the ATSC process and about systems and in-vehicle navigation systems. in digital TV, and my involvement with ATSC. what it takes to make a good standard. I look After receiving my Bachelor’s, I accepted a forward to doing my part to make the Mobile full-time position with Delco, and continued How long have you been at your current DTV standard and its enhancements a success. working in their Advanced Development position? department. Working with a group of highly Any hobbies you’d like to share? Family talented and educated engineers, I soon realized I have been Director of DTV R&D for information? Anything ATSC members might that I needed to further my own education, Microtune since their acquisition of Auvitek in not know about you, or ﬁnd surprising? and decided to pursue a Master’s degree. July, 2009. Including the time with Auvitek, I have been in my current position for over My wife and I celebrated our 10th wedding This decision led me to leave my Midwestern 4 years. In this position, I am responsible anniversary this year, and are blessed to have roots and move to Silicon Valley, where I received for demodulator algorithm development for two wonderful daughters, ages 6 and 3. Most a Master’s degree in Electrical Engineering from various digital TV standards worldwide. of our free time revolves around their activities, Stanford University in 1996. My focus was on including soccer games, swimming lessons, digital signal processing and communications As you may know, Microtune is a leading supplier dance classes, and school functions. Some day theory. My original plan was to return to Indiana of silicon tuner IC’s. With the acquisition of when the kids are older, I plan to have hobbies. s after graduate school, but I found a high-tech job, Auvitek, we now have full range of receiver met my future wife, and here I am, still in California! front-end products, and I am excited about my role in leveraging our combined capabilities. ATSC Board of Directors Meeting Elections Reminders: The ATSC recently elected Mr. Anthony Caruso Support groups within PBS, including technical Next PC: of the CBC, and Mr. James Kutzner of Public planning, development, and support of current December 3, 2009 Broadcasting Service (PBS) to the Board of and future operational systems. Kutzner has held Directors. several roles in the development of television 9:00 AM broadcast and production standards and facilities ATSC Ofﬁces Mr. Caruso is a professional Engineer who has including at the Advanced Television Technology been with Canadian Broadcasting Corporation Center and Thales. Previous to that he was Vice Next TSG: for over 25 years. Tony is the Director of New President, Operations and Engineering at Twin December 3, 2009 Broadcast Technologies Cities Public Television, 1:00 PM and has been involved and Associate Director of ATSC Ofﬁces with the ATSC and HDTV Engineering at PBS where since the beginning he participated in various organizing the ﬁrst HDTV projects including the The ATSC satellite transmission move to digital distribution Meetings between Tokyo and via satellite. calendar is Ottawa in the early 90’s. available online at He was an active member Kutzner is the Vice Chair http://www.atsc.org, of the Canadian DTV Mr. Jim Kutzner of the ATSC Planning (former CDTV) group and ABSOC (Advanced Committee and has and on the members broadcasting systems committee) working in the participated in DTV website, early development of HDTV. Tony represents the development activities since 1990. He is currently http://members.atsc.org CBC at the Engineering Committees at SMPTE, in a doctoral program in Systems Engineering ATSC, NABA, WBU. He is currently the Vice- at George Washington University and holds a Chair of the NABA - Technical Committee and the Masters degree in Engineering Management from Editor-in Chief of the “CBC Technology Review the same institution. He holds a Bachelor of Magazine”. Electrical Engineering degree from the University of Minnesota and is a Fellow of SMPTE and a James Kutzner is Chief Engineer at PBS where member of the IEEE. s he oversees the Engineering and Technical thanks to The Standard Sponsors PRSRT STD U.S. POSTAGE PAID Elizabethtown, PA Permit No. 61 welcome wagon: New Members The following companies have recently become members. We eagerly anticipate advanced television systems committee their contributions to the DTV standards currently being developed in the ATSC, and we know their participation will have an immeasurable effect on the future of digital 1776 K St NW television. Washington, DC 20006 202.872.9160 202.872.9161 I-Movee; Spika Inc.; CTB Inc; Decontis; Mark www.atsc.org Harris (Observer); and SRS Labs The ATSC is an international, non- profit organization developing voluntary standards for digital television. The ATSC has member organizations representing the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries.
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