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Piccadilly’s Comfort Technology The comfort of Piccadilly shoes is the result of intense research into new technologies and materials. Each detail is tested and analyzed according to our rigid quality controls. Discover here the special properties and features build into each part of Piccadilly’s shoes: Upper – the upper part of a shoe The upper is produced in “Derby”, a high technology synthetic material, imported from Italy, exclusive to Piccadilly. “Derby” synthetic was developed by the company technicians in partnership with Italian specialists and has special characteristics, researched in the national and international market. This material is made of a Polyurethane (PU) coagulated resin over a textile layer. It can acquire many types of textures: Napa, varnish, suede, etc. and it has many advantages: - Appearance: visually “Derby” has a better look than leather, because its finish is uniform, it doesn’t have marks or coloring stains. - Shape memory: as its base is a textile, “Derby” doesn’t deform, which means that it doesn’t stretch, doesn’t break, wrinkle or show foot marks from frequent use. The web of the textile allows the shoe to fit to the shape of the foot during use and later returns to its original shape, maintaining the appearance of a new pair of shoes. - Softness: the material is extremely soft and can be folded and squeezed - Thermal: it doesn’t transfer the outside temperature to the foot and maintains the body’s average temperature. The foot doesn’t suffer from the summer’s heat and is protected from the cold of winter. - Impermeability: the foot is protected from dampness. Even if the shoe gets wet, the inner part of the shoe stays dry. “Derby” doesn’t stain or discolor, even the suede doesn’t stain in the wet. - Lightness: a synthetic upper weighs a third of leather – this makes a big difference in the final product. - Resistance: the “Derby” synthetic upper was subjected to several resistance and quality tests. In the bending resistance test, which simulates walking movements, the “Derby” upper resisted 500.000 flexes, without suffering any alteration. International laboratories consider 35.000 flexes as reference for an excellent performance. - Ecological: no animal is killed or hurt to produce a pair of Piccadilly shoes. The material doesn’t need chrome treatment or any other toxic substance, which are bad for the environment, like the ones used to prepare the leather. Furthermore, according to international environmental convention, every synthetic upper or polyurethane derived material is treated to initiate a process of decomposition after 4 years, leaving this material biodegradable. Piccadilly packaging is also made of recyclable material. Linings The inner part of a shoe has a covering - the lining which is the material which stays in contact with the foot. Piccadilly uses a stretch material called “elanca gel” to make the lining and it is backed with a foam layer. The weave has a cool and gentle touch and the foam makes the shoe much softer – this is why Piccadilly fits like a glove. This lining absorbs the humidity and guarantees to keep the foot always dry and comfortable. Piccadilly shoes receive bactericide treatment to prevent bad odors. Piccadilly also uses a PU lining. Innersoles The innersole – the piece which holds the foot, has cushioned points which follow the foot anatomy, having two functions: to soften the impacts and massage strategic points of the foot - you will stay much more comfortable and your body will be relaxed. The innersoles also have micropores which absorb the humidity - this way you will keep your foot always dry. However, because of this advantage, it is very important to let your shoe rest for 24 hours after each use, this way the humidity absorbed during the day will dry out and the bactericide will work. Soles Piccadilly’s soles are produced in Thermoplastic Rubber (TR) – a rubber material which is non-slip and is abrasion resistant. This material is the best combination in adherence and low wear. The heel base, called “heel cap”, is made of a more resistant material, due to the higher wear of this part. Micro-fiber reverse Piccadilly is the only brand of lady’s shoes which uses a micro-fiber reverse. The reverse is the part of the shoe which involves your heel and in most other shoes it is made of a very rough material, as its function is prevent the foot from slipping when walking. But this rough material tends to unravel, damage tights and provoke heel injuries. Due to this problem, which upsets many consumers, Piccadilly searched for a material that would perform this function, and that could be softer and wouldn’t unravel, and in this way micro-fiber enter the scene. It is a very soft material, made of microfilaments, which doesn’t let your foot slip out of the shoe and makes the shoe much softer. SATRA Since the year of 2008, Piccadilly is part of SATRA (British Technology Centre), one of the most important technology centre in shoes’ development and technology.
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