FRANK THOMAS PILLER
RWTH Aachen, Technology & Innovation Management Group, RWTH School of Business,
Templergraben 64, 52056 Aachen, Germany | email@example.com
+49 241 809 3523 Office | +49 163 605 0276 Cell Europe | +1 617 326 3748 Cell USA | +49 241 809 3567 Fax
tim.rwth-aachen.de/piller | scg.mit.edu | mass-customization.blogs.com | open-innovation.com | twitter.com/masscustom
Since March 2007 Full Professor of Management (tenured), Business School, RWTH Aachen University, Germany
Chair, Technology and Innovation Management Group, RWTH Aachen University, Germany
Since 2007 Co-Director, MIT Smart Customization Group, MIT Design Lab, Massachusetts Institute of
Technology (MIT), Cambridge, MA, USA (scg.mit.edu)
Oct 2004 - Research Fellow, Massachusetts Institute of Technology (MIT), MIT Sloan School of
Jan. 2007 Management, BPS / Innovation & Entrepreneurship Group (Head: Eric von Hippel), Cambridge,
2001-2007 Position comparable to an “Associate Professor” (Reader), Department of Information,
Organization & Management (Head: Prof. R. Reichwald), TUM Business School, Technische
Universität München (TUM), Munich, Germany (on leave of absence 2004-2007)
Director: TUM Research Group Customer Driven Value Creation (formerly: TUM Research
Group Mass Customization and Customer Interaction)
Spring 2004 Visiting Professor, Hong Kong University of Science and Technology (HKUST), Department of
Industrial Engineering and Engineering Management
Summer 2001 Visiting Scholar, Hong Kong University of Science and Technology (HKUST) , Advanced
1999-2000 Position comparable to an “Assistant Professor” (Lecturer), Department of General & Industrial
Management (Head: Prof. R. Reichwald), TUM Business School, TUM, Munich, Germany
1995-1999 Lecturer and Research Assistant, Department of Production and Operations Management,
Julius-Maximilians-Universität Würzburg, Germany
July-Aug 2009, HBS Global Colloquium on Participant Centered Learning. Intensive executive education
Jan. 2010 program on better teaching with the case method. Harvard Business School, Boston.
2001-2004 Habilitation (research program leading to tenured professorship within the German, Swiss, and
Austrian university systems), Habilitation thesis on “Innovation and Value Co-Creation: Evidence
and Implications of Integrating Customers & Users in the Innovation Process”, completed in
Sept 2004; evaluation completed with highest distinction in April 2005.
1995-1999 Ph.D. studies (Dr. rer.pol.) in Business Administration (Production and Operations Management)
at the Julius-Maximilians-Universität Würzburg, Germany,
Ph.D. thesis on "Mass Customization", with highest distinction ('summa cum laude')
1989-1994 Bachelor and Master ("Diplomkaufmann") in Business Administration (majors: Production &
Operations Mgmt, Marketing) at Julius-Maximilians-Universität Würzburg, Germany;
GPA: 1.5 (on a scale from 1.0 'outstanding' to 5.0 'insufficient'), Top 1% of the graduating class
FRANK T. PILLER 2
Business Work Experience
1999-2007 ThinkConsult Unternehmensberatung Piller, Rogoll, Schaller & Tasch Partnerschaft, Munich,
Germany: Co-Founder and Managing Partner: Management Consultancy and Corporate
2001-2007 Adidas AG, Herzogenaurach, Germany, and Portland, USA: Process Consultant & Coach to
the BU Director Mass Customization (Coaching and Consulting Assignment; Action Research
1993 Unilever B.V., Utrecht, The Netherlands: Consumer Marketing Iglo-Ola (Traineeship)
1992/93 Holzbrinck AG, Mainpresse Würzburg, Germany: Marketing Management (Project Studies)
1991 Voest-Alpine Group, Graz, Austria: Information management / PPC systems (Internship)
Board Positions & Technology Transfer (Spin-off companies)
Since 2000 corpus.e AG, Stuttgart (manufacturer of 3D scanning solutions and mass customization
toolkits), member of the board of directors
Since 2009 Dialego AG, Aachen (provider of advanced market research techniques for the new product
creation process, online panels), member of the board of directors
2006-2009 My Virtual Model, Inc., Montreal (provider of online personalization and virtualization
technologies), member of the board of directors
Since 2006 Selve AG, Munich (mass customization of footwear), member of the advisory board
Since 2008 Hyve AG, Munich (open innovation intermediary and technology provider), member of the
scientific advisory committee (since 2007); member of the board of directors
Since 2000 Think Consult, Munich (management consultancy), co-founder and member of the
Affiliation with Scholarly Associations
American Academy of Marketing (AMA)
Academy of Management (AOM)
ACATECH – Akademie der Technikwissenschaften. Mitglied des Fachbeirats Produktentstehung
Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V.
European Academy of Management (EURAM), founding member
INFORMS (Institute for Operations Research and the Management Sciences)
Product Development Management Association (PDMA)
The International Institute of Mass Customization & Personalization (IIMCP), founding director
Strategic Management Society (SMS)
FRANK T. PILLER 3
Frank Piller has been building a worldwide reputation on research about strategies of customer-centric value creation like
Mass Customization, Personalization, User Innovation, and Customer Co-Creation to manage heterogeneous customer
demands more efficiently. Frequently quoted in media like The New York Times, The Economist, CNN, and Business
Week, amongst others, Frank Piller is regarded as one of the leading experts in this field. His blog, mass-
customization.blogs.com, is the premier source of information on mass customization and customer driven value
In 1997, his article in the German edition of the Harvard Business Review and his first book on mass customization
(1998) brought this topic on the management agenda in Europe. His recent analysis of “Threadless” (co-authored with
Susumu Ogawa), an innovative crowdsourcing business model in the fashion industry, has been selected as one of the
Top-20 articles in MIT Sloan Management Review. Numerous research contracts and consulting assignments have
transferred his research results into real business impact for the management practice. He has been invited to provide
more than 50 keynote and plenary presentations on conferences or business meetings and 25 research seminars for the
faculty of leading business schools around the world. From a methodological standpoint, Frank Piller’s research includes
conceptual, qualitative theory-building and quantitative theory-testing publications.
During his tenure at RWTH Aachen, he has established one of Germany's top research groups in technology and
innovation management (TIM), growing its employee base from four to more than 15 full-time research positions in 2009.
The RWTH-TIM Group has gained thought leadership on strategies to include information from a firm's periphery in the
innovation process (open innovation), managing contingencies at the front end of the innovation process, and creating a
culture for innovation. Frank Piller's research is supported by grants from industry and the Deutsche
Forschungsgemeinschaft (DFG), German Federal Ministry of Research (BMBF), the European Community, and other
Academic Honors and Research Awards
2009 Listed in the Top-100 Research Performance Ranking of German speaking professors of business
administration (Handelsblatt/VHB ranking); research performance measured by publication impact 2004-
2009; ranked in top 3 percentile out of more than 2100 professor in Germany, Switzerland and Austra
across all disciplines of business administration.
2008 Named as "The International Leading Expert" in the field of customized products by EPSRC, the
Engineering and Physical Sciences Research Council of the United Kingdom.
2008 Invited Member to an Expert Panel on Innovation advising President Horst Köhler (President of the
Federal Republic of Germany)
2008 Appointed RWTH Representative of the German Scholarship Foundation (Studienstiftung des
2006 Paper "Reducing the Risk of New Product Development" (MIT Sloan Management Review) elected into the
"Top 20 of Articles Chosen by Business School Faculty" (with S. Ogawa)
2006 Appointment offer of full chaired Professor of Management, Technology & Innovation Management
Group, RWTH Aachen University, Aachen, Germany (accepted)
2006 Appointment offer of full Professor of Management, Innovation Management Group, Zeppelin
University, Friedrichshafen, Germany (rejected)
2005/06 Research Fellowship of DFG / Deutsche Forschungsgemeinschaft (German National Science
2004 HICSS 2004 Best Track Paper “Customers as part of value webs” (with R. Reichwald)
2002 Award for Scientific Achievements of the Unterfränkische Gedenkjahrstiftung (Wissenschaftspreis
2002 der Unterfränkischen Gedenkjahrstiftung für Wissenschaft)
2002 Nomination for the Heinz Maier Leibnitz-Preis 2003 by the President of the Technische Universität
München (highest German award for young scholars)
2000 Poco-Handels-Preis of the University Witten-Herdecke for the book “Mass Customization”
2000 First Price of the Foundation of the German Industry (Stiftung Industrieforschung)
for the book “Mass Customization”
1999 Wolfgang-Ritter-Preis for Scientific Contributions in Management Research for the Ph.D. thesis
1991 Fellow of the German Scholarship Foundation (Studienstiftung des deutschen Volkes)
Invited keynotes and plenary addresses: See list of publications
FRANK T. PILLER 4
Awarded Research Grants and Research Contracts (Selection)
2010-2012 European Commission: Research Grant "Nano.Com: Lowering Barriers for Nanotechnology Commercialization
(2) via Open Innovation": Methods of open innovation and broadcasting of search approach for technology transfer
(7th framework program, EU FP7-NMP2009-CSA3, Networking activity, grant for RWTH-TIM research group: 100
2010-2013 European Community / NRW Ziel.2 Program: Research Grant "EMOTIO II- Embedded Open Toolkits for User
(2) Innovation" Piloting of smart products that allow the adoption of their characteristics in the user domain (grant for
RTWH-TIM group: 200K Euro)
2009-2013 European Community / NRW Ziel.2 Program: Research Grant "OPEN-ISA- Open Platforms for Service
(1), (2) Innovation in the Senior Market" Development of customer idea platform for senior citizens (grant for RWTH-
TIM research group: 480 K Euro)
2009-2011 Deutsche Forschungsgemeinschaft (DFG): Research Grant "MATRIX - New Methods for Successful
(1) Technology Transfer" Open innovation / Transfer of broadcasting of search approach on technology transfer
(grant for RWTH-TIM research group: 180 K Euro)
2008-2010 VDMA: Research Grant "FVAcentive" Open innovation / Development of open innovation platform for German
(1), (2) Machinery Association (grant for RWTH-TIM research group: 180 K Euro)
2007-2011 German Ministry for Research (BMBF): Project INTEGRO„Open Innovation Readiness“ Development of a
(2) measurement instrument to evaluate a firm's readiness to employ open innovation methods (grant for RWTH-TIM
research group: 210K Euro)
2009-2012 European Commission: 7th Framework Program, SME Project (IP) REMPLANET: Resilient enterprise structures
(2) for mass customization, (grant for RWTH research group: 380K Euro), Scientific coordinator and work package
leader (grant #FP7-NMP-2008-3.3-1-229333-2 Supply chain integration and real time decision making in non
hierarchical manufacturing networks)
2008-2011 European Commission: 7th Framework Program, SME Project (IP) SERVIVE: Service Oriented Intelligent Value
(2) Adding Network for Clothing-Smes Embarking In Mass Customization, (grant on mass customization research for
RWTH research group: 410K Euro), Scientific coordinator and work package leader (grant #FP7-NMP-2007-3.1-2
2008-2011 Deutsche Forschungsgemeinschaft (DFG): Graduate School "Anlaufmanagement": Participation in doctoral
(1) school on innovation launch and production ramp-up (grant for RWTH-TIM research group: 300 Euro)
2008-2009 RWTH Aachen University / IMP-Program within the German Excellence Initiative: EMOTIO: Embedded Toolkits
(1) for Open Innovation. Development of a pilot to explore the idea of embedded toolkits for user innovation and co-
design at the example of the automotive industry (grant for RWTH-TIM research group: 70K Euro).
2007-2008 Deutsche Forschungsgemeinschaft (DFG): Project Analysis Technology Transfer (PATE): Identifying success
factors of technology transfer from large-scale collaborative research projects to industrial applications. DFG-
Research Grant by the German Research Foundation within the Priority Program 1299 ("Adaptive Oberflächen für
2007-2010 German Ministry of Economics (BMWI): Project WIPRO “Multimedia toolbox for knowledge-based product
(1), (2) innovation management in SME “ (3 grants for RWTH-TIM research group: 500K+ Euro), Project Supervisor (in
cooperation with Prof. H-H. Schröder)
2007-2008 Stiftung Industrieforschung: User Innovation for SME: Methods to transfer of innovation from the firm's
(1), (2) periphery (grant for RWTH-TIM research group: 140K Euro)
2005-2006 Deutsche Forschungsgemeinschaft: DFG-Research Scholarship for research on user innovation and open
(1) innovation (GZ PI 449/2-1)
2004-2008 European Commission: 6th Framework Program, Integrated Project (IP) CEC-made Shoes: “Custom,
(2) Environment, and Comfort made shoe”, (grant on mass customization research for TUM research center: 380K
Euro), Task Leader, Member of Steering Committee (grant #FP6-NMP-2004-507378)
2004-2008 European Commission: 6th Framework Program, Integrated Project (IP) "CUSTOM-FIT": “A knowledge-based
(2) manufacturing system, established by integrating Rapid Manufacturing, IST and Material Science to
improve the Quality of Life of European Citizens through Custom-Fit Products” Member of the Scientific
Advisory Board (research on rapid manufacturing) (grant # FP6-NMP2-CT-2004-507437)
2004-2006 MIT-TUM Industry panel „Success Factors of Customer Centric Enterprises“, (supported by industry
(1), (2) sponsorship: 90K Euro p.a.), Scientific Director
FRANK T. PILLER 5
2004-2005 DFG-Sonderforschungsbereich SFB 582-2 "Marktnahe Produktion individualisierter Produkte” (Mass
(1) Customization in mini factory structures close to the market), Project Co-Leader
2002-2005 German Ministry for Research (BMBF): Project WINSERV „Toolkits for User-Driven Innovation “, Early project
(1), (2) in open innovation, Project Co-Supervisor and Researcher
2003 DFG-Grant for organizing the “2003 World Congress on Mass Customization & Personalization MCPC 2003“,
(grant for TUM research center)
2002-2004 German Ministry for Research (BMBF): Project EWOMACS “Customer orientated supply chain management
(2) for mass customization“ (grant for TUM research center), Project Supervisor and Principal Researcher
2001-2004 European Commission: 5th Growth Program, Project „EuroShoe“ (Development of the processes and
(1), (2) implementation of the management tools for the Extended User Oriented Shoe Enterprise), Work package
leader, Exploitation Manager, Member of the Technical and Steering Committee (grant for TUM research center)
(grant #FP5- GROWTH-GRD1–2000-25761)
2001-2004 DFG-Sonderforschungsbereich SFB 582-1 " Marktnahe Produktion individualisierter Produkte” (Mass
Customization in mini factory structures close to the market), Work package leader, Member of the Technical
and Steering Committee (grant for department)
2001-2002 Stiftung Industrieforschung: Driving Customer Loyalty by Innovative Internet Applications (grant for TUM
(1), (2) research center)
2000, 2002, 2003, Deutsche Forschungsgemeinschaft (DFG-DAAD): Scholarships for foreign researchers visiting own research
(1) Project leadership: Responsible for designing, drafting and presenting proposal for funding agencies; coordination of scientific research & work
packages; managing milestones and project execution, dissimilation and utilization of results.
(2) Industry collaboration: Project in close cooperation with industrial and/or service companies, in addition to cooperation with other research entities
as part of the project consortium.
Invited participation in research consortiums at other institutions (Selection)
2005-2009 MASSI-Mass customization opportunities exploiting information and communication technologies,
gefördert durch die TEKES R&D Funding Agency of Finland in cooperation with the Confederation of Finnish
Industries EK. Coordinator: School of Economics and Business Administration, University of Tampere, Finland
2006-2009 Dealing with Discontinuous Innovation, supported by a Research Fellowship at the Advanced Institute of
Management Research (AIM), London Business School. Coordinator: Imperial College, Chair for Innovation
Management, London, United Kingdom
2005-2007 Market strategies and continuous customership, supported by the Wallander Foundation. Coordinator:
Department of Technology Management and Economics - Chalmers University of Technology, Sweden
2004-2007 Implikationen von 'Online-Baukästen' für Kundeninnovation und -design, funded by Wiener Wissenschafts-,
Forschungs- und Technologiefond. Coordinator: Wirtschaftsuniversität Wien, Abteilung für Entrepreneurship und
FRANK T. PILLER 6
Frank Piller has been teaching since 1997 to very different audiences, including undergraduates, graduate students,
postgraduates, managers, and top executives, both in-class and in-company. He has been consistently delivering a
highly satisfactory learning experience to his students, achieving teaching evaluations always in the top 15% percentile of
the evaluation scheme. Students regularly evaluate his lectures as "demanding" and "leading-edge", but "joyful to
participate", "very interactive and participate-centered", and "a great experience". He has co-initiated and developed
different elective courses to dissimilate the findings of his research for graduate and MBA students. Especially his class
modules on open innovation and mass customization have been adopted by many leading international business
schools, making him a successful visiting professor in top executive education programs around the world.
Frank Piller has been co-advising over 50 M.S. / diploma thesis's and has been the advisor of more than 20 Ph.D.
students. He is an acclaimed speaker at management conferences and in Executive Education programs around the
world. He has been elected twice “teacher of the year” (2001 and 2006) at TUM Business School and was awarded with
the highest price of teaching excellence at RWTH Aachen.
Awards for Teaching Excellence
2009 "RWTH Award of Teaching Excellence 2009" (Nomination by the Student Bodies ("Fachschaft") of the
RWTH Schools of Business and Engineering), awarded 3rd place out of 450 professors.
2006 Elected "Best Lecturer" in the TUM Executive MBA program (out of 80 lecturers)
2002 Best Lectureship Award of the TUM MBA Class of 2001
RWTH Aachen, School of Business, Germany (since 2007)
Principles of Business Administration, 15 sessions core course, 2+2 SWS / 6 ECTS credits (undergraduate level
students of business administration and industrial engineering / engineering management)
Strategic Innovation & Technology Management, 30 sessions elective course, 3+1 SWS / 8 ECTS credits (advanced
level students of business administration and industrial engineering / engineering management)
Managing the Innovation Process, 30 sessions elective course, 3+1 SWS / 8 ECTS credits (advanced level students
of business administration and industrial engineering / engineering management)
Innovation Management: A Case Based Introduction, 15 sessions core course, 2 SWS / 6 ECTS credits (Master of
Science / graduate level students of business administration and engineering)
Interactive Value Creation: Innovations in Organizing the Division of Labor, 15 sessions elective course, 3+1 SWS /
6 ECTS credits (Master of Science / MBA / graduate level students of business administration and industrial
engineering / engineering management)
Doctoral Seminar in Innovation & Technology Management, 15 sessions elective course, 1 SWS / 3 ECTS credits
(graduate level, PH.D. Students)
Managing Long-Tail-Markets: Mass Customization & Open Innovation, 15 sessions core course (Exec. MBA level)
Technische Universität München, TUM Business School, Germany (1999-2004)
Principles of Business Administration for Engineering Students, 15 sessions core course, 2 SWS / 4 ECTS credits
(undergraduate level students of engineering)
Fundamentals of Organization & Management, 15 sessions elective course, 2 SWS / 6 ECTS credits (MBA level)
Technology and Operations Management, 15 sessions elective course, 2 SWS / 6 ECTS credits (MBA level)
Mass Customization and Open Innovation, 15 sessions elective course, 2 SWS / 6 ECTS credits (MBA level)
User-driven value creation, 10 sessions elective course, 1 SWS / 3 ECTS credits (Ph.D. seminar)
Julius-Maximilians-Universität Würzburg, School of Business Administration, Germany (1995-1999)
Research Methods for Management Students, 15 sessions tutorial, 2 SWS / 3 ECTS credits (undergraduate level
students in business administration)
Production and Operations Management, 15 sessions tutorial, 2 SWS / 3 ECTS credits (advanced level, graduate
students in business administration)
FRANK T. PILLER 7
Mass Customization and High Variety Manufacturing, 15 sessions tutorial, 2 SWS / 3 ECTS credits (advanced level,
graduate students in business administration)
Executive Teaching Modules and Guest Lectureships Delivered for Other Universities (since 2000)
Goethe Business School, Universität Frankfurt. Innovation & Technology Management. Teaching Module for Full
Time MBA Program, Fall Term 2009 (Master Student Level).
Handelshochschule Leipzig: Innovation management. An introduction. Teaching Module for Fulltime MBA program.
Summer term 2008 (with M. Freund) (Master Student Level).
Hong Kong University of Science and Technology: Innovation management within the program "Exec. Master of
Technology Management", 9 teaching units, 2 credits, 2001, 2003, 2004 (Master Student Level).
IE Business School (Instituto Impresa, Madrid): Adjunct Professorship and Teaching Contract for the Executive
Education Program "Building the Customer Centric Organization", Oct 2007, Oct 2008, March 2009, Oct 2009.
(Executive Master Level, Open Enrollment Course).
IE Business School (Instituto Impresa, Madrid): Adjunct Professorship and Teaching Contract for the Executive
Education Program "Mass Customization: Profiting from Heterogeneities in Your Target Market", March 2009
(Executive Master Level, Open Enrollment Course).
Massachusetts Institute of Technology (MIT): The MIT Smart Customization Seminar, November 2008 (Executive
Master Level, Open Enrollment Course).
RWTH Aachen, Executive Education Program "Chief Innovation Officer" ("Zertifikatsprogramm"), Program Modul
"Open Innovation", March 2009 (Executive Master Student Level, Open Enrollment Course).
RWTH Aachen / University of St. Gallen, Joint Executive MBA in Technology Management, Teaching Module
"Managing Long Tail Markets: Product Program Planning and Complexity Management". 2004, 2005, 2006, 2007,
2008, 2009 (Executive Master Student Level).
RWTH Aachen / University of St. Gallen, Joint Executive MBA in Technology Management, Teaching Module
"Strategic Management: The Market Based View". 2007, 2008, 2009 (Executive Master Student Level).
SDA Bocconi Business School, Milan, Italy: Mass Customization in the Fashion Industry (Exec. Master of Fashion
Management), 9 teaching units, 2 credits, 2002 (Master Student level).
Technische Universität München: Advances in Innovation Management: Leading Innovation, Teaching Module for the
Executive MBA Program on "Innovation and Value Creation" ("UnternehmerTUM MBA"), Munich, Okt 2008, Okt
2009 (with John Bessant) (Executive Master Student Level).
Technische Universität München: Customer-Centric Value Creation: Mass Customization and User Innovation:
Teaching Module for the Executive MBA Program "Communicate!", Munich, 2004, 2005, 2006, 2007 (Executive
Master Student Level).
University of Tampere, Principles of Mass Customization and Customer Driven Value Creation, Tampere, 29. and 30.
Nov. 2007 (Executive Master Level, Open Enrollment Course).
Vlerick Business School: Strategies for Managing Long Tail Markets Effectively: Mass Customization and Customer
Driven Value Creation, Teaching Module for the Executive Master Program in Supply Chain Management, April 2008
and April 2009 (Executive Master Student Level).
Wirtschaftsuniversität Wien: Marketing of Innovation - Mass Customization. Teaching Module for the Executive
Master Program in Technology Management, Vienna, October 2007, 2009 (Executive Master Student Level).
Hochschule Wiener Neustadt, Austria: Principles of Mass Customization and Customer Driven Value Creation. 6 Dec
2008 (Master Student Level).
FHS St. Gallen, Switzerland: Mass Customization and Open Innovation (Executive Master of Information
Management), 14 teaching units; 3 credits, 2000-2005 (Executive Master Student Level)
Corporate workshops and executive education
Customized executive classes delivered for more than 40 companies on issues like mass customization, open & user-
driven innovation, CRM, technology and innovation management, service marketing, general management. List of
companies include (selection, since 2000):
3M Bene DaimlerChrysler
A.T. Kearney BMW Degussa
Adidas BrooksBrothers Deutsche Telekom
Autodesk Carl Zeiss Douglas Holding
Baur Mail Order Cewe Color Dutch group B.V.
BBDO Germany Cologne Trade Fair ERHO Versicherungsgruppe
FRANK T. PILLER 8
Euroforum GmbH Kaercher Telekom Austria
FAG Kimberley Clark UniPlan
Festo Lectra Virtual Indentity
Freightliner Lego Vodafone
Fujitsu-Siemens-Computers Macromedia Volvo
General Electric (GE) Masterfoods Webasto
H+Z Consulting Mettler Toledo Weimann Medical Devices
Henkel My Virtual Model Zazzle
IMA AG Otto Versand … and many start-ups in the area
Infineon SAP of mass customization and
ISPO Trade Show Siemens personalization
Johnson & Johnson Spreadshirt
Guest lectures and research seminars
Please refer to the list of publications and presentation.
Supervision of Ph.D. Students
(A) Lead Supervisor of Ph.D. Students at RWTH Aachen
Alexandra Gatzweiler: t.b.a.
David Antons. t.b.a.
Frank Steiner: t.b.a.
Alexander Vossen: t.b.a.
Evalotte Lindgens: t.b.a.
Wolfgang Gruel: Managing idea contests within a large corporation (expected year of graduation: 2012)
Philipp Wagner: Managing absorptive capacity in the context of open innovation (expected year of graduation:
Tobias Adams: Evaluating the Results of an Innovation Contest (expected year of graduation: 2011)
Uwe Gross: Managing the Ramp-Up Process (expected year of graduation: 2011)
Thorsten Harzer: Mass customization capabilities (expected year of graduation: 2011)
Kathleen Diener: A conceptualization of open innovation: Construct development and evaluation (expected year of
Tina Burkhart: Internal Capabilities of Open Innovation (expected year of graduation: 2010)
(B) Supervising Tutor of Ph.D. Students at TUM Business School, Technische Universität München, Germany
Christoph Ihl: Marketing for Mass Customization (2009)
Sascha Seifert: Kundeninnovations-Kompetenz: Konzeptionalisierung, Determination, Konsequenzen (2006)
Melanie Müller: Kundenintegrationskompetenz bei individuellen Leistungen (2006)
Daniel Rackensperger: Design und Innovationsmanagement. Eine Fallstudienuntersuchung (2006)
Klaus Moser: Mass Customization Strategies: Development of a Competence-Based Framework for Identifying
MC Strategies (2005)
Dominik Walcher: Der Ideenwettbewerb als Methode der aktiven Kundenintegration Müller, M:
Integrationskompetenz von Kunden bei individuellen Leistungen. Konzeptualisierung, Operationalisierung und
Christian Schaller: Beziehungsmanagement im Wandel zur nachhaltigen Integration von Marketing und
Innovation: Longitudinalstudie eines mittelständischen Unternehmens (2005)
Christof Stotko: Vertriebseffizienz durch Kundenintegration (2004)
Stefan Jäger: Absatzsysteme für Mass Customization am Beispiel individualisierter Lebensmittelprodukte (2003)
(C) Co-Supervision of Ph.D. and Habilitation Thesis at other Universities
Ryan Chain: Grammers for Product Architecture for Mass Customization. Massachusetts Institute of Technology
Erik Oestreich: Konzeption eines Konfigurationssystems für die designbezogene Individualisierung ausgewählter
Komponenten komplexer technischer Produkte. Technische Universität Chemnitz (2009).
Christoph Steger: Segmentierung oder Individualisierung? Ein Vergleich von Produktstrategien zur Befriedigung
heterogener Kundenbedürfnisse. Wirtschaftsuniversität Wien (2008).
FRANK T. PILLER 9
Nizar Abdelkafi: Variety-Induced Complexity in Mass Customization: Concepts & Management. Technische
Universität Hamburg-Harburg (2008).
Martin Schreier; Active Customer Integration in the Design and Marketing of New Products (Habilitation thesis)
Wirtschaftsuniversität Wien (2007)
Massimiliano Ruffo: Implications of Rapid Manufacturing on Management. Loughborough University (2006)
Sri Hartati Kurniawan: Consumer Decision-Making in Product Selection and Product Configuration Processes.
Hong Kong University of Science & Technology (2004)
(D) Co-Supervisor of Ph.D. Thesis at RWTH Aachen
Dirk Luettgens: Externes Wissen im Innovationsprozess (2010)
Heiko Dirlenbach: Erfolgreiches Management von After-Sales-Service-Innovationen in der Automobilindustrie:
Eine Mixed-Methods-Analyse (2009).
Jesko-Philipp Neuenburg: Market-driving behavior in emerging firms: A study on market-driving behavior, its
moderators and performance implications in German emerging technology ventures (2009).
Nicolas Schoeller: Internationales Komplexitätsmanagement am Beispiel der Automobilindustrie (2009).
Patrick Schulze: Balancing Exploitation and Exploration: Organizational Antecedents and Performance Effects of
Innovation Strategies (2009).
Daniela Alexa Brinkmann: Kundenbindung in jungen innovativen Unternehmen: Der Erfolgsbeitrag loyalen
Kundenverhaltens sowie Ansätze eines Managements (2008).
Thomas Ernst Müller: Vertriebswegswahl junger, innovativer Unternehmen: Einflussfaktoren und
FRANK T. PILLER 10
Academic Community Services
Frank Piller has been contributing to professional service at different levels. On the academic level, he has been serving
as an associate editor or reviewer to many journals in innovation and technology management, marketing, and
operations management. He presently sits in the Editorial Boards of three journals. Because of his expertise in his
particular fields of research, he has been invited as an ad-hoc reviewer for various special issues on these themes and
as a reviewer for many leading international conferences. He also has been invited to serve as an editor to several
handbooks or collections of recent research by leading publishing houses. He has been in charge of organizational and
scientific responsibilities in international conferences. Together with Mitchell Tseng, Frank Piller initiated and co-chaired
the MCPC conference series, the largest professional event on mass customization & personalization, taking place
biannually since 2001. He is recognized as a professional networker and facilitator of interactions by a large body of
researchers and practitioners. Frank Piller's service for his academic institutions includes memberships in various faculty
boards and advisory committees on the university level. His service and expertise as an evaluator or external expert is
also sought by institutions like the European Community, the Finish Funding Agency (TEKES), the National Science
Foundation (NSF), Deutsche Forschungsgemeinschaft (DFG), or the President of the Federal Republic of Germany.
Journal Decision Support Systems
Reviewer Decision Science
(selection) Die Betriebswirtschaft (DBW)
European Management Journal
IEEE Transactions on Engineering Management
International Journal of Industrial Engineering
International Journal on Media Management
International Journal of Technology Management
International Journal of Production Research
Journal of Marketing
Journal of Market-Focused Management
Journal of Product Innovation Management
Journal of Operations Management
Production Planning and Control
Zeitschrift für Betriebswirtschaftslehre (ZFB)
Editorial • Associate Editor, International Journal of Mass Customization (InderScience London)
Boards • Editorial Board, International Journal of Sustainable Design
• Editorial Board, Journal of Fashion Management
• Executive Editor, Mass Customization & Open Innovation News (online newsletter with 4500+
Program Academy of Management Meetings, Reviewer, session chair, discussant, etc.
Committees, Americas Conference on Information Systems (AMCIS), Reviewer
ECAI (European Conference on Artificial Intelligence), member of the program committee for the
track on product configuration
European Conference on Information Systems (ECIS), Reviewer
European Academy of Management (EURAM), Head of the Conference Committee (2005);
Track chair (2006-2008)
Hawaii International Conference on Systems Sciences (HICSS), Reviewer
ICRM - International Colloquium on Relationship Marketing, Reviewer
IEEE International Conference on Management of Innovation and Technology, member of the
Interdisciplinary Conference on Product Configuration Systems, member of the program
International Conferences on Industrial Engineering and Engineering Management (IEEM) 2003,
2004, 2005, Member of the International Program Committee
ISMC - International Workshops on Information Systems for Mass Customization, member of the
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Referee / American Marketing Association (AMA), John A. Howard AMA Doctoral Dissertation Award,
Evaluator for Member of the Evaluation Committee
Grant Member of the Admission Committee, TUM Business School
Bonnetfanten Museum, Maastricht, NL: Co-Curator of exhibition „smaak“ (Taste)
Deutsche Forschungsgemeinschaft (DFG) – National Science Foundation, Project Reviewer
European Commission: External Expert, 6th Framework Program; Exploitation Manager of the
Euroshoe Project; Evaluator in the IST Program
Engineering and Physical Sciences Research Council (EPSRC), United Kingdom, Evaluator for a
research centre with a funding volume of €24 Mio.
IEE Manufacturing Professional Network on Supply Chain Management, Member of Scientific
Advisory Board, London, UK
Innovative Manufacturing and Construction Research Centre (IMCRC), Loughborough University,
UK, funded by the British Engineering and Physical Sciences Research Council, Member of the
External Expert Advisory Panel
ManuFuture, Invited Expert by the European Commission for the expert hearing on the “Future of
Manufacturing Research in Europe”
National Science Foundation (NSF), USA, invited expert, program planning committee
Penn State Univ. eBusiness Research Center, Jury, Doctoral Award Competition
Peter-Pribilla-Foundation for the support of research on innovation and leadership, Munich:
Evaluator and member of the executive board
SUPSI University of Applied Sciences of Southern Switzerland, Evaluator for the Research Boost
Schweizer Nationalfond zur Förderung der wissenschaftlichen Forschung, evaluator
Stiftung Industrieforschung, Forschungsförderung, evaluator
Studienstiftung des Deutschen Volkes, admission committee
Tekes, the Finnish Funding Agency for Technology and Innovation, Evaluator and Panel Member
for the "Finland Distinguished Professorships"
Service as World Congress on Mass Customization and Personalization (MCPC), Co-Founder, Co-Chair
conference and Head of the Program Committee.
program / track MCPC 2001: The Hong Kong University of Science and Technology, Hong Kong, 2001;
/ session chair MCPC 2003: Technische Universität München, Munich, 2003;
MCPC 2005: The Hong Kong University of Science and Technology, Hong Kong, 2005;
MCPC 2007: Massachusetts Institute of Technology, Boston, 2007;
MCPC 2009: Aalto University / The University of Art and Design, Helsinki 2009.
Academy of Management (AOM) Meeting, Co-Organizer: Joint Symposion (BPS, TIM Divisions):
Researching open innovation, Chicago, 8 August 2009.
Joint Doctoral Workshop and Research Seminar on Innovation, Communication, and Leadership,
organized by TUM Business School, RWTH Aachen, HHL Leipzig and University of Nuernberg-
Erlangen; Chair and co-organizer
Wirtschaftsinformatik 2009, Tagung des VHB, Co-Chair des Tracks Innovationsmanagement,
Wirtschaftsuniversität Wien, 25-28 Februar 2009.
The MIT Smart Customization Seminar, Massachusetts Institute of Technology (MIT),
Conference Chair, Cambridge, MA, November 7-9, 2008.
International Product Development Management Conference, Open Innovation Track (Session
Chair), Hamburg: June 29-July 1, 2008.
Die Deutsche Mass Customization Tagung, Initiator und Co-Chair von bislang acht
Fachveranstaltungen zum Austausch zwischen Wissenschaft und Praxis in den Jahren 1999-
EURAM 2007: Co-Track Chair (with Kathrin Möslein) of the EURAM Book Track: A discussion of
upcoming management books, Paris: HEC Business School, May 2007.
26th Annual Strategic Management Society Conference 2006, Session Chair, "Strategies for
structuring networks of partners and customers", Vienna, October 31, 2006.
Academy of Management (AOM) Meeting, Co-Organizer: Joint Symposion (ENT, BPS, TIM
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Divisions): Creating centripetal innovation capacity, Atlanta, 15 August 2006.
EDAMBA (European Doctoral Programs Association in Management and Business
Administration) - EURAM (European Academy of Management) - EIASM (European Institute for
Advanced Studies in Management) Doctoral Consortia, Faculty Member, Oslo, May 2006.
EURAM 2006: Co-Track Chair (with Kathrin Möslein) of the EURAM Book Track: A discussion of
upcoming management books, Oslo, May 2006 (named "EURAM's most innovative and
intellectual challenging track" by Abby Ghobadian, Professor of Management, Brunel Business
POMS 2006 Conference (Productions & Operations Management Society), Track Chair
"Mass Customization Business Seminar", Boston, 28 April 2006.
TUM Industriearbeitskreis zu “Erfolgsfaktoren kundenindividueller Produktion und
Kundeninteraktion”, Leitung, 2004-2006.
EURAM (European Academy of Management) 2005 Conference, Head of the Conference
Committee, 4-7 May 2005, TUM Business School, Munich.
EDAMBA (European Doctoral Programmes Association in Management and Business
Administration) - EURAM (European Academy of Management) - EIASM (European Institute for
Advanced Studies in Management) Doctoral Consortium 2005, Chair of the Scientific Committee,
4 May 2005, TUM Business School, Munich.
ECAI (European Conference on Artificial Intelligence), Configuration Workshop, Valencia, August
2004, Member of the Program Committee.
Interdisciplinary Conference on Product Configuration Systems, Copenhagen, June 2004,
Member of the Program Committee / Track Chair “Economic Aspects of Configuration Systems”.
ECIS 2004, Mass Customization Forum, June 2004, Finland, Member of the Program
ISMC - International Workshops on Information Systems for Mass Customization (2003 and
2004), Member of the Program Committee.
22nd Annual Strategic Management Society Conference 2002 “Old Barriers Crumbling, New
Barriers Rising”, Track Chair “Markets, Industries, and Beyond”, Paris, 22-25 Sept 2002.
Habilitanden-Workshop der VHB Kommission Technologie und Innovationsmanagement im
Verband der Hochschullehrer für Betriebswirtschaft, Co-Initiator und Vorsitzender des
Programmkomitees, München, 11.-13. Mai 2001.
Faculty Elected Member of the Faculty Board ("Fakultätsrat")
Services at Elected Member of the Strategy Board of the School
Representative and Speaker of the group of "newly appointed professors" for the German
Research Excellence Initiative at RWTH Aachen (2007)
Member of the IMP-Board as part of the Excellence Initiative at RWTH Aachen
Member of the Examination committee ("Prüfungsausschuss") for all programs of industrial
engineering / engineering management ("Wirtschaftsingenieurwesen", 4 Diplom-, 2-
Head / member of several faculty recruitment committees