Social Media Policy Template SOCIAL

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Social Media Policy Template SOCIAL Powered By Docstoc
					                                  SOCIAL MEDIA POLICY

Company respects the right of employees to use social media as a medium of self expression and
public conversation. While social networking can be useful, if improperly used, it can result in a
variety of adverse consequences, contrary positions advocated against Company or one of its
clients, disclosure of sensitive or confidential information, copyright violations, and potential
damage to Company’s reputation. Therefore, special obligations arise when using Company-
provided technology and/or when directly or indirectly identifying your affiliation with
Company.

What is Social Media?

Social media includes all web-based technologies designed to promote the exchange of shared
conversation and ideas. Examples of social media include blogs, microblogs, networking
applications, photo and video posting sites, chat rooms, message boards and electronic
newsletters. Although there are hundreds of social networking sites, and this policy applies to all
of them, among the more popular are Facebook, Myspace, Twitter, LinkedIn, and personal blogs
and web sites.

Statement of Policy

A.    When using social media, you, as an employee, contractor, agent or other representative
of Company, must abide by the following guidelines:

   1. Maintain and enhance Company’s professional public image and use social media in a
      responsible, professional, and lawful manner. [NOTE: In the alternative, you could
      restrict or prevent your employees from using social media]
   2. Understand that you are personally responsible for your actions, postings, and use of
      content through social media, including reading, understanding, and complying with the
      terms of use of any social media sites.
   3. Recognize that, unless specifically authorized to do so, employees of Company are not
      authorized to speak on behalf of Company.
   4. Avoid making false, deceptive, or misleading statements or otherwise being dishonest or
      misleading through overt acts or by omission, including through the use of an alias or
      participating anonymously.
   5. Refrain from making statements that cannot be proved or that create unjustified
      expectations about future results.
   6. Use, at a minimum, the following disclaimer or one in substance that conveys the
      following:

“The views expressed are the personal views of the author and do not represent the views of
[INSERT NAME OF COMPANY].”

   7. Refrain from using Company name, logo, or any of its trademarks, except you may
      engage in the limited use of Company name in reflecting the employee’s affiliation with
      or employment by Company (e.g., in a personal bio).
   8. Avoid speaking on behalf of Company, either overtly or by implication or suggestion,
       and make clear what they express online does not represent Company’s positions or
       views, including the use of a disclaimer.
   9. Never disclose confidential or proprietary information of Company or its operations in a
       manner that would render such information available for review by people outside
       Company.
   10. Do not include in the title or heading of a blog or web site, nor as part of any URL, the
       name of Company.
   11. To the extent blogging, must be prepared to moderate comments about a blog entry and
       delete ones that are inappropriate.
   12. Keep all information online truthful, accurate, and current.
   13. When authorized to participate on behalf of Company communication must clearly and
       conspicuously reflect that it is on behalf of Company.
   14. Make occasional personal use of social media of brief duration during working hours,
       provided it does not interfere with work schedules or the quality of work of the employee
       and provided further that it comports with this Policy and the other policies of Company.
   15. Do not use social media applications to post or receive messages or other content that is
       harassing, discriminatory, lewd, obscene, pornographic, or otherwise inappropriate or
       unlawful.
   16. Never use social media applications to make or distribute disparaging or defamatory
       statements about Company, its employees or clients.
   17. Adhere to all applicable local, state, and federal laws, including securities and intellectual
       property laws, such as copyright, trademark, patent, trade secret, and fair use laws, when
       publishing any information on social media.
   18. When publishing any material on social media that includes direct or paraphrased quotes,
       thoughts, ideas, photos, or videos, should always give credit to the original author for
       such material, wherever and whenever practicable.
   19. Avoid any communication that is inconsistent with Company’s image or interests such
       that it brings adverse publicity to Company or otherwise casts Company in a negative
       light.
   20. Be mindful and respectful of colleagues and their privacy. When in doubt, get their
       permission prior to posting anything about them.
   21. If contacted directly by a journalist regarding issues of concern to Company, direct the
       matter in the first instance to [INSERT].
   22. Do not state that you are an “expert” or a certified “specialist.”

Privacy

All communications through Company’s equipment, including the messages transmitted and
stored by them, are the sole property of Company. Company may access or monitor employee
communications as it considers appropriate. Thus, employees should have no expectation of
privacy concerning use of social media applications when using Company’s equipment, or
when using technology services funded by Company.

Violations
Violations of this policy may result in disciplinary action up to and including dismissal.

Policy Inquiries

This policy will be revised in Company’s discretion as technologies and best practices evolve.
Employees with questions about the policy are encouraged to contact [INSERT], as appropriate.

				
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posted:9/6/2011
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