VIEWS: 3 PAGES: 4 POSTED ON: 9/6/2011
PIA Welcomes Carriers Joining PIA Branding Program Charter Sponsors Sign On to Local Agents Serving Main Street America SM PIA would like to welcome the first group of insurance companies to sign on as sponsors of our compelling new agent branding program, Local Agents Serving Main Street America.SM “PIA is pleased to welcome this first group of distinguished insurance companies as participants in the PIA Branding Program,” said PIA National Executive Vice President & CEO Len Brevik. “By signing on as sponsors of the PIA Branding Program, carriers demonstrate their commitment to the success of the independent agency distribution system and the continuing prosperity of their professional agent sales force.” Charter sponsors of the PIA Branding Program are: AIG Agency Auto Insurance House American Commerce Insurance MetLife Auto & Home Company Motorists Insurance Group Auto-Owners Insurance Company Northern Neck Insurance Company Bristol West Insurance Group Ohio Casualty Group Celina Insurance Group Progressive Casualty Insurance Central Insurance Companies Company Columbia Insurance Group Southern Insurance Underwriters German Mutual Insurance Company State Auto Insurance Companies Harleysville Insurance Unitrin Specialty The Hartford Westfield Insurance Please turn to the next page to learn more about company sponsorship of the PIA Branding Pro- gram and what participating carriers are doing to support their PIA member agents and to pro- mote their sponsorship. Interested in Becoming a Sponsor? To become a company sponsor — or to help bring a company you work with on board as a spon- sor — simply contact PIA National and request a Company Sign Up Kit be mailed to you. The kit describes the program in detail and contains a simple Carrier Agreement. Contact the program’s managers listed below, or contact them both at firstname.lastname@example.org. Ted Besesparis, Alexi Papandon, Vice President, Asst. Vice President, Communications/PR Communications email@example.com firstname.lastname@example.org (703) 518-1352 (703) 518-1353 Company Sponsorship of the PIA Branding Program What does it mean to be a company sponsor? PIA has always been very much of a grassroots Many company sponsors have cooperative advertis- organization. The PIA Branding Program is a great ing programs. For those that do, we strongly encour- example of this. Across America PIA members are age them to include the PIA Branding Program adver- contacting the companies they do business with tisements in those programs. As a result of and asking them to sign on as sponsors of the PIA becoming a company sponsor, one carrier has actual- Branding Program. As a result, companies are com- ly expanded its cooperative advertising program to ing on board, showing their support of the inde- include a rebate of some PIA membership dues. pendent agency system and their PIA member Other companies are supporting the PIA Branding appointed agents. So what does it mean to be a company sponsor? Spring 2007 Just as it doesn’t cost PIA members to use PIA’s adver- tisements, company sponsorship in the PIA Branding Program is free. By not paying a fee, company spon- sors are better able to spend their money in ways that support their specific marketing efforts. Introducing a new “Partner” for your agency... -- see page 22 STFC declares 63rd consecutive dividend The board of directors of State Auto Financial Corporation (NASDAQ: STFC) declared a quarterly cash STFC announces record fourth quarter dividend of $0.10 per share, payable March 30, 2007, to shareholders of record at the close of business on March 16, 2007. earnings PLUS: This is the 63rd consecutive quarterly cash dividend State Auto Financial Corporation (NASDAQ/GS: STFC) declared by the company s board since STFC had its ini- A “taste” of the Inner Circle What to do for reported record fourth quarter net income of $44.9 million, offering of bad day tial public a really common stock on June 28, 1991. STFC s dividend payments have increased at a compound Greek Islands Class of 2006 or $1.08 per diluted share, versus $29.5 million or $0.71 per diluted share for the same period in 2005. Net income from average annual growth rate of 15% since 1991. (page 14) (page 17) (page 28) operations per diluted share for the fourth quarter of 2006 was $1.03, versus $0.73 for the same period in 2005. STFC s GAAP combined ratio for the fourth quarter of State Auto joins PIA branding program 2006 was 83.5, versus 90.5 for the fourth quarter of 2005. Catastrophe losses accounted for 0.6 points of the total 47.5 loss ratio points or $1.4 million in the fourth quarter 2006, compared to 7.6 points of the total 58.2 loss ratio points, or $19.9 million for the same period in 2005. STFC s fourth quarter 2006 revenue was $281.0 million, versus $280.9 million for the same period in 2005. Revenue for the year of 2006 was $1.12 billion, versus $1.14 billion for 2005. For the full year of 2006, net income was $120.4 million, or $2.90 per diluted share, compared to State Auto is among the first group of carriers to join the $125.9 million or $3.06 per diluted share, for 2005. The National Association of Professional Insurance Agents GAAP combined ratio for 2006 was 91.4, as compared to (PIA) branding program, Local Agents Serving Main Street 90.1 for 2005. Return on stockholders equity was a healthy AmericaSM. 15.1% for 2006. STFC s book value per share closed the The PIA branding program, Local Agents Serving Main year at $20.32, after recognizing a reduction to stockhold- Street AmericaSM, is a compelling advertising and promo- ers equity of $63.9 million or $1.56 per share due to adop- tional campaign available at no additional cost to all PIA tion of SFAS No. 158, Employers Accounting for Defined member agencies throughout the nation. The program Benefit Pension and Other Postretirement Plans. reinforces the position of PIA members in their local insur- “In the face of intensifying competition and softer pricing, ance marketplace as local agents who offer personal sup- the year proved to be a challenging and rewarding one for port and service, as well as a choice of companies poli- State Auto Financial. This quarter s record results were out- cies, to better fit their customers needs. standing, validating our commitment to disciplined under- “Throughout our 85-year history, State Auto has writing and capping off another strong year of profitability remained committed to the independent agency system for STFC. We believe our history of stable and consistent because of the clear value independent agents offer poli- performance provides confidence to our shareholders and cyholders,” said Chairman/CEO Bob Restrepo. policyholders that we can meet industry challenges head- “Outstanding personal support and service plus a wide on and succeed,” said STFC Chairman, President and variety of insurance products can only benefit the con- CEO Bob Restrepo. sumer. We are proud to join PIA and our member agents “2007 is expected to be a year of positive transition for in promoting those benefits through Local Agents Serving State Auto. We are developing and deploying several prod- Main Street AmericaSM.” uct and technology enhancements that should provide our “State Auto s dedication to professional insurance agents independent agency distribution force with the tools neces- and the agency distribution system is well known in our sary to compete for additional profitable business, in both industry,” said PIA Executive Vice President/CEO Len personal and business insurance segments,” added Brevik. “From its founding in 1921, State Auto has advo- Restrepo. cated the independent agency system as the best method Program by placing full-page advertisements in trade PIA Branding Program. A complete list of the first publications. This is only the beginning. twenty carriers to come on board can be found on the preceding page. An up to date list is available on If you have been appointed by a company sponsor, the PIA Branding Program website, you may have seen the PIA Main Street logo and read www.pianet.com/piabrandingprogram. about the PIA Branding Program in some of their communications vehicles. On this page you’ll see On the next page you’ll find answers to some fre- samples of carrier newsletter articles, agent-only web quently asked questions about the PIA Branding Pro- pages and other communications that our sponsors gram. For additional information — and to preview have sent to their agents. PIA has also created an and download the many ads that are available to PIA advertisement template, shown below, that sponsors members — please visit the PIA Branding Program at can use to build awareness of the PIA Branding Pro- www.pianet.com/piabrandingprogram. gram and their sponsorship. PIA would like to thank those companies that have come on board as charter sponsors of the We support Local Agents Serving Main Street America SM The Hartford is pleased to support the PIA Branding Program, Local Agents Serving Main Street America SM. We applaud the National Association of Professional Insurance Agents (PIA) for developing an identity program which helps convey the importance of the value added service professional independent insurance agents provide their clients each and every day, all across America. Agents wishing to learn more about the PIA Branding Program should visit www.pianet.com/piabrandingprogram March 2007 PIA Branding Program: A Great Fit For Your Agency We are proud of the positive response received from our Did You Know? announcement showing support of the PIA's program, Local Agents Agents now have an extra two Serving Main Street America SM . All the emails and phone calls hours to process Unitrin Specialty received prove that there is value to be gained through participation. Web endorsements. Our new Think about it. Who in your agency has the time or qualifications to extended Web endorsement hours create professionally designed advertising materials? Exactly. are Monday-Saturday, 1 AM – 10 PM Central Standard Time. We Through our sponsorship of the program you are only a few clicks have also upgraded our sweep away from making that a reality in your agency. report process so that agents now can view date-specific pending >> Read More sweep reports. T PIA Branding Program: Frequently Asked Questions (1) Where do I get the ads? (6) I work with a company that is not yet a Each of the ads is available directly on PIA National’s sponsor of the PIA Branding Program. website as a high-resolution PDF file that PIA members How can I get them on board? can download and provide to their publications and/or Contact Alexi Papandon at email@example.com or printers. Go to www.pianet.com/piabrandingprogram 703-518-1353. He can provide you with a Company and follow the links for PIA Members to access the File Sign-Up Kit for you to personally put in the hands of a Download Page. There are no “ad slicks” or CDs avail- company marketing representative (preferred) or send able with the ads. one to your contact on your behalf. (2) How do I put my logo and contact (7) Can I make changes to the ads? information on the ads? No, not without receiving specific permission from a Each ad has a blank space for logos and contact infor- PIA Branding Program representative at PIA National. mation. Simply provide the high-resolution PDF file to PIA Branding Program staff has gone to great lengths to your publication and/or printer and they will almost minimize the chance that any of the claims made in always insert your logo and contact information at no these advertisements violate federal, state or common additional cost in return for the advertising/print business. law. Additionally, the ads form an important basis of our association’s and our members’ branded identity. Thus, (3) Can I place a company logo on my ad no changes to the advertisements’ copy and/or design even if the company is not a “sponsor” of the PIA Branding Program? elements are permitted without permission. Yes, provided you have the company’s permission to (8) Are there any yellow page ads? do so. No, however, PIA members may integrate pieces of (4) I represent a company that is a sponsor copy from our advertisements into their ads and include of the PIA Branding Program. Does that the PIA Main Street Logo. Because this copy is copy- mean that I can use their logo in my ad righted, and may only be used by PIA members recog- and/or does that mean I will get nized by PIA National, it is suggested you verify your reimbursed as part of their cooperative PIA membership by logging into the PIA Members sec- advertising program? tion of the PIA Branding Program. Not necessarily. Companies’ regular logo use and (9) Who do I contact with a question? cooperative advertising program rules and restrictions Please do not hesitate to contact the program’s apply, unless an authorized representative of the compa- managers listed below, or contact them both at ny has informed you otherwise. Furthermore, not all firstname.lastname@example.org. PIA Branding Program sponsors have cooperative adver- tising programs. Alexi Papandon Assistant Vice President, Communications (5) Can companies that don’t have (703) 518-1353, email@example.com cooperative advertising programs become sponsors of the PIA Branding Ted Besesparis Program? Vice President, Communications/ Yes, regardless of whether a company has a coopera- Public Relations tive advertising program, PIA welcomes the companies (703) 518-1352, firstname.lastname@example.org that support the independent agency distribution system as sponsors of the PIA Branding Program.
Pages to are hidden for
"PIA Connection"Please download to view full document