ISSUE #4 JULY 14, 2008 K&L Media P.O. Box 507 Links/Tools Au Sable Forks, NY 12912 Register a domain Phone: (518) 534-4919 Technical Support: www.klmediallc.com (click on Clients) PERKS OF BEING A K&L CLIENT Some of you may have no- keeping our clients informed content or maybe you want to ticed a new perk with your of what’s going on within the add a page (content page only, website hosting account. We world of internet marketing. does not include form pages). are now giving a full year of Refer a customer to us that search engine submissions if If you are new to our newslet- orders 3 to 4 pages and re- your invoice is paid within a ters, you might want to look ceive 2 hours of website man- certain amount of days. Since at past issues to see what you agement which will include we began this back in March have missed so far! text content changes, or we have seen a great success Do you know someone who maybe an additional page. and our clients who are re- needs a website? As an unad- (Can only be done for web- ceiving this bonus incentive vertised special we are offer- sites we have designed and is are also reaping the rewards! ing the following referral good for up to 2 hours of our Inside this issue: perks: time. Beginning at the end of this month we will also be rolling Search Engine Submission: Free Form Page with K&L Client Perks 1 out a 6 and 12 month search Refer a customer to us that email results configured. engine submission package for orders 1-2 pages and receive a Refer a client who orders 5 or those that have not qualified full year of search engine sub- more pages to us and receive a free form page which is con- Limitations of a web- 1 for the incentive bonus. missions for your website. figured to send form data designer Our search engine submis- This will be added on to any submissions you might have results to your email. Gather sions are done monthly and additional information from Don’t Ask.. Tell! 2 each domain is submitted with already. your potential client. all URL’s within that domain Free 2 hours of website to over 10,000 search engines management: Maybe you For additional information on A better domain name 2 world-wide. would like to freshen up your this referral service, email us comes along at firstname.lastname@example.org Another perk of course is Five Internet Marketing 2 LIMITATIONS OF A WEB-DESIGNER Techniques Every once in a while a client practically, while I know the medical billing companies. business, your business is a Common mistakes 3 will purchase a website and Yes I know medical billing immediately ask, “Where is reflection of YOU and your and I also know website services. I’m happy to guide my website.” I completely design. However I don’t understand this question, you and advise you on things To flash or not to flash? 3 know YOUR business. While I think might need some re- especially with a client that is I am here to guide you in the new to the business and wording. Ultimately it is your steps in creating your web- responsibility to write your What’s in a color 3 does not quite understand sites, I have my limitations the steps involved with cre- own content. Another thing due to legal liabilities. One a web-designer should never ating a website. I would like of the things I can’t do is do is take content or design Are you checking your 4 to take this opportunity to write your content for your from another website re- email? clarify the position I take website. Let’s look at this when designing websites for gardless of who supplies it. Page 2 DON’T ASK… TELL! Having designed so many tions, and low reimburse- them what they want to do medical billers websites has ments, XYZ Medical Billing with that time, why not simply given me a great opportunity Solutions is the solution for state “Gain more time for to size up what works and you.” This tells your site visi- yourself and your patients by what doesn’t. I found that tors that you are confident in using XYZ Billing Service!” some of the most common your services, you don’t need marketing techniques apply to ask the obvious. Again you are stating a fact such as never starting out a you are confident in and it Don’t ask your potential Let’s look at another. Rather questions. You are there paragraph or sentence with a shows. than ask “Do you want more question. State facts, not ask to educate and provide time to spend with your pa- This can be said of all your questions. For example, why your website visitors with tients rather than on tedious marketing materials and not ask a doctor if he is tired of insurance billing and prob- just your website. These small the image of confidence claim rejections? Of course he lems?” Well this is a loaded statements of fact can be and assurance. is tired of them! Rather than question for sure. First of all, powerful present and should Don’t Ask… TELL! asking this mundane question, doctors probably want more be front and center on the instead consider stating a few time period! So rather than first page (home page) of your points such as : “If you are be so descriptive by asking website. tired of endless claim rejec- A BETTER DOMAIN NAME COMES ALONG I just found out that If a better name comes along website. That’s the simplest you the most traffic. my company name is that’s great, but do you solution and the most cost I have approximately 80 do- available as a domain scratch the one you have or effective. main names all pointing to 5 create another website? No name but I already As an added bonus you can or 6 current websites. Do- that’s not very practical. Your have my website, what website if you took the time even submit the new URL’s to main names are very inexpen- do I do? to market it is already out the search engines since they sive ($8-$10 a year) and add- there in the search engines, forward to your website ing a forward is just a few the last thing you want to do that’s already out there. No dollars more. is lose that presence. So what harm , no foul. You can even can you do? Register as many use the additional submissions domain names as you want, to submit to different catego- visit the login of your domain ries and track the results in registrar and simply “point” your website statistics. See those names to your current which categories are bringing FIVE INTERNET MARKETING TECHNIQUES THAT WORK 1. Track and watch your website 2. Link to non-competing but tion fresh and informative. traffic! Most hosting providers quality companies in your 4. Stand out! Create a web offer traffic statistics for their industry. This is pretty presence for your business customers. If you are a K&L straight forward advice. that stands out and calls client, your stats can be found Some good links for a medi- visitors to action. Create within your control panel. cal billing company would be offers, incentives or maybe Particularly you want to analyze links to claim forms, coding even a contest! your stats for such things as; books, or publications that where your visitors are leaving might interest physicians. 5. Compare your site to other your site, where are visitors sites that rank higher in the coming from. Perhaps if they 3. Keep your content fresh! search engines. Find out are leaving mostly on a particu- Many internet browsers will what they are doing to rank lar page, consider revising that mark a page to re-visit. You higher and see if you can’t want your website to be one learn a trick or two! page or freshening it up a little. of them. Keep your informa- Page 3 ISSUE #4 COMMON OR NOT-SO-COMMON MISTAKES MADE WITH A WEBSITE Naturally, I have seen a few common or but you don’t want to sound too pricing is determined. not so common mistakes made on web- small, stick with “we” and “us” sites and some I have made myself. Below and/or “Our company” If you are 4. Copying someone else's website or de- I will outline some of the more common looking to portray a more person- sign! This happens much too often for my alized service, consider just using taste and trust me when I say that doctors mistakes. Some are not so obvious. your company name rather than, or office staff looking for a medical billing 1. HIPPA or HIPAA? They sure look we, us or “I” Above all, be consis- company have probably noticed this. Cre- similar don’t they, however this mis- ate your own unique presence and don’t tent. take is probably the biggest one I’ve take such an incredulous and libelous risk. seen and made myself. Watch for 3. Stating your fees and/or being too spelling errors! detailed with your pricing. This is 5. Don’t use annoying pop-up ad’s, especially sort of dangerous in our industry be careful about linking to sites that con- 2. Using both the first person and sec- since there are so many variables tain pop-up ad’s. ond person inconsistently. This is needed to price our services. It’s 6. another common error made. Don’t use free hosting where your domain best to stick with such wording as name is ridiculously long and the hosting Choose how you want your company “cost efficient”, “affordable” or a to be portrayed. If you are a small provider is more interested in advertising simple statement on how your company or a one-person business than anything. You get what you pay for! TO FLASH OR NOT TO FLASH…? There is no question that if customers frustrated. If you have your design is floating around in cyberspace quite used correctly Flash Anima- entire website in Flash be sure your a few times over! With website building tion can make your website web designer keeps in mind that you software on a hosted service provider most sing! The trouble is going want your site to be search engine likely your site is proprietary to that hosting overboard. While flash helps friendly and the code should be clean! solution which means if you want to switch improve the look of your hosting providers you can’t take your design website there are some down STAY AWAY FROM SITE TEM- with you. -sides to using it throughout PLATES AND WEB SITE BUILD- an entire site. One such down ERS! If you must use flash, keep it simple side is functionality and search (remember in our last issue… KISS!) a door- While the price might be right and the way page or a small animated portion done in engine friendliness. Flash templates might be nice to look at, code tends to get a bit messy flash can be just as effective as a full website in there are many pitfalls to templates and flash, your customers will appreciate the fast when it comes to meta tags. website builders. First remember that Flash can also cause pages to loading time and search engines will pick up these are site templates so the same load slower and leave dialup on nice clean code! WHAT’S IN A COLOR? Colors are often the first thing people no- Consider keeping your text in the whitest area of your tice when they visit a website. Bright colors site. Remember to try and stay away from animated can easily cause a person to leave your site clip art or clipart that is too distracting. immediately. Loud backgrounds are espe- cially annoying since they divert the eye Try to remember that your color scheme is not just from the content and focus of the website. about what your favorite color is, keep your website Even the most well written website can tank visitors and market in mind when choosing a color scheme. Blue for example is very professional, how- Choose colors if colors are off. Try also to stay gender neutral with your colors, stay away from ever COBALT Blue is too bright and very distracting. that are sooth- too many pinks, mauve’s or purples and if Likewise the color “red” can invoke frustration, anger, ing, professional using neutral colors such as blue, try to stay if using red be careful to choose a darker more neutral and not so hard with navy bkue or sky blue and break up the red and only as a contrast color, it should not be the only color an eye picks up on. I can usually get a feel- on the eyes! color with another color. Your content should be clear and easy to read and the ing about color after I talk with a potential client and I eye should float naturally to the content. like to give suggestions on various color schemes. Do you have an idea or something you would like to see in our next issue? Email me at email@example.com Technical Support www.klmediallc.com Phone: (518) 593-4919 Email: firstname.lastname@example.org ARE YOU CHECKING YOUR EMAIL? I’ve seen this many times. A business. Utilizing your domain an email to your account for example client who has never had a email is simple. If you prefer get- “Hotone@aol.com” you won’t be able website and maybe has had the ting all your mail at one spot, con- to reply from your website email ac- same email address with AOL sider an email client such as Mi- count but rather from that AOL ad- for years, obtains a website, crosoft Outlook or Outlook Ex- dress, and in many cases that might not sets up their domain email, the press. Both have features that be very professional or appropriate. email is displayed on the web- allow you to configure unlimited site, forms are setup to gather email accounts, mail from any Consider all your options before you data and send it to that email account you want and download decide which email address you wish and the client never checks mail all in one spot. If you are to display professionally. Also consider constantly on the road or away the method you want to use the most their email. from home, then you might want and how you want to manage your It’s fine if you prefer to have all to consider using your hosting email. I particularly like the organiza- of your mail directed to an providers web based email client. tion that Microsoft Outlook offers me email address you have been Just be sure you understand that as I can setup many different folders, using steadily over the years, these web based clients can be tasks and even reminders. It also inte- but if that’s the case, display very generic and lack some bells grates nicely with my contact manage- THAT email on your website and whistles you might find helpful ment software. If I am on the road I or you are going to miss out in arranging and organizing your like to use LogMeIn so that I don’t on potential customers! have to go all over the internet to get business mail. my mail from my hosting provider and In addition to missing impor- Another solution is to forward ISP’s web based email client. I simply tant email, not checking your your website email account to the log in and get my mail from my work email allows the email box to account you are used to checking computer. For more information on get cluttered and depending on frequently. Again there are some LogMeIn, visit www.logmein.com for the space allocated to you by down sides to this method as well. more information on Microsoft Out- your hosting provider it For one spammers love mail for- look, visit www.microsoft.com wouldn’t be too long before a wards because it allows them to potential client receives the loop through several locations to dreaded “Mail Delivery Fail- get to you. Second, if you receive Visit Past Issues of our newsletter at: ure” and that is never good for Www.klmediallc.com Click on “Clients”
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