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					Publicity
Branches have found that publicity and advertising are effective ways to bring
newcomers to their lectures. The most important piece of your publicity plan is your
metaphysical support. Your prayerful support of the message in your publicity materials
is essential. Your community is hungry to learn more about the Comforter. This lecture
is for your community and they want to know about it!

People receive information in many ways: newspaper ads and articles, radio and
television interviews, personal invitations, and flyers. You’ll want to consider including
as many avenues for getting the information out about your lecture as possible.

Below are some questions and answers that you may find helpful.

Publicity — Print

Frequently asked questions about press releases
A press release is a document that alerts the print media (newspapers and magazines)
of an upcoming newsworthy event. It can be written in such a way that they will be
eager to promote the event in advance, cover the event as it happens, and/or interview
the lecturer. There is a basic format that press releases follow and the media expects
to receive. At the end of this document there is a press release template and a
sample press release. Check on your lecturer’s bio page on this website or with
your lecturer to see if they have already created a press release for their lecture.

If you are in the UK, you may contact our UK Media Consultant, Philippa Chatterley, to
help create a press release and contact newspapers. (philippa@dircon.co.uk or +44
(0)1564 730048)


What makes a press release successful?

A successful press release is one that has the best opportunity to generate an article in
the newspaper (some smaller newspapers may publish a press release as submitted).
It needs to be totally professional and should convey the fact that your upcoming lecture
will be sharing Christian Science — universal healing laws, useful to everyone —
including people of all faiths or of no faith.

We’ve tried press releases before. They never get in the paper.

We’ve heard many accounts from branches that have recently obtained an interview for
their lecturer after years of having no success. Your prayers in support of the press
release are important.

Editors are inundated with press releases. To get information about your lecture in the
paper, submit a press release that’s simple, clear, and to the point. Keep in mind that
you’re promoting an event — not your church. The content of the lecture is what’s
newsworthy, and if your lecture promotion talks about Christ-healing as available to
everyone, rather than just to a select group of people, it is more likely it will run in a
newspaper.
Your goal is to make the editors see the newsworthiness of the upcoming event, and to
submit a press release that needs very little editing.

Because editors get so many press releases, it may be helpful to send your press
release to the editor of a particular section (Life, Health, Events) or to a particular
journalist who has shown interest in spirituality or health. These individuals may have
more opportunity to review your press release.

The Lecture/Publicity Consultant is available to review and comment on your draft press
releases at your request prior to being submitted to your lecturer for his/her approval.

Do we just make a cold submission by e-mail?

It works best to call the newspaper and find out how they prefer to receive a press
release — via fax or e-mail — and the date by which to submit it. Ask if they could
supply names. It's always a good idea to include a photo of the lecturer. High
resolution, downloadable photos are now available on each lecturer Internet bio.

It is always preferable to use a contact name at the paper if you’ve got one. Ask your
branch members if they have any contacts they can refer you to.

It is ethical to submit the same press release to more than one page editor at the paper
and more than one paper at the same time.


How do we actually write a press release? No one in our branch is a professional
writer?
•   Review the template and samples provided at the end of this document.
•   Underscore the dynamic nature of your lecture. No matter what the format of your
    lecture event, give the sense that this is a dynamic lecture — one where everyone
    who attends can walk away with ideas they can make practical in daily life.
•   Provide information on the who, what, where, why, and how of your story.
•   Since journalists are very busy, they often print what they receive with no changes.
    Be sure your spelling, grammar, and punctuation are correct. They are more
    inclined to print something they don’t have to edit.
•   Ask someone not involved in planning the lecture event (member, friend, or Publicity
    Consultant) to read your draft and tell you how clearly it speaks to them before
    sending it to the paper.
•   Use direct quotes from your lecturer in your press release to give it immediacy and a
    journalistic tone. Quotes are also useful as “bullet points” in your paid advertising.
•   Keep your press release about news. Any opinions need to be backed up by a
    quote or a direct source, i.e., an article in Newsweek Magazine, or an author.
    Remember — this is not a letter to an editor.
•   Stay away from language and punctuation that gets personal. This includes
    exclamation marks, and phrases that don’t keep with an objective tone. Sales
    pitches like “Please come, you wouldn’t want to miss this!” don’t belong in a press
    release. By providing good quotes your lecturer has supplied, and simple language
    that covers the ground of your topic, you’ll be telling the public they shouldn’t miss it
    — without having to say it.
•   Keep your press release brief (one page or less). Stick to the facts.
•   Consider utilizing newsworthy biographical points about your lecturer. Many
    lecturers have gone down other paths before finding their way to prayer-based
    healing. Look for ideas you can feature in a short “bio blurb” in your press release,
    ads, and flyers.
•   Did your lecturer have a particular crisis, or turning point, in his/her life that
    eventually led to spiritual seeking? This is just when many turn to spiritual ideas —
    at a time of suffering and loss.

Be sure to send your press release to your lecturer for review before it goes to any
newspapers.

What do we say when we submit the press release?

Briefly let the newspaper know why the lecturer is coming to town and how the message
relates to a concern or activity of the community.

Submit your press release along with a flyer for the event. Tell them it’s their personal
invitation and you hope to see them there. Give them additional copies to make
available to their staff. Encourage them to call the lecturer before the event so they can
write an expanded story (something printed over the byline of a regular writer for the
paper speaks volumes to the public). Invite them to come to the event so they can meet
the lecturer in person, talk with others who are there, and write a follow-up story.

Whether you get newspaper coverage prior to the lecture or not, ask if you can provide
a post-press release about your lecture after the event if a journalist is not going to
attend. There is a template post-press release available at the end of this document.
Check with your lecturer about a summary of their lecture that can be inserted into this
template.


Publicity and advertising — Radio

How to use radio to let your community know about your lecture.
Branches have found that radio is an excellent way to let their community know about a
lecture! One branch discovered that their radio interview and ads were so effective that
over 50 newcomers came to the lecture, many of whom said they had heard the lecturer
on the radio and HAD to come.

Radio stations want your business. A radio station earns their income from promoting
others and the activities of others. Your branch has a lecturer coming into town that you
want to introduce to your community. Radio is built to help you do that. By purchasing
radio ads you become a client of the station — they want to promote your activity.
How do I know what station to contact in the United States?

Generally speaking, the stations most able to work with you on an interview for your
lecturer are Talk or Talk/News stations. Most Talk stations are on AM Radio.

If you are in the United States, learn what stations are in your area by going to
www.radio-locator.com (see below for countries outside the US).

Type in your location or zip code and click on GO. A list of all radio stations in your area
appears. The FM stations are listed first.

The list provides you with the following information:
•   Station Call sign (e.g. WJR, WKRP)
•   The quality of their signal in your area
•   The location of the station
•   Format (Talk, Classic Rock, Adult Contemporary)

If you click on the Call sign, the stations website will pop up (if available). If you click on
the [i] symbol, you will be provided with specific information about that station (owner,
station address, coverage map, etc).

Identify the Talk or Talk/News stations in your area, check out their website and listen to
their station. Often the website will provide information on advertising (who to call,
demographics, etc).

How do I know what station to contact in the United Kingdom?

If you are in the United Kingdom, please contact our UK Media Consultant (Philippa
Chatterley, philippa@dircon.co.uk or phone +44 (0)1564 730048). She is available to
work with you to find radio interviews for your lecturer.


How do I know what station to contact outside the US and the UK?

You can find out what stations are available in your area by logging on to
www.tvradioworld.com

Choose your region and then country. Depending on your country, the information
provided will vary. Find the listing of radio stations. This listing should provide you with
the following information:
•   Station Call sign (e.g. CKNW)
•   The quality of their signal in your area
•   The location of the station
•   Format (e.g. Talk, Classic Rock, Adult Contemporary)
In some cases, it will provide you with links to other websites that will provide you with
the information you need. Identify the Talk or Talk/News stations available in your area,
check out their website and listen to their station. Often the website will provide
information on advertising (who to call, demographics, etc).

For help or more information, please contact the Publicity Consultant.

When do I need to talk with the lecturer?

Prior to talking with any radio station, find out from your lecturer what their schedule is
before the lecture. When will they be available to do an interview either by phone or in-
person?

What information will the station require?

At the same time you are doing research on radio stations in your area, you’ll need to
create a Media Advisory. This is a one-sheet page of information (similar to a press
release for newspaper) that will provide the station with the information they need to
create ad copy and talk with their host(s) about interviewing your lecturer. Please send
a copy of your final draft to the lecturer for their approval. At the end of this document
you will find a media advisory template and a sample media advisory. You can
also check with your lecturer (or look on their Internet bio) to see if they have
created a media advisory for their lecture.

Your branch will need to identify a budget amount for your advertising. The cost of ads
varies from station to station and from region to region depending on the market and
their share of the local audience. In the US, a minimum amount would be
approximately $300 USD.

Who do I contact and what do I say?

The website for the station will often give information on how to contact the sales
department. You can also contact the general station number and ask to talk with the
sales department.

When you reach the salesperson, explain to them that you have a speaker coming into
town and you are interested in working with them to introduce the lecturer to your
community. You are interested in purchasing ads and are also looking for the added
value of an interview.

They may ask you for information on your lecturer and topic. You can use your media
advisory as a resource and offer to send it and a biography of the lecturer.
How many ads should I purchase?

You want to purchase a minimum of 10 ads on any station. Repetition is the most
effective way to use radio. The best way to advertise is 3 to 5 ads per day for 5 days
prior to the lecture. The salesperson will work with you to put together a package of
ads.

What if the station says they don’t do interviews?

If the station says they don’t do interviews, you should consider talking with another
station. If you still want to work with the initial station, you can talk with your
salesperson about purchasing a block of time (30 min). You should look for evenings,
Saturday, or Sunday after 10am. The station will work with you to produce an interview
with one of their hosts (talent) using talking points the lecturer will provide. An interview
during a regular program on the station is always better than a purchased one. An
interview publicizes your lecture but generally is not a lecture in and of itself.

Can I advertise on more than one station?

In the US and Canada, many stations are owned by broadcast groups. Work with your
salesperson to find out if you can air your ads on other stations owned by the same
company. Oldies or Adult Contemporary stations are often effective — AM or FM.

Who makes the ad?

Ask your lecturer if they have a 30-second radio ad written for their lecture. There is a
sample radio ad at the end of this document. Draft ads are also available on the
Internet bios of many lecturers (scroll down to the bottom of the bio page).

Many radio stations have individuals who will write the ad using your media advisory.
Ask the station to e-mail you the ad copy so that you can review it before it is produced.
The station will produce the ad using their engineers, talent, etc.

How do we pay?

Talk with your salesperson to find out how the radio station should be paid. Some
stations prefer a credit card, others a check. Make sure you make your payment as
soon as all your details are worked out. No ads will air until your payment has been
received.

The station won’t give us an answer about the interview until closer to the airtime.
What do I do?

Make sure your salesperson knows that your ad purchase is dependent on the
interview. Be willing to talk with other stations if you aren’t getting an interview.

Are there other options if we can’t get on a Talk station or get an interview?

You can work with any station to purchase ads and ask for an interview. Typically
music stations have interviews that are only 1-2 minutes in length. Adult Contemporary
and Oldies stations have been the most effective.
You can also purchase 1-minute ads including a taped clip from the lecturer telling
about the event. This introduces your lecturer and event to the radio audience.

I purchased ads and have an agreement with the station to do an interview. What
do I do now?

Contact your lecturer to confirm they are available for the interview. The station should
give you a time or a variety of times to choose from. Once you have confirmed the time
with the lecturer, get back to the station to confirm with them. Find out how the lecturer
will connect with the host. Will the station call the lecturer (provide a landline number to
them, not a cell phone number) or will the lecturer call the host (find out the studio line
for the lecturer to call).

You will need to provide the lecturer with the following information:
•   Date of interview
•   Time (program time and the time they will call)
•   Length of program/length of interview
•   Style (for example — live phone-in interview or host interview)
•   Phone information (who calls whom and be sure to get a back up phone number at
    the station in case of any mix up)
•   Location of station
•   Radio Station call letters
•   Radio Program (most websites will have a short paragraph describing the show —
    include the URL)
•   Radio Host (include information on the host)
•   The day of the event (or the day before if it is an early morning show) confirm
    all information with your lecturer and with the station.

If we have a radio interview, does that mean that we don’t need to contact the
newspapers?

Everyone gets information in different ways. Some people listen to radio, others read
the newspaper; still others go to the Internet. The most effective publicity plan is one
that covers all three media. Please see the Publicity – Print section of this packet for
more information and resources on press releases for newspapers.


Publicity — Flyers

Flyers that can be blown up to poster size or reduced to postcard or print ad size are a
good way to publicize. They can be placed in windows, left in stacks, and mailed as
invitations. Check with your lecturer. Many have a flyer template for their lecture
available on their Internet bio. There is a sample/template flyer at the end of this
document.
What makes a flyer effective — one that really speaks to people so they say,
“Wow! That’s something I don’t want to miss!”

Before people decide they want to attend an event, they want to know basically three
things:
•   Will the talk be of value to me?
•   Will I find information I can take home and put to practical use?
•   Does the lecturer’s background give them credibility and authority to speak on this
    topic? The most important thing is their healing practice of Christian Science.

Flyer design tips:
•   Pictures say a lot — they tend to make someone stop and read the flyer. Color
    attracts readers.
•   Open space — or white space — makes the flyer easy to read at a glance.
•   Bullet points pack a lot of information into an easy-to-read format.
•   Check with the Publicity Consultant to obtain electronic images of Science and
    Health and permission to use the image in your materials.
•   Check on The Mother Church website at
    http://www.churchofchristscientist.org/branches/cross_and_crown.jhtml
    for information about using the Cross and Crown trademark.

For workshops, be sure to put the cost of the workshop and a telephone number to call
for more information or to sign up:
•   Is there a different fee if they sign up ahead of time, e.g., $20 in advance, $25 at the
    door; book included in the fee?
•   It can be very effective to list the cell phone number of a member who can always be
    available to answer the calls. Many people call ahead to sign up for workshops
    when there is a fee charged.

What text is often included on a flyer?
•   Details of the event including title, date, time, and location address
•   Information about the message of the lecture
•   Background information about the lecturer, including their healing practice of
    Christian Science and that they are member of the Christian Science Board of
    Lectureship.
•   A short sentence explaining what Christian Science is
•   Sponsor name

I’m not computer literate. How can I do a flyer?

Ask someone who has some computer skills to help you. It could be another church
member or Sunday School student, a friend, a local high school student, or a
professional printer. Since this is information for the public, having someone from the
public help you could be to your advantage. They will ask questions and offer
comments along the way that will help sharpen your message.

Decide what you want to say on your flyer. Write it out in a simple draft. Then let your
"helper" put it on the computer and begin to play with the design and placement. Ask
your lecturer for samples they’ve found to be effective for other events or flyer
templates they have created for this lecture. Many lecturers have flyers already
created for each lecture available on their Internet bio.

Many print shops will design the flyer for you if you provide the text. Always proof the
design before having it printed.

What are the best ways to use a flyer?

Be sure that word-of-mouth is part of distributing your flyers. Engage leaders in the
community organizations who requested your talk or those who have a vested interest
in your topic to help you distribute them. Include one with every press release you
submit. Consider using them as an insert in a local paper. Reduce the flyer or use a
portion of it as a print ad. When people see something in more than one place it
increases their recognition of the event.

Rather than just posting flyers or leaving stacks here and there hoping people will pick
them up — have a conversation about the lecture with those in charge of the location
before you leave. Let them know why this event is of value to their colleagues, clients
and patrons so that they become just as enthused as you are about sharing the flyer
with others. You need their support to help you publicize the lecture.

Can you share any ideas about how our members can most effectively help us
distribute flyers?
•   Give each member a few flyers.
•   Ask them to keep the flyers in their cars, purses, briefcases, along with thumb tacks
    and tape.
•   When they go on their daily rounds, they can put the flyers up at their favorite
    supermarkets, coffee shops, etc.
•   Be sure to talk with someone in each place of business before posting the flyer to
    ask permission to post it and to talk with them a bit about the event so they can
    answer questions from customers reading the flyer.
•   Request that members "check up" on their flyers in a few days, to be sure they
    haven’t been taken down, or covered over with other flyers. If needed, post another
    flyer.
•   Don’t put up the flyers too soon — 7 to 10 days is a good idea, with "check ins" done
    during the crucial 1–3 days before the lecture.

Some places to post flyers:
  o Libraries
  o Coffee shops
  o Supermarkets
  o Local "Ma and Pa" stores
   o   Exercise and yoga studios
   o   Sports clubs
   o   Mental health clinics
   o   Schools
   o   Places of worship for other faith traditions
   o   Hospitals


Publicity — Creative Ideas

   •   Banner announcing your lecture across the main street of town
   •   Sandwich boards outside your church, reading room, and lecture location
   •   Large ads on the outside of buses or smaller ones inside
   •   Contract with your local post office to have flyers inserted in every mailbox within
       a certain postal route or zip code.
   •   Blow ins – your flyer inserted into every issue of a particular paper
   •   Advertise during the pre-show at the movie theater
   •   Design an e-mail invitation
   •   Post information on your community website
   •   Please send us your ideas so we can add to the list!
• Advertising
Advertising is paid media exposure — for example, a flyer for your lecture inserted into
the newspaper. An advertising plan helps to ensure that those who may want to attend
the lecture know when and where the event will be.

The most important piece of your advertising plan is your metaphysical support. Your
prayerful support of the message in your publicity materials is essential! Your
community is hungry to learn more about the Comforter. This lecture is for your
community and they want to know about it!

Our Publicity Consultant is available to help you develop a publicity plan and explore
advertising possibilities for your lecture. To ask questions or to get help, please contact
her at 617-450-3669 or lecture@thebol.com.
Advertising – Print
Ads are a good supplement to your publicity plan. Well-placed ads in magazines and
newspapers will support your presence in the print media. Research shows that people
may need to see things many times before they act on it. A well-designed small ad
printed a number of times can be more effective than a large ad printed only once.
Newspapers often have people who will design an ad for you if you provide text and/or
graphics. At the end of this document is a sample ad to give you ideas. Also
check with your lecturer to see if they have an ad template created for their
lecture. Many lecturers also have print ads for each lecture posted on their Internet bio
(scroll down to the bottom of the bios).
How do we design an advertising plan?
Review the various print media outlets in your community.
•   Local paper vs. larger big-city newspaper — or both
•   Local free and low-cost newspapers and magazines that are widely distributed in the
    community
•   Health, mental health, or wellness publications — often found in health food stores.
Once you’ve decided what papers you want to advertise in, call them for their
advertising rates. Next, decide what size ad works best for your needs and budget, and
also what part of the paper you want it to run in. Many branches find it more effective to
advertise on the entertainment page or some other lively section of the newspaper,
alongside ads for concerts, restaurants and local doings than the religious page. You
want to convey the idea that you’re part of the community, not separate from it — that
this is an event for the whole community.
When should we place ads?
Different publications will have different deadlines based on how frequently they publish
— a daily versus a weekly, etc. Since people tend to make decisions about things like
lectures close to the date they’re happening, you may want to start your advertising
about 1-2 weeks before the lecture date.
Advertising — Radio (See Publicity – Radio section of this planner)
Advertising — Television Many public access stations provide a community calendar
listing for events coming into town. Watch the community station in your area to see
how ads are done and to get the contact information.
       RESOURCES FROM THE BOARD OF LECTURESHIP
              TO HELP & SUPPORT LECTURE COMMITTEES

                    Lecture/Publicity Consultant, Shannon Hodgins
                                    1-617-450-3378
                                  lecture@thebol.com

Contact Shannon Hodgins for a conversation or ideas on:

   •   How to get started planning a lecture.
   •   Metaphysical ideas and stories shared from fellow members.
   •   How to connect with your community – and continue the connection.
   •   Ways to identify an audience or topic.
   •   Possible public audiences.
   •   How to approach a medical or social service group.
   •   Explore the variety of formats for giving lectures.
   •   Questions or concerns that are holding you up.
   •   Conference calls with your committee or membership about lecture planning.
   •   Help with a publicity plan for your lecture.
   •   Lecturer topics and experience.
   •   Creating publicity and advertising materials.
   •   Permission to use the image of “Science and Health” in your materials.
   •   Information on when lecturers will be in your area (based on Lecture Application
       forms from sponsoring branches).
   •   Creative ideas you want to explore.
                      PUBLICITY RESOURCES
                 FROM THE BOARD OF LECTURESHIP
               FOR THE UK AND THE REPUBLIC OF IRELAND

                 Publicity — UK Media Consultant, Philippa Chatterley
                                     01564 730048
                                 philippa@dircon.co.uk

The Media Consultant is available to help United Kingdom lecture committees by:

   •   Approaching all your local newspapers/magazines with specially written press
       release about your lecture to have a feature printed about your event, with entry
       in local “What’s On” column.


   •   Approaching all your local media, TV and radio outlets, which include BBC and
       commercial radio stations in the area with media advisories with a view to
       obtaining an interview with your lecturer and/or an announcement on “What’s On”
       board and possible entry on website for local events.


   •   Negotiating, purchasing, and writing radio ads to suit today’s audiences.



Four to six weeks before the event, you will need to provide the UK Media Consultant
with the details of your lecture: title, time, place, admission fee (if there is one).

She will work with the lecturer and keep your lecture chair informed of any
articles/interviews that will be taking place.
Press Release Template

FOR IMMEDIATE RELEASE
                                    Contact: (name of person submitting the press release)
                                                                                    Phone:
                                                                                     Email:
                                                  Kill date: (day and date after the event)

                 Headline that tells what the event is all about
  [Headlines are critical. Nuggets that catch people’s eyes. Often the only thing people read,
    so grab their attention and interest. Tell them enough to make them want to read on.]

             Sometimes a sub-head can be used to expand on topic

City, State: First paragraph is vital! It’s a statement that connects your news to topics
of community and national interest or concern. It makes the reader want to read on.
Use a quote from the lecturer.

Details of event — location, time, date, topic; and lecturer — national speaker on
prayer-based healing; practitioner of Christian Science healing, etc.

Tell the reader about the message and what they can expect it to do for them. Mention
the books that the lecturer’s ideas come from.

Mention experiences or credentials of the lecturer. Include member of the Christian
Science Board of Lectureship.

                                             ###

Lecturer is available for print interviews. To contact him/her call: [give lecturer’s
phone number]

For more information on the event, call [give name of local contact person]
FOR IMMEDIATE RELEASE
                                                                             Contact: insert name
                                                                     Phone: insert phone number
                                                                      Email: insert email address
                                                      Kill Date: insert date one day after lecture

                              Prayer, Healing, and You!
                              Practical help, right where we need it

Insert City, State: People everywhere are looking for solutions. The challenging problems the
world faces today demand a new way of addressing the issues that face us. Worldwide, people
are turning to prayer for answers. International speaker, Kari Mashos, says, “I have found in my
own experience how healing solutions are possible through seeing God’s love as a practical help,
right when we need it.”

Mashos, a full-time prayer-based healer using the Christian Science system of healing, will
present a talk titled, “The closer view of God and its healing effect,” on Insert date, time, and
location.

During her talk Mashos references the original sourcebook on Christian healing, the Bible, along
with Science and Health with Key to the Scriptures by Mary Baker Eddy, a book of universally
applicable ideas on practical spirituality. Mashos will share experiences that show how healing
is possible through seeing God’s love up close and personal and how we can all experience this
practical law of healing in our lives.

It was Mashos’ study of the Bible and Science and Health which helped her through the feelings
of abandonment by her father and the psychological effects of abuse. Mashos was an opera
singer for several years before devoting herself full-time to the practice and teaching of Christian
Science healing. Mashos speaks internationally as a member of the Christian Science Board of
Lectureship.

Kari Mashos lives in Cape Neddick, Maine.
                                              ###
Mashos is available for media interviews. To contact her, call 207-361-1530
or e-mail mashos@yahoo.com.

For more information on the event, call Insert lecture chair name and phone number
         Media Advisory Template
                                                             FOR IMMEDIATE RELEASE
                                                                                  Date:
                                                                        Contact: Name
                                                                                 Phone
                                                                                 Email

          ***MEDIA ADVISORY***MEDIA ADVISORY***

                             A Jazzy Hook Line
                      An Additional Interesting Statement
WHY:     Information that is in the news that your lecture addresses. In a positive tone.
         This can be the same as the first paragraph of your press release (see press release
         template).
WHAT:    How your lecture will provide a spiritual perspective on this topic that will benefit
         your audience. This can be based on the paragraph about the message of the
         lecture in your press release.
         In this talk audiences will discuss ideas on:
         • -----
         • -----
         • -----

WHEN:    Weekday, Month, Day, Year and Time

WHERE:   Building Name
         Street Address
         City, State
WHO:     Bio information on the lecturer. This can be the same as the bio paragraph n your
         press release.

         For an interview or more information contact (Contact Name and Phone #).
                                          ###
                                                                    FOR IMMEDIATE RELEASE
                                                                                 Date: Insert date
                                                                            Contact: Insert Name
                                                                      Phone: Insert phone number
                                                                      Email: Insert e-mail address

               ***MEDIA ADVISORY***MEDIA ADVISORY***

                            Prayer, Healing, and You!
                              Practical help, right where we need it

WHY:          People everywhere are looking for solutions. The challenging problems the world
              faces today demand a new way of addressing the issues that face us. Worldwide,
              people are turning to prayer for answers. International speaker, Kari Mashos,
              says, “I have found in my own experience how healing solutions are possible
              through seeing God’s love as practical help, right when we need it”


WHAT:         In Mashos’ talk, “The closer view of God and its healing effect,” she references the
              original sourcebook on Christian healing, the Bible, along with Science and Health with
              Key to the Scriptures by Mary Baker Eddy, a book of universally applicable ideas on
              practical spirituality.
              In this talk audiences will discuss ideas on:

                  •   How healing is possible through seeing God’s love up close and personal
                  •   How you can use this practical prayer-based system of healing for yourself


WHEN:         Weekday, Month, Day, Year and Time


WHERE:        Building Name
              Street Address
              City, State


WHO:          It was Mashos’ study of the Bible and Science and Health which helped her through the
              feelings of abandonment by her father and the psychological effects of abuse. Mashos
              was an opera singer for several years before devoting herself full-time to the practice and
              teaching of Christian Science healing. Mashos speaks internationally as a member of the
              Christian Science Board of Lectureship.

              Kari Mashos lives in Cape Neddick, Maine.



       For an interview or more information contact (Contact Name and Phone # of lecture chair).
                                                 ###
    PRAYER, HEALING, AND YOU!
PRACTICAL HELP RIGHT WHERE WE NEED IT

   You’ll discover:
     • How healing is possible through seeing God’s love
       up close and personal
     • How you can use this practical prayer-based
       system of healing for yourself


       The closer view of God and its healing effect
                    Day, Month Date, Year at Time
Insert map of location.          ****
For permission to use a   Name of Location
mapquest map e-mail
info@mapquest.com.       Address of Location
                          Other information




                      Kari Mashos is an international speaker and
                      practitioner and teacher of Christian Science
                      healing, from Cape Neddick, ME. It was
                      Mashos’ study of the Bible and Science and
                      Health which helped her through the feelings of
                      abandonment by her father and the
                      psychological effects of abuse. Mashos was an
                      opera singer for several years before devoting
                      herself full-time to the practice and teaching of
                      Christian Science healing. Mashos is a
                      member of the Christian Science Board of
                      Lectureship.


                    This lecture is sponsored by
                  For more information please call:
  Prayer, Healing, and You!
Explore how healing is possible through
seeing God’s love up close and personal

                 International speaker, Kari
                  Mashos, is a practitioner
                  and teacher of Christian
                    Science healing and a
                  member of the Christian
                      Science Board of
                        Lectureship.


     Day, Month Date, at Time
          Location name
        Location address
SFX:              COPY:
             1    Is it possible to gain a closer view of God? Can this closer view help

             2    us? International speaker, Kari Mashos, a practitioner and teacher of

       :10   3    Christian Science healing, will present a talk titled, “The closer view

             4    of God and its healing effect,” on [Day, Month Date at Time]. The

             5    talk will be held in the [name of location] at [address of location].

             6    Come hear how healing is possible through seeing God’s love up

             7    close and personal.

       :30   8

             9

             10

             11

             12

             13

             14

             15

       :60   16
FOR IMMEDIATE RELEASE
                                                                             Date: Insert date
                                                                        Contact: Insert Name
                                                                  Phone: Insert phone number
                                                                  Email: Insert e-mail address

        [Insert name of town] hears about the impact of prayer!
   A talk titled, [insert title here] was given by [insert lecturer’s name here], international
   speaker and practitioner of Christian Science healing, on [insert date and time here] at
   [insert address here].

   The room was packed with attendees that were eager to learn more about [insert
   sentences about the content of the lecture taken from your press release].

   During her talk [insert name of lecturer here] shared, [insert quote from lecturer here -3-4
   sentences about the lecture content].

   After the talk [insert name of lecturer here] met and spoke with many members of the
   audience. This talk was sponsored for the community by the local Christian Science
   Church, [insert address here].

                                  ***

				
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