• Branded Coffee Program • INTRODUCTION w w w. b a r o n e t c o f f e e . c o m Coffee has emerged as a profit driver in convenience stores across the country. A strong coffee program attracts new customers, generates repeat business and creates the opportunity for increased sales of other items. Convenience store operators realize that in order to compete and grow in this important area, they need a great coffee program to drive their profits. Baronet, a leader in the specialty coffee market for 75 years, has developed a branded coffee program that delivers exceptional coffee with sophisticated marketing and world class service. Baronet has the specialized program you need to bring your convenience store profits to the next level. OUR MISSION w w w. b a r o n e t c o f f e e . c o m To develop long-term partnerships with customers who share the belief that high quality coffee combined with world class service and sophisticated marketing will drive their profits to a higher level. OUR HISTORY w w w. b a r o n e t c o f f e e . c o m In 1930 two brothers from Europe brought a wonderful old world coffee-making process to America. They soon discovered that their great tasting cup of coffee was the only “luxury” many ordinary people could afford in those grim days of the Great Depression. Understanding how important their coffee was to their customers, the brothers demanded that it live up to a higher standard. Now, three generations later, their family continues that tradition of excellence. Our loyal customers have come to love a brew that is crafted from the highest quality arabica beans, slow roasted to perfection by Baronet’s master roaster. Taste the tradition of Baronet® Coffee! You’re sure to find its rich character mirrors the commitment of two brothers who used to say, “One cup invites another.®” We’re sure you’ll agree. OUR CONCEPT w w w. b a r o n e t c o f f e e . c o m Baronet Coffee delivers the THREE KEY ELEMENTS of a successful program High Quality Coffee World Class Service Baronet’s dedicated team of sales Baronet roasts over 100 varieties of and service professionals keep your specialty and flavored coffee that coffee program up to date keeps customers coming back and running smoothly. for more. Sophisticated Marketing Baronet Coffee provides bold and eye-catching marketing material that draws customers to this important profit center. By developing a branded coffee program around these three key concepts, Baronet Coffee successfully brings your coffee profits to the next level. HIGH QUALIT Y COFFEE w w w. b a r o n e t c o f f e e . c o m Producing consistent high quality coffee doesn’t happen by accident. At Baronet Coffee we take pride in our passion for delivering high quality coffee day after day. Our commitment to product quality is shown in every step of the manufacturing process. M A N U FAC T U R I N G w w w. b a r o n e t c o f f e e . c o m Step 1: Cupping Step 2: RoaSting Step 3: paCkaging • Baronet Coffee imports coffee from over • In-house custom designed roasting • High speed packaging machines with 20 countries world-wide. equipment random repeat and registered film capabilities • Each coffee is “cupped” (table tested) at • Computerized Roast Profile programs least three times before it is approved to provide consistent roasts every time • Computerized packaging equipment become Baronet coffee. guarantees exact weights and package • Flexible batch sizes to meet all quantities • Using the cupping table and the trained requirements palates of its management team, Baronet • High speed industrial grinders produce is able to control and maintain its high a consistent grind every time quality standards.and world class service. • Five pound and 12 oz bags with one-way Baronet has the specialized program you valves provide maximum freshness need to bring your convenience store and shelf life profits to the next level. WORLD CLASS SERVICE w w w. b a r o n e t c o f f e e . c o m SERViCE Supplying the latest state of the art equipment is only the beginning. At Baronet Coffee we understand that to brew our high quality coffee consis- tently, your brewing equipment needs to be operating properly. That is why all our technicians are trained by the equipment manufacturers on the proper maintenance of the equipment. We are committed to providing world class service to guarantee that your equipment is operational and properly calibrated. REtaiL EXpERiEnCE Baronet constantly searches for new trends in the retail market. We use our company retail store to experiment with new coffees and collect immediate feedback from customers. This enables us to spot trends early and stay on the cutting edge of new product development. MARKETING w w w. b a r o n e t c o f f e e . c o m Baronet Coffee has extensive experience and continues to be a leader in developing new marketing and advertising strategies in the retail environment. Baronet constantly searches for the next market trend and strives to continually keep our look fresh with all the latest Point of Sale material. We work closely with you in developing new marketing opportunities to grow your business. SIGNAGE w w w. b a r o n e t c o f f e e . c o m Baronet Coffee has developed, and continues to develop, a large assortment of marketing materials allowing your customers to advertise the fact that they are selling the freshest, highest quality specialty coffee around. They are made of high quality materials with sophisti- cated graphics. 3-Sided Ceiling Display • 48" x 20" Coffee Header • 72" x 17" Wallpaper • 8' x 4' Wallpaper • 4' x 4' Wallpaper • 2' x 4' SIGNAGE w w w. b a r o n e t c o f f e e . c o m POINT-OF-SALE SIGNAGE Oval Dangler • 24" x 16" Featured Flavor Danglers 13.625" x 18" (available for ALL Featured Flavors) Menu Board • 24"x 26" Door Decal • 293/4" x 6" “BIG” Cup - Pole Sign For Outdoor Use 24" x 47" OUTDOOR SIGNAGE Outdoor Banner • 60"x 30" (weather resistant) DISPENSING w w w. b a r o n e t c o f f e e . c o m 3 Pot Rack 3 Pot Elevated Rack 6 Pot Rack Air Pot with Wrap Flavor Tags Cappuccino Machine Thermal Fresh Server Soft Heat Server with Wrap GPR Server with Wrap Translights available with Wrap in various sizes CUPS, MUGS & ACCES SORIES w w w. b a r o n e t c o f f e e . c o m Cups: 24oz., 20oz., 16oz., 12oz. Cup and Lid Rack Condiment Rack Cup Sleeve Holder Cup Sleeve Diner Mug 16 oz. Travel Mugs Travel Mug Display Rack 20 oz. Thermal Cups P O T S & TAG S w w w. b a r o n e t c o f f e e . c o m Pot Tags are available in the following varieties: Banana Split Dark Kenya AA Hazelnut Roastmaster Blast Deluxe Blend Irish Crème Spiced Butter Rum Brazil Bourbon Santos Devil’s Food Cake Irish Crème Cheesecake Sterling Blend Breakfast Blend Donut Shop Blend Kahlua & Crème Sumatra Caramel Apple Eggnog Kenya AA Toasted Almond Chocolate Covered Cherries European Memorial Day Crunch Totally Nuts Chocolate Hazelnut Fair Trade Small Village Blend Mocha Java Vanilla Fudge Swirl Chocolate Hazelnut Truffle French Roast Native Blueberry Vanilla Macadamia Nut Chocolate Raspberry French Vanilla Nutty Irishman Vanilla Nut Cinnamon Hazelnut French Vanilla Latte Oatmeal Raisin Cookie Vanilla Spice Coconut Crème Gingerbread Parisienne Colombian Golden Roast Pumpkin Spice Crème Brulee Guatemalan Dark Roasted Chestnut PAC K AG I N G w w w. b a r o n e t c o f f e e . c o m Once you have developed a successful liquid cup program customers will be looking to purchase the coffee for home. Baronet’s new retail valve bag and single serve pods gives your customer the ability to retail Baronet Coffee in a small space while increasing their average sales. Fractional Packs 1lb. Valve Bag “Naked” Pods (18 servings per bag) Wrapped Pods Pod Display Rack (18 servings per box) with Header P R I VAT E L A B E L w w w. b a r o n e t c o f f e e . c o m Are you considering offering frac- Fractional Packaging From small volume espresso pod runs to tional packs or coffee pods under From 1.5 oz. to 2 lb. pillow packs large volume fractional packs, no run is too small. We are even Kosher certified. a private label, or are you looking Valve Bag Packaging Private labeling goes beyond the logo on for a co-packer? From 8 oz. to 5 lb. bean or ground your package. We’ll consult with you ev- You have no better partner than ery step of the way to help you develop Baronet Coffee. We’ve been a leader in Soft Pods a successful and profitable private label the private label and fractional packing From 7 gram to 14 gram program. business for over 75 years, and are ready Wrapped pods in Chip box, to provide you with a complete solution Dispenser box, or Bulk to your private label coffee needs. Unwrapped pods in retail bag Our capabilities are endless. Whether you are looking for us to Espresso Pods custom roast your special blends From 7 gram to 13 grams E.S.E size packaging with tab or without (40 lbs. to 400 lbs.) or want to provide Double espresso pods us with your own coffee, Baronet has many options for packaging. COFFEE SELECTION w w w. b a r o n e t c o f f e e . c o m REGULAR DECAF FLAVORED Baronet Coffee has a large assortment Decaffeinated coffee sales can be as Baronet Coffee uses only 100% Arabica of coffees to satisfy the large variation high as 10-15% of your total coffee sales. coffee for all our flavored coffees. From our in consumer tastes. The following is a We recommend the highest quality decaf 40 different varieties of flavored coffees, sample of our most popular coffees. available. we recommend the following top sellers: These coffee have proven to work in diverse Decaf 100% Colombian geographicalregions. Regular Flavors Only the finest Colombian coffee beans • Chocolate Hazelnut Deluxe Blend (House) are decaffeinated to produce this smooth • Chocolate Raspberry (Light Roast) full-bodied coffee. • Cinnamon Hazelnut Carefully selected coffees from the • Crème Brulee world`s finest estates have been blended • French Vanilla and precisely roasted to create this rich, VARIETAL • Hazelnut Creme aromatic and flavorful coffee. The following coffees represent the most • Irish Creme popular specialty coffees in the industry. • Kahlua and Creme 100% Colombian • Vanilla Nut (Medium Roast) We recommend you carry the following: • Toasted Almond Known as one of the premier coffees Kenya AA worldwide, Baronet chooses only the best This fine Kenya has a strong body, Decaf Flavors quality of all Colombian coffees. Rich, full rich flavor and wine-like acidity. • Decaf Cinnamon bodied and mildly acidic. Excellent flavor. Hazelnut Mocha Java • Decaf Crème Brulee European Roast The world’s most celebrated blend. • Decaf French Vanilla (Dark Roast) Indonesian Java is combined with Ethiopian • Decaf Vanilla Nut This dark roast is a blend of Central and Mocha Harrar for a smooth, full flavored South American coffees roasted to reach cup of coffee. maximum coffee flavor. A bold and distinc- tively rich tasting blend for those who want the richest coffee possible without a dark roast bite. These coffees come in a wide variety of package weights giving you a complete line of specialty coffees to compete against any competitive taste profile. COFFEE PODS w w w. b a r o n e t c o f f e e . c o m CoffEE HouSE QuaLiTY BLENdS, CuSToMizEd To EvERY TaSTE Baronet Coffee has taken coffee to a new level with our new Single Serve Coffee Pods. No more long trips to the coffee shop or to the café. No more missing that much-needed afternoon cup of coffee just because no one else wants a cup. In addition, there will be no more wasted coffee or dirty, burned coffee pots. With over a dozen flavors, everyone can get what they want. LIGHT ROAST DARK ROAST FLAVORED ORGANIC Seven machines are The beans are roasted to The beans are roasted We use only 100% currently available *Fair Trade Costa that fit our pods: a medium brown color, longer and are dark Arabica coffee in all our offering a smooth and brown in color, offering a flavored coffees. Rican • Black and Decker mellow flavor. bold and smokey flavor. *Hazelnut Fair Trade Colombian • Home Café System House Blend Dark Guatemalan *French Vanilla 50/50 Breakfast Blend Dark Roast Kenya AA • Phillips Senseo Crème Brulee 100% Colombian *Colombian Supremo *French Roast • Mr. Coffee Coconut Cream Pie (50% Reg. & 50% Home Café *Donut Shop *Sumatra Native Blueberry Decaf) • Juan Valdez Chocolate Raspberry Home Machine MEDIUM ROAST DECAF *Chocolate Babka • Grindmaster The beans are roasted All our coffees are natu- Vanilla Fudge Swirl Pod Brewer to a rich brown color, rally decaffeinated using offering an aromatic and the CO2 process. Cinnamon Hazelnut • Aquabrew deeper flavor. Pumpkin Spice Pod Brewer *Colombian Supremo European Roast *European Roast Toasted Almond • Bunn My Café *Mocha Java *Hazelnut Butter Pecan • Krupps Home Café Izzy’s Blend French Vanilla French Toast • Simplehuman Mocha Java *Nutty Irishman Fair Trade Mexican Holiday Flavors Egg Nog All single serve coffees are Gingerbread 18 servings per carton Cinnamon Stick * Available in 12 gram 16-count carton Yuletide Blend COFFEE SELECTION w w w. b a r o n e t c o f f e e . c o m 2oz 2.25oz 2.5oz 2.75oz 3oz 3.25oz 7oz 8oz 12oz 14oz 5lb bean LIGHT ROAST Donut Shop Blend n n n Breakfast Blend n 10oz 4 lb Deluxe Blend (House) n n n n n n n n n n Golden Roast n n n Village Street Blend n n n Signature Blend n n n n n n n LIGHT ROAST DECAF Breakfast Blend Decaf 10oz 4 lb Deluxe Blend (House) Decaf n n MEDIUM ROAST 100% Colombian n n n n n n n BLAST n n n Brazil Bourbon Santos n n Costa Rican n n Estate Java n n Ethiopian Yirgacheffe/Sidamo/Limu n n European Roast n n n Guatemala Antigua n n Hawaiian Kona n n Izzy’s Blend n n n Jamaican Blue Mt. - Wallenford Estate n n Kenya AA n n n Mexican Altara n n Mocha Java n n n Papua New Guinea n n Roastmaster’s Blend n n n n n n Royal Blend n n Sumatra n n Tanzania Peaberry n n MEDIUM ROAST DECAF 100% Colombian Decaf n n n n n n n n Costa Rican Decaf n n Izzy’s Blend Decaf n n n Kenya AA Decaf n n Sumatra Decaf n n DARK ROAST Anniversary Blend 3.5oz 10oz 4 lb Dark Guatemala n 10oz 4 lb Espresso 10oz 4 lb French Roast n 10oz 4 lb French Roast Kenya AA 10oz 4 lb Parisienne n 10oz 4 lb Viennese 10oz 4 lb DARK ROAST DECAF French Roast Decaf 10oz 4 lb COFFEE SELECTION w w w. b a r o n e t c o f f e e . c o m 2oz 2.25oz 2.5oz 2.75oz 3oz 3.25oz 7oz 8oz 12oz 14oz 5lb bean FAIR TRADE ORGANIC Colombian n n Costa Rican n n FT Small Village Blend n n n Sumatra n n Espresso 10oz 4lb DECAF FAIR TRADE ORGANIC FT Small Village Blend Decaf n n 4lb FLAVORED Chocolate Hazelnut n n n Chocolate Raspberry n n n Cinnamon Hazelnut n n n Crème Brulee n n n French Vanilla n n n Hazelnut Crème n n n Irish Crème n n n Kahlua n n n Native Blueberry n n n Toasted Almond n n n Vanilla Nut n n n DECAF FLAVORED Cinnamon Hazelnut Decaf n n n French Vanilla Decaf n n n Hazelnut Crème Decaf n n n Kahlua & Crème Decaf n n n Vanilla Nut Decaf n n n FEATURED FLAVORS January -French Vanilla Latte n n n February - Choc. Hazelnut Truffle n n n March - Irish Cream Cheesecake n n n April - Crème Brulee n n n May - Devil’s Food Cake n n n July - Coconut Crème n n n August - Native Blueberry n n n September - Caramel Apple n n n October - Pumpkin Spice n n n November - Vanilla Spice n n n December - Oatmeal Raisin Cookie n n n SEASONAL Butter Rum n n n Egg Nog n n n Gingerbread n n n Pumpkin Spice n n n Yuletide Blend n n n ICED COFFEE Iced Deluxe n n n n n n F E AT U R E D F L AV O R P R O G R A M w w w. b a r o n e t c o f f e e . c o m We also have a coffee of the month program which adds excitement and variety to your flavor program. Every month Baronet features a new and exciting flavor. These are special flavors that will only be available in the month in which they are featured. Ja n ua ry J u ly French Vanilla Latte Coconut Creme Creamy and smooth vanilla with a hint The creamy richness of pure white coconut of rich, cooked brown caramel. blends perfectly with our full bodied coffee. February Au g u st Chocolate Hazelnut Truffle Native Blueberry Rich european chocolate Ripe native blueberries, swirled with classic buttery hazelnut. picked at peak season. March September Irish Creme Cheesecake Caramel Apple A rich blend of Irish Creme, creamy vanilla, Freshly harvested apples and a buttery hint of graham crackers. coated with creamy rich caramel. April October Crème Brûlée Pumpkin Spice* The smooth taste of vanilla custard Brings back the warm memories highlighted with creamy caramel. of Grandma’s pumpkin pie. *Available through November. M ay Nov e m b e r Devil’s Food Cake Vanilla Spice A classic indulgence of dark chocolate, The richness of vanilla blended rich chocolate frosting, and a creamy with the perfect amount of buttery finish. Dessert in a cup. imported cinnamon. June December Vanilla Fudge Swirl Oatmeal Raisin Cookie A delectable combination of smooth, The holiday aroma and flavor of fresh- sweet french vanilla and dark, baked oatmeal cookies with touches of rich chocolate fudge. cinnamon, brown sugar, and sweet vanilla. BARONET® BLAST w w w. b a r o n e t c o f f e e . c o m A special blend created to supercharge your day. This blend of light and dark roasted coffees will be sure to give you that caffeine BLAST you’re looking for! BLAST Poster • 18" x 24" BLAST Airpot with Wrap BARONET® ICED COFFEE w w w. b a r o n e t c o f f e e . c o m BLAST Iced Coffee Static Cling 4" x 5" Iced Coffee Poster • 16" x 20" Iced Coffee Dispenser FAIR TRADE COFFEE w w w. b a r o n e t c o f f e e . c o m Fair Trade means quality gourmet products. It is also a market-based solution to the pro- found coffee crisis, a new trade alternative and a window into the lives of producers from 60 countries spanning the globe. Baronet® Coffee offers the following Fair Trade varieties to please those of your cus- tomers who base their purchasing decisions on how the products they consume affect the world. Fair Trade Poster • 16" x 23 1/2" Fair Trade Poster • 18" x 24" Fair Trade Small Village Blend Fair Trade French Roast A blend of the finest Fair Trade coffees This blend of specialty Fair Trade Organic in the world. Smooth, aromatic coffees is dark roasted to develop deep and full-bodied. smoky flavor with a rich finish. Decaf Small Village Blend Single Origins A blend of the finest Decaf Fair Trade We carry a wide variety of single origin, coffees in the world. Smooth, aromatic Fair Trade coffees. Contact us for a and full bodied. complete list of our offerings! Airpot with Wrap and Fair Trade Flavor Tag THE BARONET DIFFERENCE w w w. b a r o n e t c o f f e e . c o m n We have over seventy-five years of history behind the Baronet Coffee name. n We provide a branded coffee program that consistently delivers high quality coffee, sophisticated marketing and the service and support to bring your coffee program to the next level. n We have updated marketing material with more variety and constant additions. n We are large enough to provide you with the variety and quality coffees you want, but small enough to give you the personal service you need to grow your business. A Specialty Coffee Roaster Since 1930.
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